Love the sushi! Our server was great, and we had an awesome time sharing small plates - my favorite was the calamari. Going back soon, that's for sure. By the way, get a window seat if you can- it's nice because Fire Fly is on the river... read more

My co-workers and I have enjoyed "ladies' night" at this restaurant for the past three summers and counting. It is big enough to seat all 15 of us and the servers are super understanding about our need to keep the bills separate. The drink specials were BOMB! $1 mixed drinks, $1.50 drafts and $8 pitchers of sangria that were easily big enough for two people. I LOVE the sushi! Maybe I'm a little biased because Firefly was the first place I ever had sushi...but regardless it was good! I got the spicy tuna roll at the restaurant and the California roll to go because the sushi is so tasty I had to have some for the car ride home :) I never felt rushed by our waiter. He humored our ladies' night banter and made our meal more enjoyable! read more

AWFUL service, every time we go. With limited options for sushi in TC, we've gone back despite the service. Food is pretty good, although sushi is overpriced. Seriously though, worst service in Traverse City - consistently. read more

I have a couple favorites at Firefly, but because of one thing, I wont be back. I just have to say.....raising a price, fine. It is a norm in this biz. But what is NOT good for business is to not only raise a price by $3, but to shrink the portion by half. I used to come in about 3 times a month and order the tuna app witht he veggies. I thought it was a great value....and I didnt even blink when the price went up, but I was totally shocked to see the new presentation some to the table. The veggies were now a garnish, and I think the tuna shrunk. It really is not a good idea to get into doing that. I wont be back because of it. read more

Well I was going to order a burger, but the waitress talked me into the ribeye that was on "special". I ordered it medium and it came back raw/rare. I didn't eat half of it. I told the waitress and another employee that I was dissatisfied with the food. They offered me dessert. I declined. I will never return to this restaurant. read more

One of our go-to spots in Traverse City! I've been here several times, at least 1-2 times per summer, almost always with a young child or two. Despite being hip and offering somewhat upscale food it's not too hard to bring kids here. If we can't sit outside, enjoying the lovely view, the inside is bustling enough that we don't feel too self-conscious, and the food arrives quickly. I don't think I've ever had to wait for a table - it seems to be far enough off of Front Street that it's never mobbed, at least during the week. The kids meals are huge, so if you're still hungry after your small plates you can polish off the remains of an adult-sized hamburger or awesome chicken fingers. And they have good deals. We recently went on the Sunday, where the special is $7 steak and fries and $5 wine. We got two steaks, two glasses of wine, and two kids meals for about $40, not much more than we'd pay to eat in Panera. Even the fries are great, and I've never been disappointed with the wine. My steak was perhaps a bit overcooked for "medium." I've enjoyed the small plates in the past, and you can definitely spend more here, too. The prices have gone up since last summer (more expensive than reflected on the website) though still about average for the area. I've never tried the sushi. I didn't realize it's part of a group, but I'd recommend it for moderately-priced locally-themed food and drinks in a pretty location. read more

In general a good experience. Our waiter was excellent and the setting was not bad. It's flopped on the shore of the Boardman river just outside of TC downtown proper. The food was underwhelming but not terrible. The place has an almost corporate feel to it despite the fact it isn't. It is owned by a restaurant group entity that owns several restaurants in the area which may explain the corporate-ish feel. But overall nice place to eat. And before 17:30 it's 1/3 off the menu for the value conscience. Bonus! read more

What a great place! Happy hour from 3 to 5.30 and half off drinks and small plates! The mac and cheese were delicious! Katie was our waitress and she was excellent. Off the main drag of downtown Traverse city, it's the perfect place for a light dinner!! read more

Do NOT order sushi here. We had 3 rolls for lunch: Veggie, Dragon and El Gordo and all of them were bad. The Veggie and Dragon came out first and both were 80-90% rice (which was quite dry) with very little flavor. As we finished those the El Gordo arrived at our table. It looked like a mess. First off there is no rice in it, instead its pan-seared tuna wrapped around some sort of creamy cheese and then covered with salsa. It was pretty much just a pile of mush. Could barely eat it. Easily the worst sushi experience that I've ever had. read more

went here with a huge group for a bachelorette party, service was slow even though we had two servers for each side. our end server seemed really irritated and inattentive even though we were all really nice to her. ordered the general tso stir fry, it was terrible! my friend and I ordered the same thing and could count on one hand how many pieces of chicken were in our stir fry, i know it's a "small plate" but for $12 it was disappointing. read more

Just ordered a take out for my family. We staying at Sugar Beach resort. The sushi at Kroger is better. Small rolls and very bad after taste. The General Chicken was so bland that hospital food is tastier. Stay away!! Overpriced. read more

Driving by, my husband and I noticed the restaurant and decided to stop in for dinner. It was early, so there were only a few customers there at the time. We were seated inside, next to a big window with a view of water and the outdoor seating area. The décor inside was nice, and the atmosphere seemed relaxing. My husband ordered a cheeseburger, and I ordered chicken tacos. The waiter brought our drinks and there was a bug in my coke. I didn't make a big deal of it. He brought me a new, bug free, glass of coke and I was good. It was a little annoying to have several flies in our area, but, it was summertime, and the front doors were open, so I guess it happens. Our food arrives and my husband's burger, which he ordered medium, was over cooked and dry. He doesn't like to complain, so he just ate it. My chicken tacos had good flavor, however, the chicken was extremely dry and difficult to chew. I was still hungry and decided I had room for dessert. I ordered the cheesecake. When the waiter brought it to the table, before he even set it down, I noticed the bug on the side of the cheesecake and pointed it out to him. He offered to bring me another piece, but I had had enough, so I turned it down. My husband asked for the check, and the waiter brought it and said he removed our pops from the bill for our trouble. (Gee thanks.) While still seated at the table, waiting for change, something bit me on my chin. I ended up with a big itchy irritated bite on my chin that looked horrible and didn't go away for several days. On the way out, we stood at the front of the restaurant near the door looking for someone to ask about speaking to the manager, but no one seemed to care that we were in need of assistance. After a few minutes we just left. We will never come back again. Therefore, after that experience I can NOT recommend this place at all. read more

SUSHI Too Much Rice--so little fish the the sticky rice and seaweed stuck in the throat. If you like sticky rice you will love it. Suggestion: Charge a little more -- Add more fish and less rice, carrots and red peppers -- or take it off the menu where you charge $10-$12 on average. No excuses about the cost of fish. Serve what you advertise in the menu. Atmosphere: Very Nice Service: Okay. Music: Up-Beat with good tempo. Will go back, but won't be ordering sushi unless they step-up the to the plate and serve "Great" sushi. Be "The Best," and your bottom line will be reflected in that effort! read more

The small plates are not really SMALL which was a nice surprise...although my friends got the seafood fondue (which they said was absolutely amazing) and only got 4 small pieces of bread to dip into it...so they asked for more bread and about 30 minutes later, they got 4 more SMALL pieces of bread...so they resorted to eating it with their fingers. We ordered the Thai peanut noodle dish that was not as described on the menu but still pretty good and quite large. We also ordered veggie sushi and salad. The martinis are very expensive and mine tasted AWFUL. (I got the colada one but it tasted like they were missing an ingredient.) The chocolate fodue dessert which comes with a small amount of fruit and crumbled pieces of banana bread was $12.00 and it looked nothing like the photo posted here on Yelp. Their avacado salad was AMAZING! If I ever go back, I'll just get that. Lastly, our service sucked. Our waiter disappeared for long periods of time and never brought my friend a drink that she ordered...so we just left. (Luckily, it was not on the bill.) Also, the waiter took our plates before we were finished - including our silverware. Overall, I'd return, but I'd definitely order differently. read more

A wide variety of small plates at very reasonable prices, a pleasant atmosphere, and friendly waitstaff. Sure, you can find better examples of sushi at a sushi restaurant, and better hoummous at a Lebanese restaurant, but everything here is done well- we didn't have a single dish we didn't like. This has become a regular stop for us on our visits to Traverse City. read more

I was in Traverse City for a bachelorette weekend and the maid of honor made a reservation for Friday night at Firefly. We had a slight issue when we arrived when the hostess told us they didn't have our reservation even though the maid of honor had emailed the manager directly. All was solved within a few minutes though and we were seated. There were so many choices of small plates it was hard to choose. I finally decided on the avocado salad with lemon basil dressing (wonderful!) and the horseradish crusted fillet with jalapeno grits. Both were delicious and I was extremely happy with my choices. My girlfriends had ordered some sweet potato fries with a Parmesan dipping sauce and I was in heaven! I loved the atmosphere and our waitress was great. If I ever travel to Traverse City again, I will definitely be going back to Firefly! read more

I Love this place and have become quit the regular. I have lived in Japan and it's up to par. Sometimes even better. It's the best the best sushi in town. The rice is perfect sticky and soft. I was greeted by a new girl named Kelsey who sat us and I was so impressed with her smile and how welcoming she was. She was helping the servers clearing dishes and bring out food. Never saw her stop helping everyone. I live this place my number one go to in town. The atmosphere is cool too. read more

I have been going to this restaurant for over a decade, and it still doesn't disappoint! This place was the first that I ever tried goat cheese, and also sweet potato fries. Though these ingredients are commonplace now, they definitely weren't 12+ years ago. Though many items on the menu look amazing, it is hard for me to visit and not get the Avocado Salad. It has corn, zucchini (my zucchini was missing on this visit, but the salad was still great), avocado, goat cheese, and the most AMAZING dressing on earth: creamy lemon basil. Seriously, the stuff is delicious! I have tried to replicate it at home when I can't get my Firefly fix, but it never delivers the big basil punch that I get in the restaurant. My server must also know how awesome the dressing is, as she automatically brought two sides of it to the table with my salad. This visit we also tried the blue cheese fries, which were delightful! My boyfriend had the bluegill, and he loved it as well. Please book a trip to Firefly if you are visiting TC! You won't regret it. read more

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I had the portabello roll up, my friends had the salmon and petite filet respectively. plus champagne. Everything was wonderful. Service was great-seamless. Inexpensive-right downtown read more

This modern establishment is situated on the Boardman River and features fine sushi and cocktails. They also have gluten free soy sauce upon request. read more

I have not had anything here that was less than stellar. Small plates, salads, entrees, sushi, drinks and dessert...I have had and loved it all. They even have several menu items that are put can be made gluten free. They have no problem handling large groups, nor small groups who just want the happy hour specials. They have a quieter dining area and a noisy sports bar area to suit your mood, the menu and service are the same. It's a really fun atmosphere all around. I highly recommend it. read more

FireFly has a wide range of choices. They offer small plates and sushi as well as full entrees. For me the sushi is below average. They use too much rice and it's more of a novelty than real sushi. They have had issues with consistency and sometimes what you ordered last time may not be exactly the same dish ( diff portion size or style). Don't get me wrong I go there all the time. They have great outdoor seating and the waitstaff has always been good. read more

The hubby and I happened in around 8 on half price sushi night. We ended up waiting about 30 minutes for a table. We both had the Black Star Burger. The food was good but the service was spotty. It seemed like our table wasn't anywhere near our waiter's other tables and he forgot us. I'd be willing to try it again. read more

Overpriced for the quality, loud music, messed up bills. Salmon was a little overdone, beef skewer was mostly fat, edemame was overly salty, hummus was dry, spider roll had rice packed too tight and seaweed too damp & chewy. Waiter was nice but very inexperienced. read more

I have been here several times. The pita chips with hummus were yummy. My husband who swore hummus was not his friend had a change of heart. Ordered the 3 small plate deal and have never been disappointed with any of them. The wait staff is very friendly. I did have sweet potato fries that were soggy but not a big deal to me. The sushi is ok. read more

We were seated right away and everyone was so friendly. We really just stopped in for drinks but instead we got a starter and two things of sushi for Tuesday sushi...it was awesome...elegant but still you can wear jeans...They really earned their 5 stars. You must check out this place. GREAT FOOD GREAT VALUE! read more

Birthday dinner for my daughter tonight. Hannah was awesome, food was spot on. My grandson not so good, but they didnt mind. Thank you all for a nice evening. read more

1/2 off happy hour and small plates (appetizers) 3:00-5:30 every day! Cute restaurant, great food, pretty views! I would definitely recommend! read more

Firefly has amazing food, but their service is terrible. Came in for brunch once, was seated, and nobody talked to me and my pal for the entire twenty minutes we were there waiting. Servers stared at us as they waited tables right around us. We ended up leaving, and the staff just looked very confused as we left. Expected better service for the price of the food. read more

So we were really hoping for a great sushi place to satisfy our local cravings. Wanted to enjoy a nice Sushi restaurant in TC, but was left very disappointed. Service and atmosphere were good I really liked our waitress, we just were not impressed with the food. Loved the coffee, had a Salad which was very large and didn't taste fresh. The fish in my boyfriends sushi was not particularly fresh or well executed. Unfortunately, I don't think we'll be back. read more

Tapas style food with a great atmosphere! We only ordered small plates but they were really good! They give you homemade hummas right away with delicious flatbread. My husband and friends had a few sushi plates and they said it was really good! I would eat here again. Great food and great atmosphere! read more

A group of us went to Firefly for my birthday when we were visiting in Traverse and were pleasantly surprised. Only downside, there is a really disconnected vibe between the dining room and bar. We were seated int he bar which was decorated like any there sports bar. Oh well. The food was actually really great. Our whole party enjoyed our meals. There is randomly sushi on the menu, most rolls are vegetarian and there are interesting flavors. For desert the cheesecake is a must have!! If your looking for a more intimate setting, there are much better options in the area but for a large party, Firefly is a good option. read more

This was the first stop on out honeymoon dining out! We walked into a great environment and friendly staff. We were seated and then brought a complimentary small plate of humus and pita bread (the bread was so spongey and unique) which was delicious. We ordered three small plates: Thai coconut curry, pita nachos, peanut Thai noodles. The small plates were rather large. We also ordered the el Gordo roll and spider roll. They were amazing! My wife and I were so surprised one restaurant could be spot on in a variety of ethnic foods!! read more

Visited on Sunday eve with a group of 7. Service, admirable. Food, noms. I thought the TC salad was very good. I also had the Philadelphia roll, mmm cream cheese and smoked salmon. Tasted great but, texture issues, but that's a personal problem, lol. Prices were fsir, it was dinner. I liked the artwork and atmosphere of the place. read more

We ducked into this place cause it was VERY hot out. We hoped to stay for dinner, but just had a couple mojitos and fries instead. The place seemed generic and uncertain of what it wanted to be. We have family members who enjoy it, but with so many places to grab a cocktail, we don't plan to go back. read more

Stopped in at Happy Hour - excellent service (Lucas at the bar), great Cosmo, terrific small plates (crab Rangoon - yum)!

I love Wednesdays' it is Ladie's day .... drink and food specials. Often have very very good burgers and you can get sweet potato fries ... this is a great place for groups and great atmosphere. A favorite of ours for lunch and happy hour. read more

very good service, awesome food, good drinks, not too loud. i recommend for those looking for a good, filling meal. definitely would go again read more

Good food. Had a really good cider on draft. Drink specials were awesome. Pretzel bites and beer cheese were $7 and not great wouldn't recommend them. Got bacon cheeseburger. It was good but the cheese was just thrown on without melting. Burger tasted good though. Garlic Aioli was awesome! My table got the paradise roll, the cowboy burger, and the steak bites with sweet potato fries. Everyone enjoyed their food! Will come again! read more

Good food, nice atmosphere, very lively and fun. Tried 3 of their "small plates", tapas-style selections. Food was well cooked, well seasoned, and not overly complex. Place was very busy, but surprisingly not so loud that you couldn't carry on your own conversation. Nicely decorated with a friendly staff. read more