My husband and I originally went to General Diamonds back in 1998 and loved the prices and service we received. Years later after losing weight my husband lost his platinum wedding band...we waited and saved to buy a new one and looked around at prices. We decided to give General Diamonds a call and not only did they still have the original information on file for the exact ring they also gave us the best price we could find out there for platinum. I love this place and would recommend it to all my friends! read more

I actually found this place because of Yelp, and I must say the 5 star reviews are well deserved. I went to several jewelers around Orange County and LA, and found that the prices and quality at General Diamonds were outstanding. Aida (one of the owners) was a pleasure to work with. My girlfriend told me her ring size that turned out to be much larger then her actual size. We took it back to General Diamonds to get it fixed but they could not re size the ring because the difference was too large...so they made an entire new ring for us at no charge! The quality of the ring is amazing and I'm more then pleased with the whole experience there. She gets compliments on the ring every day. We will definitely be back there to purchase out wedding bands there as well. read more

Farid & Aida were excellent & came highly recommended. My fiancee didn't want a diamond, and we brought in some pictures of the type of ring we were looking for. They custom-made a beautiful sapphire engagement ring for us, and we couldn't have been happier with the end result - and all at a great price too! Would highly recommend to anyone! read more

General Diamonds - Custom-made sapphire engagement ring. Thanks Farid & Aida! - Jewelry Near Me - Los Angeles, California

I bought my fiancé's engagement ring here, Farid and his wife are absolutely amazing! They worked with me on all the details and after the fact when my fiancé wanted the band thinner they were more than happy to accommodate! read more

It's always nice to find a business that you feel comfortable with and provides excellent service. Over five years ago my wife and went shopping for a larger diamond for her wedding ring in the LA Jewelry District. After a few hours we were starting to get discouraged because we kept getting the hard sell or suffering through all the other tactics they use to get you to buy. We decided to visit the 550 building as our last stop. We were happy to find General Diamonds. Farid and Aida made the experience feel special and were very accommodating. We found a beautiful diamond to upgrade my wife's ring and I have been coming back ever since. Birthday and anniversary presents I come here. I've purchased tennis bracelets and other rings here and they all look outstanding. My wife receives many compliments on her jewelry. My last purchase was a custom ring that they made which looked exactly like a Cartier ring. All their gems come with GIA certificates. read more

My fiancé and I recently went to General Diamonds to see Farid and Aida. He had bought me a ring from a jewelry chain but we had so much trouble and hassle with it and the warranty that I told him I wanted to have a new ring made. My boss has always recommended General Diamonds to all of us at work and I wanted us to go and see what beautiful creation they could make. I took in my old ring and a pair of earrings so Farid could make me a new ring that still had elements of my old ring. When we returned to pick up my ring and band from General Diamonds I could not believe how stunning my ring was. I am completely in love with it and cannot be more thankful for Farid and Aida. After talking to my mom about the wonderful service we had I convinced her to send her wedding ring that she had not worn in over 20 years to them to have it resized. Her original diamond was chipped so they also changed out the diamond and re-dipped her ring in white gold. We picked it up this past weekend and she just loves her "new" ring. I must say that the friendliness of Farid and Aida add to the beautiful work they do. They are not just running a business but also making life long customers. read more

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Decided to come here based on the recommendation of a friend and was not disappointed. Brought my fiance so she could choose her ring style and the owners were friendly, informative and very patient. Add in that the prices here are very fair and you have a perfect place to pick up a ring. I only regret not coming here in the first place instead of wasting time checking out other jewelers. The positive reviews are well deserved. If you are looking for a ring there's no need to shop around, just come here and you will be well taken care of. read more

Got my fiancé's engagement ring and wedding band custom made at General Diamonds. Beautiful work! Delivered on time and at a great price.

Farid at General Diamonds did a great job! My finance and I both got our wedding bands through him and they came out perfect. The ladies band had to be specially designed to fit the engagement ring, and he did a spectacular job. Farid even made the ring better than originally requested for no extra charge! Of course he approved it with me first. We went to tons of DTLA jewelry shops, and Farid won because of price (he gave us the lowest of all the others), but he will have our recommendation and return business because he was a total gentleman, easy to work with (not pushy), and went above & beyond expectations with both price and quality. Now we can be happily ever after... read more

Buying jewelry in Downtown L.A is definitely overwhelming with the countless number of stores that compete for your attention. I personally had a few bad experiences and found extremely difficult to find TRUST in a jeweler. At last I found Farid and his wife, kindhearted people who realize the importance of trust, and will offer you the best diamonds for the best price. No confusing verbose, no pushy sales, just honest people that will give you the best you can afford. I found my jewelry at last and I am not going anywhere else. read more

What a fantastic experience i had with Aida and her husband Farid!! My wedding ring looks beautiful i HIGHLY recommend this place. You tell them what you want and they give you exactly what they promise. So thankful that i was referred to them by a friend of mine. I dont yelp often but when its a big deal like this i do. I want every girl to have the same experience as me and my fiance did! read more

I found General Diamonds by wondering around the Hill St building. I had been searching for a setting for my engagement ring and they all started to look alike. I finally found one there that i loved, and they have beautiful jewelry, but the nicest couple owns the store. They were so friendly & made the process so easy & pleasant, not too pushy like so many places there can be. We wanted what we saw in their case but downsized so they redesigned it from scratch, made a wax mold for us to see in person. Throughout the years we have gone back to them for other jewelry and they are just as sweet and wonderful. I definitely recommend General Diamonds. read more

My Stepfather and Mother were long-term customers of General Diamonds. The owners, Farid and Aida, are charming and diligent. They always treat me with kindness and respect. I went in recently to purchase a cross pendant and I got exactly what I wanted. It was a pleasant experience. If you're looking for beautiful one-of-a-kind jewels and designs, General Diamonds is the place. Thanks Farid and Aida!!! read more

We came in looking for simple yellow gold wedding bands, hoping we'd be able to find some before our wedding the following week. Farid and his wife were absolutely wonderful and kind to us, and we were not only able to find exactly what we were looking for but also we were able to pick up our rings the next day! They treated us like family, pricing was very fair, and overall it was just a wonderful way to start off as our own family!!! Thank you so much! My husband (Alessandro) and I are so grateful. read more

I was looking for some diamond studded earrings for my wife for Christmas and I wanted to avoid the mall as the prices are inflated. Farid and Aida at General Diamond took care of me. They are honest people who understand that repeat business is more valuable than trying to cheat people to make a buck. I look forward to upgrading my purchased in the future. read more

Visited General Diamonds last weekend and WOW! Talk about a great experience. My fiancé and I have been to many jewelry places and General Diamonds is by far the best. They helped us with picking out our wedding bands. All other jewelers had told my fiancé that she was going to need to have her wedding band customized because her engagement ring was so unique. Well that was not true. They helped us pick out an amazing weeding band that went perfectly with her engagement ring. My fiancé was so pleased that she was not pressured into anything. They listened to her and what she wanted. They even made the ring that she wanted into a Rose Gold color. What a great experience. I was even able to get my ring as well. I told them what I was looking for but at the time they did not have the ring I wanted. I showed them a picture of what I wanted and within two weeks they had it for me. Great prices as well. read more

General Diamonds - Amazing Experience - Jewelry Near Me - Los Angeles, California

I purchased my wedding band from General Diamonds and I couldn't be happier! I went in based off all the great reviews Farid and Aida received from Yelp. They both gave excellent service while I was trying on different bands. Aida was so helpful in showing me different styles that would match my engagement ring. Farid even offered a free polishing of my ring. They were able to make my band in less than two weeks and in time for my wedding. It is beautiful and I've already gotten so many compliments. Please visit General Diamonds - you will not regret it! read more

My fiance and I went to see Farid and Aida (through the recommendation of my soon-to-be mother-in-law) to design my engagement ring. I came in with an idea in mind (along with a family heirloom). They were so accommodating and had wonderful ideas. I was a little bit of a worry wart and Farid assured me that everything would be beautiful. If I ever had a question, my emails were answered in a very timely manner. When we went to pick up the ring, I was shocked by how stunning it was. The design was more than I had expected. Every little detail was perfect. I will go back again, and would recommend them to anyone. read more

General Diamonds - Jewelry Near Me - Los Angeles, California

Fabulous Farid and Awesome Aida! Fantastic quality and the best prices you'll find for diamonds or fine jewelry in the district. I was referred to several other jewelry business and none could match the prices of General Diamonds, not to mention the quality of the owners, two of the nicest and most sincere couples i've met (Farid and Aida are married). It's not high pressure sales, just honest to goodness customer service. I highly recommend them if you are interested in buying any fine jewelry. read more

I was first told about General Diamonds by a co-worker who purchased his wedding rings here. I purchased a pair of diamond earrings for my wife and received a great deal for these beautiful earrings. I went back for our 10 year anniversary to upgrade our wedding bands. Once again, Farid and Aida were awesome! Our rings are beautiful and we go in from time to time to have them cleaned while we browse the display case. With our 20 year anniversary coming up soon, they already helped me pick out an anniversary band my wife had her eye on! These people are awesome. Thank you! read more

They are awesome! Great customer service and friendly! Something for every look and budget. We don't go any where else!

farid was great! Very accommodating and willing to go the extra mile. I'm glad I chose them to buy my fiancées engagement ring!

What an experience my first time buying a ring and they made it so much easier for me they are amazing people and they know there stuff and very very friendly I would recommend everyone that I know to come here read more

This is my first time to write a review on yelp. Farid and Aida are so great that I had to write a them review. I went to buy our engagement ring last August. Since we are students with little budget, they tried hard to find a perfect one to fit our budget. I am easily allergic to material with poor quality. However, that didn't happen to me this time. I believe the General Diamond uses the best quality material. It was a pleasant experience with Farid and Aida. I will come back for our wedding bands soon. read more

General Diamonds deserves all of its five stars. My fiancee and I had a wonderful experience with Farid and Aida, and the custom wedding ring they made for me is exactly what I wanted. They are kind, they listen and they don't push. Most importantly, they are honest and the quality of their work is exceptional. read more

Ten years ago, my wife and I visited General Diamonds after a friend recommended us. From the moment we spoke with Farid and Aida, we knew we were in good hands. We purchased my then girlfriend's engagement ring, wedding band, and my wedding ring from General Diamonds. Recently, when the time came to shop for a gift for my wife, I did not hesitate to make GD our first visit. Although my wife originally wanted a new ring from Tiffany, she was impressed with the custom designs that Farid came up with for us. Thanks Farid and Aida for making the process so easy and enjoyable. read more

I went to several place before, but the last place I ended up here @ General Diamonds, Out of all the places I went to, this place made me feel the warmest. Very nice people, great service, and very helpful. Right when u walk in, u already know that this place has great quality. I told them what I wanted, the price I was lookin for, and ended up getting something better.. I could say that Farid and Aida helped me out with the marriage.. Totally recommendable. read more

the best diamonds ever. owners are kind and very helpful. this is the place to go if you need diamonds with great quality and an outstanding price tag read more

Farid and Aida are wonderful. I purchased my wife's engagement ring here and they were warm and helpful and NEVER pushy. The quality of their jewelry is top notch and their prices are unbeatable. I bought my wedding bands there as well and I've continued to buy holiday gifts, birthday gifts, anything I can think of -- they're always committed to please. I recommend them to everyone I know. read more

Buying the engagement ring for my finace at General Diamonds was a wonderful experience. I was a novice when it came to diamonds and jewelry in general, but they took the few vague things I said I wanted and translated it into a beautiful ring. They were very patient with me, explaining every part of the ring and my options. And at no time did I feel pressured to spend more money. In fact, I had to talk them into selling me a nicer diamond! Can't recommend this store enough. Run by a wonderful couple. read more

I have used Farid several times now and it was a pleasure dealing with him from start to finish. I bought my engagement ring and wedding bands from General Diamonds and am so happy with the way everything turned out. Since I was new to buying jewelry, I did a lot of research and a lot of shopping around at other jewelers and Farid was by far the best value and is extremely knowledgable. The next time I am in the market for something, I won't waste any time and will go straight to General Diamonds. Thank you for all your help and the beautiful rings you created. read more

Before purchasing diamond stud earrings I looked up Yelp reviews for jewelry stores in the Los Angeles area. "General Diamonds" had great reviews and I decided to visit them. Farid and Aida greeted me instantly- I felt so welcomed. I was amazed at how quickly Aida was able to show me exactly what I was looking for. She showed me the perfect diamond stud at the right price and size for me. My transaction was fast even though she was very patient and would of taken as much time as I needed. This is truly the beginning of our relationship! I plan on purchasing more jewelry from "General Diamonds". read more

Best place to go for rings. Owners are friendly and very helpful. My husband and I expected to be ring shopping for a few hours, with our first stop being General Diamonds and next thing you know, we are customizing a ring. Couldn't be happier with our decision! Because it was nearly Christmas time when we purchased our rings, they were busy with their customization and we were told that we may not get our rings til after New Years which we were fine with. Ends up, they are calling us to pick up our rings couple weeks before Christmas. My ring came out beautiful and so so happy. I absolutely love it! I never thought ring shopping can be so easy. Our first stop, couldn't be happier! read more

These guys are the the real deal. I shopped everywhere before deciding to work with Aida and Farid on this most important project. Don't bother with all the other, they gave me the best pricing from the beginning. We had a ring made that my fiance' simply adores and cost me less than half of what other "discount" places were trying to charge. I look at certification etc...these two have it all. Quality and professionalism, couldn't have asked for a better experience, or PRICE!!! read more

General Diamonds was recommended to us by a friend. We were looking for wedding bands and decided to shop several other jewelers before going to General Diamonds. Turned out there was no need. General Diamonds was the only jeweler that had what we wanted and offered the best price. Farid and Aida were very helpful and there was no sales pressure. read more

This place is amazing!!! I love it and love the people that works there. Farid & Aida are wonderful people with wonderful personalities, very patient, honest and care about what you want and never trying to push a sale on you. I am a regular customer and everytime I go to General Diamonds, they make me feel like a family member. They do their best to get you what you are looking for at an extremely competitive prices that you won't find anywhere. Try it once and you get hooked!!! read more

This place is so great. I had my wedding band made here almost ten years ago, and when i came back today to get a few new pieces made, they remembered my husband and me. That totally floored me. Anyway, they were generous with their time, totally accommodating to all my whims and really warm to deal with overall. I recently sent a friend their way, too, and she was really pleased. Oh, another thing that impressed me was their lack of upselling. A lot of places will give you attitude once you take up their time- but they totally understood and didn't push it when I said there were a few pieces I still had to think about because of my budget. That lack of sales-pressure is priceless to me. read more

Very nice and helpful They did great work and were very timely. I did some price checking before going and feel the price we got for my Anniversary ring was far. read more