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    First Watch

    3.8 (160 reviews)
    Closed 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Trendy
    Outdoor seating

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    Recommended Reviews - First Watch

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    Million Dollar Potatoes
    Miller Q.

    Food is always amazing, I also look out for their seasonal specials. Service is usually quick and efficient. Casual atmosphere, can get a bit noisy inside but the patio is nice when the weather permits. Pancakes are huge, be careful when ordering a short stack. Million dollar potatoes are a must get! Out of all the chain breakfast places, this is my favorite even with an above average price tag.

    Family
    Elaine H.

    Service was great and food was fantastic! Ambiance is fresh and bright but when the restaurant is busy it is a little loud

    Special winter menu side 1
    Lisa F.

    Everything was amazingly good especially the million dollar potatoes and million dollar bacon. Everything seemed to be freshly prepared The service was outstanding and inside although it has a warehousey feel it's very pretty on the inside for a warehouse per se. Think more barn style. I have been here several times but I forgotten how good it was. Coffee's outstanding even the freshwater on the table in regular glasses you don't find that very often everything's plastic everywhere. Simple ingredients great taste.

    Sausage gravy and biscuits.
    Brian K.

    This place is always good and the service is great. They've added some new summer menu items and Tres Leche French toast is amazing. It's a must try.

    French Toast
    Tamela W.

    Great French Toast.and Pork Sausage. The rest of the menu is mainly for health freaks. The service was excellent and they took back something we ordered with no problem. The restaurant design is beautiful. Tip when getting the French Toast ask for the Warm Mixed Berry Compote

    Raegan L.

    First Watch IS one of the best breakfast places in town! I'm not sure why, but I had gotten it in my head that First Watch was way overpriced for what they serve, because the restaurant feels so fancy and boujee, but even though the second part of that statement still stands, I was completely wrong about affordability! The feeling of a First Watch is kind of barn/ farmer chic. It's almost industrial mixed with ranch house style, and it works very well. All the food is served on these beautifully painted ceramic plates, and they have different options from your average breakfast joint. Their food is quite good! I especially enjoy the breakfast burrito. They also have homemade juices that are super popular. I tried a fun coffee/ cinnamon drink there last visit and it topped off the whole meal. And I realized most of the dishes are only $12-13! Why in the world did I think it was so expensive? Maybe I just imagined it or they adjust their prices, but I kind of doubt the latter. First Watch is definitely a bustling place though! If you want to go, especially on the weekend I'd recommend going on their website to join the live waitlist. It's really efficient, and then once you get to the restaurant they text you when a tables ready for you. Definitely the way to go!

    Lisa R.

    Once you dine at First Watch, you can never dine at IHOP or another less quality breakfast place ever again and I mean that whole heartedly. We tried with our hearts in the wrong place trying to score free pancakes for my husbands breakfast and it just turned into one disappointment one after another. From the service to the food to the coffee I will never go anyplace else , it's just not worth the risk! Yes we learned our lesson the hard way and we can never make up for that horrible experience ~ don't do what we did ‍! Take my word you will love First Watch.

    Exterior
    Shalay R.

    I love First Watch!! My favorite breakfast/brunch spot. So fresh!!! This particular location is in a prime spot right off of South Florida. Easy to get to. Enough parking. Clean and neat. Was able to place my pick up order with ease (even though I made some modifications). My food was ready when I arrived and was ready and waiting for me when I arrived. I even like that it was bagged with the safety seal to ensure it had not been tampered with. I was able to grab my food and quickly pay. Food and beverage looked and tasted great!

    Traditional Breakfast
    Charlie F.

    The Traditional Breakfast! I wanted something that was not highly processed but tasted like I would want to eat it again!! I am never disappointed at First Watch. Of course, today I substituted fresh fruit for the potatoes (even though they are very delicious) and would highly recommend @FirstWatch for the fresh ingredients and they understand how to cook an over easy egg!! #firstwatch # firstwatchlakelandfl @firstwatch @firstwatchlakelandfl

    Parma skillet
    Josselin G.

    If you've never been to a First watch I highly recommend! This location is highly accommodating and I've never had to wait! I love going here for breakfast with my friends to do homework! Make sure your computer is charged because most tables don't have outlets! I love the Parma skillet! It has a great taste and it's a good amount of food! The coffee was freshly made and super hot! I have also had the power bowls with quinoa and they work for nearly any meal of the day! One struggle we had was the server being attentive to us; however, giving her the benefit of the doubt, we were working on homework!

    Morning meditation ‍
    Elizabeth M.

    Awesome as always. Got my favorite drink The morning meditation and ordered avocado toast and bacon asked for it to be crispy. All came out in great time. Bacon was cooked crispy. One of my eggs was well done ,I like them over easy, I asked my waitress for just one more egg to be made and they made me two over easy. Which was very nice. Overall great service. Didn't wait too long to be seated.

    Lakeland mural
    Kerry C.

    Had a lovely brunch at First Watch on Sunday. Received my free entree coupon for my birthday and now you can use it digitally from your phone instead of printing it out like in the beginning of their program. We arrived soon after opening but there were already quite a few people there. It's very popular with all ages. It's bright and clean inside with a nice patio outside. (We saw people sitting outside with their dogs eating.) If you are stuck waiting in line for a table, they have complimentary coffee and water by the front door. Luckily they still offered their "Harvest the Season" menu so we ordered from that. We split an order of Million Dollar Bacon. Always crisp, always scrumptious. My husband had the Braised Short Rib Omelette. Decadent and delicious. Extremely generous with the amount of short rib stuffed inside. I had the Truffled Mushroom Hash (comes with 2 eggs, I had over medium). It was savory and lovely. Excellent flavors and wonderful mushrooms. The only thing missing from the experience was the Bloody Mary & Mimosa, but only the First Watch back in Riverside Jacksonville Florida serves alcohol, no others, so we stuck with coffee, delicious but a wee bit on the almost too hot side. The young lady who waited on us was very pleasant. I highly recommend this place for a pleasant, relaxing brunch.

    The Tri-Fecta

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    Jennifer G.

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    6 years ago

    Came in today for breakfast, order the ham melt sandwich with some fries and the morning meditation juice, best breakfast i had in months.

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    Jennifer G.

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    7 years ago

    The perfect place for someone who loves breakfast. Service was great. And really love there New morning juice.

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    6 years ago

    My 2nd time for breakfast at 1st Watch & same experience Slow service & cold food will not make a 3rd visit

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    8 years ago

    What a great casual restaurant. Very clean. Good service and nice bathrooms. I had the avocado toast with eggs. So delicious.

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    5 years ago

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    Page 3 of 4

    Ask the Community - First Watch

    Will First Watch have Mimosas or Bloody Marys?

    Yes they do serve delicious mimosas and cinnamon cereal toast alcohol drink is to die for! Cheers 🥂

    Don’t See Your Question? Ask Away!

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    Cozy Oaks Restaurant - Biscuit & Gravy Ribeye Breakfast

    Cozy Oaks Restaurant

    4.0(209 reviews)
    4.3 mi
    $

    Cozy Oaks is precisely what I want in a diner. Breakfast all day, nice selection on the menu and a…read moregood cup of coffee. Oh they have great crinkle fries, by the way. We've been coming here for the better part of 10 years. Seriously, this place is fantastic. Today we came in just after the lunch rush. And what makes me write a review after all this time is because The Reuben has been added to their sandwich lineup. I am a sucker for a good Reuben. I love some of the various versions out there like a Grouper Reuben or a Turkey Reuben but there is nothing like an original. The bread is their marble rye which was already freakin fantastic; patty melts are phenomenal here. The ratio of corned beef and sauerkraut was spot on perfect. Don't you just hate it when it's out of balance? The cheese was perfectly melted and the dressing was oh so good. It was sandwich heaven. My apologies for having no pictures. I don't know if I was especially hungry today or what, but when the food hit the table the hubs and I dove straight in.

    For St. Patrick's Day, we decided to eat here, and we got here near noon and it was very crowded…read more We decided to stay and waited about thirty minutes. We finally got a table to share with other people. My Mom and my older brother Bill ordered the Corned Beef and Cabbage. They said the Corned Beef was pretty good, but the Cabbage was tough and not good. My brother Jonathan ordered the Pancake special with sausage and home fries. They didn't warn him that the pancakes would be green, lol. We thought it was pretty funny, but he said they didn't taste that good. He loved the rest of his breakfast. I had the French toast and bacon with hashbrowns and scrambled eggs. I loved the French toast and bacon, but didn't like the hashbrowns and eggs. It was really hit or miss. The restaurant didn't seem very clean either. We had fun anyway.

    Photos
    Cozy Oaks Restaurant - Special's board.

    Special's board.

    Cozy Oaks Restaurant - Mom with her Corned beef and cabbage.

    Mom with her Corned beef and cabbage.

    Cozy Oaks Restaurant - Rye toast

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    Rye toast

    Fred's Market - Rotisserie chicken, pulled pork, fried green tomato's, mashed potatoes, ribs, corn casserole, Lima beans

    Fred's Market

    4.1(358 reviews)
    2.7 mi
    $$

    Tonight we tried Fred's market in Lakeland. This was our first time there and let me tell you it…read morewill not be our last time there. It is a very big restaurant, could easily fit a couple of football teams. We were greeted and seated as soon as we walked in the restaurant. Our server Brendan was amazing. Super high energy, super friendly and super on point with refills and making sure that everything was good with us. Honestly, he really did make our dining experience a pleasure. Now onto the food. So many options. A long buffet of salad. A long buffet of hot foods and plenty of side dishes. Desserts Yum. I started off with the fried chicken, mashed potatoes and gravy, corn casserole, macaroni and cheese, chicken and dumpling soup and a soft sweet roll. And that was just plate number one. I'm not gonna go over every single thing I ate, but let's just say I truly think that this place is a must go to for dinner, lunch or breakfast. We enjoyed our dinner so much tonight that we are actually going back again tomorrow to do this again. The menu rotates and changes daily so there's plenty of food options and it is all you can eat. So my advice is simple. Go to this restaurant and go hungry and be ready to meet some really nice people and have a really good time.

    I loved it! How can anyone pass up a Southern buffet?! The place was clean and well run. They…read morewere constantly replenishing the food, so everything was fresh and tasty. It was my first time eating fried green tomatoes! They are a new favorite. Also loved the fried chicken, sautéed cabbage, the slimy okra, and rutabaga turnip. I will literally name it all. The ice cream was so cold and creamy but the strawberry shortcake was the nice sweet to end my meal. Thank you for a great meal

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    Fred's Market
    Fred's Market - Fried catfish

    Fried catfish

    Fred's Market

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    Nineteen 61 - Fig flatbread

    Nineteen 61

    4.5(756 reviews)
    4.3 mi
    $$

    My boyfriend and I decided to stop at this establishment for brunch on our drive back home and are…read moreso happy we did! The workers were extremely welcoming and they even greeted us with a complimentary dry champagne because it was our first visit. Nate our server was very attentive and knowledgeable. The maitre'd Neal checked on us as well and that made us feel even more at home. I ate the eggs benedict and it's a nice twist using jamón ibérico and melt in your mouth biscuit. My boyfriend ate the prime rib that had a dry rub and made specifically only for brunch which he said was divine. We can't wait to come back and checkout what more they have to offer. If you're ever in the Lakeland area definitely be sure to give them a shot!

    My second dining experience at this restaurant and I was not disappointed. My first time was in…read more2024. The reason was the restaurant just happened to be the year of my birth. How sweet. Not knowing what to expect, we made reservations and were greeted with pleasantries, immediately seated, and welcomed. The octopus was smoky and tender. Just right-at least that's what little red riding hood said . I don't remember much else because food kept coming and I kept eating. We had the best service that night and the owner came and spoke with us. He told us the reason behind the name which is when his family came to the US. Fast-forward to July 2, 2026, I visited Lakeland, to see my mom who lives there. The hotel happened to be down the block from Nineteen61. My mom's appetite had waned. I was concerned but knew if she got what she wanted it would help her to regain her appetite. She wanted an entire snapper. Not many restaurants serve the whole fish (head and all). I called and, what do you know, they serve deep-fried yellowtail snapper. The whole fish. Reservations for 8:30pm the same night and we arrived at 8:10 p and were immediately seated. I had the miso salmon, hubby had the rack of lamb, and mom got her fish. We added ripe plantains and started with the calamari. It was not bready. Just the right amount of dusting for a crunchy texture. But the sauce was tangy and sweet-so good. Oh, the salad-nix the cheese. The dressing is amazing. My husband ordered the Riesling, and I got the moscato. Mom went with a strawberry daiquiri. Here is where things get interesting. We are sweet wine drinkers and the Rieslings we are used to are sweet. This was dry. So the server gave him a taste of the moscato and he went with that. I don't know what they do with wine when you send it back-so I opted to keep the glass of Riesling and mix it with my Moscato. I cannot explain the result. Suffice to say we both enjoyed the mixture. The restaurant was busy. That is always a good problem to have. The servers and bus teams worked swiftly and maneuvered among the diners, crisscrossing through the ravines created by the tables with finesse. We received a ample attention and we needed it-adding and asking for condiments to which they supplied. The bar was amptly stocked and the decor inside the restaurant captures the history. What was more appealing was the size of the restaurant made it feel like you were dining in your own private nook. Yes, I would return to Nineteen61 again and again. Worth it!

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    Nineteen 61
    Nineteen 61 - Manchego Risotto

    Manchego Risotto

    Nineteen 61 - Plantain Chips with both Avocado Mousse and Tomatillo Salsa.  Recommend buying two if you're with friends.  Addictive!

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    Plantain Chips with both Avocado Mousse and Tomatillo Salsa. Recommend buying two if you're with friends. Addictive!

    First Watch - breakfast_brunch - Updated September 2026

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