I have to say, the guy who runs this shop knew me better than I knew myself: He suggested a 9-ft. hard board with a little less width and float than I was used to. I hesitated and was leaning towards a more expensive board with more volume, but he assured me that after a few sessions I'd dial it in. Now, 5-6 sessions later I love the board he suggested. I don't know what's up with the negative reviews about consignment, but as a buyer I loved this place. read more

Gordon is a nice guy. Carries a wide range of boards. Large selection of Vernor boards.

Save yourself the grief and take your business elsewhere. We recently consigned a surfboard with Jon, and the experience was deeply disappointing. After the item sold, Jon made zero effort to reach out or notify us. When I finally followed up months later to check on the status, I was met with a continuous runaround, including unfulfilled promises of a mailed check that never arrived. As a business owner, handling consignment means honoring your agreement and paying your clients transparently. Unfortunately, that is not how this establishment operates. It felt as though the strategy was to hope we would simply forget about the item, and once we pursued it, the response was to dodge communication. While Jon did finally settle the payment, it only happened after multiple, unnecessary trips to the shop and persistent phone calls and texts. Santa Cruz is a close-knit community built on trust, mutual respect, and supporting local business. It is incredibly disappointing to see a local operator handle client relationships with such dishonesty and evasion. I am sharing this to warn fellow surfers and community members: protect your gear, your time, and your money, and take your business to a shop that values integrity. Also, there's an obvious trend with these reviews. I'm not the only one. read more

He will rip you off if you are not careful. I had a horrible experience here and it involves the authorities. There are too many cool and honest businesses in town to bother even glancing in this shop. I will say, it is easy to miss if you are driving by since he cannot afford a sign - guess things are not going swimmingly. read more

Incredible staff. I ended with a dream 9'0. $840 with board bag, 3 YEAR WARRANTY and FREE DING REPAIR. Gordy, the owner takes lots of time t o explain the different board designs. He is so passionate about what he does and passes the knowledge. read more

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Probably not the best people to do business with. ---- I brought my kayak there for fiberglass repair. He used superglue to seal 1/4" edge of the torn fiberglass. Not a proper fiberglass job by any metric anywhere in the world of reality. I got it back thinking wtF?! Seriously, absolutely ludicrous. Fiberglass needs to be fully addressed with new fiberglass and removal of the old. Bro is legit crazy. Then paints it without cleaning off debris. I didn't even want it painted. He ruined it. I ended up just throwing it away. $450 for BS "repair" in the trash. To make it worse. I call to say "what the heck?" He tells me "You brought over your trash boards for us to fix...blah blah blah (insults)" It's just insane this man. Sends me a bad check. Confirmed by the bank. Sends nasty messages, not just to me, I've met others personally getting profane crazy texts in the middle of the night. This guy has to be a powder junky because he is really out there in the lands of grandios nonsense. AVOID read more

Gerat value, solid 5 stars!! really nice service and best quality in-stock. I could hardly believe the trade-in option. You can switch boards within 30 days of the purchase by a small fee. This is just perfect; how many times you bought a board that is just not working for you?! In particular if you change from shortboard to longboard. So far, I haven't changed my 8'2 Vernor, coz I love it, but just having the option is priceless! read more

This guy is a thief. I brought him three boards to put up for consignment about a year ago because I was moving. They totaled about $800, not a massive amount but a chunk of change nonetheless. Over the year I would text him asking if they had sold and he would respond with a, "not yet", "shortboards aren't moving", "maybe tomorrow", etc... Just over a month ago I text him (tried to call but he will not answer) to let him know a friend of mine would be coming by to get the boards, seeing as how they weren't selling they should be used by friends. I sent him a photo of the receipt with all the info about the boards and contact details. A day later he responded and he was very vague about not having the records and whether any sold or not and that maybe he repaired one without contacting me. Also, he would not mention a good time for my friend to stop by or if they could pick them up. It would take him days to respond to even a simple question and most of the time he wouldn't even answer so I would just have to keep texting and calling (again he wouldn't answer). Finally, after weeks of bugging him, he said they must of sold even though he couldn't find the records and he would mail a check. Ten days later, of course no check, so I reach back out to ask and of course he said yes a check was mailed. it's been over 2 weeks now, no check has arrived, he won't respond to phone calls or text and all I can really do is this dumb review and take him to small claims court. It's been a colossal waste of his time and mine just for asking him to do what he claims his business does. Unreal. Take your business somewhere else or run the risk of this "family owned, local" business man just straight up stealing your boards.   Also on a side and slightly petty note, the Cruz surfboards are cheap chinese pop outs, a stupid name and the font sucks. read more

Love this shop. Helped me transition to a hard board. I have 2 Cruz boards now and love them. Helped me repair one as well when I got into a fight with some rocks inside. Very knowledgeable, friendly, and local SC read more

This is the place to go to buy stock or custom Vernor and Cruz surfboards, it's the home of Cruz Surfboards, and an excellent starting point to buy secondhand as well. Their prices are more than fair, and sometimes irresistible, while the quality of their selection and products are second-to-none. Gordy is the coolest and most knowledgeable shaper/shop-owner around, and will always be able to help answer questions, snipe a killer deal, and much more. Ask about their trade-in program, and also be prepared for the best surfboard repair experience of your life. Don't sleep on the SUP Outlet!! read more

The service this business provided my brother was extremely disappointing. The owner was very personable and helpful until after he sold my brother the board. This fooled us into thinking this was a great business that could be trusted. However, after only a short time of lightly using the board, it broke. My brother had been worried that this would happen for some time after some experienced surfers told him the board was damaged. When my brother brought his board back the owner was extremely hostile and defensive and refused to do anything to help. He said that the warranty did not cover collision, which is fine because the board had never been in a collision. He then accused my brother of lying about it being in a collision. This board was certainly damaged from the beginning and nowhere close to the condition the shop owner claimed it was. A business model like this that involves ripping off 15 year olds and inexperienced surfers is despicable. Hopefully the owner will change his mind and decide to make things right, and allow me to recommend this business. For now though this business has more then earned this one star rating and I would strongly advise against buying anything from here. read more

I bought a board from this guy a little while back and he seemed like a nice guy. Unfortunately the board only lasted a couple months of light use. When I bought it from him he said that "all dings were professionally repaired" It turned out there had been a stress crack through the middle of the board ever since I bought it. I showed him and he claimed my board was not covered by the warranty because it was a collision. I had never had any collision and the board broke while just in the water. He accused me of lying and did not refund or replace my board. read more

These guys are great and really helpful. I bought a used board on craigslist that they had repaired more than a year ago and despite it having been damaged from abuse since their repair, they were super helpful and gave me a quick fix for no extra charge. That's just very cool read more

Came today during posted business hours and it was closed. Tough to buy stuff when the shop is closed during posted business hours!

BEWARE. COMPLETE JUNK. I needed a board in a hurry for a trip and picked up one of their popout longboards. I don't really expect too much from a popout, but they failed to meet my lowest expectations. The brand new board broke the second time out on a 2' mushy beachbreak. Turns out the board was made out of pressed foam balls and not a real blank. The same stuff that those cheap disposable styrofoam coolers are made from, or even worse! It was buckled in multiple spots aside from where it actually broke. There is no way these boards will last anyone more than a few sessions. These people are polluting the world with crap. Avoid them. There are plenty of reputable shops in the area. read more

Gordy gordy gordy. He was made for this. His personality makes you want to stay and not leave. If I was gonna keep living in Cali I would want to work for him. He has a family fun business with decades of experience and his warranties and return policy is unheard of in the surf industry. Ever bought a board not the right liters or size?? He figured out that's what's missing and solved that problem....if u don't believe me give him a holler and see if you're not impressed... read more

Gordy and his son provide customer service and options that are accessible to ALL types of riders. There's absolutely zero feeling of being out of place like in most other surf shops. I've purchased several boards from various places and attempted to surf over the past 10 years, none of the boards were the right type or fit but people sold them to me without a care. Gordy is committed to setting you up with the right board for whatever level you're at, whatever size/body shape, ability you are at. Riding a board that has the right volume is a night and day experience from trying to learn on the wrong board. He takes that commitment to the next level by offering an incredible swap/return policy. It's basically like being part of a club where you can return and swap boards (provided it meets warranties) without having to pay a monthly subscription fee. Incredible! A month later, we brought in the other two boards that were previously sold to me, a Strive board in good condition w/minor dings, and a Pearson Arrow board that needed MAJOR work (pull out glassed in fins, put a fin box in, paint and re-glass, etc.). Most would have junked the board because it's not worth the labor or parts to fix, but Gordy refused to throw it away because he didn't want to create waste, and he could fix it up and sell it to the right sized rider that might not have as much cash to spend. They are providing a services to the surf community, something that other shops would've turned away. That's pretty amazing. I think this is an outstanding business to support, they work super hard and have a lot of heart, passion and dedication to being a board shop and supporting the surf community. Just the service of refurbishing old boards to prevent waste is amazing gin on it's own, but they really go above and beyond on customer service, flexibility and setting up all riders for a fund time on the water! read more

Had a terrific experience buying my first board from Gordon. I started out with a 9'6" board, and then took advantage of his 30 day trade policy by swapping fora 9 foot board a month later (actually, I notified him that I wasn't able to make it to his shop to swap the board inside the 30 day window, and he kindly accommodated a slight extension). He noticed that I had dinged the fin on the board I was returning, but took no issue with it and put a new fin on the new board. Yes, Gordon is a talker, but he has a happy enthusiasm about his product which is far more appealing than a bored and distracted salesperson who is simply punching the clock. Sometimes we beginners are made to feel less than welcome to the sport, especially now because of our swelling numbers due to the pandemic. That was not the case at all in buying from Gordon's shop. read more

Great atmosphere , great customer service, great patience to educate and share information. I came in to see if the SUP I picked out at Costco online would be good for my wife. They showed me something that would do better, for $200 less, and guided me to the online site that wouldn't benefit them with a sale. Honest, honest, honest, and helpful. Do I need to say more??? Any follow up business I can do with these guys I will. They are here to help you enjoy your connection to the water. A piece of Santa Cruz that I thought was lost. Thank you for your help Gordie. read more

I had a great experience with these guys. Gave great time on the phone and in person. They have to be careful in recommendations and took a longer board, switched in a week to 9' performance board 135L. I actually love the thing. Is it the super highest performance, no, was it $3000 carbon no. Am I getting waves one after another when nobody else is around and in the spots nobody can surf, absolutely yes. Dollar for dollar a killer experience in every way. Tough to read a review that you hit reef and it did not hold, shocker !! read more

First I agree Geordie is a nice guy and I am sure is good with helping new paddle boarders with choosing the right board. And agree with other reviews that his boards are better than Costco boards. I give 2 stars because I am an experienced SUP'er and mostly paddle surf. Gordie talked up hose boards strength durability and his warranty. Great but the Cruz bamboo sup broke on the fifth day in small surf when the board hit the reef. Never happened before with any of my other boards. Took it back to see what he would do and got yelled at. "No Warranty for collision ". Ok I guess but say that up front and stand by your product. I mean it wasn't even a week old. I could see an inexperienced paddler damaging one of these boards by dropping it or just mis handling. Pretty to look at but not constructed as well as name brand production boards. The bamboo which is super strong, is only on the top and bottom of the board not the rails so handle them with care. read more

Cal Sup Surf Outlet - Cruz bamboo 9' 6" - Surf Shop Near Me - Santa Cruz, California

Horrible -- bought a used SUP from him with the promise of a trade-in/buy-back deal (he offers to everyone). Shortly after, I discovered a fin screw was stripped and I couldn't change the fins. Gordie offered to help fix it, but then cancelled not one, but two appointments at the last minute. I ended up dropping it off one day and instead of fixing it, he was incessantly argumentative about the "optimal fin set-up" for that board, sending me an egregious amount of claims and accusations -- all VIA TEXT. I wanted to speak with him in person, only to have the appointments cancelled or impinged by "other customers." Gordie ended up completely re-negging on the trade-in/buy-back deal. He did fix the screw, but seemingly out of spite. HERE's THE DEAL: Gordie talks a big talk and is good at selling you on his products. He targets new and beginning surfers/SUPers. He offers a great deal and coaxes them into confidence with a purchase. The boards are just ok. Not worth the hype he gives them, but they do warrant the cheaper-than-normal price compared to other SUPs. He claims they're designed and/or shaped by some legendary pro, but they look factory-made just like many other SUPs. In retrospect, it's concerning to me how emphatically he asserts that he and his shop are "the best". Lastly, if you dare challenge his knowledge or expertise, you may end up on his bad side as I did, or otherwise just have a downright disappointing headache of an experience. If you're a new or beginning surfer/SUPer, I urge you to take everything he says with a grain of salt. Consult other sources first or along the way. Don't let him coax you into buying something you're not 100% about. Don't let the 'good deal' fool you -- there are plenty of other boards out there and much more knowledgable surfers that can help you. If you're an experienced surfer looking to get a good deal: just skip him overall and don't waste your time -- he won't listen to your actual needs and will try to push a board on you with the promises of a great deal. read more

I met a guy out on the water that suggested I check these guys out before buying from anyone else. I went to the store, which was closed, so I called Gordy. I sent back a ton of information, sufficient to stay an extra night. I showed up at the store the next morning and told them what I was looking for. They pointed me toward a specific model and after a bit more conversation, they adjusted. I wound up leaving with an amazing board and spent the next 6 hours on the water falling in love. I LOVE THIS BOARD!! and as much as I love the board, Their service and quality is EVEN BETTER!! After the purchase, I also asked if they could help with one of my other surf boards (not purchased from them). In the time it took me to go to the van to try to find my fin, they had removed the old fin and replaced it with a "spare" they laying around. and to top it all off, they wouldn't take anything for the extra help! It's also worth noting that while I was in process for my board, another gentleman came in with a board he had a rather large ding on. He said he thought he needed a more robust board, so they swapped boards, let him pay the difference and sent him on his way... He bought his board 8 months ago! These guys are unreal, in the best and most impressive ways. SUPPORT THIS BUSINESS!! make sure that folks like this continue to thrive because they make the world a better place to be a part of and embody what it means to support community. I wish I could give them 5 extra stars!! read more

Gordie is a super nice guy who's easy to talk to about what your looking for and has a great selection of SUPs and Surfboards. I was in the market for an 8 ft fun board and a SUP. I shopped all over town comparing deals and quality and Gordie was able to give me a combo package that blew everyone else out of the water (pun intended). I recommend him to anyone I meet now who is in the market for a new ride. read more

Snapped my board, and the owner, Gordie, was really quick to replace it. The visit was nice, easy and no trouble at all. The owner is a really nice person and is selling the best products. read more

Completely disappointed the main older gentlemen sales men is a complete con. He only cares about making a sale. I went in a week ago because I was curious after going to Hotline in looking at what suits oh what a bad decision I made going in there. He constantly was saying his stuff if the best and newest. It's all pop out junk made overseas. Ruining the nature of surf community in Santa Cruz. I recommend you take your money to some local shop who actually shapes their own boards. He is rude and cocky. Stay away a completely sell out who only cares about money . read more

My wife and I have been eyeing SUP's at Costco for some time and almost pulled the trigger, but decided to check CL to look for other deals and found the ads for Cal Sup Surf! I sent the owner over twenty text messages over the course of a Sunday with questions about board sizes for my wife and I... The owner, Gordie, replied to all messages with great info and pictures, he was super helpful (and patient with all my questions)! I was tempted to wait for a weekend when they deliver to Pacifica but couldn't wait. I got in the truck and headed to the shop from the north bay Monday morning and bought 2 boards. The owner was nice enough to meet me there an hour before they opened as the trip was faster then expected. Nothing but great, friendly, no pressure customer service and they had a good selection. Found two bamboo boards that fit what we wanted and the rest is history! I would recommend this place to anyone looking to get into SUP... thanks for everything Gordie & Co.! read more

Gordie has the best customer service! I bought a beautiful paddle board from him and had an issue. When I talked to him about it, he was prompt and fixed the issue right away. I couldn't be happier with my board and the customer service I received from this shop. I 100% recommend shopping here! read more

Gordie was extremely rude from the beginning. Telling me I didn't know what I was talking about and even went as far as to threaten me. He said I should be careful sharing my gps location on my cell phone. Being the only person in the shop I felt very scared. He says he hand shapes all his own original boards but I soon realized he had nothing but unoriginal shaped boards made in China. That's when he got creepy. He is a fraud and I will let everyone I know to protect themselves by shopping elsewhere. read more

Gordie has the best deal in town! I got a bamboo VESL SUP board for me and my wife for one heck of a deal. Included were carbon paddles, board leashes, board bags. Gordie was very helpful and really fair. Will come back for more gear from him for sure. read more

I wanted to thank Gordie for being a man of his word and taking care of me this weekend. I purchased a 9'6" board from him two weeks ago and he let me know I would probably want something bigger. He told me he had a 30 day return/swap policy and I could exchange it if I wanted something else. The board rode well but wasn't the right fit. Showed up Saturday morning at 9:00 am and was out the door with a new board on my roof at 9:15. Gordie allowed me to exchange boards without question, as he had promised. Very knowledgeable and can't beat his prices. I highly recommend Gordie for anyone in the market for a longboard or SUP. read more