I had such a great experience here! I ordered the red hot chili pepper roll and it was sooo refreshing and delicious--you can really taste how fresh the fish is. My boyfriend got the sancho roll, which was actually spicier than mine and had a totally different vibe since his was seared while mine was raw. Both were seriously so good in their own way. They also give you complimentary edamame, which is always a plus! The inside is super modern and clean, and the service was quick and efficient. Definitely recommend checking this place out! read more

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Runningggg back. The fish was fresh, they had tons and tons of unique sushi rolls. And I really loved how many options they had that weren't just fish or sushi. My friend doesn't like fish but this place had so many alternative options that she has no problem coming with me! I got the sisters choice roll and the K story roll. I think I liked the K story more and you could tell it was real crab. My friend got the chicken curry bowl and enjoyed it. I want to get the dinner combo it seems like a great deal. read more

URBN Sushi - "K" Story (left) Sister's Choice (right) - Japanese Near Me - San Diego, California

Came here for lunch with a few friends. Appetizers were good. I decided to ask the owner/our waitress for her recommendation based on two rolls I was debating between- the Urbn and the lemon roll. She recommended the Urbn but to be honest, it tasted off (couldn't tell why) and my whole table agreed. I couldn't finish the roll so I asked if we could have a replacement and the owner was very understanding and accommodating. The place is really nice and the replacement I got, the lemon roll, was delicious and refreshing! I would definitely come back, and I appreciate the service we got there. read more

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I wanted to like this more, especially given the strong reviews. Unfortunately, the bento box with tempura and sashimi did not taste fresh. The fish had a mealy texture and an unpleasant odor, which suggests I may be accustomed to fresher fish. The service was very kind and attentive, and the ambiance is nice, especially the wave mural on the wall. With higher-quality ingredients, this could be a much better experience. read more

For Saturday lunch, URBN sushi met our expectations above and beyond. There were not many people though parking was a bit crowded and the food and the service were amazing! Made our weekend so relaxing with the very best quality of sushi and excellent service. Thank u URBN sushi! read more

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Love this place. The sushi chefs and owners are top notch. They brew their own soy sauce and the fish is always so fresh. Been coming here for 3 years... always spectacular. Thanks, JJ! read more

URBN Sushi - Sushi, Yellowtail (Hamachi), pot stickers... - Japanese Near Me - San Diego, California

I have been going since they opend up and have only positive reviews. The staff is always great, providing fast service. I also love the ambiance of the place, its got a modern vibe but authentic taste. The prices are great for the quality and quantity of food you get, especially the dinner combo bento boxes. Some of my favorites inclue the spicy tuna roll, dragon roll, and gyoza. They have the best spicy tuna roll out of the other sushi places I've tried in San Diego Definitely a place to check out if you are around the area, would recommend to anyone looking for Japanese food. read more

We ordered takeout, so didn't get a chance to experience service. But the food was ready relatively quick and the restaurant was spacious and clean. I really enjoyed the spicy yellowtail roll specifically, as well as my tonkatsu ramen! The broth and meat were so flavorful and a generous portion was provided. read more

URBN Sushi - Japanese Near Me - San Diego, California

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The sashimi was incredibly fresh, and every dish we tried was very satisfying. The sushi had a wonderful balance between the rice and the fish, which made each bite enjoyable. The staff were attentive and professional, providing excellent service throughout the meal. Overall, it was a great dining experience, and I would definitely come back again. read more

URBN Sushi - 6 Pieces of Sashimi - Japanese Near Me - San Diego, California

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This place wasn't bad overall, but there's definitely better sushi in the area. Tried the Crispy Rice with Spicy Tuna and I wasn't a big fan of it. I've had the dish before at other places, but here the tuna wasn't spicy enough and the rice was hard as a puck. Really disappointing for the price. My coworkers liked it more than I did. For my roll, I got the Red Hot Chili Pepper. It had some heat to it and the fish was fresh, but it was pretty boring flavorwise. There was nothing special about it if I'm being honest. No one in my group seemed very impressed by their rolls either. read more

URBN Sushi - Japanese Near Me - San Diego, California

Absolutely love this place! The owner JJ is so sweet, the food is amazing, love to sit at the bar and chat with the chefs. Went with Sashimi B tonight, plus the never-to-skipped jalapeno yellowtail appetizer. Miso soup is the best we've had at any Japanese restaurant! read more

URBN Sushi - Japanese Near Me - San Diego, California

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Sushi was very good. I was craving veggie tempura and was disappointed to find out it's ONLY avocado slices in what they label as "vegetable tempura". It tasted okay, but if I had known I probably wouldn't have ordered, too much avocado read more

URBN Sushi - Japanese Near Me - San Diego, California

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Since our very first visit this place has always been a vibe! The music can be hit or miss but when it's good then that's the cherry on top. Most of the time, the service is amazing. The food here is consistently amazing. We chose this place because they have so many rice-less sushi and vegetarian sushi options; I've enjoyed seeing the creative additions to the menu and a little change tends to make this place feel like a new experience since we frequent this spot a lot. read more

URBN Sushi - Mrs. Potato Head, Vegetable Gyoza, Adegashi Tofu, edamame - Japanese Near Me - San Diego, California

It's okay. The fish quality here ranges from very good to extremely horrible. We are purists and prefer nigiri. It was so bad. The blue fin tuna was cut poorly. It was thick, uneven, and sooo fatty. Required way too many bites. The uni - inedible. It tasted like salty moldy crap you find on the bottom of your shoe. The basics, like the crab and the salmon were fine, they were not great. My friend from norcal, (who clearly has not had any other san diego sushi) claims this is the best, i disagree, it was near the worst. Server was ok. Sort of slow and there were only other 2 other customers in the restaurant. The restaurant is pretty nice though. Well decorated. I've definitely had better at half the price. Not sure I'd recommend coming here. read more

URBN Sushi - uni- do not get, avoid avoid - Japanese Near Me - San Diego, California

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Stopped by URBN sushi this afternoon after giving up on the long lines to enter UTC shopping mall. Was originally planning to eat at Viet Nom in the same plaza but with rainy weather and long lines at the door (did everyone in San Diego decide to come out to eat today?) I decided to try URBN Sushi a couple of doors down. When I entered only two tables had people eating there, that should have been a sign for me to leave but I figured I would give it a shot. With the chilly weather I opted for a shrimp udon soup with a side of chicken karaage. The restaurant provides a small cup of edamame on the house which is a nice touch. The soup and Karaage arrived at about the same time. The karaage batter was a bit disappointing. Not crunchy or flavorful, hard to describe but almost like the chicken had been fried in general purpose flour perhaps. The udon soup was a bit better though the two shrimp tempuras that came with it were fairly greasy. I didn't get a chance to try the sushi but I'll try and give the restaurant a second chance and try it the next time. Hope I won't regret it. read more

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We came on a Friday night and sat at their last available table. I can see why this place gets crowded! The food and service were incredible! We ordered our usual: spicy tuna hand roll, salmon sushi, mixed tempura, miso soup and edamame. Everything tasted fresh. They were so accommodating to our kids as well. Definitely will come back when we're in the area! read more

URBN is my Go To for the fresh tasting melt in your mouth sushi. It's a meal experience with garlic spicy edamame appetizers and miso soup. I love the no rice roll option Ex Girlfriend with spicy tuna and Krab and my husband indulges himself with the Spider Roll made with soft shell crab. We had a new dessert option: fried green tea ice cream with whip cream and chocolate sauce. It's a unique house special and I recommend trying it. read more

Place wasn't busy on a Wednesday night and we pretty much had our choice of any table. Service was prompt and attentive. Wasn't in the mood for sushi so tried the Chicken Yakisoba which was decent. The chicken was moist and the veggies crunchy but I'm not sure why they added purple cabbage as I think it gave the dish an odd taste which necessitated a generous pour of soy sauce to balance it out. The chicken teriyaki bowl was deemed tasty but could have used more teriyaki sauce to cover the rice. The CA roll was average. read more

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I've been eating a lot of sushi these days, and this place really stood out. The fish tasted super fresh, and everything just felt well made and delicious. It's one of the best sushi spots I've tried in a while. I'd definitely come back again. read more

Cool spot! Love the ambiance. The food isn't the best and the service is not the best. The cook in the back microwaves the edamame in the plastic To-go container, the service is Barely friendly, and the sushi tastes as great as the sushi you get from Vons.. actually, I wouldn't go here at all .. especially for the price! read more

Food is good and portions of entrees are generous. Chicken is probably pounded and prepared earlier making it somewhat dry.

Food was average. Friendly staff. It's cozy and trendy inside with a sushi bar and table/bench seating. read more

URBN Sushi - Salmon Poke Bowl - Japanese Near Me - San Diego, California

I've tried sushi all over San Diego because I really do love sushi. I have to tell you this place truly rises above the rest. The menu was presented so beautifully from beginning to end. The calamari was lightly fried. Perfectly crisp without feeling heavy. I especially like the sauce that comes out with it! The sashimi was incredibly fresh, thick, and tender. Every bite was full of flavor and extra fresh. I ordered the tuna, salmon, and eel rolls, and each one was absolutely delicious. I also loved how thoughtfully the to‑go items were packed. Everything stayed fresh, neat, and organized. It's honestly the best of the best, and it made me so happy. read more

Came in for a last minute, late night meal because I was craving some of the best miso soup in town and their amazing sushi. My boyfriend and I come here often and their fish is always so fresh and delicious. If you're looking for good food, trendy vibes and a friendly atmosphere, this is absolutely the place to go. Lunch or dinner, it's always consistent and you won't be disappointed. Ps. If you live in the area, check it out... if not, it's worth the drive. read more

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We came here for dinner on a Friday night and were seated right away. They had a steady stream of customers but it didn't get crowded. They do have a good amount of seating and interesting decor. Our server was friendly. We ordered the salmon teriyaki and the lemon roll. For the salmon teriyaki, there was a bit too much sauce for our taste which made it more salty. The lemon roll was good. The fish tasted fresh. We did order the cucumber salad but it was forgotten but we wasn't hungry anymore so the order got canceled. Overall, decent food. A bit on the expensive side. Now that the eateries and restaurants here are getting better, parking can be a little challenging. read more

I really think this is the most horrible sushi I've ever had for the price. Save your money and go to sprouts or Costco. Honestly.

The food is delish, the ramen was as salty as i like it. The shrimps were soooo good crispy and tender. I was able to watch the Padres game while enjoying the meal. The ice cream is very recommended, so good and you'll get addicted. The ambiance: Plenty of seats and they open late hours comparing to the other restaurants near by. The lady Gretchen was so friendly and fast. Definitely coming back. read more

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I came here with my family to celebrate my aunt's birthday. We loved the decor with the school of fish that wrapped around the walls! We ordered the following to share: - Screaming Salmon - Salmon Carpaccio - Salmon Belly & Yellowtail Belly Nigiri - Marco Rolo - El Toro It was hard to pick a favorite because everything was fresh and delicious! I'll definitely be back!! The service staff was nice and gave us a big scoop of complimentary birthday matcha green tea ice cream with a candle on top. read more

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Excellent sashimi. The sushi chefs are excellent and offer great cuts. Excellent miso soup (best I have had anywhere in states). See the photos!! Thank you for a wonderful time JJ !! read more

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This place is one of our favorite sushi restaurants! The food is delicious, servers are always attentive and the owner is really nice! I usually come here for the sushi but the hot food is really yummy too. We usually get the potatoe croquettes and chicken katsu curry in addition to the sushi rolls. If you're looking for a nice date night spot this is the place to go! read more

URBN Sushi - El Toro, Ex-boyfriend rolls - Japanese Near Me - San Diego, California

I think the food here is generally pretty solid: well-made rolls, good quality fish, nice fry on tempura - but the ambiance is really lackluster. I'm not one to typically judge a restaurant by the decor but every time I'm here, it's awkwardly quiet with bright lights (like when a bar turns on all the big lights at the end of the night to signal that it's time to leave). No music. No nice vibes. For some reason, it's uncomfortable sitting there. I like the food but the discomfort makes me go elsewhere. Maybe they just need to turn off half the lights and invest in Spotify premium. I also had an experience where they allowed a poorly-behaved/non-service dog in who kept barking and trying to jump up to sit on the seats next to us. The staff were very nice about giving us a different table, but there needs to be a firm upfront policy on animals. read more

Came in for a last-minute, late night dinner about half an hour before last call. Super accommodating, polite wait staff and didn't feel rushed at all. Complimentary edamame while we looked the menu over. Got the salmon belly, steak tataki, and the Toro nigiri. Loved the salmon belly and the Toro (buttery and just melts in your mouth with a $20 price tag for two pieces). Steak tataki was a little tough but had a great flavor and spice to it. Loved the Summer Lovin' veggie roll with asparagus, avocado, and cucumber. It was a refreshing roll to offset the rest of the proteins and carbs. Forgot what the second roll was but it had shrimp tempura and crab inside and maybe a tuna on top?. Either way, that was also really tasty. All in all a solid weeknight dinner. Lots of parking and close to a boba tea shop. Would return. read more

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I love URBN sushi! They have the best poke bowls in San Diego. The food is always fresh and delicious, and the staff is friendly and great with recommendations. Highly recommend! read more

URBN Sushi - Poke Bowl - Japanese Near Me - San Diego, California

This place might just be one of our new favorite sushi spots! Craving for some fresh sushi, we stumbled here since we weren't close to our typical spots and was getting pretty hungry that we wanted something nearby. Luckily, we got here pretty early to avoid the lunch rush and to take advantage of the lunch specials they have to offer. The service was top notch! As soon as we walked in, we were greeted by the hostess and seated right away. Within seconds we had some complimentary edamame and our drink orders were taken. We ended up trying the sashimi combo which was very delicious! It came with a 3 different samples of sushi bar salad which was definitely a treat. We especially liked the ika sansai salad- we really should have ordered more of that! The star of the meal was of course the sashimi which was very fresh. The freshness of the food made this meal so good- just writing about makes us want to go back for more. Parking doesn't seem to be an issue since there is plenty in the plaza where they are located but it does seem to get busy. We got here pretty early so we didn't have any issues but it did start to get busy as the lunch hour began to start. We can only imagine it being pretty popular in the evenings but they do offer reservations that can be made online or by calling. It goes without saying, but this place is highly recommended. read more

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Let me just say, if it weren't for Henry being here, we wouldn't come to urban sushi. Aside from the menu, the reason we come here is because he makes us feel special, important, and taken care of like family every time. Thank you Henry for always going above and beyond for not just us but for representing urban sushi to the highest standards we recommend this place to friends and family!!! read more

Love this restaurant! Great service and authentic food. I'm very picky about sushi and sashimi. This is my go to for Japanese food. Bonus is that the ambiance is calm and relaxing. Not like the noise and cramped seat in many other restaurants. read more

Honestly pretty mid - I went here for ease of parking, since a lot of places in San Diego can be a challenge for parking. This place not only serves sushi but also bento boxes and other Japanese food. We went primarily for the sushi, so we got the Orange Crush roll and spider roll, as well as the sashimi salad and katsu lunch special with tempura. The orange crush roll has scallop and salmon, with lemon wedge, which is quite unique as I don't really see many rolls with citrus in it. Sadly, there is a reason - or maybe they just didn't do it well - the flavors don't mesh up. The spider roll was fairly good, but you cannot really mess it up with the soft shell and California roll base. Sashimi salad was good - lots of fresh sashimi, and the dressing is delicious too. The sashimi flavor may be masked by the dressing, however. The katsu lunch special was a bit disappointing as there was a lot of rice but not much katsu. You can get a better value ordering a la carte in this case. Service was fairly okay - we got checked up just one time, and that's about it. Fairly bare minimum, and we didn't even get a water refill. read more

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Urban Sushi offers delicious food and excellent service. The sushi is fresh and flavorful, and the staff is attentive and friendly. A great spot for sushi lovers! Highly recommended! read more

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Came here on a Tuesday night and I'm genuinely surprised there wasn't more people dining in considering how conveniently close to the UTC area it is (maybe it's just the economy). If you want to eat out at a nice clean establishment with a pleasant ambience this is the place to go! Great quality food and generous portions for more than a reasonable price! The sashimi B plate was particularly great with fresh fish cuts and cute little details like beet hearts and carrot stars! Our server Henry was also incredibly amiable, considerate and attentive! He knew exactly how to accommodate for children in the party and when to check in on our table right as we needed anything! But genuinely the whole staff were excellent as well! 14/10 would recommend for children and adults and I'm definitely coming back again! TLDR; Kids asked me "Why do they make it so tasty here?" read more

Decided to try this place out because the restaurant next door has a long wait, and wow we were pretty impressed! We enjoyed their dinner "bento box" concept to be able to pick an entree and 2 sides to come with it. A huge pro is that they have a huge menu compared to other similar Japanese restaurants. The highlights were the fish and the sushi. The sashimi was great - thick and juicy. The rolls were also really good, especially the negitoro roll! The fried items, however, were not great. The batter is not very crispy and lacked flavor. This was the case for the chicken karaage and the chicken katsu. read more