I can't begin to describe how great this place is. I had a totally unique engagement ring in mind. I bought a sapphire online and wanted it set somewhere. I anticipated that a store might not like having a customer who didn't buy their stone there. Not the case here! I was in and out in a half hour on a Saturday, picking out a solitaire setting with the help of a number of the family members. The father took over when he saw exactly what I wanted and he helped me find the exact right setting for the big stone. The price for the band was fantastic as well, including a $50 fee for labor, which seems more than reasonable. They had the ring ready in about 2 weeks and it looked fantastic. My girlfriend was delighted with the ring - it's totally unique and she loved that the whole thing was custom made for her. I was really apprehensive about this process but had a fabulous time with Icing on the Ring. I can't recommend them enough! read more

Ring searching is such an exciting time, but finding an engagement ring setting and diamond can be a bit of a challenge. After a brief discussion about styles and metals with my girlfriend months before I proposed, definitely made ring shopping easier. I knew that my girlfriend loved Tacori and I wanted to get her a platinum setting. It now leaves me to choose a diamond that will sure blow her away. Determined as I was searching online, I found 'Icing On The Ring'. I liked their online site and reviews and decided to make an appointment with, Ani Rupchian, to check out their store in downtown Los Angeles. Ani was such a pleasure to work with. Her charming personality, professionalism, and openness to me asking questions made me more comfortable. It also made me trust her judgment about diamonds even more. Not only was she knowledgeable about Tacori engagement rings, I learned so much more about diamonds well beyond the 4 C's. Ani also tested my knowledge about diamonds by having me compare a few and guess their specs. It was actually a fun experience. After my second appointment with Ani, I absolutely found the perfect diamond. On June 22, 2019, I proposed to my girlfriend. Thanks to Ani Rupchian from Icing On The Ring, my fiancé and I are ecstatic for the future ahead. read more

See all

Thank you Vic for helping me get the perfect ring for my fiancee. We had the perfect experience looking through your Tacori collection. You made the buying process easy and flawless. The ring was ready as promised, and we couldn't be happier. The pricing is very competitive. For the money you pay at retail shops, you get a MUCH higher quality product here. The family has been in business for many years, and their reputation matches their service. I am very happy with my purchase, and will recommend this shop to anyone looking for quality engagement rings. A+++++ read more

my fiancé and I went to look at diamonds before we had our ring designed. Ara was helping us and made us feel completely comfortable with what we wanted and our budget. Our diamond was completely flawless and next came the designing process of my halo. I had an idea in mind of what I wanted and put in the order. Ara was able to keep the date that it was completed away from me and my fiancé surprised me with a beautiful halo design. I love my ring and can't wait to go pick out my band. read more

My new husband and I are all about referrals and there is a reason for that. Icing on the Ring was a referral from a friend and we are so glad we came here. We've shopped around at several places and always came back to this place. Love the feeling when you walk in this store. So clean, knowledgeable friendly people and the displays flow perfectly. Long story short we purchased all our wedding rings from this place with great service and will continue coming back here for our jewelery needs. Everyone here is so helpful especially Vic! He's amazing! Thanks for everything :) read more

Yes, everything people say about this place is very true. I had shopped around for an engagement ring at places like Tiffany, Robbins Bros, etc, but did not find the level of service, quality, or fair pricing that I did at IOTR. Most places will give you 2/3 but at IOTR I felt like I got all 3. Vic and his father are jewelers and make everything in house. They are able to make custom pieces to your taste and are very friendly. I believe Vic made my ring and it came out just beautifully. I am probably not the best boyfriend because I got the ring size 2.5 sizes too big, but they were willing to completely re-work the band to the right size for free, without any questions. Thank you guys, I'll be back for the wedding bands. read more

I purchased my fiance's engagement setting at Icing on the Ring and she loves it. The entire staff at IOTR were great. From communication via email (which i do a lot of) to in store - They still remembered my name when I walked into the store to look at wedding bands almost a year after I purchased the engagement ring setting- very rare in today's businesses. The quality of the work is great and they are always honest when it comes to any questions you may have. There was never any pressure to buy something more expensive which was another welcome attribute. I was between two wedding bands and one was much more expensive but Raffi just informed me about the characteristics and let me decide. There was no push to try to persuade me either way. Their pricing is very good and competitive. I highly recommend IOTR for any jewelry. read more

Icing On The Ring - Engagement Ring Setting crafted by IOTR (Center Diamond bought elsewhere) - Jewelry Near Me - Los Angeles, California

My husband and I got my engagement and our wedding rings here and we absolutely love them. I almost wish we would have gone here first instead of going to many jewelery stores that weren't very helpful or didn't have a large selection. Everyone that helped us were so nice and they had such a beautiful selection of rings to choose from. I highly recommend going to them as they were super helpful in teaching us about the different cuts, clarity and all the fun stuff that goes into buying a diamond. read more

See all

As a wedding planner who has planned some amazing weddings -- (I won't lie, I wished I was on the guest list for some of these productions- haha) I DEFINITELY have high expectations working with quality vendors and to whom I refer my clients. So when it was finally my turn to get married - my husband and I went straight to IOTR as they are one of the best. Don't get me wrong, we still explored other avenues, but considering that my husband was "feeling the pressure" getting married to a wedding planner (and frankly so was I!), Ani immediately put both of us at ease from the get go. She's knowledgable, patient, and kind, and made the whole shopping part so enjoyable - not in the least stressful. They have a wide selection, and their work is top notch...I had my ring custom designed and it's more beautiful than I ever imagined. So if you're shopping for a ring or jewelry and have no idea where to start, I highly recommend you ask for Ani. She'll gracefully educate and show you options with no pressure whatsoever. Their whole family - true experts and professional. So now when I refer IOTR I can speak from personal experience.... Thank you Ani, and the rest of your family. was so patient and kind and went through the whole options, like no other company did. read more

I really can not say enough about Icing On the Ring. From the first day that we walked in there until the day I picked up my fiance's engagement ring was great. The service is very attentive and more important to me, they base their sales around your budget, needs, and their expertise. They never tried to sell me the biggest and most expensive ring. Instead they focused on finding the best value for me and finding the best fit. This truly was something that I was not expecting from a jewelry store. I ended up spending under my original budget and getting more ring then I expected. A great combo in my book. Do yourself a favor and stop by their store if you are in the market for an engagement ring or wedding band, you truly will not regret it. Here are a few tips that I would suggest based on my experience with them: -If you have to go on the weekend be prepared for it to be busy. We were fortunate that the two times we went on the weekend were fairly quiet but when I went during the week it was very easy to set up an appointment and spend as much time as I wanted. -Park in the Pershing Square parking garage. They are able to validate parking there, I am not sure if they will always validate your parking (i.e. the first time you come) but even if they don't it was a large safe garage. read more

An amazing store! I originally tried to buy my wedding band online. Bad idea! The ring was completely different from what I thought I had purchased and looked ridiculous next to my 1.5 carat diamond solitaire. I realized this Sept. 28 - our wedding was Oct. 11. With about just over 2 weeks until our wedding, my fiance and I went to the jewelry district on a Saturday morning. I had read a great review for Icing on the Ring and they lived up to their reputation! We walked in at perfect time. No one was there. Within 15 minutes there were another dozen customers in the store. Service was excellent. They examined my ring and the first wedding band they suggested was the one that I ended up choosing (even though they had a massive selection and I tried on a dozen rings). They promised to have my ring done the weekend before my wedding and true to their word they did. And the price was less than my online discount store! I also bought a beautiful pair of earrings to accompany my dress. I highly recommend Icing on the Ring. However, they are popular and you will most likely experience a small wait on the weekend. But it's worth it for their brilliant diamonds, superb prices, and expertise. Also, be sure to park at Pershing Square - they will validate your ticket for parking in that lot. read more

I won't lie... there were a couple of small snafus along the way... but they were minor for the most part. In the end, my fiance flipped out when I showed her the ring... that was the most excited I have ever seen her.... I proposed using a "loaner", but when she saw the real deal... she lost it. So despite a couple of small frustrations, the end product was excellent. I feel good about the price I paid, and I would recommend this place to anyone who is looking for an engagement ring. read more

An additional glowing review for Icing on the Ring and Vic Rupchian. Frustrated with jewelers in the SF Bay Area, i decided to spend a week down in the Diamond District in LA to find the ideal diamond for my sweetheart. Thankfully, I had the exact address and my father's description of the surrounding bazaar-like neighborhood at the ground level, else I never would have thought to enter the building. Bad puns and all, the building is a diamond surrounded by the rough. I'd shopped online at BlueNile.com and Amazon.com and thought I had a solid grasp of the four C's and how they affected price. I had printed images of what I wanted the band to look like. However, I was a complete neophyte in how it all combined when looking at a diamond in the real world and I had three weeks until I planned to propose. Vic sat down with me and educated me in the differences, both how they would look in a simple setting as well as when laid at an unflattering angle. I spent an additional two days questing and no other shop came close to providing me with the same level of comfort and competitive pricing then did Vic. Two telephone calls, a few emails, and two weeks later, Vic's father created a custom engagement / wedding band set based on the images I shared at the first meeting and the final mounting was spectacular. My fiancee cannot stop looking at her ring with a smile. read more

I had a great experience with Vic! Very professional, knowledgeable, and family owned. They took care and me and now my fiancé! I couldn't be happier. Thank you Icing on the Ring! read more

Our experience at Icing on the Ring was amazing. Vic was very professional and humble, even when I recognized him from all the great reviews. He laughed and let me start my selection. We talked about the men having just saw a ghost face as the woman all look like a kid in a candy store. I have NOT stopped talking about our experience with Vic and Icing on the Ring. We were a walk in and not ready to buy. There were a lot of people in the store and Vic, as well as the other staff, smiled and greeted everyone alike. It didn't matter that we were there to spend $3400 or $5000, they treated everyone the same. It gave us confidence and comfort-ability to look at all our options. Vic was very patient and laid back, taking the time to show us different stones and sizes. Vic was genuine and you can tell he enjoys his work and that shows for these reviews. Both my boyfriend and I left there with his card and said to each other " wow that was exactly how it should be" :) I would highly recommend Icing on the Ring and there selection was incredible. I found exactly what I wanted and nothing else compared. Now that I have to buy a car, I wish they sold cars as well. The service and selection was PERFECT. Thank you Vic & Icing on the Ring! read more

Outstanding and extremely professional from beginning to end. Virtual appointments are incredible and saved time. E-mails were answered timely. In person consult was safe with COVID-19 precautions in place and an all around fantastic, no pressure experience. Highly recommended. read more

I was so very skeptical at first, but turns out this is a very honest family run business. Vic is top-notch amazing and helping you get exactly what you want. I cannot stress the level of service and honesty enough. Also fell in love with dad, brother and sister Ani. Service, Quality & Price. What more can you ask for? Thanks for all your help with the custom Tacori's Vic! -A+A read more

This was the first precious metal / diamond ring I have ever purchased. Prior to making such a big commitment, I did what everyone else would do - a little research. There is a reason IOTR is so highly rated. If you want to deal with professionals that are extremely considerate, then this is the place for you. I had the pleasure of dealing with Ara, he explained the three CCC's and I left feeling like an expert. Excellent customer service and laid back atmosphere. Ara must have shown me over 20 rings until I found the perfect one. I feel very excited knowing I got what I wanted for under my budget. I'm very happy with my purchase. If your wife or husband does some research on this place, they'll be impressed too. -Cameron read more

I couldn't be more thrilled with the service and product from Ani and Icing on the ring! Will always recommend and return as a customer

First off, I joined Yelp to write only this review pretty much so I'm going to make this as simple and short as I can. Icing on the Ring is a shining example of how a business should run. They treat their customers with respect, don't jerk you around with prices, and give you (as best as they can) exactly what you are looking for and within budget. I recently got engaged and couldn't write this review until I proposed so this has been a long time coming. I bought the ring in July and Raffi and his family were nothing but cordial to me. They even let me pay off some of the ring over the phone since I couldn't make it to the store due to work. The engagement ring was gorgeous, the band was perfect, and we will be coming here for our wedding bands to complete the deal. Every single business should model themselves after Icing on the Ring's business policies. No wonder they get stellar reviews on sites like this and through word of mouth. Thank you Icing on the Ring. You have our business for years to come as well as our full recommendation to anyone we know. read more

IOTR is the best in the west!! I had help from Raffi, who is very informative & relaxed..no pushiness or stress to buy. Went in with no ideas about engagement rings or diamonds & came out like a 'certified gemologist!' Awesome customer service! Will def. be back for wedding bands..well worth the travel! read more

My fiance and I went to Icing on the Ring for our wedding bands (and he also purchased my engagement ring there) and we couldn't be happier with them. The staff was always friendly and helpful, and really took the time to answer all of our questions. It was nice feeling that we were dealing with people who really cared, especially since this is such a huge decision! read more

Icing on the Ring has become somewhat of a tradition in my family. My sister's engagement ring is from here, my cousin bought his fiancée's engagement ring here, and even my dad bought my mom a ring for their anniversary from here. So it was no surprise that my fiancée bought my engagement ring here. When he proposed he had a beautiful solitare diamond in a plain white gold setting, but what I didn't know was that the setting was only temporary, I got to go in and choose the setting myself! The entire staff was so warm and welcoming when we went in, and you really feel that they are being honest and up front about what you're getting, and at no time did they ever try to upsell me. In the end I got a beautiful platinum setting with microprong diamonds all around the band. Now I can't wait to go back and select our wedding bands! read more

Icing On The Ring - My beautiful engagement ring!! - Jewelry Near Me - Los Angeles, California

Family owned and operated. I dealt with Vic and only had the best experiences. You will not be disappointed. Im updating my review because of my returning experience. I returned to IOTR about 4 years after I dealt with Vic and his Father re-doing my entire wedding set. Which was a fabulous experience. Hence, why I was back. I drive all the way from Long Beach just for this jeweler. I recently acquired a round brilliant cut diamond ring from my now passed away Grandparents. My consultant this time was Raffi. His demeanor is calm, confident, and professional. My grandmother had an arthritic spacer on the ring so it could be easily opened and closed to fit over her knuckle. So I chose a simple and beautiful setting. The cost was fair to me ($395). I also had 10 loose, varied in size, princess cut diamonds that I had wanted to be put into a band to go with this newly set diamond. Raffi said he would get back to me about the loose diamonds later that day or the next. Almost a week later and I had heard nothing. So I called. Raffi seemed irritated because at first I asked about the solitaire setting to see if maybe it was finished early (which it wasn't) not a big deal. Then I mentioned the loose diamonds. That jogged his memory (no apology about forgetting) and he said he would check on the price of making the band. Four hours later someone (no clue who that was) responded via text, "to make this ring work we would need add one small princess cut diamond and the total cost for the ring will be $600." $600?!? For a ring with 9 diamonds already provided?! I declined, but also asked how much a simple pavé ring would be. No response. I returned to pick up my ring several weeks later. It was a Saturday and it was busy. I made eye contact with Raffi, smiled and waved, and no return gesture on his part. The woman that helped me was very kind. Quality service that I was used to. She also validated my parking. I took my loose diamonds downstairs to another jeweler and they happily agreed to make the ring for $310. I was sad to not be giving my business to the jeweler that I had so much respect and trust for. read more

My husband and I were shopping around to have our oval diamond reset. So glad we found Icing On The Ring. The customer service is phenomenal! Vic was educated, patient and went above and beyond to help bring my dream ring to life. He walked us through the customization process making everything seamless and as smooth as possible. Cannot thank him enough! Give Icing On The Ring a chance with your jewelry needs, you won't be disappointed!!! read more

Vic & Raffi and all team at Icing On The Ring are incredibly helpful for a variety of our jewelry needs. We've been customers for almost 20 years, and have purchased a variety of custom jewelry items over that time - all of which are top quality and look beautiful. Never any pressure, just decades of knowledge to share about diamonds and finding the perfect items within our budget. read more

I couldn't be happier with my experience with Ani from Icing on the Ring! Scheduling an appointment that was convenient for me was very easy, and Ani did an incredible job of educating me about diamonds. There was no pressure at all, and once I actually chose the custom ring that I wanted, the ring came out perfect, and my now Fiance loves it! read more

After months of research and reading advice and asking questions I finally found the right place!! My lady absolutely loves her ring, her friends were all melting, even I had a hard time parting with it once I gave it to her!! Ani, you are an amazing, patient and humble saleswoman and I'm grateful to have found your store! There was no haggling, no "my diamonds are better than everyone else's", no "I have the best deals in town"!! I felt comfortable and natural, no pressure sales and the best thing of all, Ani is a Cal-Poly graduate like me!!! Go Broncos!! I could have easily paid an outrageous amount at those chain diamond stores but I ended up paying half of what they were asking for at IOTR. I will definitely be going back for my fiance and my wedding bands and hopefully a nice new necklace for my Mom. The showroom is clean and bright, well kept and proper. It has a very delicate touch and simply brings you at ease without the notion that you might get swindled. They stay within your budget and you're treated like a human being. This is how a real, honest business should be run. You get a great price for a beautiful ring, I love "Icing on the Ring", thank you so much Ani for all your hard work!! read more

I tried my best to do my research on diamonds and metals before I ventured out to shop for a ring to pop the question. I read aout the four Cs on diamonds, varying opinions on why white gold is better than platinum and vice versa. Whew! I thought I knew just enough to be able to decide on a good diamon, boy was I wrong. On my first visit to IOTR, I went mith my then gf's sister. I dealt with Raffi. He was kind and showed me various types of rings. I knew for certain I wanted a classic princess cut for her. I perused IOTR's selection online and though I knew which one I wanted, Raffi showed me one with a cathedral style setting and I was hooked on it, I knew for sure this was it! Raffi then brought us into his office and showed us different diamonds. I went in with a small budget so the diamonds he showed me were all within the budget I had at that time but I was not impressed with the size of the stone. I know starting a marriage off in debt is no way to start a marriage so I chose not to see any other stones that would take me into debt. I received a quote from Raffi that was valid for seven days. A few days later I received a bonus at work which allowed me to double my budget, woo hoo! After shopping around at different stores,I narrowed it down to IOTR and Bridal Rings Company. BRC was offering me a savings of $100 but they did not have the setting I wanted. When I did find one similar to the one at IOTR, the price went up by $200, not only that but the diamons was smaller than the one at IOTR. I declined to buy @ BRC and went back to IOTR. On my second visit I met Vic, Raffi's brother. Vic was much more personable than Raffi and really reached out to me to make sure he was winning my business. I showed Vic the ring I was looking at and then found out that the price of the ring had gone up close to $200! Whoa! After talking with Vic, he agreed to work with me on a pretty sweet deal. Vic brought out several diamonds and allowed me to view them under a lens and went over the four Cs. After about an hour and a half of looking at stones and comparing them to one another I settled on the one. I ended up with a platinum princess cut cathedral style with a stone that looks like a carat, but it isn't ;). When we've gone by jewelry stores, everyone has assumed it's a whole carat. I got a great price and my fiancee couldn't be happier with it :). So, thank Vic for your patience with this newbie and for your help. read more

This place has a beautiful, large showroom and had some of the lowest markups on loose diamonds that I had found. What impressed me the most here was the sales technique. This was the only shop in the district that brought me into a comfortable office to examine several loose diamonds at the same time under natural sunlight and diamond lights. This was extremely helpful since oftentimes, you can't remember the detail from one diamond to the next when looking at them one at a time. I appreciated all that I learned when looking at several diamonds all side-by-side (without knowing their cert spec's) and choosing the one that looked best by sight. It taught me the importance of not being a paper buyer (buying on spec's alone). The sales staff was patient, knowledgeable and not pushy at all. I wasn't able to purchase my engagement ring here since they couldn't acquire a specific diamond that fit my requirements, but I found myself wanting to give them my business because of their customer service. read more

Going to the jewelry district is really overwhelming but the Icing On The Ring is an oasis! All of their rings were gorgeous and the settings all had a stone in them, unlike other shops were there is just a gaping hole where the diamond will go! You cannot tell what a ring will look like with a hole!! Raffi was really nice and let me paw through as many rings as I wanted without hovering when I went to look with my fiance. Every other store was a huge letdown after visiting IOTR. Fortunately my fiance went back and got me the ring I loved from IOTR and I am thrilled with it! read more

I normally don't post reviews, but I had a great experience at Icing on the Ring. Ani made choosing my fiancés engagement ring the easiest experience possible. She was knowledgeable and friendly explaining all the options in a professional and courteous manner. She worked with us and helped us get the perfect ring. I couldn't recommend Icing on the Ring enough! read more

Brides, boyfriends who are about to propose, please read this...if you are in search of an engagement ring or wedding band, Icing on the Ring is the ONLY place you need search. Best prices, BEST customer service, BEST quality of workmanship...if only every business were this well-run and treated their customers as well. Before we went to Icing on the Ring, we made the mistake of working with a different jeweler who couldn't get my engagement ring right. After many upsetting months working with this other jeweler (who had promised he could make us anything we wanted), we realized we needed to start over. It took only one trip to Icing on the Ring to get a new, exquisite ring custom-ordered. It was perfect. Icing on the Ring is incredible. We have since gone back for our wedding bands, and plan to return to them for any jewelry needs we have in the future. Again, don't waste your time going anywhere else. IOTR is the best. P.S. They are all great, but we've always dealt with Vic, who we adore. read more

Originally I was going to shop around for an engagement ring for my girlfriend. I had about 3-4 jewelers I was planning to meet. The first place on my list was 'Icing On The Ring.' Ara was the salesman I met and he was extremely helpful. I immediately felt that he was patient and not pushy and that was exactly what I was looking for. I decided to not go to any other jewelers after that first meeting. I couldn't decide between 2 diamonds (the only difference was size) and he didn't try to push the bigger one on me which I really appreciated. I couldn't be happier with the engagement ring we got and my fiancé is obsessed with it. It's stunning. Buying from 'Icing On The Ring' was a fantastic experience and I'd recommend it to anyone! read more

Ani and the whole team at Icing on the Ring are just wonderful! Thank you for helping us to build a beautiful ring. Highly recommended!

Raffi Helped us in the process of picking out an engagement ring. He was not pushy at all and did not pressure us into anything we did not want. He was very very patient and gave us ALL the information we needed to know and even helped us customize a ring to really get it down to what we liked and it was so worth it. Great recommendation on the size stone and shape from what was in the case !!! My fiance absolutely ADORES the ring and we loved every single second of our experience. for all the guys reading this... THIS is a trusted jeweler. I talked to many guy friends before going ring shopping and they said go with the person you feel most comfortable with. Raffi was exactly that. Love this place. read more

I had a great experience at Icing on the Ring! My fiancé and I went there to look at rings together after going to one other shop (We found them because I designer I liked online was only available in person here!). We found a simple yet BEAUTIFUL solitaire that was actually their own design. Then after the proposal we ended up getting a custom wedding band made by them and it came out absolutely perfect. Their prices are competitive to everywhere else we looked, and they weren't pushy at all. And when I said I wanted a diamond alternative there was no judgement or push to up sell. My moissanite solitaire is sparkly and beautiful and I don't have to be scared of wearing several thousands of dollars on my hand! I've told so many people to check out Icing in the Ring, I couldn't recommend them more! read more

Icing On The Ring - Jewelry Near Me - Los Angeles, California

I had a great experience with Icing on the Ring. I got connected with Ara when I began the process of shopping for an engagement ring. To be honest, I did not know a lot about rings and diamonds. Ara walked us through it all and explained a lot of differences in the ring styles and diamond ratings. The best part was that nobody at this store is pushy. It was about educating and allowing me the time to make my own decision. Fantastic experience from start to end, with a great ring meeting all the specifications we were looking for. read more

Raffi was awesome! He took all morning with me, looking at the different settings, the stones, and even seeing how they would pair up. He took his time explaining all of the different options, and helped me to weigh out the pros and cons. He even helped me to find the perfect engagement ring with all of the features I desired, at a lower cost than I expected. Since my purchase, the staff at Icing has helped me to find insurance for the ring, and even provided me with an appraisal to apply for the insurance in pretty short order. Bottom line- amazing people & amazing product! I couldn't have asked for a better or easier experience and can't recommend them more highly! read more

Went to a Tacori trunk show here and it was a very pleasant experience! Vic was very helpful, never pushy, and had some great info for me. I came in to reset a diamond and I couldn't be more pleased with the result! Plus my kids enjoyed all the treats they had while I shopped! Even though downtown LA can be intimidating it was pretty easy to get there, parking structure just across the street. Highly recommend Icing on The Ring to anyone! read more