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    Elam's Hallmark Shop

    3.3 (27 reviews)
    Open 9:30 am - 7:00 pm
    Updated over 3 months ago

    Services - Elam's Hallmark Shop

    Cards and stationery

    Gift shops

    Elam's Hallmark Shop Photos

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    V W.

    Fairly recently relocated to the Rite Aid side of the Ralph's strip mall, Elam's Hallmark offers quality cards, wrapping paper, gift bags, and gifts such as jigsaw puzzles, jewelry, handbags, knick knacks, San Diego souvenirs, mugs, etc. The staff are always pleasant and ready to help. What I dislike is they now charge 4% (It went up from the reported 3% by other Yelpers) on EVERY transaction, cash or card for 'the cost of living'. Their products are already expensive -- it's difficult to find a card you really like for under $5, so to add another 4%, come on! Due to the prices I prefer only to shop there if I have a very good coupon or to get the monthly complimentary Crown Rewards 'Just Because' card or if it's a very special occasion and other card shops have failed me. I more often rely on the dollar $tores for cards, some of which offer basic Hallmark cards. Less than half the store consists of cards -- I would prefer less gifts, more cards, but maybe they make more money on the gifts. I personally find Hallmark cards generally a little too 'soppy' and some of them are religious, so it's tough to find just the right one. I also wish Hallmark had an app instead of relying on having to pull up the website every time I need to show them a coupon barcode. I also dislike for privacy reasons that I have to say my phone number out loud for the Crown Rewards. I've resorted to showing them my Crown Rewards card instead. Could they not figure out a way for us to type it in the credit card machine? I would like to suggest they offer paper bags instead of plastic ones and ask customers if they NEED a bag -- that might be a way to cut down on costs so as to lessen the above mentioned 4% surcharge. I'm sure most of those small card-size plastic bags go straight in the trash instead of being reused. Ample free parking available. There are lots of card shopping options around, Trader Joes, Rite Aid, Ralph's, Party City, Dollar Tree, CVS, even Total Wine and TJMaxx have some cards. They don't add on an extra 4%, so unless you're addicted to having that little gold seal on the back of your envelope, think about where you shop for your next card, you have choices.

    Steve G.

    I love my lighthouse ornaments and have been coming here for over 10 years (so far, we have 12). The customer service is fantastic, and during this last visit, Michelle went above and beyond the call to ensure we got everything we needed to keep our traditions going. I love coming here for that special card or ornament. It's part of our Christmas tradition now.

    Alina K.

    Beautiful shop! Great music and selection of merchandise is truly incredible. Someone very politely greeted me with "just wanted to welcome you" kind of words. It felt good as I did come to browse and didn't have anything particular in mind. I took decent time walking through majority of the store & truly enjoying cozy atmosphere. I heard people come in and out asking sales staff for help different things they were looking for. I picked out few things that I liked (a lot!!) and found quick help at checkout counter. I declined invite for golden crown rewards and to my surprise checkout person kept insisting and insisting on it. I found that unnecessarily pushy and forceful. I felt so irritated! Maybe more skilled natural sales approach would be better. These days sales are done with value-adding , definitely not force. However, I will (try) that distract me from returning to the store as I do like to stop by more often in the future. I am hoping this review gets management attention and helps avoid unnecessary irritation at the checkout. After all, other staff, merchandise and overall atmosphere of this gift shop is very lovely, cozy and warm. And I really appreciate it!

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    3 years ago

    Love their inventory but I find the women who work there super rude. Won't be back to that location.

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    3 years ago

    Great selection. Nice staff. They moved further down by Ralph's making parking easier.

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    Ask the Community - Elam's Hallmark Shop

    Review Highlights - Elam's Hallmark Shop

    Of course the fact that it is located right next door to Trader Joe's does mean that parking can be quite difficult.

    Mentioned in 3 reviews

    Read more highlights

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    Elam's Hallmark Shop - stationery - Updated July 2026

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