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    FreeForm Coffee Roasters

    4.5 (214 reviews)
    Open 7:00 am - 2:00 pm

    FreeForm Coffee Roasters Photos

    FREEFORM COFFEE ROASTERS ATMOSPHERE

    What's the vibe?
    Moderate noise
    Good for working

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    Recommended Reviews - FreeForm Coffee Roasters

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    Marcus M.

    Descent coffee and good friendly service. I really like the interior decor. Nice location.

    iced salted latte and iced chai latte
    Christa M.

    I had a good experience at this coffee shop. We arrived just in time before the morning rush so we didnt have to wait to order. I ordered a small iced vanilla chai latte and got myse;f a cute alien sticker. I waited a few minutes for my chai and it was perfect. The cashier was friendly and price was reasonable. There is some seating inside.

    Leeza D.

    Great coffee spot with a constant line on Saturday morning. Strong coffee, fast service and nice merch. Please come and create your own adventure.

    Taylor W.

    Beautiful interior, delicious coffee and friendly staff. Nothing better! A must visit shop in Sedona if you're a coffee lover.

    Inside
    Tia T.

    Super busy on Sunday morning, this is the place to be. I got a London fog latte. There are seats inside and upstairs. The view upstairs is so gorgeous. They have some pastries like croissants and muffins but no full meals. You are walking distance to the Tlaquepaque area. My friend got a matcha and enjoyed it. Great morning spot and I will definitely be back

    Pastries Case
    Vivian T.

    FreeForm Coffee Roasters was saved in the bookmarks for a caffeine fix on this Sedona getaway. They have a curated coffee menu, along with some matcha and tea options. One thing to get are those delicious pastries staring at you in the counter, specifically, their chocolate croissant. Once that thing was toasted, it was the perfect amount of flaky, buttery, and chocolate in every bite. Can't miss that one. My Salted Maple Latte was a little more on the salted side, so I didn't know if I thoroughly enjoyed that one. Their matcha is decent, but probably the best they have for a matcha option. I only know this because they use Mizubi matcha powder, and I've used that one in the past at home. The service was friendly, and I would suggest FreeForm for all the beverage options and a quick bite.

    Iced Hazelnut Mocha Latte (top), Dirty Chai Latte (left), Strawberry Matcha Latte (right)
    Ren G.

    When the locals tell you this is the best coffee in Sedona and a must stop when you're visiting, you listen. Because I fell in love at first sip here. Their coffee was like heaven in a cup. I struggled to stop myself from chugging the whole thing just so I can enjoy my drink more. Heck, I should've just bought another one! What we tried: Iced Hazelnut Mocha Latte (seasonal special) - 5/5 Strawberry Matcha Latte (seasonal special) - 4/5 Dirty Chai Latte - 4.5/5 They have *THE BEST* hazelnut mocha latte I've ever had, and I've had a lot of them since it's pretty much my favorite coffee flavor combination. I would have 20 cups of it if I could. Or take some home with me and keep gallons of it in our freezer just so I can have it everyday. Because it absolutely hit all the right notes for me. The strawberry matcha latte was good, but I didn't taste much strawberry, and I personally prefer my matcha latte to have a little bit of sweetness--like a good balance of earthy and sweet--but this wasn't sweet at all. Their dirty chai, on the other hand, was like a warm hug on a cold day. It had the perfect blend of spiciness, sweetness, and creaminess with an extra kick of caffeine. I can definitely see now why people consider this as the best coffee shop in town. I know I'll be coming back and getting my coffee here every time we visit Sedona!

    Outside
    Delorean T.

    I've been hoping to find an amazing local roaster since we came into town and Freeform was the one to beat. Hidden away in Sedona this beautiful picturesque coffee shop is 100 percent the best shop i visited on my trip to AZ. The espresso is excellent, and the drinks are complimented by that. I got 4 drinks in total, iced americano salted maple hazelnut mocha and a cortado. All of them were fantastic, though my personal favorite was the salted maple latte. Unlike most places, the maple is pre salted so the amount of salt in the drink is always consistent. This is a huge bonus because you don't have to wonder if it will be too salted. The have a variety of different coffees available to purchase which all smelled incredibly delicious. This is one place that you need to go to if you're ever in Sedona. 10/10

    Dj M.

    Taste - Disgustingly Bitter, additives flavorless... Volume - the excuse given when you ask why methods used to enhance flavor aren't followed... Value - None, maybe to say you had coffee in Sedona? But I couldn't drink it past the first try! So definitely none! Wouldn't recommend if it was the last coffee stop for days! A gas station drip coffee has better flavor!

    Chai Latte
    Ashley H.

    Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area!

    Mocha
    Amanda K.

    This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way.

    Outdoor view, front entry
    Jordi Z.

    Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work.

    Elena E.

    I had the hazelnut iced latte with almond milk and it was incredible. I'm definitely a coffee snob, so this made me so happy. I love supporting independent coffee shops, and this one did not disappoint. My little brother had a muffin, and my parents ordered pour-over coffee--they loved it too. The barista was so sweet and outgoing. When she wasn't making drinks, she took the time to chat with me and my mom and even shared some local spots to check out away from the crowds. Overall, one of my favorite coffee experiences. The inside was also very clean and cozy to just sit and relax.

    warm gf carrot cake muffin

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    2 years ago

    Loved the coffee here! The drinks were spot on and the vibe was nice as well. Service was good, nothing out of the ordinary.

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    1 year ago

    We love their iced mochas. The chocolate croissant is so good! Definitely our favorite coffee in Sedona.

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    1 year ago

    We had a great experience at FreeForm. The service was fantastic and the coffee was wonderful. Definitely give them a try!

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    2 years ago

    Coffee is amazing... Super warm employees, great facility and awesome pastries! Worth the effort to drive to them!

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    1 year ago

    Best coffee in Sedona, customer service is welcoming, patient and accommodating to humans and pets.

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    Page 4 of 6

    FreeForm Coffee Roasters Reviews in Other Languages

    Ask the Community - FreeForm Coffee Roasters

    What type of milks do they offer?

    Hello! We offer organic dairy options, oat milk, almond milk and sugar-free almond milk. Hope you can swing by!

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    Cuptown

    Cuptown

    4.5
    (299 reviews)
    0.7 mi
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    Grab-and-go
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    Early morning latte runs are best with smooth foam and toasty espresso. My man at uptown delivered…read more Lattes and chai were awesome. Just happened to be the first day of for the French Toast Latte- so we had to try it out. So happy I did. Delish! Art covers the walls with coffee bean burlap sacks as the register facade. Authentic, welcoming and smelled great. Check this place out. They open earlier than some of the other coffee shops around and have what you need for real espresso and latte drinks.

    If you want to see how surprisingly rare it is to get coffee at the right temperature, just visit a…read morefew coffee shops these days. Lukewarm. Scalding. Somehow both at once. And then there's Cup Town Coffee in Sedona, Arizona, quietly getting it exactly right. Let's start there. The coffee was brewed and served at the perfect temperature. Not "wait ten minutes before you can sip it" hot. Not "did this sit on the counter?" warm. Just right. Bravo. It feels like such a small thing until someone nails it, and they absolutely did. We ordered the Cupid's Mocha, a dark chocolate and strawberry combo that could have gone very wrong in lesser hands. Instead, it was rich, balanced, and just sweet enough without feeling like dessert in a cup. Chocolate forward with a subtle strawberry finish. It tasted intentional. Thoughtful. Like someone actually cares about what lands in the mug. We took our drinks outside, grabbed a seat, and soaked in that ridiculous Sedona mountain view. And honestly, what's better than sitting next to the person you love, sipping a perfectly made mocha, staring at red rock formations that look like they were painted by someone showing off? Five stars. Great coffee, perfect temperature, and a view that makes you want to cancel the rest of your day. Cup Town gets it right.

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    Cuptown
    Cuptown
    Cuptown (formerly Theia's), a local coffee shop and gathering place

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    Cuptown (formerly Theia's), a local coffee shop and gathering place
    Wildcraft Kitchen

    Wildcraft Kitchen

    4.6
    (171 reviews)
    0.7 mi
    $$

    Stopped in for breakfast. I was so happy that they served salads at 7:46 am. Their Arugula Salad…read morehad all mu favorite ingredienta minus the sour cherries. Add a side of bacon and it was perfect. The hot Wild Mocha latte with soy milk and cacao was just what I needed. The sweetness level was nice. This was a great way to start my active day. They sell locally made candles and other small things that would make awesome gifts. The restroom is clean and the ambiance is nice. The staff is friendly. There are nice views of the mountains, too.

    This was one of my absolute food fave spots while visiting Sedona. Prior to our visit, I had seen…read moreit spotlighted on many You tube Sedona travel video blogs. So, we were finally able to hit this long and awaited spot towards the end of our trip. Located away from the main drag, you'll find it has its own parking. Limited seating outdoors with plenty of table seating inside. Order at counter and food is brought to table when ready. You'll find that the menu has a lot to offer. Food here is geared towards those who opt for clean ingredients and in my case, dairy free. I ordered the ever popular salmon toast. Lemme tell you, this was the best salmon toast ever! For $23 it was worth it! Two large slices of sourdough topped with loads of smoked salmon, capers, dairy free cheese/probiotic sauce, fresh dill, and I can't remember what else lol But, I was literally transported to heaven- fresh, delicious, and a generous portion too. Soooooo good. I wish I could eat this everyday or even better....can y'all build one near San Antonio?! :D I also ordered the vanilla shake $12 I love dates, so this was one of the reasons why I ordered it. But, it was very thick... too thick to even drink through a straw. Very filling too, so keep that in mind when ordering, it could suffice as a meal for some. Thoroughly enjoyed my meal, would love to revisit when back in town!

    Photos
    All organic
    All organic
    Dine in or take out
    Dine in or take out
    Bacon breakfast burrito

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    Bacon breakfast burrito
    Coffee Pot Restaurant

    Coffee Pot Restaurant

    3.9
    (1.8k reviews)
    2.0 mi
    $$

    If you're looking for a breakfast spot in Sedona, AZ, I recommend trying the Coffee Pot Restaurant,…read morehome of the famous 101 Omelettes. The restaurant makes delicious butter biscuits and also serves lunch with American and Mexican options. We ordered corned beef hash, 2 eggs with homemade biscuits and a side of bacon. We added a kids French toast. Everything was delicious. There's indoor and outdoor seating along with a gift shop. We had very good service. Check it out when in the area. Happy Yelping :)

    A coworker recommended The Coffee Pot to me before our trip to Sedona, and after hearing about…read moretheir famous omelet menu, it quickly made its way onto our breakfast list. After visiting the Pink Jeep tour, we headed over and immediately loved the vibe. The restaurant has a funky, eclectic feel that's full of personality, and we ended up sitting outside on the back patio, which was such a great atmosphere. It felt relaxed and distinctly Sedona. I'll address something that may be helpful for other travelers. As we were leaving, a group of women mentioned to us that they had experienced some prejudice during their visit. As a Black couple, that naturally gave us pause and stayed in the back of our minds while we were there. That said, I can only speak to our own experience, and throughout our visit we felt welcomed, comfortable, well-served, and completely taken care of. We saw a diverse mix of guests and staff, and everyone we interacted with was kind. I mention it only because I know other travelers may be looking for that perspective when researching places to visit when from out of town. Now for the food. The fresh-baked biscuits were massive and absolutely delicious. I also really enjoyed the coffee, and I have to mention the mugs because they were surprisingly cute and added to the charm of the experience. Of course, the real star here is the omelet menu. There are over 100 omelets to choose from, and as people who love a good omelet, we were in heaven. Our meals were excellent, and honestly, I wish we'd had more time in Sedona because I would have happily come back to work my way through several more options. When a restaurant specializes in something and does it well, I usually stick to what they're known for. Between the unique atmosphere, great coffee, giant biscuits, and seemingly endless omelet choices, The Coffee Pot ended up being one of our favorite breakfast stops in Sedona. If we ever make it back, it's definitely on the return list.

    Photos
    Photograph for the gift, Shop
    Photograph for the gift, Shop
    Tuna salad sandwich
    Tuna salad sandwich
    Nice mugs with delicious coffee

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    Nice mugs with delicious coffee

    FreeForm Coffee Roasters - coffeeroasteries - Updated August 2026

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