Wonderful experience with Varsity Lincoln and in particular Andy Elrod. He found me the car I was looking for and kept me in the loop on the progress. He was prompt, through and got the job done. We have used Varsity Lincoln in the past and will continue to do so even as we live in Traverse City. We tried to buy local in Traverse City but the sales rep never called us back after assuring us he would that day. Never followed up. Would not recommend Fox Grand Traverse. read more

Charged 500$ in fees for forgetting to turn in a key after a representative told me they only had to charge 200$, and an overall unpleasant experience. read more

I have found and will recommend Varsity Lincoln Dealer experience on Grand River. Just purchased and leased 7th Lincoln. The best choice for purchasing and servicing my car. An exceptional staff. From Jere the manager who surpassed my expectations to the person who will follow up after the service or sale. Karen S with her husband came out to my home and programed our garage door for the new car. I needed to take a moment to appreciate all the things they have done. I am grateful to have been treated by people who care. They have continued to exceed and inspire me to know that they will be there. William J read more

Amazing customer service very fast , carol very friendly and I love how she explains everything for u, The best place and the best people #1 in Michigan love there service 100/100.thank u all & and thank u Gavin for servicing my car you are incurable and the best . read more

Ourstanding customer service experience with manager Brandon Soniesiak! Brandon has always treated me with kindness, respect and professionalism. He always treats me with compassion! always a pleasure to work with Brando! read more

here is the picture of parts claimed to be "metal to metal" - a typical scare tactic.. Quote was unusual high at over $800. I ended up doing the repair myself. I do have a lift and was outraged at the quote. As you can see there was nothing metal to metal about the parts. So I ended up doing the job myself as an inconvenience. Varsity charged me $200 lift fee and diagnostic fee for basically NOTHING. read more

You make an appointment, usually a week out, only to be told the appointment was just to see an advisor and you would need another appointment to have any work done. Plus they charge almost $300/hour for brake work. Rear brakes and pads cost over $1200 with the 3% fee for credit! read more

Another great experience at Varsity Lincoln. My Service Consultant, Brandon, is always outstanding. Everyone I encountered was polite, professional, and respectful of my time. read more

Went for an oil change was told we needed a new battery. So spent $400 for the battery and oil change. Well after driving 5 miles at a stop sign the engine complete stopped. After checking the engine Found out that the negative wire was loose. fortunately I was at an area where there wasn't much traffic. Had I been at a light it could have very dangerous. Not sure if I could trust the workmanship there. read more

We didn't end up getting a Lincoln, but I can't recommend Rich enough! We came in pretty late on a Saturday and they were about to close. Rich was one of the best salesman that we've ever dealt with. I mean, we spent a lot of time shopping around before deciding to even get a car and Rich was the best salesman that I've dealt with by far. He also gave us the best price out of all the places we met with. While I ended up going with another vehicle, I will 100% be back to Rich when my new lease is up and I decide to get a Lincoln! read more

Varsity Lincoln - Call him and tell him we sent you - Car Dealers Near Me - Novi, Michigan

Working with Karen S. to help me find the perfect vehicle to lease made the experience enjoyable. No pressure was felt, and Karen thoroughly explained everything regarding the lease agreement paperwork, as well as all the great features that came with my new vehicle. read more

Third used car from Varsity and nothing but the best service from Jere Law and Sam Jamoua.

Picture this... female going to a car dealership, out of state, to look at a CPO vehicle. What could go wrong? IF you go to VARSITY LINCOLN in Novi, MI the answer is absolutely NOTHING will go wrong!!! The entire experience was wonderful. From talking with Lisa on the phone to ensure the vehicle I was interested in was still available, to meeting with Sam J. the following day as well as the Sales Manager Jere. While a friend made the trip with me, I was the potential purchaser. The car I was interested in was pulled up when I got there... was met at the door and welcomed within about 15 seconds, and every interaction was genuine. Even spending time with Mike, the finance guy was pleasant. The entire team's approach is NOT a high-pressure tactic approach, but definitely one where they wanted to ensure I was making a well informed and best decision for me and my needs. Each person focused on 'me' as the buyer and talked to 'me' and not at the male friend that accompanied me. This, in itself, is rare... and pert near any female that has gone to buy a car has felt at one time or another. My trade in was evaluated and a very honest and fair value was assessed. How the breakdown of the total cost was reviewed on screen (none of that sliding a piece of paper across the table with numbers scribbled down) and Sam even helped me evaluate several different options (downpayment and terms). Jere checked in on us several times during our visit and ensured I knew that he was there for me. While I do live about 120 miles away... and likely will not get routine service done at Varsity... Jere made sure I knew that if I ever have an issue at any Lincoln dealership during service, I am to call him directly and he will be there to help me. During my time there, I never felt rushed, or even pushed to go look at more expensive 'new' cars. This is my 11th or 12th car.... and the best experience out of all of them Varsity Lincoln in Novi, MI does have my ongoing business, and I will continue to recommend this team to family and friends. read more

Brandon Sobiesiak service consultant. Is Amazing! I love the can do attitude. He will find A solution to the problem. Very kind in precise. I've never been treated better at a dealership!! Great job Brandon!! read more

Varsity Lincoln always gives me great service. Brandon kept me informed every step of the way. Brandon made my service experience easy and s

Father died. Got the run around on how to return the car. GM couldn't be bothered to call me back.

Bought a new Lincoln Nautilus April 3rd and still waiting for my title 5 months later. Can't even get a registration for my car. So I'm illegally driving it. Ridiculous. Where is your customer service. I call my salesman several times a week. Don't think I'll be able to continue buying after being a loyal customer for 25+ years. read more

I am absolutely furious about the horrendous communication and treatment I received at your service center! I came in this morning to find out my service advisor's name, and the advisor who assisted me was incredibly rude and made me feel like I was inconveniencing him. Not only that, but I later discovered that my vehicle was ready for pickup and the keys were with the cashier. The RO states that my vehicle was washed and the front floor was vacuumed it wasn't(see pictures) the car was towed in as a no start? How could you have performed an oil change and tire rotation on a vehicle that was a no start? (see pictures )And the responses I received when I inquired about this were completely unacceptable. This level of incompetence and disrespect is completely unacceptable! And to top it all off my Wheel lock key was just thrown in the cup holder? (see pictures) read more

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Judd Stevens was wonderful to work with. Jere Law, the General Manager was easy to talk to and went above and beyond. They fixed any problems I had with the car before I picked it up. Jere made sure I was happy with my purchase and restored my faith in used car sales again! I am so happy with my Lincoln! read more

Always a great experience at Varsity Lincoln. Came in for an oil change (my usual place). Experienced, great waiting area to work while I'm waiting and complete trust in knowing it's done right. read more

Jere Law handled my purchase & it was very smooth & efficient! My new Lincoln Navigator was ready to go! I love the car & the attention was 2nd to none! Thank you Jere for always giving me A+ service!! read more

These are the finest people that I have ever dealt with and five stars are not enough to express my satisfaction with the Varsity dealership. This is my seventh vehicle that I have leased from Varsity and the process can not be easier. I am retired now but in my business I purchased many cars and trucks over the last 50 years and none were better. Thanks especially to John Treharn for his excellent and professional dealings. Varsity is fortunate to have someone like him on their team. Richard Kaufman read more

As repeat customers ready to make another pre-owned vehicle purchase we chose once again to visit Varsity Lincoln. We were greeted by Judd Stevens who answered all our questions regarding the vehicles we were considering. Jere Law, General Manager, is the dapper handsome man in the front office, with a ready smile who takes a hands on approach for their customers. We had the pleasure of getting to know him from a previous purchase back in 2016 along with friendly small talk at times when we were back in for routine maintenance. The interest he takes in each customer is second to none! His laid back manner and personal touch is just what we needed while making our purchase decision. Wrapping up the sale we had the pleasure, once again, of Stephen Elzein's to help with finalizing all the necessary financial details. We were provided stellar service. We came away having been treated like a Varsity Lincoln family member. If you are looking for a dealership that you can count on to make car ownership and the mishap that may or may not come along we highly recommend Varsity Lincoln. They will take care of you! Many thanks Jere, Judd and Stephen who help make the process go smoothly and without buyers remorse. Sincerely, John and Sandra Carroll read more

Amazing experience, sales rep Judd was fantastic, the dealership went above and beyond to make sure the transaction was easy and no hassle. Very pleased with overall transaction and purchase. Plus the Aviator is awesome as well, more bells and whistles than I know what to do with. read more

My experience in leasing my 2024 Nautilus was excellent. My sales representative, Deb Edward, was helpful in the decision to replace my 2021 Lincoln Aviator with the Nautilus, after discussing my vehicle usage experience and the pro and con between the models. Her recommendation was spot on. I'm very happy with the car after 2 months of driving. I would recommend Varsity Lincoln and Deb Edward to anyone looking for a Lincoln vehicle. I compare my experience to someone who has purchased BMW, Porsche, Jaguar and Land Rover vehicles in the past. read more

The only thing this place has going for them is Tony. If Tony is not an advisor, he should be promoted. He's the most attentive and customer friendly focused employee at Varsity. He assisted me upon arrival and departure. Tracey the cashier is rude and only portrays a customer service attitude when you address her rudeness. The service advisors sit around fraternizing while customers wait in the bay which I noticed after my 4th visit. I'll never buy another car from Varsity because of the sh**** service. I'll try Star Lincoln in Sfld, shorter distance to travel and what do I have to lose! read more

Highly recommend Mario! Working with Mario was like meeting an old friend, he was personable, easy going and zero pressure! The process was seemless and didn't take hours like purchasing a car normally does. Go see Mario, you won't be dissapointed!! read more

Varsity Lincoln - Car Dealers Near Me - Novi, Michigan

Let me state this "I love my Lincoln Nautilus."This SUV handles the road very well and has many great features. I can't wait to explore more of my ride it drives beautifully. My transaction experience was as smooth as the vehicle drive. Kevin McCathy was once again my sale agent and he is an excellent one may I add. This is my 4th vehicle through Varsity Lincoln with Kevin McCathy as my salesman. He makes the process effortless. Through the years we established a great relationship and he has captured my style to coordinate the perfect vehicle cater to me (hahaha). I appreciate his kindness and understanding of my needs in a vehicle. His assistance Lisa D is great as well she always follows up on any questions or curiosities I may have. They are a great team. Varsity Lincoln is luck to have them both. Until my next vehicle I am going to enjoy my SUV Nautilus!!! Ciao read more

I went in for an oil change. Liz greeted me with a very friendly hello and was so sweet and helpful! Great service all around!

Management there very welcoming THEY address any issue I ever had with my vehicle, I was greeted by the Porter by Alex in the service lane very clean very polite, my Service advisors Brandon and Bryce made sure my issues were handled and I was out of there less than a hour I was told the job was supposed to be done so I'm very pleased on the customer service there and keeping me updated on my vehicle. I will be back! read more

Just bought my first Lincoln Corsair with Mazin at Varsity. Could not be happier with the experience and the car. Definitely recommend Mazin and the dealership if you're looking for a new car. Thank you for my new car. Cindy read more

Vlad has been my sales guy here for over a decade and Nicole helps out my hubby with his MKZ since over 2 years ago. She makes it super easy to do the paperwork and fills much of it out, he just has to verify some details and sign when he picks up his lease. Vlad is a nice guy, energetic and chatty. He's easy to work with. I have leased Lincolns from here for decades. Nicole is really great to work with as well. Their service is always great and they have one of the better lounge rooms when you get service on your rentals, better than some German competitors even. Renting a car for service is quite reasonable here as well. Their service is usually quite quick as well. read more

Do not use the dealership or service department as they are unable to provide a level of service you would expect from anyone afflicted with Ford Motor Company. From the buying experience where you have to take delivery behind some shady warehouse that they drive you to off property to the now "Important safety recall service" where you are not permitted to stay at the dealership when you bring your vehicle in. One would think that having a customer lounge in the building attached to service, that you'd be able to use it. I guess that's another thing they fail on. It is truly a disappointment that the experience with Varsity Lincoln/Ford is so bad you have to begin to think twice about the vehicles sold both new or used based on shady business practices. read more

Denise is a great salesperson to deal with. Always looking out for my best interest. Knowledgeable, friendly, helpful, honest

Just leased a 2024 Lincoln Corsair from Varsity Lincoln Novi. Thanks for the excellent customer service from Jeff Nickoloff and Lisa. I always know I'm getting the best deal and customer support from your team. read more

We had a nice experience at Varsity Lincoln Novi. With Mazen's assistance, we soon made decision to have a Lincoln Corsair. After picking up the car, we noticed a tiny, easily overlooked scratch on the door handle. We went back to Novi office where another sales associate, Anthony, quickly helped us fix the issue. We're satisfied with our new Lincoln Corsair, as well as Varsity Lincoln Novi team. read more

my experience with the service department at Varsity was top notch. Rachel was superb. I was well informed and walked thru my process precisely. Everything was timely. well done, varsity. read more

Sam J. Is amazing! Thank you so much for your time and patience. This was probably the best experience I've ever had at any dealership. Quick, smooth, and easy. Steve was also great and very knowledgeable. Seriously these guys are the best I will be recommending everyone to them. Thank you I love my new car! read more

Nick and Linda gave us great service for the turn-in of our Nautilus and pick-up of our new Corsair. I would recommend them to anyone needed a new Lincoln! read more

We worked with Jere Law to purchase a car from out of state. He was excellent. Jere set us up with everything we needed to feel confident about getting the best deal for the best quality vehicle. With Jere, we knew that we would be set up for success. We are so pleased with our vehicle and the service from the top down. read more