I purchased a new black 2016 F-150 Crew Cab FX4 from University Ford and was pleasantly surprised by their no pressure sales tactics and how Dan (sales manager), Colt (salesman) and MJ (finance) went above and beyond in not only selling me the vehicle but getting me the best possible terms. I have just come out of a Chapter 7 from uncontrollable or foreseeable circumstances a year ago and University Ford was able to work with Ford Motor Credit and get me into this truck but at an interest rate I would accept and could live with. And University Ford was the ONLY dealership to do so! Others I has approached acted as if they didn't care if they got my business or not to include Rick Henderick Chevrolet in trying to purchases new 2016 Corvette. Money was not an issue only the interest rate and terms and University not only met me with acceptable and fair terms but they also offered great rebates on the new 2016 F-150! I've purchased 4 F-150's over my lifetime - this latest one being the second from University. The first F-150 I purchased from University Ford was a used 1998 F-150 back in 2001 and the experience wasn't good but I can tell you that this dealership has made leaps and bounds improvements in ALL facets of their business and offer top notch sales teams, service and I'm hoping collision center repairs. I say 'hoping' because I just had the nightmare scenario play out of having my brand new truck hit by a shopping cart in the parking lot of a local Durham retailer to the tune of $1500 (because these new F-150's are made of aluminum) and am using University Ford to do the repairs as they are only one of a few body shops that have the setup, equipment and tools to work on aluminum (you can't use the same auto body tools that you work on steel with to work on aluminum as it can ruin aluminum aka corrode it). Lucky for me I've known on of University Collision Centers painters (Wayne Cable) for over 20 years and he is one of the best around so I feel like my new 2016 F-150 Crew Cab will be restored to factory show room condition as they shop manager Joe assured me of my choice to use University Collision was a good one. Only time will tell but please don't hesitate to use these guys for sales/service if in the market for a new Ford and/or Kia! read more

Bought my first vehicle from this location and received the worst experience possible. First of all I recommend that you never buy any vehicle from this dealership as the employees in the service and sales department are untrustworthy and will provide no type of help when the product they sell to you does not meet the expectations given. I have recently purchased a used 2015 Dodge Ram from this dealership and was told by the sales department that their service department had inspected the truck and it was in perfect working condition. All of which was a lie, After putting around 500 miles on the truck it broke down and read a code that it had poor injection quality. So I took it to my mechanic and he discovered that the truck had a crude buildup. In the injection lines and panel form poor previous maintenance. He also informed me that this had been a reoccurring issue and whoever had the truck last had been clearing this code out to keep it from showing, also that they would have seen it when doing the last inspection of the truck. So this dealership sold me the vehicle knowing it was having this issue. After paying 1200 out of pocket I contacted ford hoping they would help. Cover some of this cost due to their lack of integrity and poor dealership quality. All that they agreed to do is give me 3 free oil changes to make up for this . Not to forget to mention that it took over a week of pulling teeth to get this from them. After sitting on the truck for a couple weeks i decided that it would be best to sell the truck back to Ford to avoid any future breakdowns and a financial burden on my end. This is where the real arrogance and lack of integrity on behalf of the sales department came out. The sales manager gave me an extremely low ball offer that he stated "was a generous offer" even though they lied and sold me a broken down vehicle. I have left the General manager several messages and he has not even taken the time to give me a call back about this issue. Personally if you value honesty and getting a fair or honest deal for your money I would not even look in the direction of this dealership. They are the most dishonest and arrogant individuals I have ever dealt with and me nor anyone in my family will ever buy a product from them again. read more

BEWARE Ford Warranty Customers! I dropped my 2014 Ford Fiesta ST with only 13,000 miles on it at University Ford Dealership, Downtown Durham on a Thursday in April around lunch for an electrical issue and to get a quote to repair a scratch (about an inch) and a loose body panel. I was told I would have to leave my car there overnight, which I expected because I didn't make an appointment. I was sure I would get a call the next day at some point to let me know what was going on. When 4pm rolled around on Friday and I still hadn't heard anything, I decided to call over there before I was left without a vehicle all weekend. I was told that they had reset the electrical under warranty but no explanation for why it had occurred in the first place. I then asked about the quote for the body work and was told the mechanic had that information and they would call me back before closing. That person never called back. Monday I call over in the morning, at first they told me they didn't have my car. I reminded the person that we had already spoken about this car on Friday. I asked if that quote was finally ready and if I could pick up my car during my lunch break and he said he didn't know and would have the mechanic call me back. I never got that call. I called over again on my lunch break and I was told that now the mechanic was on his lunch break. As a result of never getting that call, I had to skip my lunch because I needed to use that hour to pick up my car. At the end of the work day I decided to just go get my car and take it somewhere else. When I walked in, I was handed an outrageous quote (1/8 of the cars worth) and was asked if the mechanic had ever called to go over the quote with me. I told him that I never even once received any incoming calls from anyone on their staff, took my keys and left. In a nut shell, their customer service in addition to their outrageous quotes is crap. This was brought to their attention and they didn't seem to care. I still have the scratch but was able to fix the panel on my own for about $10 in parts. I feel that they abuse that fact that local Ford customers have to use their auto shop because they are the only certified Ford auto shop in Durham. Next time I will make the commute to Cary or Hillsborough. read more

This is a different kind of review, A manager by the name of Chris Clark, not expecting anything in return , helped me today have a chance to provide a little bit more for my family! Let me explain : I'm A vehicle transportation company owner of We Haul, LLC out of Blythewood, SC. Financially things haven't been as great as I would like them to be. Here's my point every little bit helps! I have a new client requesting multiple vehicles from various areas. Today the schedule for pick up was extremely tight. I called and asked Chris If he could have one of his guys pull the car out I had to pick up from university Ford. I got there looking for Chris, one of the managers, and he was nowhere to be found we called and found outer brought the car to me himself. Wow great kindness and attitude. He said I just wanted to help you out. That he did. I made my other appointment with 2 minutes to spare! Thank you Chris. Thank you University Ford for hiring a great guy like Chris. I guess there are still some good guys in the car business. read more

We recently purchased our new car at University Ford. It was hands down the best car buying experience I've ever had. I had been looking at three popular sedan models. After a lot of online research, I settled on three popular dealers in the Triangle. After several visits, I decided to go with University Ford. Eric my salesman was a joy to work with. His approach was refreshing; solid car knowledge combined with a can do attitude. He even made the test drive a great experience. (Ask him about some of his experiences, he'll have you laughing behind the wheel) During negotiations he was quick to respond with an answer and very helpful. It wasn't that dealer vs buyer experience I've had some many times before. Best of all......no obnoxious hard selling like you get at other dealers. I'll be going back to University Ford for all my future car buying. read more

A++ experience. I just had the best car buying experience in my life and wouldn't go anywhere else! My salesman, Colt Duppen, was fantastic. He was friendly, patient, courteous and professional. I felt no pressure to purchase, all my questions were answered, and I was offered such a great deal I bought that day. I also ended up buying a completely different car than expected and love it! Colt, and the finance people,Mike Mclachlan, MJ Cooke and his father Mike Cooke, Sr. were the easiest people at a dealership I've ever worked with. Everyone I met there was friendly and seemed happy to be there. If you've had bad past experiences, try these guys. I guarantee a much faster, friendlier, more respectful experience. read more

I'm still in shock that I am able to write a review from a car experience! I'm not the typical person that could even get approved for a car never less a new car. My credit was not the best after the real estate bust but William Bradford really worked with me and said he could get me into a car and he delivered. I received exceptional customer service prior, during, and after my car purchase. Before this purchase, I was not a Ford type of girl but I've been converted. Will made me conformable throughout the entire experience and I highly recommend Will and University Ford - Durham. You have a lifetime customer and I will be referring folks your way. read more

I could not have had a more positive car-buying experience than the one I had at University Ford. The salesman I worked with made it easy for me to see the specific used car I was interested in, never tried to steer me in another direction and helped me handle all the details when it was time to make the purchase. He even offered to let me test drive the vehicle over night until I could return the next morning to complete the sales paperwork, which really helped me feel comfortable with trading in my current vehicle for the new car. It was a first class experience from start to finish and I will definitely be back the next time I need to buy a car. read more

I visited University Ford on Durham Chapel Hill Blvd a week ago Saturday looking for a vehicle for my granddaughter. Chris Hill came out to see my on this visit. We discussed what I was looking for and he gave my photo copy of a vehicle close to what I wanted. I returned the following Saturday after visiting a different car site (This car site kept messing around instead of giving me the out the door pricing as I requested). I recommend Chris Hill with University Ford if you are looking for a good salesperson. I am pleased and my granddaughter is extremely pleased. We are loving the new vehicle. We drove off the lot that day with it. read more

Ike was very very kind! And even with busy work schedules he still managed to help me in finding the right car for me!!!!!! Mr. Ike knew I couldn't communicate all day everyday because I work in a call center. He even allowed me to email him my pay stubs being that I couldn't miss work! Thank you soooooo much Mr. Ike , I really appreciate it. Woot woot! If you need FAST help and a GOOD car he is the man for the job! I will recommend him to ANYONE! I've been everywhere including Carmax and no one could help me with the pricing I wanted to pay! Ike was able to find me a 2014 Kia Optima! Forever thankful! #UniversityFord read more

I am so impressed with this dealership! Adam took the time to hear what I wanted and was able to get me into my dream car! He was extremely knowledgeable about the products and of the inventory of the dealership not to mention he was very professional. When it came time to the Finance part Ezekiel made sure to explain all of the warranties and was able to recommend the best ones for me. Overall I highly recommend this dealership and working with both Adam and Ezekiel because combined they will absolutely make sure that you will get the perfect car for you and feel comfortable during the process! read more

Recently decided to explore a potential purchase of a new Ford F-150. Looked at trucks at several dealers in the Raleigh, Durham and Chapel Hill area and elected to purchase my new truck at University Ford in Chapel Hill. The overall experience and personal attention I received from the General General Manager, Jason Lanier, was sincere and very professional. Jason and Tom both worked diligently to find the exact vehicle at a very fair and competitive price, without feeling pressure or pushed. The overall experience and attention to the entire purchase and process was first class! Jay read more

I bought my first car, a 2016 Ford Focus, from University Ford and had a lovely experience. Terrence was my point person and he made the infamous process relaxed, personable, and stress free. I didn't feel pressured, hurried, or uncared for. I went in knowing what I was looking for and they figured out my best options, completely willing to work with me. I would recommend anyone in Durham trying them out and seeing if University Ford is a right fit for them when buying a new car, and I suggest requesting for Terrence to guide you to your destination. Cheers. read more

I worked with Matt Duffy. He was great. He was very personable and professional throughout the entire process. I came there initially looking at a Ford Edge but after looking around and not quite finding what I wanted he showed me a Ford Explorer that met all my criteria and only had 2040 miles on it! So it got essentially a new car but at a used car price. Matt really helped throughout the whole process and made the car buying experience painless. They definitely have my business for future cars. read more

I have been through alot getting a car. Usually a used car from alot of different side lots. NOT this time. Mr. Jason Chambers really helped me out and i left with a 2015 Kia Forte which only had 15miles on it so it was all mines. If you are every in doubt about getting a car because of credit or any concerns check out Jason Chambers at University Ford and Kia in Durham NC. Also with mr Joe (Finance manager) anything is possible so i would check with Jason Chambers first!!!!! read more

What an awesome car buying experience. My salesperson (Brandon) was absolutely phenomenal!! He made it clear at the very beginning that his sole goal was to put in the vehicle that we selected. He was honest and straight forward. Buying a new car is stress especially in this environment He did an awesome job in making us feel relax. He kept us apprised of where we were at every step of the process. The Finance person that finished up with us was great as well!!! Kudos to them read more

I had a great experience with University Kia. The salesman, Derek, was friendly, polite, knowledable and put my wife and I very much at ease. The finance manager actively sought out incentives for me and didn't try to push me into expensive additional products. I test drove a lot of cars from multiple dealerships while looking for my new car and the staff here were easily the most engaged that I dealt with. All of my questions were answered and I felt comfotable throughout. read more

Jean S. If you are in the market for purchasing a car and checking out the dealership at University Ford on Sunday's. Go on in on Monday and ask for Ike Emodi. That's exactly what I did!!! Ike was very helpful, patient and knowledgeable of the vehicles. Never rushed me into making a decision on a car. After looking at several cars I saw the Kia Forte and said that's my car. YES, I brought it and I am very happy with my choice. Thanks Ike for all of your help!!!!!!!!! read more

I rode home in a brand new Kia Optima! Thank you Dan A. for your awesomeness. Usually buying a car is a long drawn out ordeal. My experience with Dan was nothing of the sort. While he verified all my paperwork to get me rolling he gave me the keys to my ride and said "you take her for a spin and let me handle the rest." By the time I got back from my test drive Dan A was giving me a hi five saying everything was all good. Best car buying experienceEVER!! ! read more