I always get asked where is the best place to buy San Diego souvenirs. Besides Old Town this is one…read moreof my favorite places to go. They have a little bit of everything here. Novelties, clothes, trinkets, sunglasses. A little of everything can be had here. The store itself is huge and lots of room to explore what you want. The best part about this place is they will ship your items to anywhere you want too! The prices are very reasonable and the staff is very friendly. Don't forget to stop by or feel free to recommend this place to someone from out of town.

Was walking through Sandiego downtown and found this souvenir shop. It's a large shop with so many…read moredifferent soveniers and branded SD jerseys . Nice location .. right in the heart of the city . Of course parking is tough here .. lots of walking up and down the streets and they have some good collection of stuffs . Service could be better . Billing can be faster too. Many of the stuff here is expensive . If we had to get a soveniers u have to search a lot to get it with a fair price .. got a couple of soveniers - magnets , etc.. quality was good though. Good shop .. 3 stars ..

Needed a last minute outfit for an unexpected date one day and remembered seeing this place on a…read morewalk in my new neighborhood so I decided to check it out and now I'm hooked. It's relatively similar to what I've been to in other upscale areas, but the quality of the clothing is top notch, which makes it worth the price. They also seem to have some decent sales and a welcome offer online, with an option for shipping or pickup at one of their three locations. I appreciated how patient the associate was with me during my first trip (it was definitely over an hour and I left with four bags haha) but I was able to find the perfect date outfit and restock my closet post move and I have already been back again.

From the outside it was a very promising boutique with tons of creatures to be found. Once inside…read morefound mostly regular pieces that you can find at Ross, except 2 or 3 cool items with fruits painted on them. I was immediately greeted and the 2 girls I interacted with were super sweet. I just didn't find the excitement also in the way the clothing is displayed. Kudos though to be alive and selling in a harsh East Village.

We visited after the April Book crawl- The best selection of…read moreunique books, stickers, T-shirts for the lectiophile (new word!) in your life. Well sorted and fun to browse- The one down side, a few potential gift items (ie those funny and cringeworthy coasters) without price tags. And note, it's okay not to interrupt the very busy staff to ask, just go along on your merry way until next time.

Very tiny area by the library but pack full of super cute and original works. Very kawaii and…read morebookish.

5 stars for the very friendly service!!!…read more I was walking through the Gaslamp District and the $10 sale rack outside the front door caught my eye. The lady working there saw me going through the rack and said there were more sale items inside. She also suggested I try them on because some of the sizes might not be accurate. It's a good thing I did, she was right. I did ending up buying a shirt, great deal and great service here!!!

Fun place to explore.. great gifts !! Prices were really good.. found a lot of fun stuff to bring…read morehome.. great store!!!

I've been here many times throughout several years, sometimes it waa a hit or miss. Nothing bad in…read moretheir part, just got unlucky regarding sizing! They always have great stuff, a variety of clothing. Would recomend!

It was somewhat nice and they have a decent selection but the prices are INSANE. They shouldn't be…read moreadvertising as a thrift because these are farrr from thrift prices.

I wanted to like this shop but it didn't happen. The selection of apparel makes no sense - very…read moreerratic and quality is average. But the prices are quite high for such a selection and quality. The owner seems very nice, but there needs to be a reassessment of nice resort wear for an area that is badly in need of it.

Fantastic selection for any occasion. High quality and style. Service is above and beyond…read moreexcellence. Very happy with the items selected for me and great price considering the pieces are imported from Milan.

LOVE LOVE LOVE this hidden gem!!!! If you've got great taste…read moreor you're the type that has no clue what to buy someone, you've got to come check out this boutique in Little Italy!!! It's a destination by itself, but if you've got time, make a day of it by grabbing a gorgeous flower petal cake slice at the bakery next door, then walk around Little Italy (aka Restaurant Row) where you'll find lots of great choices for lunch & dinner. BUT FIRST SHOP -since hours are limited and you won't want to miss this shopping experience! You'll find lots of unique gifts, items to decorate your home, and even jewelry & scents that anyone would love to receive! I had way too much fun looking at every single thing in the store. If I could, I'd take it all. If you want a gift, invite me to your next party cuz I'm just dying to shop here again! On your way in, tell Sean I sent you! He's not only the owner, he's also the creative genius behind everything you see. So if you're looking for something special and don't see it, I'd check with him to see if he can order it. SUPPORT SMALL BUSINESSES SUPPORT LOCAL

We were staying downtown and stopped in Love & Aesthetics as we were walking by. The store has some…read morecute and unique items for sale an a very cute dog for petting. My husband found a couple bar soaps that smelled really nice. One was on sale for 50% off so a great deal! Service was very friendly and fast.

CANDY FOR ALL (3.75 stars)…read more All kinds of candy. Oldskool candy, newskool candy, and freaky-deaky candy. When there is a popular event happening downtown... okay; maybe that once a year event happening downtown (ComicCon) this place was packed with people for some reason even though there was nothing "ComicCon" about it. Maybe it's not the usual bar or restaurant in Gaslamp that intrigued people to come in. I went in because I simply love candy and wanted to see what they have. To my surprise... they had "a variety"... will leave that up to your imagination.

My family was excited to attend a signing event at IT'SUGAR during San Diego Comic-Con, especially…read moreafter spending over $400 in the store. Unfortunately, my experience was overshadowed by the way Kyle treated me. I was there with my 5 yr old and 8 yr old children and it was upsetting that this interaction happened in front of them. I was waiting for the signing and needed directions about where to go and what to do. Instead of providing clear guidance, Kyle gave me multiple different directions and was r, which left me confused and stressed about missing the event. When I asked for clarification, his tone came across as rude and dismissive rather than helpful. What made the experience even more disappointing was that he was noticeably kind and friendly to my husband but his attitude toward me felt completely different towards me. As a customer, I expected to be treated with the same level of courtesy and respect no matter what gender. Comic-Con is already a hectic environment, and customers rely on staff to help make these special events enjoyable. Instead, this interaction added unnecessary frustration and took away from what should have been a fun family memory. After spending more than $400 and looking forward to the signing, I left feeling disappointed by the customer service. After the confusion, I spoke with the actor and got my figure signed. They acknowledged that things were confusing and said something along the lines of, "Sorry for the confusion," and explained that things were a bit weird with how everything was being handled. Their kindness and willingness to explain stood in stark contrast to the experience I had with Kyle. Although thats not the interaction I was hoping for with the actress. I would have preferred a joyful meet and greet autograph as opposed to an awkward apology from the actress, who was lovely. I hope management addresses this so future customers are treated consistently and respectfully, especially when families with young children are involved.