So I needed a little something to bribe my little one with and, of course, the only store within walking distance would be Dick's Liquor. While little bottles of tequila or vodka may amuse my child for a while, I was looking for something a bit more sweet and less sloshy. Good thing they did have a decent candy selection in the store and we managed to pick up a few treats that saved the day (or lunch anyway). I did ask the person behind the counter if they had any Old Vine Zins and he pointed me to the "other" room (closed off, controlled temperature perhaps?). I was tempted to browse, but hunger pangs were getting to me. Too bad, it looked like they had a decent selection of wines in there. read more

I love coming to this place, best and friendliest liquor store I've been to. I love their unique selection of drinks, as well as brews. I always come here for a quick stop whenever I'm in the area or stopping by Don Carlos next door. read more

Crass name, I know, but this is the perfect little spot to pick up some gum, cigarettes or other vice-laden items such as chocolate covered liquors that make for the perfect dessert. Dick's liquor is located in one of the most expensive zip codes, but I think it is one of the most practical shops in the area, specifically because they sells tons of cheap mini bottles of liquor. I saw vodka minis on sale there for $2.29. Now what could be more practical than that? read more

Adam at Dick's is the BEST! I wanted to send a friend some Whispering Angel for his birthday and Dick's had some in stock. They not only could deliver the wine for me but they could provide a card and wrapping. And Adam made me feel confident that my gift would be delivered just he way I envisioned. This is now my "go to" spot. read more

My girlfriend lives right around the corner from Dick's Liquor and was excited to take me there last night as during our fervent search for grape or potato vodka. We didn't have to look far, as there was actually a large selection and well, it was the first place we had tried. The store had a great selection of alcohol (including Kosher wines), the employees were super friendly pretty hilarious and knowledgeable as well. All around a pretty chill liquor store, although my only comparison is the 24/7 store on the base. read more

...heads are cool in there every time i go in, and the arizona green tea and cigs are fair priced even though its in la jolla. Seems like theyve got a big selection of liquor in there, but i pay no mind to it cuz i dont drink. The name, the friendly people working, and the prices= a solid four stars. read more

Really cool owners. Great selection of beer but also wine and spirits. Prices are reasonable and they open relatively early and close relatively late (in La Jolla terms). Love this place. read more

My father Harold Jurgensen used to own this shop a decade or more ago, I remember sitting in the back room playing and my dad always working and having fun with the locals. Good times, especially with Don Carlos next door. The current owner is great and really cares about customer service. Their craft beer selection is great, limited releases from Stone/Green Flash/Ballast Point etc...all the time. read more

LOVE THAT PLACE! The staff is very knowledgeable on their products and always helpful! Wide variety of beer selection, and they have Duck Foot Brewing Co. there!!! read more

The brothers that own this place (Adam & Art) are solid helpful folks and GOOD people. Funny thing is I don't drink, but I do know my friends love their wine selection. I do shop their for everything else and their ice prices are lower than 7-11s. read more

Adam was super nice and helpful! We wanted to buy a gift, a nice tequila, and we had a lot of variety and options! Great place!

WOW! The selection at this establishment is mind blowing. And the prices are amazing. Adam helped me out when I was looking for a different type of rum and Adam showed me this brand called el dorado and I was extremely impressed. He took time to explain the style and the flavor profile of the rum. I was very happy with my experience. I will be returning next time I'm in town. read more

It's a great place to get wine and spirits in La Jolla. The staff is friendly and knowledgeable. I've lived in LJ for over 30 years and this is the place to go. It's a local favorite. I like to support local businesses, and Dick's doesn't disappoint. read more

friendly guy, fair pricing. good cigar selection. just stay away from the greasy taco shop next door. read more

I recently started work in La Jolla and discovered this place right next to Don Carlos Taco Shop on one of my lunch breaks. I popped in for a second and knew I'd need to come back. They have an impressive selection of alcohol and and walk in humidor with some fantastic cigars. The staff is knowledgable and friendly. Sure it's not as big or cheap as Bevmo, but I always seem to find myself coming here instead. read more

What a great establishment. Family run business that always greets you with a smile and maintains an excellent array of merchandise. I highly recommend you drop in when you are in town. Additionally, just read a review where minors were complaining because staff asked for ID wow cmon They are professionals and are simply honoring the law...stop complaining! read more

Love these guys. Super friendly. Excellent selection of wine and spirits. It runs the gamut from low-end to high-end. They even have the Kombucha I like. Wine? Check. Milk? Check. There's short-term parking in front that turns over pretty fast. Parking is premium around here, and it's easier than BevMo. Don't even get me started about Vons... read more

Owner is hilarious and helpful. Huge selection... Wish I lived closer, would love to shop here all the time.

The owner was a super friendly guy. He was very knowledgable on a number of wines and gave us tips on whats good vs. whats not so good. They had a great collection of wines read more

The guys who run the place are awesome. Totally nice guys. If you say a positive word about Aztec backetball - they'll let you know the latest. Total sports fans. About that guy about saying stay away from Don Carlos - what is up with that? DC is hilarious. That mex is also pretty damn good. Go read about the neighbor who complained about the signs. It is funny. She said: 'ugly and gaudy and looks like mexico" so they made that their motto. Go to Dicks now. read more

You are the best and have been for years. Best wines, best beers, best service and friendliness for years. Happy to call you my uncles...for all this time! Just wanted to let you know you were a TV tonight CH 7...OK you are also a very lucky spot!! Love, Kathy and Holladay!! read more

Dick's Liquor is an excellent establishment that has everything you need or want in a liquor/package store. Adam (the owner) is great and makes me feel like I'm at home everytime I visit. I most def recommend stopping by if you're in the La Jolla area. read more

So here's the thing, i've lived in La Jolla for a good portion of my life and when I was a kid I loved going to Dick's cause of the Deli. About 6 years ago, the new owner's took it out, WHY? Now it's a liquor store without the best deli shop in La Jolla. The owner Adam Barno is a character, allway's fun to chat with and has a smile regardless if he work's his but off along with his two brother's, Art who help's at Dick's and Jacob who run's their other store in Del Mar. Basically I guess the moral of the review is you can't find a better bargain and deal in La Jolla unless you go to Dick's and chat it up with Adam or Art. They have it all and are the best priced and most knowledgeable of wine's and liquors as well the coldest beer's in all of San Diego. If your ever in town stop off there say "hi" and go next door to Don Carlos and get a burritto. Love you guy's and thanks for the great business. read more