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    Fruta

    4.5 (111 reviews)
    Open 11:00 am - 9:00 pm

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    a large display of food in a restaurant
    Jenn M.

    I always forget there's a Fru-ta in Rincon Valley! I stopped by with my little brother for an ice cream date and when we walked in staff was very welcoming and polite. While I did find the price point for 2 ice creams and 2 drinks on the higher end than what I expected, both the ice creams and drinks were honestly really good. The shop is very clean and indoor/outdoor seating is ample. I had the Nutella ice cream and a Strawberry drink. My brother had a Raspberry ice cream and Guava drink. We enjoyed our ice cream outside and enjoyed the sun. Overall Fru-ta is a must try if you have a sugar craving, bonus points because most choices on the menu are preservative/additive free. Friendly staff, yummy choices. 9/10.

    Small scoop of Rum Raisin and Chongo Zamorano
    Shayla B.

    Now don't get me wrong; Fru-ta has some pretty tasty ice cream here. But when compared to some of the other local favorites like Noble Folk and Two Dog Night, their ice cream is average. Ended up stopping here for a night cap before hitting up Howarth Park. I actually wanted to go to Noble Folk, but my friend was raving about this place, so we decided to stop by for some ice cream. Fru-ta actually has several locations within this area, so you can refer to it as a local chain ice cream shop. They specialize mainly in popular Mexican ice cream flavors, but of course a few classics are also on the list. I personally adore Mexican ice cream, so I was super excited to try this small ice cream chain. This particular location is located in a small shopping center. At the time that we went, the inside was closed and they had a small kiosk right in front of their building where you could place your order (I think they've opened the inside again since my visit). Ended up ordering a small size of their Rum Raisin and Chonga Zamorano. What's nice is that they are still allow in f samples during COVID. I was able to sample a few until k finally settled on those two flavors. A small size is definitely small. If that's what you're truly going for, then it will fit the bill. This is a shop that won't hit you with that hefty scoop game, but the prices are cheap and you get what you pay for. Both ice cream flavors were really yummy. Not as creamy as you'd find at Noble Folk or Two Dog Night, but it still hits the spot. They also weren't offering waffle bowls or cones at the time, but I'm sure they've resumed this since then. Would have loved to enjoy my ice cream in a cone, and maybe they would have given me a little bit more. The lady working the kiosk was super sweet and helpful. Service is definitely on point. I don't know... maybe I'm spoiled by the creameries in the area, but nothing really stood out to me here. I would still come back to try out some of their other flavors. In fact, I do plan on it since I'm in the area frequently. Plus, the restrictions have gotten a lot less strict since my last visit, and I'd like to see what it's like post-COVID.

    Rose petal and cheese
    Giselle C.

    I have been coming here since I was little. I continue to love it. I love their ice cream, their bionicos (fruit salad with cream, granola and coconut and raisins), their aguas frescas. My favorite ice cream flavors are queso (cheese), chongos, mamey, and rose petal.

    Coffee Peanut Butter Chocolate Chip
    Paula N.

    The staff were amazing and very patient! She allowed us to taste test some of the flavors and was being very kind throughout my interaction with her. I had the coffee and peanut butter chocolate chip scoop in the smallest cup size. The coffee tasted good as expected! There was a cappuccino flavor I taste tested that was similar and contained nuts in it! The peanut butter chocolate chip flavor was amazing! There was no big peanut butter cup chunks in it and was more blended in with the ice cream than other places I have been to, but I prefer this! Would come here again to satisfy an ice cream/yogurt fix.

    Acai Bowl
    Haley N.

    Did not know they did Açaí bowls here and boy am I glad that they do! Tasted so fresh and made with organic granola it was truly one of the best açaí bowls and not overpriced at all. Very filling and such a friendly environment. Can't wait to go back and keep supporting! Got one for my friend who is a diehard açaí bowl lover and she absolutely loved it so if you like them, definitely try out Fru*ta next time you're craving one, you won't regret it!

    Paletas galore!
    Vandana M.

    Lucky find after a walk at Howarth Park. So many amazing flavors to choose from and the paleta stacks were mesmerizing. Got the mango chile paleta and kid had strawberry cookies and cream ice cream. I wish I lived in town so I could come more often! But will try to visit my family here more frequently now that I know this deliciousness is nearby

    cookies n creme (left), blackberry cheese (bottom), banana chocolate chip (right)
    Minah L.

    Haven't been here in a while and forgot how much I love it! They have a few fresh house-made drinks and a huge selection of ice cream & fruit/cream-based paletas, also vegan-friendly. We got their triple scoop in a waffle bowl for $6.75, great deal for three large scoops. The server was patient and let us sampled a few flavors before we decided on blackberry cheese (love this), cookies n creme (also love), and banana chocolate chip (boyfriend loved). I like that they use wooden spoons but my one suggestion would be to replace the styrofoam with a more eco-friendly/compostable alternative!

    Ice Cream
    Isabel S.

    Healthy ice cream option Enjoyed the variety & so many selections. Lady wasn't sure what the Rose ice cream was. I asked if someone could explain to me what the taste is since there's no samples atm because of COVID. Ended up getting Strawberry & Cookies and cream which was okay. Second scoop was Peach Yogurt which was good.

    Nikki M.

    the food is really good, i recommend getting the nutella and dolce de leche it melts in your mouth, they have a lot of options we always come back for more! :)

    single scoop of blackberry cheese. garrett has the pistachio.
    Lauren F.

    Great Staff | FAVORITE PLACE TO GET ICE CREAM $ If you LOVE ice cream, stop going to those other ice cream places like Cold Stone Creamery and Baskin Robbins 31. Those are chains; support your local businesses! I always end up chugging a gallon of water every time after I have a scoop... or two. I believe there are 2 locations. LOTS of items on their menu and a great clean interior. Every time I go there, which is pretty often, it's always clean. The staff always greets you and offers you samples. They don't make me feel rushed at all. Made from all natural ingredients! Their flavors are super bold whereas other places have a muted flavor. They have different flavors from cheese to fruits I've never heard of before. I love their strawberry cheese cake, pistachio, nutella, blackberry cheese, and any coffee flavor. I'm not a regular there... lol

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    10 years ago

    Yum yum yum! So good and not too expensive. Also good music in the background. Definitely recommend it.

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    10 years ago

    The ice cream, pops, mangonadas, etc. are all delicious! Seating & restroom available. Wonderful staff, highly recommend.

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    11 years ago

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    8 years ago

    Love the strawberries and cream. Employees are always super nice and fast with making the order.

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    Maria C.

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    12 years ago

    This place is great. Some of, if not the best ice cream I've had. Definitely a must try!

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    11 years ago

    Best ice cream ever!! You can't go wrong with anything here. All homemade and delicious

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    10 years ago

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    11 years ago

    awesome customer service... love their selection of products. got myself the Lime Fruit Bar!

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    Salt & Straw - Hot day =Ice cream.

    Salt & Straw

    4.6(77 reviews)
    1.2 mi
    $$

    How do you get your husband to buy you ice-cream? Make him jealous with FOMO of course!…read more A few weeks ago I was craving Salt & Straw. I said to my husband, I'd really like to go to Salt & Straw this weekend. He said he heard me, but he got lazy and we ended up at a Yogurt Time instead. For anyone who has been to Yogurt Time, and Salt & Straw, you know that Yogurt Time is not a substitute for Salt & Straw. It could be a bandaid. A really cheap, generic brand one. Not even the Band-aid brand, but the CVS brand. And to him, he didn't think anything of it. But I, of course, thought otherwise. I wondered: What ever happened to going to Salt & Straw? Why did we get Yogurt Time, as if it's the same thing?! When there is no comparison what-so-ever. I didn't want to nag. And I realized: Why am I waiting for him to take me to Salt & Straw? I'm a grown-a&* empowered woman. I can take my own self to Salt & Straw whenever I want. And that, I did. I got the Coffee and Love Nuts (my first time with this flavor). And holy heck was that good. That night, I told my husband about my treat. I even took a picture to show him the deliciousness that was Coffee & Love Nuts. (See attached) "Why did you go to Salt & Straw with out me????" He asks I recounted the Yogurt Time. Of course he tried to defend himself. The next day, he asks me "Do you want to go to Salt & Straw?" Not because I wanted it but because now he is craving it too. We went and he got the Coffee & Love Nuts and the Gooey Brownie one. We went again, the next week. And the next week. And so on. I know, some may call this manipulation. But sometimes guys just don't know what they're missing until you go to some other Love Nut. (Just saying.. lol) Anyhow... Salt & Straw... OG from Portland. Such high quality ice cream known for their strange flavors. I will have to admit, the strange flavors can be hit or miss. So please sample before getting. I love their creativity. I love their quality. I love that they're not Yogurt Time. Hey, Yogurt Time has its time and place. But Salt & Straw? Whole other universe. Peace out.

    DEC2025 Was finally able to stop by here. Friends of mine…read morehad some pints for a hang out and regalled at the different and interesting types of flavors that you can get. We've since ordered picked up, gotten delivery, it just scratches an itch and flavors shift often. Some of our favorites so far have been the strawberry honey balsalmic, honey lavender, coffee & love nuts, and the sea salt caramel. A great discovery for the area, we'll certainly keep trying more flavors.

    Photos
    Salt & Straw - Oiishi Strawberry Pretzel Salad

    Oiishi Strawberry Pretzel Salad

    Salt & Straw - Classic Flavors and Last Scoops

    Classic Flavors and Last Scoops

    Salt & Straw - Menu

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    Menu

    Fruta - icecream - Updated September 2026

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