Cancel

    Open app

    Search

    10/10 Optics

    4.6 (194 reviews)
    Closed 11:00 am - 5:00 pm

    Services - 10/10 Optics

    Retinal imaging

    10/10 Optics Photos

    You might also consider

    Recommended Reviews - 10/10 Optics

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Best glasses ever. I can see again!
    Nic F.

    In the thirty years of wearing glasses, I have never had an experience like this. From the exam to the image consultants EVERYONE shows that they care. They care with patience, honest advice and accuracy. I got my glasses today. They are perfect! I am so happy I will never go anywhere else. Ruth and her team are beyond AMAZING! Thank you all so much.

    Amazing eye pad installation!! Dear eye pad installer person, YOU are the real MVP!!
    Dez A.

    I now have my glasses back and, wow! Whomever does the nose pad installation did a friggin' incredible job!!!!! Worth the wait. Iris and Liz were patient with me and made sure my glasses were to my liking. I'm used to my lopsided face but others, not so much. So when I asked that my glasses be made higher on the left, they shared that the glasses appeared straight to them. But I'm the one wearing them all day so I want them to appear straight and be comfortable to me. So, Liz kindly made another adjustment and my glasses looked and felt right. The nose pads feel great, they keep my glasses from sliding down every five minutes and my eyelashes are no longer bumping into the lenses. As a parting gift, Iris gave me additional nose pads, a cleaning cloth and cleaning solution. I wouldn't hesitate to recommend 10/10 Optics to anyone looking to add nose pads to their eyewear.

    Added nose pads to my Warby Parker plastic frames COST 40
    Al O.

    I recently purchased a pair of plastic frames from Warby Parker. Unfortunately, like most plastic frames these did not come with nose pads. After reading on YELP about 10/10 Optics ability to add nose pads I headed to their store to see if they could help me. I was presently surprised when I entered the store. I was greeted in a very friendly and welcoming manner. The employees of this store truly believe in providing excellent customer service. After looking at my frames I was told the lab guy could add nose pads for $40. After 15 minutes my frames came back and I was extremely happy with the results. The nose pads added were in the same color as my tinted blue frames. They did such a good job that you can't even tell where the original nose pads were. I will definitely consider this place next time I am in the market for new eyeglasses. Unfortunately, they do not accept my insurance or any insurance for that matter. After watching their sales associates help other customers with deciding on frames I can 100% say this place truly believes in the customer aspect of sales. Other businesses should study this place and take note. 5 STARS

    Custom nosepad installation on acetate (plastic) frames ($45 + tax = $48.99)
    Amanda H.

    I came to 10/10 Optics to have nosepads installed on my plastic frames as they were slipping down my low Asian bridge and sitting on my cheeks. I dropped them off on a Tuesday morning, and they were ready to pick up by the afternoon. The work is very professional, and the metal arms of the nosepads even match the color of my frames! Cost: $45.00 + tax = $48.99 Tip: The guy who installs the nosepads works on Mondays, Tuesdays, Thursdays, and Fridays.

    My new TC Charton frames fit me perfectly as they are "Asian Fit" frames. I am so incredibly happy with these!
    Nancy R.

    I had one of the best customer service experience at 10/10 optics. This place is truly a gem and I need to write a stellar review! Finding new frames always gives me anxiety. My features are Asian, I have no nose bridge and I have a very wide face. Frames never fit me right, they rest on my cheeks, slide off my nose, and are so close to my eyes, it touches my lashes. While searching the internet, I came upon a brand callled TC Charton which specializes in "Asian Fit" frames. I searched some more and came upon 10/10 optics who seem to be the only one in NYC carrying these frames. I decided to pay 10/10 optics a visit and I was certainly not disappointed. I was greeted in such a friendly manner by Betty and felt comfortable right away. I explained to her what I needed, she listened, nodded, and busted out at least 10 different frames. Betty took her time with me, reviewed every single frame with me, gave me tips and advice and made it such a fun and comfortable experience! I had never ever been this relaxed looking for a new frame and I had never had so much fun choosing one! The whole experience was so stellar that I decided to leave my current optometrist and go with 10/10 optics all the way from now on. I just came back from picking up my new frames and I am so happy happy happy! They even gave me a super cute frame case... It looks like a clutch, so cute. I left feeling special and appreciated. Thank you so much 10/10 optics! And Betty, my dear, you are THE BEST!!!

    My new glasses.  Wish I could get a better detail, but it's hard to get a snap that shows all the details.
    Traci L.

    This place is great. I spent lots of time in November and December scouring Manhattan for funky, unique frames. You'd think that would be easy in Manhattan, and I suppose it is compared to many cities, but I still found it a bit of a challenge to find a store with better selection than the standard LensCrafters fare. To make a long story short, my quest ended at 10/10 Optics. They have loads of quirky styles here, with several designers and brands I didn't see anywhere else. Best of all, the staff is knowledgeable about what works for your face shape and never tires of digging up new things to try, based on what you say you're looking for. They also don't hesitate to tell you when something isn't right for you. They have a funky computer & digital camera station set up that I haven't seen anywhere else. Once you narrow it down to your 4 top choices, you can take pictures of yourself wearing those frames, to compare side by side. They even let me compare with a picture of myself in my old frames. So helpful! I ended up with a classy retro, yet modern plastic butterfly style frame. They're black with green details. I have gotten so many compliments! They were expensive, but hey it's like buying a facial feature, so it was worth it to me. Go! You'll be glad you did.

    You can't even tell the plastic on the nose bridge was filed down to make space for the nose pads. Matching colored metal was used as well.

    See all

    6 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1

    6 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of L L.
    0
    4
    0

    1 year ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    The best place for me to get my vision. I love the ladies that work there and they love me.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of M S.
    2
    13
    28

    8 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Nic F.
    484
    38
    23

    6 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Dez A.
    36
    266
    251

    7 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    4 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Al O.
    224
    25
    6

    14 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 3
    Thanks 0
    Love this 1
    Oh no 0

    12 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    11 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    17 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Eric C.
    123
    12
    15

    8 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Chad Y.
    0
    37
    11

    6 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 1
    Photo of L M.
    57
    71
    1

    7 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    8 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    7 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Tamra T.
    180
    50
    3

    7 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 4
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    15 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 8
    Thanks 0
    Love this 10
    Oh no 0

    16 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 6
    Thanks 0
    Love this 2
    Oh no 0

    18 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 6
    Thanks 0
    Love this 6
    Oh no 0

    7 years ago

    We popped in to get our glasses tightened. They were so nice and even though we weren't planning on buying anything they were SO HELPFUL!!

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    13 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 3
    Thanks 0
    Love this 3
    Oh no 0

    14 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    11 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Justin C.
    818
    23
    3

    17 years ago

    Business owner information

    Photo of Ruth D.

    Ruth D.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Page 1 of 5

    Ask the Community - 10/10 Optics

    How much does a normal eye exam cost at 10/10 Optics?

    HI Kain, An annual eye exam with our optometrist either Dr. Chen or Dr. Sheerer is $115.00. You may book your appointment via our website www.1010optics.com or call us at 212-366-1010 at your convenience. We are closed Fri/Sat… 

    Don’t See Your Question? Ask Away!

    Review Highlights - 10/10 Optics

    I now live in Florida but when I visit NY, I always try and stop into 1010 Optics to see Ruth and what new glasses she has.

    Mentioned in 35 reviews

    Read more highlights

    You might also consider

    Verify this business for free

    People searched for Optometrists 5,357 times last month within 15 miles of this business.

    Verify this business

    French Optical Fashion

    French Optical Fashion

    4.6(269 reviews)
    0.3 miMidtown East
    $$
    27 years in business
    Committed to satisfaction

    Couldn't be happier that I stopped in here. A very unassuming storefront housing an incredible…read moreselection of very chic glasses and great lenses. Liselle is amazing and was so good at suggesting frames that matched exactly what we were looking for! All the great styles without the snob of SoHo salespeople! I definitely recommend this place and will be a repeat customer.

    I've been having a hard time finding somewhere to repair my sunglasses for me and always try to…read morekill 2 birds with 1 stone. So today, I was running an errand near Koreatown (while wearing my broken sunglasses) so I turned to search Yelp to see if there was a sunglass shop that would be able to fix them today while I was already out. Fast forward - I go in and drop my sunglasses off because they said they can help me! The little knob slipped off of the nose piece - said it was a quick fix and within 15 minutes I was already back in with a fixed pair of sunglasses! They said no charge because it was such an easy fix and I just think that's such an example of great business and them not taking advantage of customers... Because of that, I will now be loyal to them, and no matter what I always rather shop local than buy online. Kudos to this shop for being honest, respectable and good businesspeople!

    Photos
    French Optical Fashion - Contact Lens Exam
Vision
Walk In Eye Exam
Eyeglass Frames
Designer Glasses

    Contact Lens Exam Vision Walk In Eye Exam Eyeglass Frames Designer Glasses

    French Optical Fashion
    French Optical Fashion

    See all

    James Leonard Opticians - Lindberg Spirit Titanium

    James Leonard Opticians

    4.3(138 reviews)
    1.4 miMidtown East
    $$

    6 years/5 apartments/4 years away overseas later... I am still super nearsighted…read more I remembered how I had such a great experience at James Leonard Opticians 6 years ago, so figured I'd book my eye exam there and see how my terrible eyesight is doing (also, the DMV has been hounding me to submit my vision exam...) Stopped by after work (super grateful they have time slots for 6pm)- Dr. Stoica was very professional and personable, and took time to explain how my eyes are doing. She provided me with a referral to another specialist who could help me with an eye condition that's been on the horizon (like that hazy little house you see during the eye exam...!), so will hit them up next on my journey to not so terrible vision. Just great customer service across the board- if you're looking for an optometrist/glasses/contact lenses/a vision test for the DMV so they stop sending you guilt inducing reminder emails, look no further.

    Needed to replace my eyeglasses lenses for a new prescription. Friendly and knowledgeable service;…read moreglasses were ready when when promised and they made sure fit was perfect before letting me out the door. I needed progressive lenses to fit my Bevel frames. They were able to handle everything even though I think they don't carry that brand of frame.

    Photos
    James Leonard Opticians - James Leonard Opticians' Face a Face frames - perfect to create the lawyerly look I'm going for! Daily compliments on the frames.

    James Leonard Opticians' Face a Face frames - perfect to create the lawyerly look I'm going for! Daily compliments on the frames.

    James Leonard Opticians - Alain Mikli

    Alain Mikli

    James Leonard Opticians - Ic! Berlin

    See all

    Ic! Berlin

    Westway Vision - CLOSED

    Westway Vision

    4.7(80 reviews)
    1.6 miHell's Kitchen, Midtown West

    Friendly, and affordable. I called to make an appointment,…read moreI got one for the next day. I was out of there within 30 mins with a full exam, and bought a pair of glasses that will be delivered between, 6-10 days. No complaints here.

    It took me two months of searching a variety of different locations before I found Westway, and I'd…read moredo it again to find such a wonderful, openminded, professional, friendly, and welcoming boutique shop. I was given no hassle when I arrived with a script in hand and only needing glasses. They were the only shop from my multi-month search that had even one pair I was willing to consider wearing for the next year, let alone the three I found. The prices are great. Even if you were paying out of pocket, Westway prices things reasonably. Their OOP price for the glasses (with lens treatment add-ons) I chose was equal to what I've paid at other places after all the insurance coverages and discounts were calculated. Oscar never once pressured me with an upsell to get a second pair of glasses or sunglasses, and he gave really solid recommendations after quickly catching on to my sense of style. And my finished glasses were ready in less than a week! As if that weren't enough, Oscar effortlessly passed the test I do every time I shop for glasses. I go to the women's section first. I wait for someone to redirect me to the men's section. I say something like, "You never know what you'll find...", and I await their response. Oscar's? "Ok!" And he chilled behind the counter until I was ready. Many thanks to the team at Westway for nurturing such an inclusive and safe medical and retail environment. Spread the word, consider bringing them your business, and help keep this gem serving customers for years and years to come.

    Photos
    Westway Vision
    Westway Vision
    Westway Vision

    See all

    Kips Bay Optical - Outside view

    Kips Bay Optical

    4.5(99 reviews)
    0.6 miMurray Hill, Kips Bay, Midtown East
    $$

    Full disclosure: I was first a patient at this practice in, if memory serves, 2008. And to this…read moreday, I feel privileged and very grateful to work with Dr. Soto and Dr. Pekarsky (whose father was my doctor back in the day) and the whole team, Paul, Stephany, Nadia, and Adam. If you need glasses and can get to this part of Manhattan, the only place to be a patient and a client is Kips Bay Optical. From the truly evaluative, real time spent, thorough, thoughtful, and all questions answered you leave with no stress or agita (Italian for heartburn and anxiety) appointments with Dr. Soto, to the honest recommendations regarding vision insurance (because not everyone's policy includes that (ahem, Anthem)), to the wide ranging in styles and price choice of frames, it is truly a pleasure to be a patient at Kips Bay Optical. Let it be said that eyeglasses, like jewelry, is an emotional purchase. When my prescription changed and I needed to get new near-sighted lenses, Paul and Stephany were as patient and honest with me as the best bespoke personal shoppers as I tried on easily 20 pair. I trust them in the same ways I trust Drs. Soto and Pekarsky. My trust began in 2008 and has only increased over time.

    We have been going to this shop for our glasses for a while and they always did a good job until…read morethe last time. They got both our prescription wrong and both the hubby and I had subsequent headaches - as a migraine sufferer, this is not good. Will we go back, probably not.

    Photos
    Kips Bay Optical
    Kips Bay Optical
    Kips Bay Optical

    See all

    10/10 Optics - optometrists - Updated July 2026

    Loading...
    Loading...
    Loading...