Their products are top quality, and the matcha was amazing, one of the best I've had in San Diego. Plus, the staff were super friendly!

Definitely recommend this place. A friend said the only other location they've had this was in Las Vegas. The service was very fast and efficient. Some of the best matcha I've ever had. Ambiance is aesthetic. The Matcha Kuromitsu was very smooth and delish. I added jelly which made it taste amazing. The whipped cream was a little too much. Could order without it. The egg sandwich was very delicious. Amazing place. Would come here again. Matcha Kuromitsu: 4.5/5 Egg Salad Sandwich: 4.5/5 read more

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Coming from OC/LA, matcha is quite mid. We were recommended some banana matcha as their most popular drink and it just tasted like an average sweet starbucks drink or something. The drink was also 9 dollars lol so yeah that's a hard pass for me. It was a decent place to study/work but wifi is SUPER slow and rush hour gets pretty packed. Drinks: 4/10 Service: 5/10 Atmosphere: 8/10 Vaue: 4/10 read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

I had this place bookmarked for a while and happened to be in the area, so I'm glad I finally got to try it! If you're a matcha lover, there are plenty of options to choose from--from lattes and sparklers to desserts. I ordered the matcha lychee spritz, and it definitely hit the spot! It was super refreshing, especially on a hot day. If you like lychee and matcha, I highly recommend this option. They go so well together, and the shot of matcha on top was a nice way to end the drink. Location: They're in the same plaza as China Max, so there's plenty of parking, but the plaza can get crowded pretty quickly! I'll be back to try other things read more

Urban Matcha - Matcha lychee sparkler - Coffee & Tea Near Me - San Diego, California

Got the matcha yuzu sparkling refresher. Originally was planning to get a matcha latte with a cream top but it's been hot and I wanted something light and refreshing so when I saw this on the menu I thought it'd be perfect. One of the employees in the front also recommended this one out of the 3 or 4 refreshers they offered. This was really good! Think matcha lemonade from Starbucks but like way better. You can really distinguish the matcha and the yuzu and they pair very well together! Lots of space to study or work. Saw outlets against the walls which was very nice. Note that there is a rush sometime between 6-8 or at least when I came in on Wednesday and that's when it gets quite crowded. I'd definitely come back to try another one of their drinks! No complaints here. read more

Urban Matcha - Matcha yuzu sparkling refresher - Coffee & Tea Near Me - San Diego, California

This is my favorite matcha place in San Diego at the moment, specifically for their banana pudding matcha! The matcha itself is sweet, smooth, and well balanced. The banana pudding topping is creamy, thick, and has a lovely banana flavor! The drinks are made fairly quickly. There are lots of tables and outlets, and WiFi is available, so it is also a great place to study! read more

Urban Matcha - Banana Pudding Matcha - Coffee & Tea Near Me - San Diego, California

Came during soft opening! Matcha Lychee Sparkler - I didn't expect to like this but the way this is a perfect mix of lychee and matcha.. it's a good sweetness and sparkling too?? I'm not mad at it. This is a refreshing drink, surprisingly I'm sure I'd order again Banana Pudding Matcha - good quality matcha and the banana does not overpower Appreciate how they have sparklers + soft serves :) read more

Urban Matcha - Lychee Sparkling Matcha Banana Pudding Matcha - Coffee & Tea Near Me - San Diego, California

Mango matcha super yummy Service great and ladies super nice Location space is great good place work from if you looking for one. Parking plenty Definitely coming back read more

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Stopped by Urban Matcha on Convoy Street (in the same plaza as China Max) with a friend. I ordered the Banana Cold Foam Matcha, and my friend got the Mango Matcha. The matcha quality was good, the shop is new and very clean, and the cashier was friendly with great customer service. We both enjoyed our drinks, but I actually liked my friend's Mango Matcha a little more. The only downside was the wait. There were only about four drinks ahead of us, but it took longer than I expected to get our order. Overall, it's a solid spot if you're already in the plaza. I don't find myself craving it enough to make a special trip, but I'd definitely stop in again if I'm nearby. read more

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Food: the matcha parfait was great but I do think that the soft serve portion is a bit icy Imo but overall has a great matcha taste! Location: There is plenty of indoor seating but parking can be a bit hard to find sometimes! Though, there is some street parking nearby so you might be able to find some there Service: The service there was great! They make sure to make sure if you are okay w what you selected and provide their own recommendations of what you should order which can be a great help! They are diligent in preparing the order so you don't need to wait a while after putting in your order. Overall: If you are ever craving matcha soft serve, I think this is a good place to check out because of the variety of flavors they offer and large selection they offer! They provide great service and have plenty of seating to sit in! Def worth checking out once especially during the summer! read more

Urban Matcha - Matcha parfait - Coffee & Tea Near Me - San Diego, California

This place makes some very good matcha. I had the regular medium Matcha Latte for $6.50. It was a very flavorful and refreshing matcha latte. I asked for no sweetener and still tasted great. That's when you know it is a very good quality matcha. The hospitality was very good and they offer a very good amount of inside seating. The young ladies working the counter were super nice and efficient. Great matcha! read more

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Drink: Matcha Latte with Oat Milk: Their matcha is decent but definitely on the sweeter end so I reduced the sweetness a bit. It wasn't super grainy which I liked but definitely not on the nuttier side of matcha either. Service: Nice, quick, straightforward ordering process. Ambiance: Decently specious with many seats and outlets around for those who want to do work there. It does get loud during busy hours though. Pretty lively when it's busy and on top of the music playing as well. It's relatively bright and clean inside. read more

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This place did not particularly stand out to me within the oversaturated matcha scene in San Diego. I ordered the banana pudding matcha latte and it was nearly $10 after tax. The banana pudding overpowered the matcha latte, whereas the latte itself tasted like milk with some sweetener. I did appreciate how efficient the employees were though, as they completed making my drink very quickly despite how busy it was. They also have ample seating available for those interested in finding a cafe to study at/ WFH. read more

Urban Matcha - Banana pudding matcha latte - Coffee & Tea Near Me - San Diego, California

I initially got the black sesame matcha bc I love black sesame. Then I saw the ad for the banana pudding matcha and knew I had to get that. I love sweet so the black sesame and banana pudding part of the matchas were my favorite. They tasted better imo when I mixed the whole drinks. I was served very quickly and the place had a calming vibe to it. read more

Urban Matcha - Banana Pudding Matcha - Coffee & Tea Near Me - San Diego, California

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I've always wanted to check this place out and finally had the chance The menu is straightforward and the service is great! It was hard to pick between the black sesame and the matcha but I did end up with the matcha soft serve. It was very very good! there's plenty of seating and during the weeknights and weekends this place can get busy. Just keep in mind that this parking lot is always cramped so plan accordingly! read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

BEST MATCHA IN SD!!! As someone who drinks matcha 3-4 times a week & has tried almost every cafe in OC, trust me when I say that you need to try Urban Matcha! I've heard mixed reviews, but I'm glad that it did NOT disappoint. Our drinks were very matcha forward & the perfect level of sweetness (not super sweet at 100%). The cheese cap matcha with black sesame was a delight. I could taste how strong the matcha base was without mixing. The hot matcha latte was also surprisingly delicious & reminded me of the matcha in Japan. I have to applaud them for the authenticity :-) The only critique I have is that their cup sizes run on the smaller side. Their small is a 12 oz while their medium is a 16 oz. They have easily become one of my new favorite matcha spots in SD!! This ranks in my top 2 alongside Labora ~ read more

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Spacious matcha place in Convoy, located where the former Sizzling House & Noodle restaurant was situated on the same plaza as China Max. Plenty of tables and padded seats, giving it a comfortable feel for their customers. Such a rich & creamy matcha dessert, matcha parfait. I was satisfied with the matcha sponge cake and the red bean ingredients. Wish they could have added little more red bean. Our dessert was served fast, which was wonderful since we didn't have too much dessert from The Del Mar Fair tonight. read more

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My daughter and I came here last Sunday with our little pup (small dogs were allowed as long as they were carried/in a carrier). They were still in their soft opening phase, but based on how efficient they were, I would've never guessed had it not been for the Soft Opening sign in the front. We ordered the Matcha Yuzu Sparkler and Banana Pudding Matcha. Both drinks were very good. The Matcha Yuzu Sparkler was light and refreshing, while the Banana Pudding Matcha was rich and decadent. We received very friendly service and look forward to coming back to try other items on their menu. I have my eyes on the black sesame and matcha soft serve. This is the best combo in my opinion, and I wonder if they will be available in a swirl....I hope so! I hope they will continue to allow small pets because we see this as a new favorite spot for anything matcha! read more

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Convoy has no shortage of matcha spots and Urban Matcha is a great one! What makes it stand out: -They move FAST. Don't ever let a line stop you. They run through so quickly and drinks are out instantly! -They have such fun options. They have a variety of cheese foam flavors and you can opt for soft serve if you prefer that over a latte (or have both in a float!) -They have a spacious interior. While it can fill up, people seem to move out more quickly than some of the other more laptop cafe style spots. The only cons are that the parking in this lot is unbearable on weekends. But if you have some patience, it's worth the visit. read more

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honestly really solid matcha. my friend got the coconut water matcha and i got the strawberry matcha! I wasn't expecting much, just because I know that the Las Vegas location was originally Cafe Matcha Maiko that rebranded into Urban Matcha. And I'm not a huge fan of Cafe Matcha Maiko, just because they are inconsistent and it was grainy the last time I went. But Urban Matcha was pretty good! They had lots of seating and were quick to bring out orders. read more

Urban Matcha - Strawberry Matcha, Coconut Water Matcha - Coffee & Tea Near Me - San Diego, California

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My husband wanted to check out Urban Matcha since it's one of the newer spots in town, and with all the buzz around it, we decided to stop by and see what the hype was about. Since it was our first visit, I told him to surprise me and order whatever caught his eye. We ended up sharing the matcha shaved ice. Maybe shaved ice just isn't my thing? The soft serve mixed in was decent, though it didn't quite stand out compared to some of the other soft serve spots around San Diego. I also found myself wishing there were a more generous amount of toppings, especially the mochi balls and red bean, which would probably add more texture and flavor. That said, the atmosphere was definitely the highlight. The place was packed with energy, and it seemed like a popular spot for people to work, study, or catch up with friends. The space felt quite modern and had that "new neighborhood favorite" vibe. While the shaved ice didn't completely win me over, I haven't tried any of their actual matcha drinks yet, which I assumed is what they're really known for. I'd be open to coming back and giving those a shot. read more

Urban Matcha - 1/3 eaten Matcha Shaved Ice - Coffee & Tea Near Me - San Diego, California

My cousin and I thought our drinks were just ok. Her matcha was overly sweet surprisingly and she had ask for less sugar. Mine was not too sweet but it just felt like something was lacking Customer service was great though and they had a long line read more

Urban Matcha - Matcha with black sesame and hojicha with black sesame - Coffee & Tea Near Me - San Diego, California

Very tasty matcha soft serve!! Staff was super chill and helpful. It's a very large cafe with plenty of seating. Lots of people working there read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

A Las Vegas-based matcha business has arrived in the Convoy District with the soft opening of Urban Matcha this week. It replaced a short-lived sizzling plate eatery in the Convoy Pointe Plaza Shopping Center that is notorious for difficult parking in the lot. There was a short line when I arrived in the afternoon on the second day of business. It will likely be the end of the month at the earliest before the full grand opening will occur. The inside of the suite was huge for a cafe as Urban Matcha inherited enough seating for a full-size restaurant. Three menu boards were mounted above and behind the service counter. They listed various matcha products either as a beverage or a frozen treat. I didn't notice any matcha baked goods though. Some items were available in other flavors like black sesame, ube, and vanilla. There was a diagram of one of their signature products, the Matcha Parfait. I ordered that along with a Matcha Yuzu Tea which was only available in a large size. The parfait was the most expensive item as it contained matcha soft serve ice cream in a clear plastic cup with agar jelly, cornflakes, adzuki beans, matcha gelato, two mochi balls, and one piece of chestnut. The ice cream had a thicker consistency that didn't allow it to melt quickly which was good. The other ingredients added crunch, chewiness, and texture. As for my drink, the yuzu flavor was much more prominent than the matcha. Had I known this, then I would have picked one of the lattes instead. When I departed, the place was nearly full, and the line stretched along the sidewalk adjacent to the suite. With the current popularity of everything green tea, Urban Matcha should do well at this location. read more

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Urban Matcha had day 2 of their soft opening today! It's located in the same plaza as MYM Tea and Spicy City, where Sizzling House and Noodle used to be. The line started off around the corner at around 2 PM, and the cafe got progressively more crowded throughout the day. The ambiance is lively, and the workers were very efficient. My order was ready within 10 minutes. The standout for me was the matcha and vanilla swirl in a cone ($7.50)! You can choose to get it in a cup. The soft serve flavors were perfectly balanced, and I really enjoyed it. I wanted to also buy the ube and black sesame swirl, but since it's the soft opening, they didn't have either of these two flavors yet. I'll try it next time. I also got the iced matcha latte with original cheese cap ($8.45). It was creamy and smooth. The price was on the higher end, but still worth it. I'm glad that Urban Matcha is now open in SD, and I'm looking forward to my next visit! read more

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The Matcha is really really good and I would say the Asian flavors like black sesame, and banana with Matcha adds unique flavor profile. I would say the Star is lost because it is pretty expensive just for a small cup. You probably pay $9 for a 10-12 ounce cup. The ambience is great lots of seating and the service is actually really good. I would just say overall you are paying for your drink that I think should be more like $7.50 than nine dollars. read more

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Looks like exact menu from vegas! Matcha Latte is fixed sugar, and on the sweeter side. Their matcha ice cream is stronger than the latte w whole milk. If you get 120% sugar for boba, definitely get the Matcha Latte w Cream. Vibes are comparable to Labora! Love how spacious the store is and plenty of seating, does run out fast and parking is really hard. read more

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Excited to hear this spot opened up after watching reels from their Las Vegas location. They serve Matcha Lattes, Hojicha Lattes, floats, yuzu, coffees, soft serves & more. Open late & busy spot with people studying/working. Located in the China Max shopping center. read more

- arguably the toughest parking plaza on convoy so we just skip straight to street parking! - it gets busy on the weekends with a bit of a wait - the interior is massive! So many tables and chairs to chat/study/work - matcha is just so pricey these days so it's hard to justify especially with the size and quality - the matcha tea base for the float was too sweet for my liking (I did forget to ask for less sugar) but the black sesame ice cream was yummy! I think I'd get just their soft serves next time - yuzu sparkler was refreshing and such a cool spin on matcha. The pulp adds a nice texture as well! read more

Urban Matcha - Yuzu sparkling matcha - Coffee & Tea Near Me - San Diego, California

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Tried it & really liked it!! Opted for the strawberry cheese cap matcha latte, and really enjoyed it! My only bummer was that I didn't order it less sweet, so I thought it was just a tiny bit too sweet, but not as much as it could've been or other places would've made it. The actual matcha itself was good quality & excellent flavor. Went shortly after 12, when they opened & wasn't super crowded just yet. The staff was super nice & really kind & the place was clean, open, and good vibes. Will absolutely be back! read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

Heard this place came from Vegas and me and my partner decided to check it out as we love visiting new drink spots that open up. The space is very large and there's plenty of seating if you or your friends come to visit. I saw a large poster advertising the black sesame hojicha and I was easily convinced to go with that option (specifically black sesame cheese hojicha latte). My partner went with the banana pudding matcha latte. For the banana pudding matcha I'm going to be honest it wasn't my favorite. The banana cream has an artificial banana taste and since my partner didn't adjust the sweetness it overpowered the matcha. My general rule of thumb is if I can't really taste the matcha despite other flavorings then what was the purpose of me spending so much money on the drink (close to 9 bucks for the matcha, and yes I know matcha is expensive but still). As for the hojicha, I had the complete opposite experience. The combination of black sesame cheese and hojicha results in a prominent roasted flavor that I really enjoyed and I could taste both ingredients separately. I would probably return here just for this drink alone. Also one last note; the drinks came out within minutes of us ordering it which I was very surprised by. Overall, I'm unsure if I would get the matcha again (or perhaps I'd try a different matcha drink) but the black sesame hojicha latte I would easily recommend if you're into nuttier flavors. read more

Urban Matcha - Banana pudding matcha - Coffee & Tea Near Me - San Diego, California

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Parking: difficult. I would recommend street parking over trying to park in this lot. Located on the other side of china max. Lots of seating inside with power outlets at tables for those with laptops. Order at the register and wait for your name to be called. Drinks are medium or large (but really the medium looks like a small so sizing is weird). Ordered: Matcha tea float: $7.85 Matcha with matcha soft serve. This was ready before my other drink and I saw it sitting at the counter for a bit before my name was called when the other drink finished but luckily it didn't melt. The soft serve was icy/crunchy. Matcha drink itself was okay. Best to let the cubed ice melt a bit. Hojicha - $6.50. very gritty/chalky like it hadn't been stirred enough. Overall the drinks were just okay. They are in soft open so I will be back to give them another try. I would recommend to get drinks half sweet or less, they tend to run very sweet. read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

I wanted to give this new "matcha" cafe a shot, but with obvious suspicion since matcha is very much hyper commercialized these days. As a way to gauge their take on matcha -- or the concept of it -- I ordered a simple Iced Matcha Tea, a medium for $5.50. This tasted nothing like matcha -- let alone green tea -- and, plus, it was already pre-sweetened maybe with a simple syrup. No apparent warning on the menu either (and almost a red flag to immediately sweeten matcha). On a positive, it was a smooth drink (minimal graininess) and revitalizing. The cafe was very roomy too, perfect for hanging out with friends. Line formation was not very intuitive upon walking in, the area clashing with waiting guests, making it very confusing. Their parfait, soft-serve, and Yuzu refreshers did look like more enjoyable options. They might even use culinary-grade matcha as the main ingredient in those formats. In terms of aesthetics, it might lean too heavily on them which makes it feel a little unauthentic. read more

We ordered the ube matcha, banana pudding matcha and sea salt matcha. They were all delicious with the perfect amount of sweetness. Service was friendly. There was also ample seating which makes it more enjoyable . I really enjoyed my banana pudding matcha and will definitely order this again. read more

Urban Matcha - Ube matcha , banana pudding matcha and sea salt matcha (left to right) - Coffee & Tea Near Me - San Diego, California

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The matcha was really good but super sweet. The banana cream topping was so good, it was super thick and tasted like real banana. The ube also tasted like real ube, i even had chunks of it in each sip. I loved all the toppings in the parfait, there was mochi, red bean, corn flakes, agar jelly, and the menu / picture also said there was a chestnut but was left out of ours. The soft serve had a very strong matcha flavor which i loved but i do wish it was creamier instead of icy. The service was good, even thought the line was out there door, they were pretty quick and friendly. I love the ambiance as well. Tt would be a great place to get some work done or catch up with friends as there is ample tables. read more

Urban Matcha - Matcha Soft serve parfait, ube matcha, banana pudding matcha. - Coffee & Tea Near Me - San Diego, California

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I think I'm a pretty harsh critic of matcha at times because I'm used to getting smaller portions that require extra money being spent on milk alternatives, sweetness, and getting an adequate amount making the entire drink that needs to be entirely customized to get the best experience but not at this cafe. I ordered a plain matcha cream latte and it was in comparison the same price as other places about $7.50 but it tastes good without needing to make any customizations to the drink or paying any additional cost. On top of that, the cafe is spacious with plenty of seating and a great place to study and relax. read more

It's a pretty loud place filled with chit chat and people pretending to do their homework...but I'm here for the matcha. I'm unimpressed. I ended up getting an iced Matcha Latte. The matcha is not matchaing. It's not that sweet but it's sweet. It feels like the sweetness overpowers the matcha flavor. I don't know how I feel about it. They have multiple options as in matcha teas, lattes, soft serve...like an everything matcha spot. I thought this was going to be a matcha specialty shop, you know, something different and unique. This is basically another Matcha Cafe Maiko in disguise. Sadly another letdown of a matcha spot. I don't think people really understand matcha. read more

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Coffee shop Good grade matcha Latte and soft served Large seating area Amex accepted Restrooms inside Parking available Variety of options Milk variety Order the sit Soft opening -friendly service Coming from Las Vegas unique items like banana pudding matcha, matcha yuzu sparklers, and hojicha lattes, and has received positive feedback for its strong matcha and creamy soft serve read more

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Tried out Urban Matcha during their soft opening and it was already super popular! I have heard good things about this place and they have an original location in Vegas as well. I got the Matcha Latte with Black Sesame Cheese Foam, total came out to be $8.57 which is not bad, but for that price I was expecting a larger size. Matcha latte was good though! Service was quick and efficient and I didn't have to wait too long. This wouldn't be my top choice for matcha but if I'm in the area I may stop by! read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

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Urban Matcha just opened up in the Convoy area and judging by the turnout at their soft opening, people were definitely excited for it. The cafe originally started in Las Vegas and is known for their matcha drinks, soft serve, and desserts, so it's cool seeing them make their way into San Diego. First things first though, this parking lot is honestly one of the worst lots I've dealt with in Convoy. The spots are super tight and even though there's technically a decent amount of parking, it's almost always full. I saw a lot of people sitting in their hazards waiting for spots. If you plan on coming, I'd either come earlier in the day or just find street parking and walk over to save yourself the stress. The ambiance inside is really nice though. Very clean and modern with that trendy green and wooden matcha cafe aesthetic. There's actually a lot of seating too, which makes it feel like a good spot to sit down and work or catch up with friends. Workers were all really friendly and service was surprisingly quick considering how packed it was. They ask for your name and call your drinks out once they're ready. Their menu is pretty extensive too. Besides matcha lattes they also have coffee drinks, refreshers, matcha teas, floats, and soft serve. I saw a lychee refresher on the menu and they also had different cheese cap flavors that sounded really good. The mango cheese cap especially caught my eye because that over a matcha tea latte honestly sounds amazing. I ended up getting the banana pudding matcha latte in a large and it came out to about $9.70 before tip. Definitely pricey for a drink but honestly that's kind of where matcha pricing is headed nowadays especially for specialty cafes. It hurts a little when you just want a quick drink but at this point it's almost expected. As for the actual matcha, it was good. Very smooth flavor and you can tell the quality is there. I did notice they pre-batch the matcha instead of hand whisking each drink individually, but honestly it still tasted fine to me. The banana pudding topping was really thick and creamy which made the drink feel more dessert-like. Flavor wise it was delicious, just a little sweeter than I personally prefer. I'd probably ask if sweetness adjustments are possible next time. It honestly reminds me a lot of another popular matcha spot nearby that also specializes in soft serve and matcha drinks, even down to the pricing. So I think it really comes down to convenience and which style you prefer more. Overall though, I do think Urban Matcha is a solid addition to Convoy. I'd definitely come back and next time I'd probably try one of their regular matcha teas just to focus more on the actual matcha flavor itself. If you're into matcha and don't mind the price point, I'd say it's worth checking out. read more

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