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Up In Smoke BBQ

4.7 (106 reviews)
Closed 11:00 am - 3:00 pm
Updated 3 weeks ago

Order Up In Smoke BBQ Takeout or Delivery

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UP IN SMOKE BBQ ATMOSPHERE

What's the vibe?
Quiet
Outdoor seating
Good for groups
Good for kids

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Recommended Reviews - Up In Smoke BBQ

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Junior plate
TC A.

What a great experience! I knew of this place because of Texas Monthly so I had to try it. I had the opportunity to visit with owner and pit master Junior and he was every bit as cool as he was in the BBQ TV shows I had seen him on. The food was amazing, I tried the bbq trinity of brisket, sausage and rib and everything was delicious. The service was excellent, everyone was super friendly and solid with their recommendations. If you are remotely close to Early Texas you should make it a point to try this place.

Joe L.

Sometimes coloring outside the lines, or in this case dining off of the "Texas BBQ Trail" pays exceptional dividends. I've been following Junior Urias and his restaurant Up In Smoke BBQ for quite some time and finally got the chance to visit them. Not only does Junior have a the restaurant, he also has a full-fledged butcher shop next door. When I arrived I saw the cutter slicing up some ribs and brisket so I went with the two-meat & two-side combination. The pork ribs are had great texture...firm but moist and the rub made for a perfect rib needing nothing else! The brisket has a nice peppery crust with just enough fat to bring out the best flavors in this moist cut of beef. Neither needed any sauce, but I did try the homemade (vinegar based) sauce and it is a great complement to the meat. The sides of Creamy Mac & Cheese and Cowboy Potato Salad were stars in their own right. The Cowboy Potato Salad was like a twice baked potato but in potato salad form and the Mac & Cheese is the style that will stick to your ribs! They also brine their own pickles and purple onions...perfect additions to the BBQ platter! I then visited the Butcher Shop next door...meats, rubs, sauces, and cutlery is available for purchase. Junior invited me to try his personal creation...house-made Jalapeño Popper sausages, not to be confused with Jalapeño Cheddar sausages. This sausage shocked me how the flavors meshed and how much it tasted like a popper. You can tell Junior has a lot of pride in his craft. He then showed me something new he was working on...60-day wet aged ribeye. He took me out to his smoker and showed me a thick cut Ribeye covered with his rub, slow cooked in the smoker. He was kind enough to cut up a ribeye and shared some with me. For a carnivore...this was a wow moment. The beef was so tender...it just melted in your mouth and the rub was perfect flavor for this cut of beef. I don't have a lot of experience with wet-aged beef, but this ribeye is one of the best I've had. Overall...an incredible experience not just for the meal but the family atmosphere Junior and his staff shared. Up In Smoke BBQ may be off the beaten path, but you will find great food along with warm hospitality for your travels.

Junior plate w/mac & cheese
Laura A.

Was extremely impressed with their food. Ordered the Junior plate with mexican sausage, moist brisket and ribs. If you aren't sure which sausage to get, they let you have a sample of each to help make the decision. The brisket was the juiciest and the meat on the rib was falling off the bone. The mac & cheese had a jalapeño kick, which added some nice flavor to it. Even the toast was the perfect amount of buttery. They have 3 long tables to eat at, so you might have to get close and personal to some of your neighbors, but the day I came there was plenty of space. Cute place with delicious food and would highly recommend to anyone in the area!

Ribs, brisket & turkey to go along with the works!

My new Go-to spot to eat! High quality BBQ w/ a fair price + a welcoming atmosphere Will be returning here every time I'm in town. Food was phenomenal & the service was homey!

Located by the UPS store.
S M.

Great Friendly Service, the folks there are so nice. The ambiance is great, there's place to eat inside and outside. The food is the best, I personally love the sliders. I would recommend this place for lunch and dinner, plus they carter too. They have everything from Steaks, pork chops, and salmon not to mention BBQ street tacos, sandwiches, and plates, fountain drinks, sweet and unsweetened tea, chips, and much much more. All thumbs up.

Smoked Turkey Breast, Pork Spare Ribs, Homemade Pickles, Pickled Onions, and Peppers

5 Star BBQ spot! Soooo good!!! Enjoyed everything I had. Smoked turkey was juicy and the ribs were tender and fell off the bone. The homemade pickles and pickled onions are a nice addition as well. Highly recommend!

Great food out of a trailer/smoker combo and even better out of the new building!
Steve H.

We the great food and genuine hospitality this family serves up! We especially enjoy taking ours to nearby Riverside Park in Brownwood for an "under the trees/in the shade" picnic lunch!

Great food! Some of the best I've had. The staff is happy to work with you to make your meal to your liking, but you have to tell them. I have them take off the fat off a Brisket sandwich and there is more than enough to take home. Their Cowboy Potato Salad is a welcome change from the same old boring stuff. A Craft Rootbeer from the fountain and you have a wonderful meal! Family-owned and operated they also cater. Outdoor dinning with lots of room. It's a treat once a month. Really great people

The bbq is good, but a bit pricey.  A two meat plate with one side and small drink was over $30.

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7 years ago

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6 years ago

This is the absolute best BBQ and the service is fabulous!!!

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Junior U.

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7 years ago

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7 years ago

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10 years ago

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10 years ago

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6 years ago

Had a BBQ sandwich that was absolutely amazing. Came with a ton of meat and great bread. This place lives up to the hype.

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10 years ago

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11 years ago

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Junior U.

Thanks for the review!

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11 years ago

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Junior U.

Glad you enjoyed our bbq as we go far and beyond for our customers.

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11 years ago

Lord. BEST BRISKET EVER. Skip all the other BBQ in town when Junior is open! Also, his catering service is first rate.

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Junior U.

Appreciate the awesome review!!

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10 years ago

Hands down, best BBQ from the nicest people! Junior's going to put some folks out of business when his permanent location opens next year!

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Junior U.

Thanks for the review!!

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10 years ago

You MUST try the BBQ sauce. I forgot to grab some the other day and the brisket isn't the same without it!!!

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Junior U.

Thanks for the great review!!

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11 years ago

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Junior U.

Appreciate the great review!!

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13 years ago

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12 years ago

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Junior U.

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11 years ago

Some of the best brisket in town, I have yet to try everything else but I definitely will this year.

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Junior U.

Glad you enjoyed our brisket!

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9 years ago

Great BBQ. Nice portions and priced right.

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Junior U.

Thanks for the great review! Restaurant opening soon.

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10 years ago

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Junior U.

Thanks for your review!! I will eventually make you a meat eater!!

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10 years ago

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11 years ago

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Junior U.

Appreciate the super unique review!! Thanks

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9 years ago

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10 years ago

Tender, fall off the bone ribs. Fantastic brisket. The absolute best bbq in the Permian Basin run by friendly people.

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11 years ago

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10 years ago

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Ask the Community - Up In Smoke BBQ

Have they just given up on us here in Brownwood/Early? Haven't seen the food truck location open in quite a while. Doesn't look like there's been any progress on the new building in quite some time either.

Is the new place open yet?

We are officially open Friday and Saturdays from 11:00 till 2:00

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Up In Smoke BBQ - bbq - Updated July 2026

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