I was looking to order a new truck had never really had good experiences at car dealerships. I ended up. Emailing Sanderson Ford and they got right back to me. Told him what I needed Miguel the salesman explained everything to me, very simply told me the timeframe to have the truck built, and he was right on the money maybe came in a early They're the best dealership I've ever had experienced with. They didn't even bring up all the extras that big car dealerships make you sit through for an hour. It was your truck is here ready to go from now on anyone I know or if I need another car, I'm going to Sanderson Ford. Miguel, I think the world of you thank you for such a great experience Ralph Huber. read more

W. C. Sanderson Ford - F250 termer - Car Dealers Near Me - Healdsburg, California

Went in today for a scheduled service diagnosis. Spoke to Jackie on the phone yesterday. They agreed to $225.00 per hour. Get in this morning and the employee working the service stall claimed it would be $450.00 up front. Not what we agreed to and I wouldn't have wasted my time if that were the case. Was told by same employee that Jackie doesn't know what she's talking about. So maybe work on communication instead of bait and switch tactics. Won't be back. read more

We took a drive to Healdsburg to see if we could get a little help understanding and using our new (to us) Ford truck. We expected to walk in and be asked to make an appointment since we had a substantial list of questions and we got there right around lunch time. To our surprise and delight not one, not 2, but 3 different employees helped us immediately and answered every question and concern we had...in particular Eddie and Dante took all the time us two oldies needed to understand and set the vehicle up the way we wanted it. They were patient, knowledgeable and polite. This business just gained a customer and we will recommend them to friends and family. I failed to get the woman's name who came out first to help us but we want to recognize her kindness also! read more

W. C. Sanderson Ford - 2023 Ford F150 FX 4 - Car Dealers Near Me - Healdsburg, California

EVERYTHING from start to finish...almost! Most importantly, they repaired my Father's car - which was an extreme repair - 100%. They identified that we had a warranty to use. Which ended up covering the Extensive cost. The repair was completed around their estimated date, maybe a day or two early. They were easy to work with. The ONLY thing I was a little sad-faced about was that my car broke down on the way there, about 3 blocks away. They weren't able to help me roll it there or push it or whatever, so I did have to pay to have it towed, 3 blocks, make laborious calls to get a tow, and then wait for the tow. It was not quick. But like I said, once I got there, I was happy with the service. read more

First of all, their website says they are open on Saturdays, so we drove over an hour and half to look at a vehicle only to find it was closed. Then, we scheduled a time to come look at the vehicle on the next business day. When speaking to one of the associates to set up the appointment, he was rude, condescending, and literally asked "how do you plan to pay for this?" insinuating that because I was from a neighboring county, I couldn't afford the vehicle. And then, while traveling an hour and half (again) to go look at it at our scheduled time, he calls back and says that he already sold it. Worked out great for us b/c we ended up buying the same vehicle, with same trim, and a better color for way less money. I wouldn't recommend dealing with them, EVER! read more

Amazingly friendly dealership. Everyone I spoke with was nice and helpful. I have been several times for vehicle servicing, and would absolutely come back. We live 50 miles away and I make the choice to come here vs other bigger dealerships, due to their customer service. read more

We have used WCSF for vehicle repair. The service was ok. Nothing negative but nothing stood out. AND THEN, I was car shopping and John Reyes helped me. As I was making my decisions on what I needed John was easy going, informative and not pushy. I can't believe I found a vehicle that I love, as this was not my first choice. After the tough decision we were handed over to a nice gentleman, low key and friendly. He explained all paperwork and had us out in no time. In the conversation we learned he was the owner. I am amazed that businesses like this are still around. Thank you WC. Sanderson Ford read more

W. C. Sanderson Ford - My new car! - Car Dealers Near Me - Healdsburg, California

I will never do business with this dealership again!!! Not only are they extremely rude , they sure know how to mess up 2 cars !!! Save yourself from the lies and go elsewhere. They are DEFINITELY NOT what they use to be!!! Read past reviews, we are not the only ones . read more

Chris is an extremely knowledgeable technician and the office is great to deal with as well.

Since others have pointed out John Reyes, sales, as unprofessional, I feel compelled to join in. I chatted with this guy on-line several times and then made an appointment to meet him, which he confirmed the evening prior. I had my checkbook in hand ready to write a sizable check..all cash for the new vehicle. Mr. Reyes did not show. I drove an hour to get there and another hour to go back home empty handed. It has been four days and Reyes has not responded to my inquiries. I guess I will take my money to one of the other two Ford dealerships in the area. Evidently Mr. Reyes doesn't need the income. Chris W Huffman, Guerneville, CA read more

Small town dealership selling mostly white work trucks. They will deal a little bit with you, but won't go down in price too much in price. Experience sales people, friendly, and not too aggressive. read more

Fixed an issue two other Ford dealers couldn't (but still charged me). Good to know a place with competent mechanics!

I spoke with Mr. John Reyes, the internet/fleet manager, about transferring my 2 Ford Bronco reservations over to their dealership. I wanted to get away from the higher volume dealership that I currently had my reservations with. I have done a bit of research ahead of time, and Ford dealerships are required to honor 2021 Bronco reservations up until March 19th, 2021, which is the deadline for converting reservations to orders. Well, John stated that he would not allow me to transfer my reservations to the dealership because my orders would subsequently bump people who were already reserved at the dealership. Ford explicitly allows for reservation holders to transfer their reservations to their dealership of choice, and thus convert those reservations to orders before March 19th. So John is specifically denying me the ability to transfer my reservation, which goes directly against Ford policy. The experience of buying a new vehicle is already stressful enough as it is. It is very disappointing to get brushed aside by a sales manager who is clearly violating Ford policy. I have forwarded the emails to Ford Corporate. Hopefully Ford can enforce their policy with others, so people don't get brushed off like I just did. I would stay clear of this dealership. If they are willing to violate policy this blatant, who knows what else they'll do. read more

Recently my check engine light came on and so I scheduled to take it into Sanderson service shop, which I usually do because I like that they are not some big Santa Rosa dealership shop. Come to find out that one of my O2 sensors needed to be replaced. They replaced it and I picked it up and 2 days later, my engine light came on again. Brought it back to the service department and they checked it out and said it was another O2 sensor. So left it there all day and when I got the call to come pick it up, the service manager Ron let me know they replaced it for free. Apparently they had replaced the wrong one before(total accident) and out of curtesy, they replaced the one that needed it for no charge. Now think about it, they could've easily said another O2 sensor went out and changed me another $800, but they didn't, and I wouldn't have been the wiser. They did the right thing, they were honest and stood behind their work. I am extremely pleased that a company did this and that they didn't take advantage of the situation. read more

While traveling from Orange County CA north, a light came on my dashboard saying that I needed to replace the battery in my car (or so I thought). I called a local auto parts store that said they had a replacement battery for $200 but they weren't able to install it. I then looked Ford up dealerships which led me to W. C. Sanderson Ford. They informed me that it wasn't the car battery but my key fob battery which cost $12. WOW... what a relief!!! I am super duper impressed with their honesty and wonderful service! read more

Best Service Department ever! Excellent communications - called when the parts were in and kept in touch until I was able to take my F150 truck in for the warranty repair (due to Covid travel was restricted so I had to delay the appointment a couple of months). Promptly greeted me, called when the work was complete (4 hours earlier than promised!) and quickly delivered my repaired truck when I arrived. When I arrived, they placed protective coverings over the seat, floor mat, AND steering wheel - no fear of any greasy fingers! Due to the Covid health directives, they also sanitized the interior. The service folks (Amy, Ron and Marilyn) were from a different era, when a dealership service department cared about its customers and offered excellent SERVICE, not just parts and work. I will return for any other future work (and to check out the new Ford Bronco in 2021!) read more

Best Ford Dealership with skilled sales reps. Bought several vehicles from them and only use them for service. John Reyes and the Son of the Owner, have sold us Truck, Escape and Gorgeous Explorer. Easy to complain about any little item, or burnt light bulb, but be sure when you make the 2nd most important purchase of your lives, after your home, This Dealership, which is family owned and operated (not some huge corporation), you'll be professionally guided through the process and for "not enough" given the weight of the purchase. Good Family Business deserves nothing but the highest ratings, the negative feedback I've seen is almost certainly from Corporate Dealers kicking down in the hopes of knocking out. Call ME if want a reference for Sanderson- Scott read more

I called to make an appointment for a test drive on Thursday. I sent them my info they asked for and Friday they tell me they decided to close for the 3 day weekend. Sorry would not do business here ! Who closes a dealership at the last minute so they can have a three day weekend. read more

Friendly sales staff that won't lie to you. Fair pricing. Mostly white service trucks for the wineries, but they can order and color ford you'd like. My truck came w a rear locker that I've been most excited about. read more

I made an appointment a month ago (that's how far out they're booking) to service my car and to fix a recall. When I showed up today, the rudest and most condescending person tried to check me in. He knew nothing about the recall and told me it didn't matter anyway because there's no way he could do the service and recall in one visit. Then he wanted to charge me for service when I purchased a service contract with the car. When I stated I wouldn't pay for service I was told "then we're done before we start". He refused to speak to the dealer where I bought the car to get verification. Seems like the computers were down. So I left, car not serviced or recall not taken care of. The guy laughed at me as I left. So much for supporting a local business because they certainly aren't welcoming their community. I called the dealer where I purchased the car and was told to come in right away and they'd have everything done in a couple of hours. So, after going to Sanderson for more than 8 years with my various cars, I will no longer be their customer. read more

We took our car into Ford for an oil change. Per the usual, they run a general diagnostic on the truck and we get a receipt at the end confirming everything is good (or not). We received the all clear, then two days later we are stranded on the side of the road with a dead battery. We were told by AAA that if the test was actually run on our battery like the paperwork suggested then the dealership would have noticed our battery was not up to par. Super disappointing that yet another dealership is running a shady business lacking honesty and respect for their paying customers. Steer clear of this Ford location folks. read more

purchased vehicle from this dealer. very poor service, it was a mistake to use them , they do not have the techs to service your vehicle

If I could give this Service Center a lower star rating I would. Immediately after my warranty period expired but while still under a service contract I brought my 2012 Edge to this dealership for routine maintenance. I was told once the service was completed that my power steering line was leaking and would need to be replaced. They didn't have the parts and it would take a few weeks to get on the schedule. The estimate was $500. I was skeptical that there really was an issue as there was no indication (in liquid level or performance) that anything was wrong. When I had it serviced again at the original dealership (Towne Ford- Have never had an issue) they confirmed there was no issue. WC sent me a customer review survey and needless to say I gave them a negative review but outside that did not give any other reviews. A few months later I decided to give them another shot as they were conveniently located. Maybe it was a bad diagnosis, who knows. I needed an extended warranty repair done on my vehicle. I asked if they had the part in stock or if it was something that is readily available, Cheryl couldn't answer but we set up the appointment anyway and she indicated a Tim would be calling me. Tim then called me and indicated that because I had given them a bad review he didn't want to service my vehicle. He then went on to lecture about how long he has been in business and how highly rated his service center is. Well, if you run off anyone who ever gives you a bad review (privately on their own survey) it's not hard to believe how they keep their high rating. They sure love to fill my mailbox with unsolicited mail every week despite not wanting my business. I called the other local dealership (Hansel) and was able to quickly and easily set up an appointment, they told me how long it would take (same day and yes they had the parts), and walk me through what I was experiencing with the vehicle to confirm if the problem I was having was covered by the extended warranty. I also called Ford CS to make a complaint. We'll see what happens with that. In short: Poor customer service, limited parts inventory, and untrustworthy service. read more

Very good, friendly service. The work is finished when they say it will be finished and no pressure for unneeded services or frills.

If you're far from home and car breaks down, don't call this place!!! My car broke down and they just brushed me off and didn't help. They told me to call a different Ford service for help. Very unhappy Ford customer here! read more

These people treated my brother so well. They have been taking care of him for years now. He bought his second brand-new car from them yesterday, and they made sure the process went smoothly and that he got exactly what he wanted. I would tell anyone looking for a car in the area to go to this dealership. read more

I recently bought a truck from a guy in Healdsburg. Before I purchased it though, I wanted him to have a large oil leak taken care of. He took the truck to Sanderson Ford and it ended up costing $1800. Well, shortly after I purchased it, I noticed a puddle of oil under the truck. Seeing that parts and labor were covered on the receipt for 4,000 miles or 3 months, I took it back to Sanderson. At first the service guy told me that the warranty was only good for the person who paid for the work, but he quickly reassured me that he would try to go easy on me. They had the truck for 5 days which was really starting to make me nervous about what might be going on with it, so I called. They told me they had a really hard time locating the leak, in fact they never found exactly where it was coming from. But they replaced all the gaskets again and then a few just to be safe. And then he told me, "And as of right now, there is no charge." Wow, no hassle, no debating, not even any charge for replacing a few extra gaskets that they had not replaced before? Now that's customer service with integrity! Thanks guys! read more

John was AMAZING!!!! A no nonsense-no pressure salesman that was helpful and professional. I had enough dealings with the Auto Row Monopoly Co. in Sonoma county that I decided to go elsewhere and I was not let down. Even though I live in Petaluma I continue to go to Healdsburg to get my car serviced...the whole staff is great! read more

Trevor was helpful, polite, and quick in looking for available vehicles and getting me pricing information.

After previously purchasing Fords from two other local dealership it was a nice change at Sanderson Ford. A process that we all expect to take all day and be completely stressed out about, was the complete opposite for us. From starting our process on line to signing papers in the office...we appreciate their straight forward approach and appreciate that we were able to enjoy our afternoon in our new car...I recommend Sanderson Ford to anyone wanting a great price and perfectly smooth transaction! read more

Really do not understand the negative reviews. My experience today February 8, 2017 with the Service Department was wonderful. Much less expensive than any of the local service centers and first rate service. In and out in less than hour. Very personalized honorable people working hard to make sure the customer is satisfied. This is a family owned small operation that really cares about their customers. We have all of our service done at this service department. We purchased our truck new from Sanderson.. They are a total breath of fresh air in the car world. They made the buying process so easy and quick. No one pushed us for extra stuff, coatings, extended warranty, service contracts. Closed the sale within 30 minutes. read more

I bought a used car from John over the weekend and had the best experience! Friendly, no pressure, great to work with. I'm very happy with my purchase. Would highly recommend to anyone. read more

I highly recommend Sanderson Ford to all. I bought my car here and it was perfectly stress-free. I now take my car here for servicing and everything goes smoothly. Their pricing is excellent. The entire staff at Sanderson is friendly and courteous. Good people to deal with. read more

I would very highly recommend Sanderson Ford. After a bad experience at another local dealer Sanderson was a breath of fresh air in the car world. They were open, honest, and upfront from the beginning. They quickly produced the car the other dealer told me was sold and unavailable at the last minute after five days of dealing with them. If you are in the market for a Ford, it is well worth the few extra minutes up the freeway to deal with a small, honest, family owned company. They even matched the "big guys" price. read more

Sanderson Ford is the only place I will buy a car from here on out! They were super professional and it was the easiest transaction I have ever had. I live 2 hours away from this dealership, drove from Sacramento due to a recommendation from a friend and it was totally worth it! There was no pressure, true old school great customer service! This dealership is the BEST! read more

My husband and I were in the market for a new SUV. We started doing our research and Ford was offering 72 months at zero percent financing so, we decided on a Ford Explorer. We started looking in May 2017. We found the truck we wanted here at WC Sanderson Ford. No negotiating on their part in price. They would not budge, but we ended up buying it. Our sales rep was an older gentlemen named John. My advice is don't deal with or WC Sanderson Ford Ford. Go to another dealership! They wanted to sell us on an extended warranty which, we smartly declined, but it was our understanding that we would re due free oil changes up to 36,000 miles. When I called to make an appointment I was told that was not the case and I should have purchased the extended warranty. We were very disappointed! We spent a fortune on this truck and got nothing from this dealership or Sales rep.go somewhere else! Don't deal with them or John! read more

After checking with three other local dealerships I ordered my 2017 Super Duty from W C Sanderson. I got a very competitive deal but more importantly the buying experience was great and Trevor Sanderson kept me informed during the entire order/build/ship process. Considering how much money we pay for these things, buying a new vehicle should be fun and not a hassle. If you are looking to buy or order a new truck and want old fashioned service, this is the place to go. Well worth driving a few extra miles. I don't do too many reviews, but this company deserves two thumbs up and all the stars I can muster. Well done. read more

Beware of the Service department. Tried to overcharge for a oil change. Took my truck in for a oil change with a coupon and was told the coupon did not apply to my truck since it was a diesel. I pointed out the coupon said diesel was included but would be extra. They tried to charge my $85 extra for the additional oil. That worked out to $10 a quart or $ 40 a gallon extra. I try to use local service since I just moved to the area but it appears going to another dealer in a bigger city will be my next stop. Unfortunately for this dealer they have not only lost my service business but also my new car business as we are in the market for a new crossover but will not be looking at this dealership. read more

Tim Sanderson refused to provide service to my daughter. Her car was part of a Class Action Lawsuit and buy back. We no longer lived near the dealership the car was purchased from. Ford Corporation did all the buy back paperwork and sent us to W.C. Sanderson Ford for the buy back. Ford Corporation sent all the paperwork and Check to the dealership. Tim Sanderson refused to do the buy back paperwork, stating he did not want to be bothered nor spend the time doing it. He was rude and at one point said he was fed up. He refused to send the check back to Ford Coproration so we could go to another dealership for the buy back. The case worker for ford Corporation stated Tim Sanderson was noncompliant. He delayed the buy back for almost 2 months and we were stuck with a car that was not reliably working until he finally told my daughter to come get the check and take it to the other dealership who was more then willing to help us. I am a very unhappy Ford Customer and Tim Sanderson only provides selective service to his choice customers. Expect to be discriminated against if you are not a long time local white male. read more

I would NOT recommend buying a vehicle OR using the service department at this location. Without going into detail of our experience, we purchased 2 vehicles from them and there is zero commitment to follow through on owning up to problems with the vehicles. Pricing across the board is much higher at this location. We have finally learned our lesson - doesn't pay to shop 'locally' here. We've had nothing but problems with our work trucks purchased here and have paid enormously for their failure to back their word and promises. I would confirm the very thorough comments made by Chase H on this site - sounds very similar to our experience! read more