I am consistently asked by strangers and colleagues/friends of mine when I wear outfits from Forget…read moreMe Not. I love the "wash and wear" clothing and look forward to each season's fashions! don't miss it if you are ever in the Santa Cruz area-worth a stop!

So snotty. My goddaughter and I had a girls date - mani-pedi, shopping and ice cream at Seacliff…read more FMN sales woman was so unpleasant-it added a sour note to an otherwise great day.

What a cute boutique shop with one of a kind items. They have cute clothes, pillows, sunglasses,…read morecards and gifts. You can definitely find cute items for yourself or gifts for friends. The moment you enter it seems like whomever is working you will receive a warm greeting and ask if you need help finding something. I think my mom buys something every time she goes in and speaks so highly of the owner. This is a must stop at shop! I have two of the softest sweatshirts ever from this store.

Stopped into this beautiful boutique and were very happy we did. Quality, stylish, affordable,…read moreclothing and accessories. If you are looking to shop I wouldn't miss this one.

My favorite boutique. They always have a great selection of good sales on high quality brands.read more

Love coming to bubble, my teenage daughters love it too! They have somehow packed the cutest and…read morecoolest stuff into this brimming boutique! We love the goddesswear selection, and all the other lovely curated products too. The customer service is amazing too, the people who work there are welcoming, helpful and make great suggestions! This is the type of place that makes you feel better after shopping there.

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.

I came here a couple weeks ago to get some Christmas shopping done, but also support some Santa…read moreCruz local shops. I walked in and it was pretty small and nobody was at the counter, but I walked around and looked around anyway. I wasn't totally impressed and from what I remember it was VERY overpriced for some of the most simple and basic items that I can get anywhere else for a fraction of the cost. I understand that it was local, but it didn't appeal to me and wasn't unique. I might give this another shot some time down the line.

Owner is very nice. Cute boutique. I had returned something m, and owner gave me store credit. When…read moreI moved back to SC 1.5 years later, I returned to the store and she still let me use the credit. Really appreciate that! I would shop there again when looking for a gift or something more unique.

The day before my daughter's wedding, we went in to panic mode as we realized the dress she was…read moreprepared to wear would not work. (Leaving out details on purpose.) While a friend was prepared to drive her dress over last minute we decided to make a stop at our favorite neighborhood consignment shop. When we walked in and asked Amber if they had a wedding dress, we were so relieved when she said there was one in back. It took our breath away as she carried it out!! When my daughter was in the dressing room, Amber astutely whispered the price but told us to just let her try it on. We're so thankful because our frugal daughter wouldn't have even put it on. We just had manicures so Amber helped button up the almost perfect fitting dress. My daughter looked like a beautiful bride! As we walked out the stores two ladies from our incredible community were there and offered to help pay for the dress. I didn't feel like I could accept such an offer and Amber recognized it needed facilitating. Again, her discretion as well as the ladies' went in to play as they worked out a donation toward the dress. Amber even contributed as well! I just had to share this experience to show Jet Set is not just another store, it's part of our community and the greater good... it's part of our lives! This isn't the first time we found just the piece we needed at the right time, but it's certainly the moment that will forever stick. Three cheers to Jet Set and our close community making good things happen in our lives!

The pieces here are limited and I messaged the owner before hand on Instagram to confirm there…read morewould be pieces in my size. I got there and there were about 4 to choose from. The shop keeper assured me if I went to their other location in Santa Cruz there would be more but getting stuck on highway 1 traffic was not in the plan for that day. Overall, it would be nice to have a larger more diverse selection. Most pieces looked like they were for people 45+

I love this store! They have the cutest stuff anywhere in Cap. I purchased a long dress and some…read morejeans last summer and love both. The merchandise is pretty cool and is mainly for a younger crowd, but I don't care, the stuff is adorable! I like that most of the clothing is bo ho like style, which I love. My favorite piece is this white off the shoulder top with a big ruffle all around, my daughter purchased this for my birthday gift. I've wore it constantly during the summer, I can't wait to bust it out next summer. I can't forget to mention the prices, they are super reasonable for sure!!!

No longer at this location. They appear to have a store in Capitola and they sell online.read more

Love this cute boutique and stop in every time I'm in Capitola. They have cute & girly clothes,…read morewhich is much appreciated from today's style that seems to be more relaxed and grunge. (There is also a selection of men's clothing.) Their clothes are also offered in sizes that actually fit and are not cut super tiny only for teenagers. I love that they carry the Lush brand. The store is a small business owned by a friendly young woman. Her mom is also there sometimes and she's very friendly as well. They're so appreciative of those supporting the store. Can't wait to go back and grab some pieces from the fall collection!

Updating my review. One of the owners did call me on Friday and refunded me for the items they…read morewere not able to get me the size in. They also gave me a couple of sweaters for the inconvinience. They should update the phone number and email of business.

I came in to window shop and the workers were so sweet and helpful! It was a bit pricey but I think…read moreit's totally worth it

I love this gift store for so many reasons. The main one is I never have to think what I'm going to…read moreget someone for a birthday, Christmas, wedding, any occasion present The owner, Linda, is incredibly helpful. I've traveled a lot and always seem to be looking for some little gift to give someone when I'm away but then I remember Linda's gift store and think why bother I can find anything I need there in fact when I was out of town, a Friend's birthday was coming up and I had to get it by the time I got home. I knew the store would be closed so I called Linda and asked her to please get this particular item and please wrap it and I will pick it up when she opens. I gave her my credit card. She wrapped it, and the problem was solved immediately. I am so grateful the store is literally in our backyard. I could see her very easily opening another store in one of the Hawaiian islands. She would be a tremendous success, but then I would miss her. Thank you for your careful choosing of the items you carry in your store. As a former owner, I know the hard work pays It takes to have a store like hers . Again , thank you for your service to our community.