I understand the hype-- it was delightful. Made right in front of you and the green color was magical. The ice cream was good as well! The wait was a bit long, but they gave us umbrellas in line so with some good company it was perfect! Cheers! read more

As soon as we walked up to 12 Matcha we had a beautiful experience. The service is absolutely amazing. They go above and beyond to take care of their customers. While standing in line on a warm summer day, we were handed umbrellas and served cold water. The line moved fast as well. We had 2 carry on bags with us and the gentleman at the front door offered to carry our bags up the stairs. Then we ordered our matcha inside and service was easy and fast. I got a matcha latte with oat milk and got it mild sweet. The matcha tasted amazing! Overall this cafe is a must visit place if you like or love matcha. read more

12 Matcha - Cafes Near Me - New York, New York

Saw a matcha place popped up on yelp that I havent tried, so here I was. Didnt expect a line outside and being on lunch break, I was hoping to get in and out fast. I think I waited like 10 minutes before I was ushered in. They do offer umbrella for the first few guest at the front of the line which was nice. The place is beautiful inside and I wish I could have enjoyed the setting. Maybe next time. I ordered my ice latte with oat milk to go. They dont upcharge for alternative milk which is a big plus for someone who is lactose intolerant. They whisk the match in front of you and its definitely an experience, even for the 5 mins. I guess that's why there is a line. I didnt get to try their Basque cheesecake or other goods but they looked good. Will definitely be back, just maybe not around lunchtime/ tea hour if I want a good match to go. Definitely a better matcha latte than any nearby. read more

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One of the better matcha cafes and includes bakery items and ice cream. The taste of matcha is by no means watered down. We went towards closing on a weekday so there was barely a line but heard it gets really busy with a wait of 45min - 1hr on weekends. Seating is available upstairs and downstairs. Restroom is clean. read more

12 Matcha - Matcha lattes and basque matcha cheesecake - Cafes Near Me - New York, New York

Be prepared to wait anywhere from 15-35 min, you get an umbrella while you wait, they used to close 4pm but now extended to 5pm. This matcha went viral because they prioritize quality, they have a tasting room downstairs, menu is simple and delicious, they have Usucha or Americano as they call here, and Matcha Latte. Decor is amazing, modern and clean. My sister got basque cheesecake and she said it was excellent. read more

12 Matcha - americano - Cafes Near Me - New York, New York

one of the best matchas in the city if you are a fan of strong and high quality matcha. the menu here is very simple, only two matcha drinks which we got: - iced oat matcha latte, midly sweetened ($7) - iced matcha americano, unsweetened ($6) I loved them both for their own reasons. the matcha latte had less milk than I expected, and the americano had more matcha concentration than expected, so towards the end they tasted pretty similar, but in a good way. I would've asked for a bit more milk in the latte. the ambiance is cool, you can watch the staff make your matchas, and they are calm about it (and they seem to use the 30-20-10 method for whisking). read more

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This viral matcha hot spot was one I definitely wanted to try while visiting in NYC, and while it was extremely good quality and very delicious I probably wouldn't wait in the extremely long line again in the summer heat. That is just a personal preference, not a reflection of the quality of the product! The interior is gorgeous and I love how the space has an upstairs and downstairs and is very sleek and minimalist. Service was great and I was appreciative that the manager or owner was coming outside with cups of water for all of us who were waiting in the long line outside. If you're a matcha lover, this spot is one you definitely don't want to miss! read more

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Definitely better than average, but if there's a long line I probably wouldn't wait. I would say the price is really reasonable for what you get. I loved that they make it right in front of you. They're really generous with the amount of matcha they gave - it seems like they use 6 grams of matcha so it was nice, thick, and creamy! read more

this was the best matcha latte i've had in nyc - lived up to the hype! my friend and i came on a saturday in the freezing cold "feels like 5 degree" weather and decided to stand in the line as it is usually longer. half an hour later we got our matcha lattes, yuzu madeline, and matcha cheesecake. the matcha is apparently sourced from a specific farm in uji kyoto and they exclusively sell to this store! the lady who expertly made my drink was very knowledgeable and friendly. this matcha is the greenest i've ever seen and the perfect amount of froth. would come back often if not for the line. read more

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I came here at closing time on a Wednesday and was excited to try the matcha latte which I thought was really good. I also got 3 scoops of ice cream: panna, hojicha, and matcha. I also had matcha basque cheesecake, which was a perfect consistency. I was pleasantly happy with all of the menu items. The appeal is that the matcha is made in front of you and the ambiance is cute as well. read more

12 Matcha - Cafes Near Me - New York, New York

I see why there is such a long wait outside. They let people go in groups, I waited 30 minutes. You order at the counter and they make your matcha right in front of you. That is the part that takes time and causes the wait. I ordered a matcha latte & 1 scoop of Hojicha ice cream. The matcha latte had vibrant green color and the earthy flavor. The Hojicha ice cream is delicious and comes in a pre cooled cup. I'm glad I tried out the experience, but I don't know that I would wait 30 minutes again. read more

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I'm a huge matcha fan and honestly I have to say, the matcha is very delicious & strong. I got a matcha latte with oatmilk and on the less sweet side. It is mildly astringent but the matcha shines through without being too bitter. After you order, they call your name and have you watch them whisk & pour your matcha, so it's a nice experience. The service is very nice, we were waiting for 30-45 mins and they gave us umbrellas for shade. I don't think I'd wait that long again for it, but it is one of my fave matchas in the city! read more

The matcha was delicious!!! The other matcha lattes are ruined for me now hahah. The service was nice, she asked me about my day and plans. It was pleasant. The ambience was relaxing. It was a bit crowded since it was Sunday noon however we (party of 3) got a place to sit pretty soon and enjoyed our drinks! read more

This may be the best matcha I have ever had. Not sure if the quality is actually the best, but the experience here made it the best. You start by placing your order and eventually when its your turn one of the baristas calls you over to the front as they prepare your drinks right in front of you. From whisking the matcha to finally pouring it over, this performance was stunning. The flavor also matched the performance as everything we tasted from the drinks, to the ice cream, to the basque cheesecake were absolutely perfect. Though the wait on weekends can be long, it was definitely one of the best matchas ever. I cannot understand why some people complain about the wait, when you are aware of what they offer. With this level of service the wait is inevitable. read more

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Loved this aesthetic matcha! 8/10 Matcha latte - Such a classic, each drink is made with so much thought and care, it was a really lovely experience. This matcha is definitely on the bitter side but would love to come back and try the sweet treats! read more

12 Matcha - Matcha latte - Cafes Near Me - New York, New York

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Heaven for matcha lovers! I took everything to go as it felt very packed inside. They have seating on 2 floors. I tried the croissant, chocolate croissant, matcha and hojicha ice cream, unsweetened hot matcha tea and matcha cheesecake. Matcha cheesecake is better and dense with matcha which I liked but other people might not. Matcha tea was really delicious and so was the ice cream. Everything is dense with matcha so if you don't fully love matcha, things might taste intense for you. I waited about an hour and I think that's roughly how long the wait is. If you love matcha, this is an awesome place to check out! read more

12 Matcha - Cafes Near Me - New York, New York

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My favorite matcha spot in NYC so far. Place is always packed and you'll likely wait 30-45 min to get your fix. That being said, the experience is incredible. Each matcha is made to order, right in front of you and the venue is top notch too (stainless steel tables, great service, beautifully carved wooden tables and chairs, etc.). I'm pretty picky when it comes to waiting in lines and generally try to avoid the spots that are hyped, but would return for the experience and matcha. Ended up trying the matcha latte, americano, cheesecake, and ice cream. They were all hits. If you're willing to wait, you're in for a treat. read more

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Amazing quality matcha beverages and hospitality here! :) we waited in line for about 90 minutes on a warm weekend afternoon, and the staff kept coming out with water and ice cream samples, thanking everyone for their patience. Once we entered, I noticed how classy and nice the interior was (double floors with stairs accessing the basement). We got to meet the owner who was so friendly and knowledgeable about matcha. The matcha latte itself, although expensive, tasted so smooth, clean, and had the perfect sweetness to it. They have other selections like ice cream and small pastries to try as well. Overall, highly recommend and would probably come back when there's no wait. read more

12 Matcha - Cafes Near Me - New York, New York

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Months after 12 Matcha went viral on TikTok, the lines have finally started to dwindle. I went in on a Wednesday and the line was not too long. We waited about 25 minutes before we were finally able to get inside. I really like how tall the ceilings are here and how well the interior is decorated, the tall windows draped by the bamboo blinds, it's a mix of modern and traditional. We ordered the bisque cheesecake, a scoop of the Matcha ice cream, and two Matcha lattes. After we ordered, we went down the assembly line, until we stopped at the employee that would whisk our Matcha in front of us. He was painfully slow..I understand that each Matcha is meant to be made with intention, but it felt unnecessarily slow. We probably stood there for about seven minutes before our Matcha was finally done. As I stood there, I understood why we waited 25 minutes outside despite only having about 10 to 15 people in line in front of us. As we watched him whisk our Matcha I couldn't help but noticed my ice cubes melting and water pooling at the top of the milk... I was excited to finally get our Matcha, the food was served shortly after as it did not take much prep time for those to be served. We were able to find a seat, sit down, and finally enjoy our food. I thought the Matcha quality was pretty good. It was on the grassier side, less umami, and extremely fragrant. I do think that you can definitely achieve the same flavor with less Matcha powder so it kind of felt like a waste of matcha, especially with the amount of milk that they give you, it looks like they gave about 90ml when you can probably give about 200-250ml of milk for this amount of matcha, im assuming 6g, without diluting the flavor. I definitely don't think that you need this much matcha powder but I definitely understand the appeal. The ice cream lacked the matcha punch to it so I thought it was a bit underwhelming, but I really liked the ice cream in combination with the cheesecake. The cheesecake had an extremely strong cheesecake flavor, and the texture was kind of like a paste(?) when you let it melt in your mouth. Overall, everything was pretty good I just wish the service was faster. I definitely understand the experience that 12 Matcha is going for here, but I feel like it is very poorly executed. The employees work painfully slow, I can't help, but feel that the workflow here is extremely inefficient. When we ordered, there were two employees taking our order, but really it was just the one employee and the other just standing there. We noticed three employees at the ice and water stand, two of them just watching the third fill up cups with ice, them not doing anything themselves.. and another employee who seems to not know what to do with herself off to the corner. There are only three employees that are actually whisking the Matcha, which I feel like is the bulk of the work that needs to be done here. You can definitely reorganize the workflow to make things go faster for customers. TLDR; super cool interior, pretty good Matcha but probably don't need this much Matcha powder to achieve the flavor, very inefficient workflow, slow employees. read more

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Matcha specialty shop with matcha, lattes and ice cream. Their matcha lattes can be made either sugarless or with sweetener, but even that option is well balanced. Their lattes are around $8, and use an impressive 6g of matcha in each drink. After ordering, you're able to go to your own stand and watch them make your drink for you. Recommend both their lattes and their ice cream. The line isn't long if you come when they open, and we had no trouble getting a seat once we received our drinks. read more

Service: 4.5/5 While waiting in line we were given umbrellas to block the sun. The matcha whisking is cool too although not life changing. After you purchase you have to wait in a line to watch your matcha get made. Food: 4.5/5 We got an unsweetened matcha latte and the hojicha ice cream. Matcha latte is not better than Sorate, but still worth trying. Kettl can be inconsistent and Sorate is more pricey. The ice cream was really delicious, better than the matcha latte in my opinion. Ambiance: As someone in design, the ambience was great. Music and lighting were nice, and the bottom floor has a cool private area too. read more

12 Matcha - Cafes Near Me - New York, New York

absolutely INCREDIBLE matcha!! as someone who has perfected making matcha at home, it's sooo hard to find a place i like with high quality matcha, just the right amount of sweetener, and worth it for how much you pay. This place easily checked all the boxes and is such a wonderful experience start to finish. Expect to wait in a line but it's so worth it. 6g of matcha per serving and it's literally the PERFECT amt of sweetener to bring out the matcha flavor and cancel out the bitterness. Not to mention the ice cream, cheesecake, and pain au chocolat are divine!!!!! 10/10 from me read more

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A fun experience for matcha lovers while in NYC. I didn't try the other matcha based desserts, but they looked super yummy! The matcha latte was super well made and delicious, and the whole making it in front of you was fun. I will say I get equally good ones at the local shops near my house in RI for less money read more

Came here on a visit to NY. My friend and I waited maybe 30 minutes at around 9am. I enjoyed the experience since they hand-whisk the matcha in front of you after you order. They mentioned they use 6g and noticed they also used charcoal-filtered water. It was a solid matcha with oat milk. I also enjoyed the ice cream! The matcha flavor was very strong and tasty, the Hojicha felt a little gritty but still had the toasty flavor, and the panna was my favorite with a nice thick, creamy and slightly salty flavor. The inside is beautiful and cozy. Luckily we got seats right next to the window and so it was a completely relaxing experience. read more

12 Matcha - Sweetened Matcha Latte with Oat Milk and 3 flavor ice cream - Cafes Near Me - New York, New York

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Such a cool spot! Loved watching the employees make the matcha it almost felt like a performance. The color of the matcha was beautiful. I really wish they had agave though! read more

12 Matcha - Cafes Near Me - New York, New York

Had a beautiful and aesthetic experience but I'd say the matcha latte was just good/ok. Not the best matcha I've ever tried but was good regardless. The employees were friendly and and I loved watching them make my Matcha Latte from start to finish. Would come back again if I was in the area :) read more

12 Matcha - Cafes Near Me - New York, New York

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As an Asian who drinks a lot of Matcha, the matcha here was ok. It was my first time in and I didnt know if sweetness was customizable. My drink wasnt sweet. I got a matcha latte with oat milk. I love the experience more than the drink. They show you how to whisk matcha and you can ask them anything. The location was super convenient, next to now now noho my hostel. Literally just turned the corner and there it was. I came at 7:40 and waited for 20 mins, first in line. There was not a long line after me. There was a couple and that was it. I think the hype died down. I wanted to go back and try their matcha ice cream and cheesecake but they were closed. Maybe on my next trip I will give them another try. read more

Amazing matcha lattes! We stopped by around 10:30AM on the Saturday morning before Memorial Day and only had to wait in line for 15 minutes or so. Really enjoyed being able to watch and talk to the employee making our lattes, and the light sweetness and the strong matcha flavor were perfectly balanced. I wouldn't wait much longer than we did, but I do recommend this as a stop for any matcha lovers in the area! read more

12 Matcha - matcha latte - Cafes Near Me - New York, New York

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Definitely an experience, albeit a pricy one. We came here a little before they open and there was already a line but we managed to make it in the first batch of customers. You first place your order with the cashier and then head on over to one of the stations where a staff member will whisk and prepare your matcha in front of you. Cool concept but not a particularly practical one since the whole process makes it that much longer to get drink orders out. I got the Matcha latte and although I did enjoy the strong flavor of the matcha, it was a fairly small drink and definitely not worth the $7. Wanted to try the cheesecake as well but it's a very small sliver that's even more expensive than the latte. Loved the vibe and decor of the store and all the friendly personnel. Only ~10 seats each on the first floor and the basement so finding a table might be tough during peak hours. I would say it's worth a one time try for the experience but I highly doubt I'll be back. read more

12 Matcha - Matcha latte - Cafes Near Me - New York, New York

Still a 1 hour wait as of end of May.. Just realized there's a long queue because the drink making process is more of an experience for the customer, with each server attending to one customer/ group at a time. The space is rather large and the long queue gives time for the people inside to enjoy their drinks/ dessert. I got the matcha latte lightly sweetened (still too sweet), the 3 scoops of ice cream (panna is too light, but goes well if you pair it with matcha, not to be eaten alone). hojicha is very strong and rather nice, but only for a few bites. matcha is strong (but not bitter) and tastes good but it was TOO GRAINY. best thing here is the matcha cheesecake - everything was perfect. tasted even better with ice cream. while it was a nice experience, it's definitely not a place I'd queue up for again. read more

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I went on a rainy Friday morning and there was about a 30 minute wait. I personally think that it's not worth waiting any longer. However, the matcha here is the best matcha I've had in NYC. It's interesting that you watch them make it for you. This cafe is very content creation friendly. read more

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about a 20 minute waiting on a weekday morning around 10 am, although the line developed as i was leaving. i liked the flavor of matcha that they were using and they had one type of sweetener. the experience felt personal as for each order, they call your name while they make the drink. if there isn't a long line, i'd say it's worth trying! read more

12 Matcha - Cafes Near Me - New York, New York

I waited about 30 minutes in line outside 12 Matcha, but they provided sun umbrellas which was very considerate. There's more seating downstairs and they offer complimentary water which I greatly appreciated. Overall, the experience was good! They make the matcha in front of you which is really cool to watch. Only thing is, I didn't love my drink. Even though it was sweetened, I barely tasted any sweetness. If you enjoy authentic and slightly bitter matcha, this place is for you. But personally and for sweet tooths, I would probably try somewhere else next time read more

12 Matcha - Ordering - Cafes Near Me - New York, New York

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The vibes here were amazing. From seating layout to lighting, 12 Matcha did their big one. I loved the service concept -- place an order at the kiosk, your name is called by a Matcha Making expert and they create your order right in front of you while explaining the process. I ordered the entire menu. The matcha cheesecake was creamy and heavy with matcha flavor. The ice-cream was good but melted quickly, maybe because of the heat that day. The croissant could have been better, but it was not bad. The matcha itself (I ordered it hot) was smooth, having been made with charcoal water imported from Japan. The service was great. Everyone there was super friendly. For seating, I would say that it can feel a bit roomy. There doesn't seem to be a seating time limit, so you'll find people sitting with finished plates (or none at all) talking while people waiting to dine are standing. Also, when we got there, there was line. A very long line. Wait time was not bad, but that's if you got there early. The restroom was clean. Overall, I loved it. I will definitely be back. read more

12 Matcha - Table set up - Cafes Near Me - New York, New York

Soooo my friend waited in line while I got a matcha at Kettle around the corner. Genius play imo cause there wasn't a line at kettl. Anyways, 12 matcha was a whole experience. Inside is gorgeous has seating in main room and downstairs. The front has pastries in clear glass and very cool stations to see them make your matcha. Very much like what I experienced in Japan! Matcha quality is amazing, they use 6 grams!!! And two different temperature controlled waters! So cool, our barista was answering our questions too. 10/10 would recommend. Wasn't more than a 30 min wait. But line was longer when we left haha. read more

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I tried a lot of the popular matcha spots in nyc and 12 matcha by for had one of the best interiors. Seeing the huge tanks of water was very cool and I absolutely loved the aesthetic of the place while watching the baristas make our matcha. We waited around 45 minutes to get in. Relative to other matcha spots in the city, I don't think I would wait that long again, but the matcha was still nonetheless really good. Very rich flavor and just the perfect amount of sweetness where it isn't overly sweet. The latte art on our hot matcha was also beary cute!! I never seen that done before on matcha so that was definitely a highlight of my experience. Shout out to the barista for that! read more

12 Matcha - Matcha latte - Cafes Near Me - New York, New York

Definitely a place wants to deliver an experience. Once you pay your order, you're going to wait for your name to be called and direct to the matcha station. You can start a watch your matcha made in front of you. A line is expected to get into 12 matcha. I waited around 30-40 minutes in Wednesday early afternoon. Service is excellent. They constantly keep the cafe tidy. The manager is really doing a good job. You can bring your lab top to work in the lower level. It's clam and cozy. They don't have a lot of outsets. I get ice oatmeal latte and is pretty good. The croissant is good but I have something better. The FINANCIER is good. I'll reorder again. Matcha is strong and sweet by itself. Definitely I will try the matcha cheesecake and ice cream on next visit. I ate the FINANCIER before I took a picture. It's a good experience. read more

12 Matcha - Matcha latte & croissant - Cafes Near Me - New York, New York

Genuinely probably one of the best matcha cafes in america. This is how matcha should be crafted and served. Staff was great. wait was a bit long but the experience was worth it. The ambiance felt like it was meticulously crafted. Each piece of decor and furniture specifically picked to culminate a warm modern and friendly feeling when spending time here. Try everything. it's all good. you won't be disappointed. read more

12 Matcha - cafe - Cafes Near Me - New York, New York

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Delicious matcha & food. I also loved the service, being involved in the process. Small but mighty!

I have nonstop being hearing about this place so I had to check it out! I ordered an iced matcha latte with oat milk and their plain crossaint, waited 45 minutes at 1 pm on a wednesday but it was overall worth it due to the experience and kindness of the staff. I understand why it took so long they made a whole experience for each customer which made it so special! read more

12 Matcha - Cafes Near Me - New York, New York