Bay Area Floors is the best flooring company in Santa Cruz- I'd never use Home Depot again! Such…read morewonderful and responsive staff. As a REALTOR, I always recommend Bay Area Floors for clients, and my own home! Laura Keeley, REALTOR 831-889-3200 Laura@Davidlyng.com

We purchased TRUCOR® Prime Pinnacle flooring here for our 1800sf home in Soquel. Over the course of…read morethree months, David M. at the store measured our house, provided many samples of different flooring types, and created several different quotes (sorry for all the changes, David!) When the flooring arrived, a few boxes had been damaged in shipment. Without us even asking, the delivery documents described the damage and offered a refund or credit. This high level of service is the reason to choose a local vendor instead of an internet vendor. We tried getting samples from some online vendors, but it was clear those were more interested in getting our email addresses to spam us than helping us choose the right floor. Highly recommended!

Expert level assistance selecting new hardwood floor and project management from sales associate…read moreJana Ashley. Flawless installation with very careful attention to detail from Alex and Tony. 10/10 experience overall.

Extremely poor customer service -- local customers deserve better…read more I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner's son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I've had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan's phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine -- just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan -- giving your own company a 5-star review and then the company responding to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.

This is a A+++ company all around! We researched laminate flooring and got bids from 3 places…read more Todd came out to measure and was professional, knowledgeable and a nice guy. The bid was within the range of the others, maybe a bit lower. (No extra charge to move the refrig or kitchen table) Mostly we chose this company for its' reputation and it is local and women-owned. (Deborah and Bobbie.) We had to wait 3 plus weeks for the color we wanted to arrive. Worth the wait! It was Mohawk, cattail pecan. Installers, Ed and Johnny arrived on time this morning and were very polite and expert in their craft. They worked efficiently and were great! Love the results! I highly recommend this company.

Hello Santa Cruz Yelper's, this is the newest direction Yelp sees itself. Peeps Posting local…read moreservice companies of this discipline. Our property management group approved new bathroom floors. After a couple of months (Budget, you! Know!), the appointment was set. We, as leaseholders, got the rooms emptied, cleaned, and ready for who knows who to show up. Thus begins the story; Bob (sub-contractor) shows up, checks out the work, and says he can do this job in one day! Yah! Not two days as communicated (in case a deeper repair was required), so off to work Bob went. The pictures speak a thousand words!! Thank you all who contributed to Bob and his mastery.

I was very impressed with Miguel and his team. First time I called him, he answered his phone, no…read morephone tag or messages like I seem to get with so many other contractors. He stopped by to review my ~1800 sq foot oak floor refinishing project the same day, and I had a quote by the end of the week. I really appreciate this kind of efficiency. The price was excellent, much lower than what Google estimated for my zip code. Another thing that differentiated him from the other companies I called was that he was willing to help me move my heavy furniture items out and back in when we returned from our trip (it was a 2-week job). That was a relief for us - I didn't want to have to coordinate with a moving company for such a short job - and my wife and I can't manage the heavy items. The repairs were perfect, and it all looked like new when he was done. I highly recommend Diaz Hardwood Floors.

Well to begin with, the guy didn't show up on a scheduled date, so we REscheduled & he came, then…read morehe said he'd email me an estimate, then he Never did send the estimate so I reached out & left a message, and then I NEVER heard back! Now, we were not in a hurry to get the floor done but I did make it very clear that I wanted an estimate first & could schedule the work for later. WOW!

I needed some 3/4x2-1/4 red oak strip flooring to replace some damage in an existing floor. Georgia…read morewas very helpful. She searched their inventory for some material leftover from a recent job. She found exactly what I needed, and saved me from having to order a full bundle. Since these were leftover and a very small amount Georgia's boss said "Merry Christmas" no charge.

We received a quote for repair of about 600 sq/ft of hardwood. A subcontractor from another firm…read moreshowed up to do the work. They ended up repairing about half of what was estimated in the bid. They tried to bill me for the total amount. I argued and they adjusted the bill some but, not proportional to the work completed. The repair also failed within a month. I would not use them or recommend to anyone.

Very fair pricing, and meticulous installation of prefab quartz countertop (purchased from…read moretwo Stone Cabinets and tile) Everything is clean and level so my eye doesn't notice. I would definitely recommend using GLF.

We appreciated the opportunity to work with our local Greg Farris and team at GLF Enerprises…read more We were impressed after seeing their Elements Home Decor showroom and finding out that they carried Arto and Cle tiles. These two tile companies have artisanal handcrafted tiles that fit our mission of supporting environmentally-conscious businesses. After selecting these tiles, Greg and team installed them in our recently remodeled home. The GLF team was very professional and friendly and the final remodel result Is gobsmackingly gorgeous! Daily, we rejoice in the beauty and sustainability of our kitchen tiles and our bathroom wall and floor tiles; absolutely stunning! Thank you so very much Greg and team for being who you are in our local Santa Cruz County community.

We had a Wonderful experience with them and our home came out Beautifully!…read moreI highly recommend them for prices and service. Berenisse was very helpful with helping us choose.

I would like to thank The Wholesale House for finding some transition strips for some flooring I…read morepurchased 8 years ago! Berenisse went the extra mile for me and found what I needed at no charge. They are really a top notch company. I have purchased from them a number of times and always got great products and service at a great price.

Moises and his team was perceptive, detail-oriented and customer-focused on the entire project I…read moredid with them for raising and SPC flooring of my sunken floor of the family room - a common problem in the Bay Area homes. Most importantly, they did not try to force me into their plan and instead customized the project per my actual need. They were clearly and evidently caring about the quality of the job they were doing, and took pride in doing a great job with the flooring workmanship and making sure the quality of their job was top-notch. Moises also guided me to better quality material than found at big-box retailers, for longevity of the work done. The quality and value of the work and customer-focus was terrific.

We were extremely pleased with the way Moises and team did our homes flooring. They helped remove…read moreold carpet and tile and replace it with SPC flooring very quickly. He also took care of removing-framing the staircase with matching color. I would definitely recommend Moises for any flooring or staircase related work.

Milo is the guy to go to for all floring needs. He works hard for you. An expert on flooring needs…read moreand installation.

My husband and I highly recommend Stellar Flooring. Milo is responsive and easy to work with. We…read morehad trouble finding the right fit for our project when contacting other flooring companies, but as soon as we consulted with Milo, we knew that we had found the right person. We really appreciated his can-do attitude and solution-oriented approach.