Loved this new place! The food, atmosphere, and overall experience were fantastic. My only wish is that they opened earlier than 12 PM. I'd definitely visit more often if they were open for breakfast. Looking forward to coming back! read more

Solid Matcha Latte and Soft Serve with strong matcha flavor. Urban Matcha is a local stable from Las Vegas and I'm glad that they are now in SD. read more

This place makes some very good matcha. I had the regular medium Matcha Latte for $6.50. It was a very flavorful and refreshing matcha latte. I asked for no sweetener and still tasted great. That's when you know it is a very good quality matcha. The hospitality was very good and they offer a very good amount of inside seating. The young ladies working the counter were super nice and efficient. Great matcha! read more

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Been satisfying my sweet tooth here since the soft opening in May. Been trying out the entire menu and can't find anything that doesn't hit the spot. The menu offers a grand variety of sweet treats to try every time I swing by. The recent additions of dessert items like Yuzu Cheesecake and Pannacota really make me crave coming back. There's always table available for me every time I come. Whether that be a study session or simply a hangout with buddies to rip some Pokemon packs! Place is always clean too! I appreciate the welcoming smiles of the staff and allowing me to sample some of the menu items before buying. Also the music playlist is great! Top recommendations from the menu include: Matcha Yuzu Sparkler Hojicha latte with black sesame cap Banana matcha latte Yuzu pannacota The matcha latte will always be a banger with any cap on top read more

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tried the regular matcha latte and it was sooo sweet :/ matcha also wasn't strong although i feel like the more and more i drank the more matcha flavor i could taste. if you like a sweeet matcha tho, i think this place is for you because my roommate likes her drinks really sweet and she enjoyed it came back a second time to give it another try w less sweet and tried the banana matcha w unsweetened matcha and it just tasted like artificial banana cream with a cup of milk :( read more

Urban Matcha - matcha w cheese cap, banana matcha - Coffee & Tea Near Me - San Diego, California

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BEST MATCHA IN SD!!! As someone who drinks matcha 3-4 times a week & has tried almost every cafe in OC, trust me when I say that you need to try Urban Matcha! I've heard mixed reviews, but I'm glad that it did NOT disappoint. Our drinks were very matcha forward & the perfect level of sweetness (not super sweet at 100%). The cheese cap matcha with black sesame was a delight. I could taste how strong the matcha base was without mixing. The hot matcha latte was also surprisingly delicious & reminded me of the matcha in Japan. I have to applaud them for the authenticity :-) The only critique I have is that their cup sizes run on the smaller side. Their small is a 12 oz while their medium is a 16 oz. They have easily become one of my new favorite matcha spots in SD!! This ranks in my top 2 alongside Labora ~ read more

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My daughter and I came here last Sunday with our little pup (small dogs were allowed as long as they were carried/in a carrier). They were still in their soft opening phase, but based on how efficient they were, I would've never guessed had it not been for the Soft Opening sign in the front. We ordered the Matcha Yuzu Sparkler and Banana Pudding Matcha. Both drinks were very good. The Matcha Yuzu Sparkler was light and refreshing, while the Banana Pudding Matcha was rich and decadent. We received very friendly service and look forward to coming back to try other items on their menu. I have my eyes on the black sesame and matcha soft serve. This is the best combo in my opinion, and I wonder if they will be available in a swirl....I hope so! I hope they will continue to allow small pets because we see this as a new favorite spot for anything matcha! read more

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Convoy has no shortage of matcha spots and Urban Matcha is a great one! What makes it stand out: -They move FAST. Don't ever let a line stop you. They run through so quickly and drinks are out instantly! -They have such fun options. They have a variety of cheese foam flavors and you can opt for soft serve if you prefer that over a latte (or have both in a float!) -They have a spacious interior. While it can fill up, people seem to move out more quickly than some of the other more laptop cafe style spots. The only cons are that the parking in this lot is unbearable on weekends. But if you have some patience, it's worth the visit. read more

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My husband wanted to check out Urban Matcha since it's one of the newer spots in town, and with all the buzz around it, we decided to stop by and see what the hype was about. Since it was our first visit, I told him to surprise me and order whatever caught his eye. We ended up sharing the matcha shaved ice. Maybe shaved ice just isn't my thing? The soft serve mixed in was decent, though it didn't quite stand out compared to some of the other soft serve spots around San Diego. I also found myself wishing there were a more generous amount of toppings, especially the mochi balls and red bean, which would probably add more texture and flavor. That said, the atmosphere was definitely the highlight. The place was packed with energy, and it seemed like a popular spot for people to work, study, or catch up with friends. The space felt quite modern and had that "new neighborhood favorite" vibe. While the shaved ice didn't completely win me over, I haven't tried any of their actual matcha drinks yet, which I assumed is what they're really known for. I'd be open to coming back and giving those a shot. read more

Urban Matcha - 1/3 eaten Matcha Shaved Ice - Coffee & Tea Near Me - San Diego, California

My cousin and I thought our drinks were just ok. Her matcha was overly sweet surprisingly and she had ask for less sugar. Mine was not too sweet but it just felt like something was lacking Customer service was great though and they had a long line read more

Urban Matcha - Matcha with black sesame and hojicha with black sesame - Coffee & Tea Near Me - San Diego, California

- arguably the toughest parking plaza on convoy so we just skip straight to street parking! - it gets busy on the weekends with a bit of a wait - the interior is massive! So many tables and chairs to chat/study/work - matcha is just so pricey these days so it's hard to justify especially with the size and quality - the matcha tea base for the float was too sweet for my liking (I did forget to ask for less sugar) but the black sesame ice cream was yummy! I think I'd get just their soft serves next time - yuzu sparkler was refreshing and such a cool spin on matcha. The pulp adds a nice texture as well! read more

Urban Matcha - Yuzu sparkling matcha - Coffee & Tea Near Me - San Diego, California

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A Las Vegas-based matcha business has arrived in the Convoy District with the soft opening of Urban Matcha this week. It replaced a short-lived sizzling plate eatery in the Convoy Pointe Plaza Shopping Center that is notorious for difficult parking in the lot. There was a short line when I arrived in the afternoon on the second day of business. It will likely be the end of the month at the earliest before the full grand opening will occur. The inside of the suite was huge for a cafe as Urban Matcha inherited enough seating for a full-size restaurant. Three menu boards were mounted above and behind the service counter. They listed various matcha products either as a beverage or a frozen treat. I didn't notice any matcha baked goods though. Some items were available in other flavors like black sesame, ube, and vanilla. There was a diagram of one of their signature products, the Matcha Parfait. I ordered that along with a Matcha Yuzu Tea which was only available in a large size. The parfait was the most expensive item as it contained matcha soft serve ice cream in a clear plastic cup with agar jelly, cornflakes, adzuki beans, matcha gelato, two mochi balls, and one piece of chestnut. The ice cream had a thicker consistency that didn't allow it to melt quickly which was good. The other ingredients added crunch, chewiness, and texture. As for my drink, the yuzu flavor was much more prominent than the matcha. Had I known this, then I would have picked one of the lattes instead. When I departed, the place was nearly full, and the line stretched along the sidewalk adjacent to the suite. With the current popularity of everything green tea, Urban Matcha should do well at this location. read more

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The Matcha is really really good and I would say the Asian flavors like black sesame, and banana with Matcha adds unique flavor profile. I would say the Star is lost because it is pretty expensive just for a small cup. You probably pay $9 for a 10-12 ounce cup. The ambience is great lots of seating and the service is actually really good. I would just say overall you are paying for your drink that I think should be more like $7.50 than nine dollars. read more

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Tried it & really liked it!! Opted for the strawberry cheese cap matcha latte, and really enjoyed it! My only bummer was that I didn't order it less sweet, so I thought it was just a tiny bit too sweet, but not as much as it could've been or other places would've made it. The actual matcha itself was good quality & excellent flavor. Went shortly after 12, when they opened & wasn't super crowded just yet. The staff was super nice & really kind & the place was clean, open, and good vibes. Will absolutely be back! read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

Heard this place came from Vegas and me and my partner decided to check it out as we love visiting new drink spots that open up. The space is very large and there's plenty of seating if you or your friends come to visit. I saw a large poster advertising the black sesame hojicha and I was easily convinced to go with that option (specifically black sesame cheese hojicha latte). My partner went with the banana pudding matcha latte. For the banana pudding matcha I'm going to be honest it wasn't my favorite. The banana cream has an artificial banana taste and since my partner didn't adjust the sweetness it overpowered the matcha. My general rule of thumb is if I can't really taste the matcha despite other flavorings then what was the purpose of me spending so much money on the drink (close to 9 bucks for the matcha, and yes I know matcha is expensive but still). As for the hojicha, I had the complete opposite experience. The combination of black sesame cheese and hojicha results in a prominent roasted flavor that I really enjoyed and I could taste both ingredients separately. I would probably return here just for this drink alone. Also one last note; the drinks came out within minutes of us ordering it which I was very surprised by. Overall, I'm unsure if I would get the matcha again (or perhaps I'd try a different matcha drink) but the black sesame hojicha latte I would easily recommend if you're into nuttier flavors. read more

Urban Matcha - Banana pudding matcha - Coffee & Tea Near Me - San Diego, California

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Urban Matcha had day 2 of their soft opening today! It's located in the same plaza as MYM Tea and Spicy City, where Sizzling House and Noodle used to be. The line started off around the corner at around 2 PM, and the cafe got progressively more crowded throughout the day. The ambiance is lively, and the workers were very efficient. My order was ready within 10 minutes. The standout for me was the matcha and vanilla swirl in a cone ($7.50)! You can choose to get it in a cup. The soft serve flavors were perfectly balanced, and I really enjoyed it. I wanted to also buy the ube and black sesame swirl, but since it's the soft opening, they didn't have either of these two flavors yet. I'll try it next time. I also got the iced matcha latte with original cheese cap ($8.45). It was creamy and smooth. The price was on the higher end, but still worth it. I'm glad that Urban Matcha is now open in SD, and I'm looking forward to my next visit! read more

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Looks like exact menu from vegas! Matcha Latte is fixed sugar, and on the sweeter side. Their matcha ice cream is stronger than the latte w whole milk. If you get 120% sugar for boba, definitely get the Matcha Latte w Cream. Vibes are comparable to Labora! Love how spacious the store is and plenty of seating, does run out fast and parking is really hard. read more

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Parking: difficult. I would recommend street parking over trying to park in this lot. Located on the other side of china max. Lots of seating inside with power outlets at tables for those with laptops. Order at the register and wait for your name to be called. Drinks are medium or large (but really the medium looks like a small so sizing is weird). Ordered: Matcha tea float: $7.85 Matcha with matcha soft serve. This was ready before my other drink and I saw it sitting at the counter for a bit before my name was called when the other drink finished but luckily it didn't melt. The soft serve was icy/crunchy. Matcha drink itself was okay. Best to let the cubed ice melt a bit. Hojicha - $6.50. very gritty/chalky like it hadn't been stirred enough. Overall the drinks were just okay. They are in soft open so I will be back to give them another try. I would recommend to get drinks half sweet or less, they tend to run very sweet. read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

The matcha was really good but super sweet. The banana cream topping was so good, it was super thick and tasted like real banana. The ube also tasted like real ube, i even had chunks of it in each sip. I loved all the toppings in the parfait, there was mochi, red bean, corn flakes, agar jelly, and the menu / picture also said there was a chestnut but was left out of ours. The soft serve had a very strong matcha flavor which i loved but i do wish it was creamier instead of icy. The service was good, even thought the line was out there door, they were pretty quick and friendly. I love the ambiance as well. Tt would be a great place to get some work done or catch up with friends as there is ample tables. read more

Urban Matcha - Matcha Soft serve parfait, ube matcha, banana pudding matcha. - Coffee & Tea Near Me - San Diego, California

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It's a pretty loud place filled with chit chat and people pretending to do their homework...but I'm here for the matcha. I'm unimpressed. I ended up getting an iced Matcha Latte. The matcha is not matchaing. It's not that sweet but it's sweet. It feels like the sweetness overpowers the matcha flavor. I don't know how I feel about it. They have multiple options as in matcha teas, lattes, soft serve...like an everything matcha spot. I thought this was going to be a matcha specialty shop, you know, something different and unique. This is basically another Matcha Cafe Maiko in disguise. Sadly another letdown of a matcha spot. I don't think people really understand matcha. read more

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Coffee shop Good grade matcha Latte and soft served Large seating area Amex accepted Restrooms inside Parking available Variety of options Milk variety Order the sit Soft opening -friendly service Coming from Las Vegas unique items like banana pudding matcha, matcha yuzu sparklers, and hojicha lattes, and has received positive feedback for its strong matcha and creamy soft serve read more

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I saw this place from across the parking lot after dinner tonight and basically dragged my friend in here because we were craving dessert, as I've been on a big matcha kick lately. I was even more excited once I realized it's still their soft opening and I could leave an early review! Since it was 7pm, we decided to get ice cream instead of matcha to limit the caffeine. I got matcha ice cream and my friend got ube/black sesame. We both opted to get cones and were pleasantly surprised to discover we were getting HUGE waffle cones at no extra charge. Since the ice cream came out to about $8 each including tax, that made it feel more worth it. We both agreed the ice cream was delicious. I noticed too late that I could have gotten matcha/vanilla, which I think would have been good - this matcha ice cream had a stronger flavor than any other I'd had, which was nice, but I think the mild creaminess of vanilla would have balanced it out really well. The place was full of people enjoying various matcha and ice cream treats. I'm definitely going to come back earlier in the day sometime to try the banana cream matcha! read more

Tried out Urban Matcha during their soft opening and it was already super popular! I have heard good things about this place and they have an original location in Vegas as well. I got the Matcha Latte with Black Sesame Cheese Foam, total came out to be $8.57 which is not bad, but for that price I was expecting a larger size. Matcha latte was good though! Service was quick and efficient and I didn't have to wait too long. This wouldn't be my top choice for matcha but if I'm in the area I may stop by! read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

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Urban Matcha just opened up in the Convoy area and judging by the turnout at their soft opening, people were definitely excited for it. The cafe originally started in Las Vegas and is known for their matcha drinks, soft serve, and desserts, so it's cool seeing them make their way into San Diego. First things first though, this parking lot is honestly one of the worst lots I've dealt with in Convoy. The spots are super tight and even though there's technically a decent amount of parking, it's almost always full. I saw a lot of people sitting in their hazards waiting for spots. If you plan on coming, I'd either come earlier in the day or just find street parking and walk over to save yourself the stress. The ambiance inside is really nice though. Very clean and modern with that trendy green and wooden matcha cafe aesthetic. There's actually a lot of seating too, which makes it feel like a good spot to sit down and work or catch up with friends. Workers were all really friendly and service was surprisingly quick considering how packed it was. They ask for your name and call your drinks out once they're ready. Their menu is pretty extensive too. Besides matcha lattes they also have coffee drinks, refreshers, matcha teas, floats, and soft serve. I saw a lychee refresher on the menu and they also had different cheese cap flavors that sounded really good. The mango cheese cap especially caught my eye because that over a matcha tea latte honestly sounds amazing. I ended up getting the banana pudding matcha latte in a large and it came out to about $9.70 before tip. Definitely pricey for a drink but honestly that's kind of where matcha pricing is headed nowadays especially for specialty cafes. It hurts a little when you just want a quick drink but at this point it's almost expected. As for the actual matcha, it was good. Very smooth flavor and you can tell the quality is there. I did notice they pre-batch the matcha instead of hand whisking each drink individually, but honestly it still tasted fine to me. The banana pudding topping was really thick and creamy which made the drink feel more dessert-like. Flavor wise it was delicious, just a little sweeter than I personally prefer. I'd probably ask if sweetness adjustments are possible next time. It honestly reminds me a lot of another popular matcha spot nearby that also specializes in soft serve and matcha drinks, even down to the pricing. So I think it really comes down to convenience and which style you prefer more. Overall though, I do think Urban Matcha is a solid addition to Convoy. I'd definitely come back and next time I'd probably try one of their regular matcha teas just to focus more on the actual matcha flavor itself. If you're into matcha and don't mind the price point, I'd say it's worth checking out. read more

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I ordered hojocha latte I loved the aroma. And I requested the sampler of matcha soft serve ice cream. I thought they were all amazing. Is this a #1 matcha place in San Diego? Tough choice. But it is definitely either #1 or #2. read more

Did I just find my new favorite spot? Because I think I did. My honey ordered the matcha with ube cream top, and I got the hojicha with black sesame after the lovely cashier recommended it. Honestly, she's the GOAT for allowing me to sample the black sesame topping and putting me on that flavor collab. The black sesame wasn't overpowering and it added just the right amount of flavor and made the drink absolutely perfect. The matcha was smooth, rich, and everything he hoped for, and my honey had nothing but great things to say about his drink too. We spent the entire drive home talking about how good everything was and already planning our next visit. Great drinks, great recommendations, and great service. Urban Matcha, you may have just earned some regulars. read more

Urban Matcha - matcha with ube - Coffee & Tea Near Me - San Diego, California

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So excited they finally opened, love that there's more matcha spots in SD! Came twice during their soft opening and on day 1, there was no line in the evening on a weekday. On day 3 on a Saturday around 1 pm, there was a short line and we waited 10 mins to order and another 15 mins for our drinks. Interior is modern and pretty spacious with lots of indoor seating but it's already packed. Service is friendly. -Banana pudding matcha (3/5): very sweet and overpowering the matcha. The banana pudding was good, thick and creamy but pretty sweet and artificial tasting like laffy taffy -Ube cheese cap matcha latte (4/5): the ube flavor was good, not overly cheesy or sweet, but the matcha was still pretty light and sweet -Matcha & vanilla soft serve (3.5/5): consistency was thick and more icy instead of more soft and creamy, flavor was decent and not too sweet, cup portion was pretty small read more

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So excited they finally opened! Came twice during their soft opening. On day 1, there was no wait around 4PM (a weekday). The second time on a Saturday around 1PM, we waited 10 minutes to order and another 15 mins for the drinks. Service is friendly and there's plenty of indoor seating, but it was already pretty crowded! Oat milk is an extra .50 cents FYI. I would get the matcha less sweet next time, although I usually get 100% sweet. Banana pudding matcha (3.5/5): very sweet and the matcha didn't really shine through. The banana pudding was thick and slightly artificial tasting, but I still liked it Ube Matcha Cheese Latte (4/5): the Ube cheese cap wasn't overly sweet or cheesy, but the matcha itself was pretty sweet as well Matcha & vanilla soft serve (3/5): consistency is more icy instead of soft and creamy. I would've liked the flavors to be stronger and sweeter Portion is kinda small for the price read more

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New matcha shop! Line is already out the door. There's a lot of indoor seating and space which is nice. I ordered the matcha latte with original cheese foam and the matcha soft serve with a vanilla matcha swirl. Loved that the swirl had the flavors intermixed as opposed to stacked. Ceremonial matcha was delicious, not grainy, very smooth. The soft serve was a real star it was so bright and fresh! It's a must get. Parking was surprisingly packed for the afternoon probably because of this soft opening today from 2 pm to 6 pm. Will be back! read more

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A new Japanese-style trendy dessert spot just opened on Convoy. They offer soft serve, matcha lattes, crepes, and more. The matcha flavor is smooth and mild--not bitter or astringent. The interior is minimal and clean, and the service is friendly, so the overall experience is pretty good. That said, it's not quite at a "matcha lover" level--better suited for people who prefer a lighter, less intense matcha taste, rather than hardcore matcha fans. read more

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This place is a nice place to study. They have plenty of seating and outlets and they have many options for desserts/drinks although they are a little pricey. The matcha drink is a little too sweet for me but I think I'll get the matcha yuzu sparkler next time. read more

San Diego gets another matcha spot added to the list of growing cafes and soft serve here in San Diego. This past Sunday was bustling with a full house and it seems like the hype for Urban Matcha will stay that way for a while. I got a regular iced matcha latte and my friend got their Banana Matcha Latte. My regular sweetness level was too much, so half of the sugar would have been ideal for me. I wasn't aware of their sizing and felt myself sipping on the medium size, and viewed their medium vs. large was more like a small vs. a medium. Overall, for the price point and size, I would give UM a 3.5 star rating! read more

Urban Matcha - Seating - Coffee & Tea Near Me - San Diego, California

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I got the matcha swirl, and it was a good balance where the matcha flavor wasn't too over bearing. It was still sweet from what you want from ice cream. For the you tea lovers, you'll still appreciate the matcha quality. The inside has a very nice aesthetic. Nice place to get dessert after a meal. read more

Urban Matcha - Matcha Swirl - Coffee & Tea Near Me - San Diego, California

Spontaneously stopped by Urban Matcha on a random Thursday to try Urban Matcha, They're fairly new and didn't have to wait long for my drink! I was a bit hesitant to try it with the full sweetness since I've seen so many reviews saying how sweet the standard drinks are, so I asked for less sweet and it was perfect with the banana pudding on top. If you enjoy a really earthy & natural banana flavor I would recommend getting it :) Easily one of the better banana matchas I've had in sd. Cafe is very spacious with areas to study and hang out. read more

Urban Matcha - Banana Pudding Matcha - Coffee & Tea Near Me - San Diego, California

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I've been so excited to try Urban Matcha and I finally got the chance after fighting for parking. Sadly, it did not live up to the expectations and I was disappointed with the product. I ordered a matcha latte with strawberry cream top. I asked for this unsweetened and they were happy to do this for me but let me know it would be a longer wait because they'd need to whisk it fresh. That's when I looked behind the counter and noticed the prepped matcha lattes in pitchers. I have no problems with prepped matcha, and some of my favorite matcha places prep the matcha and add milk when you order. But this is the first time I've seen a matcha focused establishment prep their matcha into pre-made lattes with fixed sweetness, milk mixed in and all. It wasn't what I'd expected from Urban Matcha. My drink tasted more like a cup of milk to me, and the matcha taste was barely there. I wasn't a huge fan of this matcha latte but I would come back to try some hojicha or maybe the soft serve. Worth a try since it's new but there are better matcha spots in San Diego for sure. read more

Wow - this is definitely one of the best, if not the best matcha lattes i've had in SD. I've struggled with finding a truly consistent and dedicated matcha place and I think this might be the one. I came during a grand opening day around 1 and it wasn't too packed. They also went pretty quickly. I opted for the matcha latte and the cream top and it was soooo delicious! I was definitely eyeing that matcha froyo too. I'll definitely be back to this spot! read more

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We were excited to try this new matcha spot during our trip to San Diego. We visited around 4pm and were able to order pretty quickly. We ordered a matcha latte with a strawberry cheese cap. The matcha tasted similar to the kind of matcha powder you can find at many Asian grocery stores, such as matcha love. The strawberry cheese cap reminded me a lot of strawberry gogurt. After mixing everything together, the drink was dominated by the strawberry topping, which completely overpowered the matcha flavor. I also noticed that the matcha lattes appeared to be premade in a pitcher. I understand using a matcha concentrate for efficiency, but seeing the matcha already mixed with milk before ordering was a bit of a red flag for me. If you're looking for matcha-forward drinks, I don't think this is the place. That said, I can see this being appealing to someone who prefers sweeter, more dessert-like drinks or who is newer to matcha. I probably wouldn't return. read more

Urban Matcha - Matcha latte with strawberry cheese cap - Coffee & Tea Near Me - San Diego, California

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Had to see if the hype was worth it. I've been seeing the sign for a while, before it opened, and did a little research. Popular spot in Vegas with good reviews which encouraged me to try. I went during the soft opening, about 10m before they opened. Only a few people in line. As soon as 12pm hit there was a line out the door. I was able to order and get my drink quickly. Tried an iced matcha latte with oat milk and it was great. It already comes sweetened, not sure with what but its pretty sweet which I didn't mind. The matcha has a nice color, claims to be uji matcha and I believe it. The quality is good, smooth matcha, no graininess or bitter taste. I wanted to give the matcha a fair review so I kept it simple but I would like to try other drinks and come back. read more

Urban Matcha - Matcha latte with oat milk - Coffee & Tea Near Me - San Diego, California

Loved this spot. My daughters wanted to come and try this matcha place and we loved it. Next time we have to try the icecream cones!!! Service was good and the place was spacious read more

Urban Matcha - Coffee & Tea Near Me - San Diego, California

Came here during their soft opening. Since it was the weekend, there was a short line. They were pretty efficient with order taking. Ordered the parfait, matcha iced tea and banana matcha. Tea was good, didn't wow us. The banana matcha (according to hubby) tasted like banana taffy. They made a mistake on my matcha and they were apologetic about it, remaking a new one immediately. read more

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