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    Charm Coffee

    4.5 (88 reviews)
    InexpensiveCafes, Coffee & Tea
    Open 8:00 am - 4:00 pm

    Charm Coffee Photos

    Business Info

    CHARM COFFEE ATMOSPHERE

    What's the vibe?
    Moderate noise
    Dogs allowed

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    Recommended Reviews - Charm Coffee

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    My drip coffee and butter croissant
    Kay O.

    I definitely felt seen here! Sweet baristas that know their craft, welcoming and friendly staff that look out for their customers wellbeing and safety! Such an adorable little coffee shop with two window seats available on both sides of entrance. They have mild blends of Latin American coffees, which my sensitive stomach can handle and on top of that- THEY'RE ORGANIC!!! I got a regular coffee, which had a beautiful light, fruity acidic smell with a semi creamy or nutty aftertaste. It paired wonderfully with my butter croissant! My friend enjoyed his matcha latte and a morning bun! I loved their honey inside sitting area, but since we just came from yoga, we wanted to sit outside in the fresh air. I will definitely come back here again, especially since I found out they also have hojicha! I love that rich flavor and the fact it's not too sweet or harsh on my sensitive stomach. Hee

    Mocha
    Evelynne L.

    This is such a cute little coffee spot! The interior is such a vibe, I saw lots of locals come in the whole time I was there. There is not much seating so expect to take your coffee to go. I got the mocha with oat milk and it was crafted nicely but I felt like there wasn't that much coffee taste - the oat milk overpowered the espresso a little too much, I will try it with whole milk the next time.

    Dyanna Q.

    Okay I have to say it - this place is so CHARMing! It's a tiny spot on Ocean Ave, but the logo makes it stand out. The interior is red and white and quirky, and the staff are sweet and patient. We loved the chai and matcha lattes that they blended. They took their time making our drinks, and we appreciated the attention to detail. They were delicious, and we love having them on Ocean Ave!

    Avocado toast
    Lauren C.

    Avocado toast is excellent, so fresh and delicious. Lots of good pastries. Slow service, but really nice spot overall.

    Leah C.

    Such a cute new neighborhood coffee shop on Ocean Ave, right across the street from 24 Hour Fitness. I've been complaining for years that Ingleside needs more coffee shops, and this is the perfect little addition! I ordered the holiday drink, a cranberry espresso tonic, and my fiancé ordered the regular espresso tonic. Both were delicious and super refreshing. There's limited space inside, so it's not the most ideal spot for working, but it is a wonderful place to sit, relax, and enjoy a great cup of coffee with a pastry on a Sunday morning. There's also plenty of residential parking nearby, which is always a plus! Will definitely be back!

    hojicha latte (hot) - $6
    Tiffany T.

    Hojicha latte ($6): 3/5. It was very earthy and completely unsweetened which isn't really my cup of tea. It lacked the sweet undertones of good hojicha so I'd probably try something else next time. Breakfast burrito ($11): 5/5. I got this with soyrizo and it was chef's kiss. Came with a side of fresh pico de gallo and a packet of tapatío for some more flavor but honestly no extra seasoning was needed. Service: Pretty fast. Came here on a sunday around 11am and it wasn't super busy.

    Huiya Z.

    Food: 4/5 Servive: 5/5 Ambiance: 4/5 A cozy cute neighborhood coffee shop tuck in ocean ave. Came here on a Saturday morning, it was honestly quite busy. It seemed like a group of run club people stopped by here to grab coffee. Matcha Latte with Earl Grey: 4.5/5 I would say the Earl Grey matcha was pretty good. I like how it gave a little kick to the matcha. Matcha Latte with Lavendar: 4/5 The matcha at charm is good, lavendar added a bit of floral taste to the drink. It was good. Tuna Melt: 3/5 It was alright. Breakfast Sandwich: 3/5 EHHH idk if i loved this.

    Peppermint mocha
    Janessa M.

    Stopped by here for some lattes and ordered their holiday specials. We got their gingerbread latte and peppermint mocha and both were equally good. Both drinks weren't too sweet, which I loved! I'd definitely would love to try their other drinks/food when I come back. I'd recommend trying this spot out!

    Iced matcha latte with oat milk
    Ellyzha A.

    Absolutely loved this charming place. My boyfriend and I dropped by at around 10am for a nice morning pick-me-up. Be prepared to wait as there's only 1-2 people making the drinks + some staff in the back making the food. It's a fairly small coffee shop. We both didn't mind the wait! The line really picked up after we got to queue. I ordered an iced matcha latte with oat milk + extra matcha powder. I also purchased a matcha tin they were selling. It was mixed with a chasen & chawan which I was happy to see. Overall - worth the wait. The color of the matcha was beautiful and exactly what I look for. Strong in matcha flavor + they use my favorite oat milk brand. 10/10. I am typically very picky about my matchas but this one was really great. Can't wait to come back!

    Steve W.

    Cute colorful little coffee place Owner was super nice. Filled with positive vibes.

    Entrance
    Cat R.

    Super cute coffee shop on Ocean Ave! Aptly named, this place is very charming! Charm is currently decked out in a mix of Lunar New Year and Valentines Day decor, including cute floral arrangements on tables. Came in on a Friday around 9am. It's a cozy spot with a small amount of table and counter seating that seems to attract a lot of locals (quite a few came in and out during my visit). I can't resist a seasonal special, so ordered one of the Valentine drinks, the BerryChoco--Licious Latte, and it was yummy! Not overwhelming sweet, made with their homemade strawberry and chocolate syrup. Really enjoyed it and was tempted to get their matcha special before heading out... Edit: I got it and it was yummy! Classics played on the radio and yummy pastries from Black Jet Baking were available. Was pleasantly surprised by this local spot but highly recommend!

    Coffee Heaven! Lavender latte and the amazing burrito with the to die for salsa! I'm definitely coming back  visiting this little Gem!
    Jean R.

    Amazing little gem in SF, delicious Burrito and lavender latte. We stay close and we have breakfast every day!

    Cool bathroom tho
    L C.

    Bleh. When I walked in, the barista (and I think owner) was happily chatting up a group who already had their drinks. If it was just for a minute, that'd be one thing, but I stood there for a good 4-5 minutes, completely ignored and feeling so awkward and like I had intruded. Not a "I'll be right with you" or anything to that effect. When she finally got to me, the energy and cheer just fled her body. It was just jarring to experience such a contrast in service. I'm not sure why I received different treatment. Maybe I'm too old for a super duper Gen Z cafe. The almond matcha latte was okay. Like other reviews noted, it was too milky. My hunch is that this place is best for syrupy fun flavors.

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    30 days ago

    the breakfast burritos are amazing here! as well as the drinks. parking is a little difficult but i think worth it!

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    7 months ago

    Cute little coffee place, perfect for a to go flavored latte. Friendly service. Not much seating.

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    Diamond Coffee N’ Pastry

    Diamond Coffee N’ Pastry

    4.5
    (53 reviews)
    0.5 mi

    I've been coming to Diamond Coffee N' Pastry on Ocean Ave regularly since January, and it's become…read moreone of my favorite places to get a hojicha! I've introduced so many friends to the hojicha einspanner and everyone loves it too! Even though Diamond has multiple locations, this is the only one that serves hojicha. I hope the other locations will add hojicha to their menus too. But what stands out the most to me is the einspanner. It's unbelievably yummy; it's thick, fluffy, and tastes like marshmallows! I could honestly eat a whole bucket of it! The hojicha itself is a little on the lighter side, but it still has a delicious nutty flavor that pairs perfectly with the einspanner. Once it's all mixed together, the balance of nuttiness and sweetness is perfect. The space is super cute and has a cozy camping theme. Most of the seating consists of camping chairs and tables that really tie into the aesthetic, so there are only a few tables that are ideal for studying or getting work done. It's definitely a fun spot to hang out and catch up with friends. I also love all the little tributes to the owners' dog, Diamond. You'll find little touches of Diamond everywhere--from the napkins and cup holders to the free stickers. I highly recommend stopping by and trying the hojicha eispanner. It's the reason I keep coming back! (My brother got the matcha einspanner but idk what he thought of it)

    When it comes to matcha I would across town and even cross oceans to get a good cup. Living in San…read moreFrancisco there are plenty of places to not only get matcha but also coffee. There is also some places are where you can just camp out and relax and enjoy a cup of matcha in the city. So I cross Ocean Avenue for the quest of getting matcha for Don Juan La Matcha at Diamond Coffee N' Pastry. On an Ocean stroll to Ocean Avenue in SF I landed at Diamond Coffee N' Pastry. Inside it looks like I was a camp site but it reminded me more of glamp site. So I tried the cheese and turkey pastry which is as not too cheesy but a bit flakey like some in SF. Don Juan de la matcha had to get the matcha latte. It was not too sweet and it was smooth and tasty. This is a good pit stop and hidden gem called Diamond Coffee N' Pastry on Ocean Avenue. Matcha is Don Juan De La matcha the new magic "potion "with the many different flavor "explosion "with many added flavors are in "motion "and there is place you can catch the matcha wave it's a Diamond on "Ocean" The atmosphere feels like you are in the woods in a "camp"more like you went to "glamp "the decor you see lots of plants along with a "lamp"and once you get a taste of the matcha you are feeling "amp"

    Photos
    Chive & Cheese Danish
    Chive & Cheese Danish
    Iced pistachio latte
    Iced pistachio latte
    Diamond Coffee N’ Pastry

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    Charm Coffee - cafes - Updated July 2026

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