Cancel

    Open app

    Search

    First Watch

    4.0 (174 reviews)
    Open 7:00 am - 2:30 pm
    Updated over 3 months ago

    Order First Watch Takeout or Delivery

    First Watch Photos

    Business Info

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Moderate noise
    Hipster
    Casual
    Trendy

    You might also consider

    More like First Watch

    Recommended Reviews - First Watch

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Tiffany S.

    I didn't know such a nice breakfast place was here in Jacksonville! The ambiance reminds me of back home. This establishment is on the pricier side, but that is due to their fresh and organic food options. I tried their salted caramel coffee (5.99) which is VERY sweet and very affordable considering how loaded they make it. It reminds me of those fancy coffees from erehwon or whole foods. The breakfast is delicious and not overly salty! The sausages are generous side, nothing scrawny like ihop. Big fan of them keeping a jug of water at the table and complimentary hot coffee. Our total for 2 was around $60. Waitress was nice and made sure to check up on us often. This place is very clean and aesthetically pleasing. A fabulous first experience!

    Maple bacon egg & sausage with fresh japs on a croissant. Avocado toast
    Shawna T.

    My fiancé and I have attended the first watch in Jacksonville the last 3 years when we don't feel like cooking breakfast at home. At least once every other month. The service is always the best! Food always comes out quick and always fresh. The only thing I can say I've never liked about 'first watch' throughout the country are the grits (very plain and never consistent) and the potatoes.

    Power wrap
    Ashley S.

    I am a big fan of First Watch, so this was a clear breakfast choice for us while visiting. We came around 8:30am on a Sunday and it was not yet packed. We were seated quickly and our food came out fast as well. I ordered the egg white breakfast wrap. It was scalding hot! So be warned. I also ordered their caramel crunch cold-brew but it was way too sweet for my liking. I would not get that again. The food was great.

    Interior
    Jonathan A.

    Mmmm! Food was beyond good. Waitress was kind hearted. The interior was original and clean. Well taken care of!

    Floridian French Toast
    Tia M.

    Never a bad time. This seasons French toast was amazing please make it permanent omg I could eat it daily lol!!! Service as always 10/10 Jacksonville got all the best servers and said you all have to work at first watch!!! I've been sitting on the patio the last few times and it's been pleasant temperature wise as long as you're in the shade! Add a side of million dollar potatoes!

    2 for 2!
    Bee L.

    You can never go wrong with getting some breakfast or brunch here at first watch. The flavors never miss and their specials are something you should always give a try! Come here for delicious eats with a cozy vibe.

    Double Bacon Parmesan Hash

    The customer service was the best thing about this place. Our waitress was delightful, wonderful and friendly. The food was okay. The potatoes taste like they were cooked in an over at 500 degrees. one side of the potato is BURNT (like charcoal) and the other sides are gooey. The eggs are light and fluffy. The "MILLION DOLLAR BACON" should be called the $1 bacon. It was gooey and flavorful, but the bacon tasted old, hard and cold. Oh and stay far away from the grits

    Chris A.

    FW is a causal chain that serves breakfast & lunch. This one is conveniently located on a main street Ruth plenty opf parking. Expect waits on weekends that aren't too bad. Staff here is very friendly & professional. First thing you notice is the menu. Everything sounds amazing and they do offer alcoholic beverages and a juice bar. Wraps, sandwich, omelettes, etc etc However most of the items we had were good to very good, but nothing amazing, which is OK. Expect the pricing to be much more than your local IHOP or Cracker Barrel. But again, there are many great choices here and I found it hard to pick. Good thing there were 8 of us so we ordered items for the table to share as well. DRINKS..... Let's start off with an AMAZING breakfast cocktail called Cinnamon Toast Cereal Milk with RumHaven Coconut Rum, cold brew coffee, oat milk and agave nectar. OMG! Sooooo good I had two. From the juice bar came another excellent beverage called Purple Haze, made with Lemon, cane sugar, butterfly pea flower tea and a hint of lavender. THE FOOD.... --Floridian French Toast with thick-cut brioche covered with fresh banana, kiwi and seasonal berries then lightly dusted with powered cinnamon sugar sounded & looked amazing but was just a good average French Toast --Million Dollar Potatoes ( side dish) had a lot going on; cheesy potatoes, bacon, etc. I found it a little too much and salty. --Cheese grits ( side dish) was average. --Regular bacon ( side dish) 4 pieces for $5 seemed a bit steep. Everyone enjoyed their meal. It is a good option. I'd go back mainly for the beverages and a bite. You should definitely try it out at least once.

    Jm P.

    The service here is so delightful and friendly, portions are a good size, and the inside decor is casual and cute. Came with a big party for breakfast, and they seated us quick, we all really enjoyed our different dishes.

    French toast was tasty.
    Sylvia C.

    I have been to First watch here in Arizona and was completely underwhelmed. However, my family and I were in North Carolina and they wanted to go for breakfast. I ordered eggs benedict and unfortunately I am an egg Benedict snob. Let's say I've had better eggs, Benedict. The eggs were slightly overcooked. I like a runny yolk so that when you cut into it, the yolk runs down the side and mixes in with the hollandaise sauce. Speaking of hollandaise sauce the hollandaise sauce was a little too lemony. The potatoes were pretty good but again I've had better. The French toast was quite tasty though. To me first watches nothing to write home about.

    Blueberry Lemon

    MELISSA had excellent service. She's frequently ensured that we had everything that we needed. She even recommended the delicious Blueberry Lemon Cornbread

    Farmhouse Trio
    Jeanie C.

    Food was amazing! Atmosphere was lovely! Our server was very nice & professional! We can't wait to come back! The menu is exceptionally diverse & delicious!!

    Chickichanga 10/10

    See all

    1 year ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Urs M.
    355
    362
    2294

    6 years ago

    Business owner information

    Photo of Paige T.

    Paige T.

    Helpful 4
    Thanks 0
    Love this 2
    Oh no 0
    Photo of William J.
    39
    143
    693

    3 years ago

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 3

    6 years ago

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Ray S.
    30
    25
    2

    4 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    2 years ago

    Great breakfast food, service was great as well the place clean. Will recommend and definitely will come back.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Mary J.
    146
    89
    14

    3 years ago

    We have come here both times visiting our son at Lejune. We always get excellent service and great food.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Great food Great service! Try any pancake, you'll love it. Not a big fan of the coffee brand they serve, but the meal makes up for it.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Scott R.
    34
    35
    71

    3 years ago

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Nick F.
    168
    18
    113

    4 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Jenn L.
    62
    83
    79

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Amazing service, drinks and food were excellent. Not a very large seating plan but it's okay. It was quite busy but didn't disappoint

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Loved it service was great, food great, team work great. Marg great. Avocado Toast Breakfast Tacos so good

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Jennifer C.

    Jennifer C.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Food is great but it's always packed... nothing worse than attempting to go and the line is out the door add another location

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Kimi M.
    22
    28
    41

    5 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Fav brunch spot with fresh food. Doesn't feel like a chain restaurant. You can also but the bread in loafs

    Business owner information

    Photo of Jennifer C.

    Jennifer C.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Aimee N.
    483
    1413
    11740

    6 years ago

    Business owner information

    Photo of Paige T.

    Paige T.

    Helpful 1
    Thanks 1
    Love this 0
    Oh no 0

    Page 2 of 5

    First Watch Reviews in Other Languages

    Ask the Community - First Watch

    You might also consider

    Verify this business for free

    People searched for Breakfast & Brunch 280 times last month within 15 miles of this business.

    Verify this business

    Southern Harvest Soul Food

    Southern Harvest Soul Food

    4.5
    (109 reviews)
    0.2 mi

    We loved this place. Everyone was very welcoming. The decor was cool too…read more We had the shrimp and grits which my wife said was the best breakfast she ever had. Biscuits and gravy, chicken biscuit, kielbasa biscuit, and the pancakes were great. The pancakes were like an actual cake and fluffy and filling and wonderful.

    Southern Harvest Soul Food - 3 out of 5 stars…read more I hate to be the guy who leaves bad reviews, especially after giving a place multiple chances, but this was unfortunately the last straw for me. I drove nearly an hour to get to this restaurant, excited to try the oxtails. Upon arrival, I was told they were no longer being served because they were out. This marks the third time I've driven there specifically for oxtails and was unable to get them due to being out of stock. This wasn't late in the afternoon either--I arrived right at lunch opening. I know what some of you are thinking: why not call ahead? You're absolutely right. That mistake is on me, and I've definitely learned that lesson. On a previous visit, I tried the shrimp and grits, and I'll give credit where it's due--they were actually phenomenal and easily the best thing I've had there. Unfortunately, my other experiences haven't matched that quality. The last time I visited, I settled for the brisket burrito. While sweet and savory can work together, this one was overwhelmingly sweet and just didn't hit the mark. I also asked for a Diet Coke and was told they only had Sprite, regular Coke, and water, which was surprising. My wife ordered the biscuits and gravy, which had almost no flavor. For a southern soul food restaurant, that was pretty disappointing. I don't plan on coming back. I'm not mad--just disappointed. I hope this review helps others avoid making a long drive expecting a specific dish only to find out it's unavailable.

    Photos
    Inside
    Inside
    Everything bagel with Breakfast Turkey Sausage
    Everything bagel with Breakfast Turkey Sausage
    Front of the restaurant

    See all

    Front of the restaurant
    Metro Diner

    Metro Diner

    4.3
    (88 reviews)
    0.3 mi
    $$

    It was our first time here on a Sunday. We have visited this franchise in Florida so we knew it…read morewould be good. We came at a good time because we sat right away. It gets pretty busy. We had coffee and water, we had the biscuits with gravy, a side of Mac and cheese, the protein platter and the chicken and waffles. Everything was great! Their chicken is always crispy in the outside and juicy in the inside. Always delicious! The place is clean and the servers are nice and friendly. When back in the area, I will come in for lunch. They have a full menu that I'm sure even the picky eater in the group can find something to eat!

    First off - the cook- wins at burgers. Malik- shout out! The burger was real ground beef like ya…read moremake at home. The fries were hot when they came out. The only issue i had was trying to eat it hahahaha it was an absolute heart attack meal and butter was EVERYWHERE. It still ended up in my stomach but it was embarrassing to do it lol. The server was on point but like- too on point. He was super nice and respectful but in the 25 mins i was there i was checked on prolly 15 times. Food in mouth, just checking on me. It cost me 20$ without tip for the burger and fries. If youre hungry or want something different def stop in and ask for the MALIK burger . The inside had a dennys vibe and specials/ desserts on a board. Stop in and get a bite!

    Photos
    Specials menu on wall
    Specials menu on wall
    Steak & Scramble Bowl
    Steak & Scramble Bowl
    Biscuits & Sausage Gravy

    See all

    Biscuits & Sausage Gravy
    Flavor Hills

    Flavor Hills

    4.0
    (235 reviews)
    1.1 mi
    $$

    Ambiance 5/5…read moreDefinitely brunch vibes with decor reminds me of Atlanta or NYC with all the Insta backgrounds and photo opps. Very floral and inviting. Love to have more local spots versus the franchise trends in the area. Service 5/5 Really attentive service even with Saturday morning crowds weekend before Christmas. Booked reservations via Open Table because this place gets really busy. Food 5/5 We got classics fried chicken with waffles and French toast. Fried chicken was flavorful batter and they do provide sides of ranch and hot sauce by request. But pretty pricey for the amount of food considering the Onslow County area. Inflation is real. Also have a seasonal cocktail menu, we got the caramel mimosas which were pretty small again considering price. Definitely nice brunch spot in Jacksonville coming up considering growing up here and this use to be a Scholtsky's Deli. I forgot I was in Jacksonville. Hope to try more items on future when I'm back in town.

    This place was a lot better than I even expected. Service was amazing, everyone was friendly and…read moreseveral servers checked on us and filed our drinks. The bar tender had a great smile and greeted us as soon as we stepped in. The hostess had the mostess! The blackened salmon was amazing! Cooked to perfection and topped w crab ( yummy) and lobster! The crab fries were bomb- even the Cajun sauce on top was delicious. Just enough- not too much cuz I hate over sauced and soggy food. The brownie was really good- not too sweet and topped with raspberry and caramel sauce. Had to ask for more sauce because there was hardly any on it . Plus it was a little over done and couldn't eat the sides because they were way too hard- but it was huge and I didn't feel cheated at all! Definitely going again and again!

    Photos
    Flavor Hills
    Menu at flavor hills checking in
    Menu at flavor hills checking in
    Salmon

    See all

    Salmon
    The Kettle Diner

    The Kettle Diner

    4.0
    (291 reviews)
    2.7 mi
    $$

    Food is great, and the service is friendly and professional…read more My favorite is a hot open face roast beef sandwich. Fries are fantastic always hot..

    This is our first time back at the Kettle since returning to OC last September and it is just as I…read moreremember: tasty, down home cooking and friendly folks. I asked our very helpful and sweet server Jersey if she had only 2 choices with one being chicken fried chicken or the daily special Taco Salad, which would she go with and she said the taco salad. So, that's what I ordered. It was very tasty, loaded with 2 types of cheese a side of Jalapeño (which I gave to hubby) alot of fresh tomatoes and lettuce, a side of salsa and sour cream served in a somewhat crispy tortilla shell. And the shell is the only reason for a 4 star vs 5, the shell wasn't as light and crispy as I like it. It tasted as if they fried it several hours ago and honestly, I get why they did it that way as it saves time but the shell just left me disappointed. Hubby ordered a patty melt with fries. We came into town to scope out the Jacksonville Landing for future bass fishing mornings and when I told him we were stopping in here for lunch he already knew he was having the melt. I mean, he thought about it for 90 minutes lol. I've had their melts before and it is yummy. I think though the fries were the star on his plate. They were crispy on the outside and pillowy on the inside and topped with something akin to Old Bay Seasoning. And they were HOT! Y'all, i mean, they're only fries but rhey were PERFECT! I am seriously alreasy looking forward to our 1st fishing adventure just so we can have lunch at the Kettle once we've caught all the bass. Jersey was quite attentive, but not hovering and warm friendly like only you'll find in the south. Oh, bestie told me to get the chocolate torte because she said, literally, "it's life altering." However, I forgot to so, just another thing for me to enjoy after our initial fishing trip. In some ways, you can go home again.

    Photos
    Menu
    Menu
    Breakfast Tacos
    Breakfast Tacos
    Master Cheese Burger with fries.

    See all

    Master Cheese Burger with fries.

    First Watch - breakfast_brunch - Updated June 2026

    Loading...
    Loading...
    Loading...