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    Hey Sugar

    4.3 (93 reviews)
    Open 12:00 pm - 9:00 PM
    Updated 1 month ago

    Order Hey Sugar Takeout or Delivery

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    HEY SUGAR ATMOSPHERE

    What's the vibe?
    Outdoor seating
    Dogs allowed

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    Recommended Reviews - Hey Sugar

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    Reviews With Photos

    Who wouldn't want to get into this tub!!
    Charese M.

    Omg!! Omg!!! Omg!!!! Hey Sugar is Hey-mazing!!!!! I had no idea what I wanted when I walked in, but it didn't take me long to figure it out! There is sooo much to choose from. It's easy to get overwhelmed, but with the help of a Hey Sugar associate, you will find what your tooth is craving! The location, ambiance and decor are all inviting. Everything in the store says "eat me!" I requested the red velvet cupcake and a strawberry shortcake cupcake with buttercream icing!! Neither cupcake disappointed. I bit my finger while eating.....it was just so good!!! Don't walk, run to hear the next time you have a sweet tooth and need choices. Enjoy a photo shoot with the tub while enjoying your sweet treat!!

    Welcome
    Alice K.

    Cute shop on 3rd street, specializing in desserts and treats. I had a cup of chocolate soft serve and my guest had vanilla/chocolate. Both were delicious!

    Cupcakes were good. I had lemon (bottom right).
    Liz K.

    Incredibly charming sweet shop in downtown Geneva. From the time you enter the doorway and walk in it's whimsical and Instagram-able. The counter girl was helpful. However, for what you get it's pricey. I bought a milkshake, a lemonade and a cupcake and my total was $27. I know I'm paying for ambience (and I am in Geneva) having incredibly special looking treats but the lemonade I had was just OK. The concept was great. It had a lavender ice cube, a lemonade, ice cube and a watermelon ice cube on top and I had club soda poured in, but it took forever for it to melt to get any flavor. My daughter had a red velvet milkshake that she said was really great and it looked super cute when she got it. The lemon cupcake was good. However, there were truffles being sold in the case no bigger than a nickel in size that were $5 each. I couldn't even imagine what kind of magic that must've tasted like for $5. Will I be back? Probably since it was so charming inside but next time maybe I'll just stick to a cupcake.

    Ruth L.

    Cute spot in DT Geneva, good cafe and dessert options. Teas, lemonades, cafe drinks, cupcakes, chocolates, and various ways to dress up a few flavors of soft serve. Soft serve and mango mousse is a bit pricey at $6, cupcakes $4.50, cafe drinks $5, had 1 cupcake, 3 basic soft serves, 2 mango mousses , and a cold brew and the bill was roughly $40. I will say the soft serve was fairly large and definitely shareable for 2 people which I would recommend. Service was good and quick.

    Savanna B.

    Everything about Hey Sugar is pretty- from the cupcakes and treats behind the case to the decor to the customers I mean, it was kind of weird- like everybody in there was dressed up to eat cupcakes. We got a selection of cupcakes to go to take to a friend's house and they were all delicious. We ended up cutting them up and sharing them between us and I would definitely go back

    Time for dessert
    Kathleen L.

    Wow when you see this place from outside it looks simply magical! When you open the doors it makes you feel like a kid in the candy store! So many great cupcake, ice cream, and hot drink options! The prices are modest compared to other dessert places we have dined at. We were so happy to see peanut butter options on the menu board because most places avoid it! We will be back for sure! This place is has the most decadent desserts! I have never seen a waffle cone rolled in cereal before so yum! The only complaint it that we did not get any napkins and it would be nice to have a free water station. We will be back for sure!

    Bailey M.

    This was my first time stopping in! I like the store's layout, it definitely is young and has tons of Instagram worthy backgrounds. The cupcakes I would give 3.5 stars. I review every cupcake shop on a vanilla cupcake because I think basic cupcake flavors can be hard for some places and it makes it the easiest for comparison. The vanilla let me down here. The cake was very dense and slightly dry. The frosting was decent. Good cake to frosting ratio and overall size. I just wouldn't get this again based on the texture. Then I had a carrot cake cupcake and that was so much better! So I would try different flavors from them given this. The cream cheese frosting had a nice flavor and the carrot cake was moist and had different consistencies of ingredients mixed in. They also offer a good selection of ice cream and drinks and a few other desserts!

    Cake Shake Flavor: Mint
    Andrea M.

    Tried this place out for our back to school treats! Very fun and cute place! The flavors and choices were fun, and my son was impressed with Cloud 9 because it had pop rocks and all sorts of goodies like cotton candy! For the 3 kids and myself, it was $43.20, which seemed like a lot - but everything costs so much right now! It was a cute place, and I'm sure we will be back down the road! Service was wonderful - the girls working were very patient with my kids as they weren't behaving the best! Hyper due to excitement!!

    Cookie Dough Cupcake (Left) Peanut Butter Explosion (right)
    Xavier Thomas M.

    First of all the vibes of the place is very welcoming. The decoration is adorable and instagrammable. We bought a cookie dough peanut butter which was a perfectly moist chocolate cupcake, edible cookie dough, and a piece of a Hershey's bar on top. It was really good and great for the price! The peanut butter explosion is a chocolate soft serve with peanut butter Reese's, salted caramel dressing, and other peanut butter bits. This was so good. I'm usually hesitant on chocolate and peanut butter desserts because they're usually super overwhelming but this was so so good. The chocolate soft serve wasn't overwhelming, the peanut butter flavors came out even after you finish the top part, and the salted caramel drizzle was the right amount of salt to boost the sweetness. 5/5 will definitely come back!

    Barbara M.

    SO much fun and yum having a Sweet Treat Birthday Celebration!! The staff were lovely and accommodating to all of our silliness!! And needless to say the ice cream and cupcakes were a hit!!! The girls had SUCH a great time!

    Oreo Shake
    Lindsay J.

    Hey Sugar is a fun stop when traveling through Geneva's walkable downtown. This would not be my go to sweets shop, but it is definitely worth the trip for the novelty of the experience. The shop is fun, plenty of photo ops and full of sweet smells. The menu is nuts! You need a translator for it, I used one of the workers. My son was tempted by some photos, but settled on the Oreo cake shake...except, he did not want the cake in the shake. This meant I paid $8.60 for a vanilla ice cream Oreo blizzard basically, but again, this was a special trip. The price tag is the reasonI could not make this our regular shop, although that may not deter everyone. The shake was good, there was a lot of whipped cream on too with frosting around the cup to hold on the sprinkles. There were plenty of Oreos mixed in, and the shake was thick. That was my one other complaint, we love a thick shake, but it destroyed the paper straw before he was half way done. I had a plastic straw in the car, but be warned, the paper just won't hold up for the duration of the shake. Good for them on using paper, but get an extra if you order a shake. Fun pictures, summer fun list checked off too, for me, Hey Sugar is a once a year, or less, stop for something special or to bring someone new.

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    Photo of Shannon L.
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    6 years ago

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    5 years ago

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    6 years ago

    We love trying new ice places and this place was amazing our kids loved the fun ice cream flavors!!

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    6 years ago

    Definitely amazing sweets!! But girls in front aren't the friendliest... they were to focused on their friends!!!

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    6 years ago

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    6 years ago

    yummy soft serve, coffee, milkshakes and more! I loved this place and highly recommend it!

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    6 years ago

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    6 years ago

    Super cute, friendly staff and yummy treats!!! Fun little place to pop into to get something to cure your sweet tooth!

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    Page 3 of 3

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    Matcha latte with detailed latte art

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    Matcha latte with detailed latte art

    Hey Sugar - coffee - Updated June 2026

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