Very good food and service, even for a big chain. Everything I've tried tastes fresh and made from scratch. Not a place to lose weight, though- big portions and carb heavy in everything. A delicious treat. Wait is 1 hour+ on weekends - recommend reservations online. Very very noisy inside- hard to hold a conversation. read more

Literally our favorite. Food was great and they have a great variety for our area. Service is quick but always crowded. I wish the place was bigger- they would still fill it. We make this for breakfast regularly- but go early! read more

The prices are above average. The specialty drinks are good. To me, the million dollar bacon wasn't worth the cost. My daughter-in-law likes it so I'll go back to treat her for her birthday next month. read more

Food was amazing - it tasted great and had a nice presentation! Waitress was friendly and patient as it took a long time to pick something from the menu because everything sounded good. read more

First off, thank you to First Watch and its staff for being open, delivering, and serving up amazing food and service during this wild year. Thank you for practicing great public hygiene while making customers feel safe. Not my first time at a First Watch... my second actually (that's another review), but based off of my first experience, I had to take my mother when I was back in town. She had been trapped in the house due to the pandemic and I wanted to get her out and do something we both love to do: EAT! There were folks outside with menus in their hands, so we already knew it would be a wait. 45 minutes to be exact. We just took the time to look at the menu in our vehicle to prepare ourselves for the feast we were about to enjoy. Once inside, we were seated and brought our drinks. Just water and hot tea for us. Mom settled on the Traditional with toast, potatoes, sausage patties, and scrambled eggs with cheese. I had the Works Omelet with salad and toast. My breakfast was amazing. The omelet had just the right amount of spice and the salad was dressed nicely. Mom enjoyed her food, but wasn't a fan of the chicken sausage patty. She asked for sausage links, got them... but still wasn't too thrilled. Said they were a bit too greasy for her. Although, she did say the rest of her food was delightful. We loved the atmosphere and our server was a sweetheart. My mom keeps asking when we're going next. I think I'll take her for her birthday. read more

First Watch - The Works - Breakfast & Brunch Near Me - Jacksonville, North Carolina

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The food was sub par and the service wasn't great. Got the lemon ricotta pancakes and there was sooo much lemon compote it was almost inedible. For 2 people it was almost $70 which for Jacksonville is insane. I'm use to these prices in Raleigh but the food is also actually good. read more

A great experience as usual!! Food always consistent with portion size and taste that makes you want to come day after day. Staff and service is always making sure to accommodate your needs so if you are a picky eater, you will not have a problem dinning here. The ambiance is very inviting with youthful music in the background and full front window display which allows natural light in and makes it feel cozier. Lexi was our waitress today and definitely made the experience easy and enjoyable once again!! Thanks Lexi!! read more

First Watch - Breakfast & Brunch Near Me - Jacksonville, North Carolina

I've got to say I love the fact they have outdoor seating but I wish they had more, at least temporarily make the area in front of the restaurant into patio seating. The wait wasn't awful on a Sunday morning... 25 minutes or so. Their food has some hit and misses. Loved their coffee bacon... a bit pricey but a nice treat for sure. It's the perfect appetizer to whet your appetite. The pancakes are yummy but you can easily make some good ones with homemade recipes. None of the other entrees excited me. I got my entire dental office to order lunch from here and no one was impressed. When I did dine there, I asked for a cup of hot water. The waitress gave me a metal teapot. What I poured out was coffee water. It was even tinged yellow brown. I told the cashier this when I paid and she said ok I'll let them know. Definitely won't be returning to pay for $60 worth of breakfast foods here. read more

First Watch - Breakfast & Brunch Near Me - Jacksonville, North Carolina

I've been here several times and I gotta say the service is always excellent and I've never been disappointed in the food. The girls are always so nice too. I don't ever feel like I'm an inconvenience in there. The food is delicious, made to order. I've tried several different dishes and never disappointed. The atmosphere is friendly. The music is a little loud but it gives a fun vibe. I'm just not a morning person and prefer my meals with calmer music or no music. But the food and friendly service more than makes up for it. It's my go to breakfast place. read more

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11am today I ate here. When we received our orders they were shabby. I ordered greens and there was fruit so I asked for the correct item. The waitress asked me if I touched the fruit, I said no and was shocked by what she said next. She said good that I didn't touch it because they could recycle it for another plate. OMG, do they really re-plate food? Based on what this girl said they do. Diner be aware. read more

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We were happy to see a First Watch in Jacksonville, NC. The menu and the food are pretty consistent across the chain but expect a little variation in many of the dishes as the cooks seems to have a little flexibility in presentation. The ingredients always seem fresh and there is a "eat healthy" tilt to the menu. However you can get sides like seasoned potatoes if that's your thing. It was clean, fairly efficient, and friendly. There are lots of local breakfast places that are more homey and cheaper but First Watch providesa good consistent product and experience. read more

Great breakfast food, service was great as well the place clean. Will recommend and definitely will come back.

We have come here both times visiting our son at Lejune. We always get excellent service and great food.

I lived in Florida and have reviewed this restaurant many times before, so I was super excited knowing they were coming to Jacksonville. There's always kinks to workout at new locations (This is the second time I've been to a newly opened location), but the food is always great. My favorite is the BLT eggs Benedict. I love the lemon dressed salad. It is my absolute favorite dressing! As a family of 4, we have tried almost everything on the menu. Highly recommended and a customer for life! read more

The overall aesthetic of the interior is beautiful. It's a very cute rustic feel from the decor to dish wear. The staff were friendly. I appreciated the online waitlist option, which I highly recommend using. I ordered the French toast which was delicious but not what I expected when reading the menu. My friend ordered the breakfast tacos which were great. We ordered a side of the maple bacon which was also delicious. The prices were average for what you would pay at other breakfast and brunch places. I would like to see a meal that offers French toast with a protein source (meat or eggs). read more

First Watch - Breakfast & Brunch Near Me - Jacksonville, North Carolina

Great food Great service! Try any pancake, you'll love it. Not a big fan of the coffee brand they serve, but the meal makes up for it.

The service started off slow. About 5 minutes after seated our waitress finally arrived. We had water and ordered our omelette. This is where stuff definitely improved. The omelette was fabulous. Plenty of ingredients inside and the toast and compote were worth the price of admission. It's a little on the pricey side, but I don't mind paying for good food. Not a weekly place, but on the off occasion absolutely. read more

Heather our server was awesome! The food was amazing, especially the cinnamon pancakes. There was no wait for a table. Great way to complete a Thanksgiving visit. read more

My friend and I had breakfast at first watch this morning and it was so great! From the delicious, fresh food to our amazing waitress Kim S. She was great! read more

We don't have these in San Diego, so, when I am in Tennessee or traveling to other states, I know I can depend on a great breakfast! Today I tried the lemon ricotta pancakes and breakfast tacos! My friend and I shared them! They were perfection! I ordered an iced coffee, and when the waitress asked if I wanted another one, I really hesitated --Not sure if I wanted the caffeine and then decided to say yes. Imagine my surprise when I got billed for that second one! I assumed a refill of iced coffee would be the same as a refill on a cup of hot coffee and there would be no charge! When I told the cashier about it, she said she was sorry about that, but did not remove it. I think this should've been handled entirely differently! Live and learn, but this is not a good business practice! A note in the menu next to that item, saying "no refills" would've been helpful! read more

Great food and awesome service. I highly recommend the fresh juice and most things on the specials menu. I will definitely be visiting monthly to this spot. Definitely a top breakfast location in Jacksonville. read more

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Worth the wait! Food was amazing Staff was friendly Pancakes are HUGE Will definitely be returning. read more

First Watch - Breakfast & Brunch Near Me - Jacksonville, North Carolina

My wife has eaten here before and she praised it highly, but I had to see for myself. Upon entering I observed that the ambiance was very warm and inviting, as well as the hostess. She seemed legitimately interested in our comfort and ensured that we were comfortable when we were sat. The waitress (Elizabeth) wasted no time in arriving to take our drink order. After our coffee arrived she took our order. My son chose the Grilled Cheese (figures, lol), I chose the Ham and Gruyère Cheese Omelet, and my wife chose the Salmon Egg Benedict, which we received faster than I was expecting. Seriously, it felt as if we were the only customers, and the house was filled! The food was cooked to perfection! The eggs were light and fluffy, the ham was delicious, and the potatoes were seasoned to enhance the natural flavor, instead of masking it. If you have a choice in your breakfast restaurant, forget all the other places and come here! read more

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Great service, as always. Rarely have much of a wait, especially if you use the online option of joining the waitlist. Restaurant is always clean and extremely well staffed and of all of our visits. Today was the first time I had a meal that I didn't absolutely love. I ordered the Floridian French toast, and it tasted like stale old bread topped with an abundance of fresh cut fruit and powdered sugar. Our table also ordered the traditional breakfast, and the triathlete breakfast, both of which were amazing. read more

Excellent food and service. They treat you like family. Best breakfast and brunch Absolutely love first watch read more

Usually better...missed the mark this time. Food: Farmhouse Breakfast Hash was VERY SALTY. I was expecting something lighter with tomatoes, avocados, eggs, etc. But every bite was salt. I suspect each ingredient had been salted separately and then it together in the pan and salted again. Unfortunate. They've done a lot better before. Belgian Waffle was overdone and no syrup ever brought with the dish. It was just ok. Service: Waitress was very kind when our food took over an hour but glasses were empty and refills needed. She did apologize for the food being late but kept missing the glasses. Bathroom was DISGUSTING. I went twice and both times it smelled like there was a much-needed courtesy flush overdue but toilets were empty. Trash overflowing. Ambiance It's a cute place. Unfortunately, very echoey which makes for difficulty talking. Warning for those hard-of-hearing, lip-reading required. read more

Perfect place to get my taste of California fix! Bacon, avocado & breakfast tacos, yes please!! Everything was exceptional, even the coffee & fresh juice. Reminds me of home! read more

First Watch - Breakfast & Brunch Near Me - Jacksonville, North Carolina

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I'd say it was average for my first experience. I ordered the smoked salmon Eggs Benedict and although the flavors were great the eggs were not poached... they were way overcooked to the point of hard boiled . The wait staff was amazingly friendly and for how busy this place was she was doing an incredible job. I would definitely come back here. Wait time for food was a while but the place was packed so that's normal. If you're so panning on coming in on a weekend anytime after 7 am, call in or reserve your spot online ahead of time. If the wait staff wasn't so awesome I'd give it a three star rating due to the eggs being over cooked in the Benedict. It is clear they are incredibly professional and really do a great job. Industry staff don't get enough appreciation and it's a tough job. Thank you for a great experience! read more

Very busy place, I'm guessing the only breakfast in Jacksonville that serves mimosas. I met up with a friend and we waited for about 20 minutes before getting a table. Then it took us an hour after ordering to get our food. The waitress we had even looked at my friend funny for how much food she ordered (we were already starving when we got there) There are plenty of better diners in the area. read more

Started with the "Morning Meditation" juice, fantastic taste! Next came the "Fully Loaded Bagel" with lox and all the fixings on an everything bagel. Also at the table was the "Inspired Italian" omelette. Every meal was delicious. Coffee was good, iced tea was good and the service was fantastic! Be sure to get on the "wait list" on the website. This is a popular place and the lines to get in make it obvious. Well worth the wait! read more

Quick service and good food! Highly recommend! Staff was great! So gooooooooooood! Would go again! read more

Amazing service, drinks and food were excellent. Not a very large seating plan but it's okay. It was quite busy but didn't disappoint

Loved it service was great, food great, team work great. Marg great. Avocado Toast Breakfast Tacos so good

Food was amazing, a little crowded. But that's a given for a Saturday morning. They had a really good lavender drink, sooo good. We will definitely be back read more

Finally got the chance to check this place out...do yourself a favor...go here...you will not regret it. I was quickly sat and in an instant had a piping hot pot of coffee in front me...which I badly needed. And the mug they brought....y'all...it was one of those mugs you can get like three fingers in the handle...no...check that...four. My server was very friendly an helpful with recommendations...although I have to say...I knew exactly what I wanted once I saw it on the menu. To start off, I got the Million Dollar Bacon....eating it was a religious experience. I think I got a glimpse at the meaning of life while savoring this treat. For my entree...the Huevos Ranchero. One bite...and I immediately heard la Banda and was transported to a small cafe in Vera Cruz...that's how good it was. Chorizo and fresh avocado...I will say its on two tostadas instead of tortillas...but I loved every bite. The decor is also very pleasing. I would call it rural sheek?...no, modern ag...? maybe farm forward? I don't know but there are cast iron skillets and tractor chairs hanging on the wall. It immediately makes you recall your childhood on the farm...I mean...I didn't grow up on a farm, but if I did...I'm sure this place would make me remember it. They even made me a to go cup of coffee. All in all...you have to check this place out. But if you've read my recent reviews and know how much I love the calculated tips at the bottom of the receipt...they do not have that. However...I am willing to look past that and give five stars...which I do not often do. read more

My server Alyssa was super nice and although she was extremely busy she managed to check up on me and provide me with amazing service! The only reason I'm not giving a 5 is because my egg was over cooked and my potatoes were pretty burnt so it was a bit upsetting. But i would come back! read more

Update: tried this place again with my family because there's not much to choose from around here. I was almost not going to choose eggs Benedict again knowing how they'd came out before but this time THEY WERE PERFECT! Not to mention when i called ahead for wait times they said an hour to an hour and a half but directed me towards the online waitlist to try to save some time. As soon as we got there we weren't waiting any longer than 20 minutes! read more

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Food is great but it's always packed... nothing worse than attempting to go and the line is out the door add another location

I want to like this restaurant more than I do. I have ate at the one in Wilmington and now this one. Both times it has been extremely average. I love their fresh concept and they seem like a really great company to work for but the food is not that great. The best thing I ate today was the multigrain bread today. The healthy choice turkey omelet had a ton of huge onions, and the turkey was cubes. It tasted like a Armor Snack pack. The turkey sausage was just average, too. The girl with me said her French toast was delicious. She also said the bacon was perfect. We spent $40.00 for two breakfasts. Pricey for average food. read more

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Food is always great. Servers are always kind. Restaurant is very nice and clean. Food can be a little pricey but overall my favorite brunch spot. read more