It lives up to all the hype. Donuts are soft and pillowy, and are fried. The filled ones are delicious and have just the right ratio of filling to bread. I will say it's a bit messy to eat so grab your napkins. The store is very cute and right off of Times Square. Order on a sheet before entering! Original - simple, taste of the dough itself is chewy Pb&j - love the filling flavor, pb is sweet like Reese's Tangerine royal milk tea - seasonal, unique flavoring, tea forward with a hint of citrus read more

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This donut shop was right downstairs where I was staying. I didn't know anything about it but wanted something sweet. Walking in you are greeted with friendly faces. Then they ask you to fill out a form for your order. Inside was bright and you can see all the baking behind the counter. I ordered the original donut and the Strawberry donut. I also got the lavender yuzu drink. The strawberry donut was delicious. Fresh fruit on top and inside. Filled was a light custard. The original was nice and soft. The drink was good as well. Nice sweet treat in the city. read more

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Organized ordering through the form. $12 is steep for their special donuts + Original ($3.98): chewier, less sweet sweet, and way smaller than American donuts (7/10) read more

I'm donut ? - Original ($3.98) - Donuts Near Me - New York, New York

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Oh my Word! I was casually walking by when I saw a huge crowd walk out..I was intrigued...is this a donut factory? Welppp I walked in and my life is forever changed. These donuts are PILLOWY SOFT! The flavors are subtle yet powerful both at the same time. Just Wow! Incredible If you think your basic for simply ordering the glazed well prepare for your world to be rocked . In total $22 for 3 donuts and a matcha. Considering I paid $17 around the corner for a mediocre chocolate chip cookie and a smaller matcha...this is well worth it . No regrets and I'm guaranteed to do it again Genuinely the best donut I've EVER had . It's really indescribable . You have to try for yourself. read more

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I was walking back from a restaurant for my lunch break and I came across "I'm donut?" in Times Square. I coworker had mentioned the place in the past, so I decided to give it a go. The shop has a great aesthetic, and the employee who helped me was friendly and welcoming. I kept it simple and ordered two glazed donuts. I'm not a hard man to please, but these donuts were incredible. Light and fluffy and glazed to perfection, much like how I'm glazing this place in my review haha. The only downside is the price. At $4.98 for a glazed donut, it's definitely on the expensive side. Maybe that's just the Times Square premium, but after taking my first bite, I had zero regrets. These donuts were absolutely off the chain. read more

I'm donut ? - Donuts Near Me - New York, New York

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Been seeing this place all over my tiktok, so I had to try it while I was in nyc! It was my first time trying a brioche donut too, so I was really excited! We went at a super awkward time tho, around 6:30pm right before a dinner reservation we had, so we only got 1 donut to try. A bunch were already sold out by the time we got there, but luckily they still had the matcha cream one because that was one I wanted to try :) We actually ended up eating it the next morning, but oh my god was it good. We refrigerated it so it was nice and cold, the matcha flavor was so strong, the donut was so chewy and fluffy and surprisingly not too sweet. It was literal perfection. I can't even imagine how good it would've tasted fresh. But despite how good it was, I'm not sure that I can justify an $11 donut...... Nonetheless, I still really want to go back to try some of the other flavors and especially their savory donut sandos. I've never had a savory donut sando and it sounds divine. There is no seating inside, so you're going to have to stand around outside to eat it if you want to eat it right away! read more

I'm donut ? - matcha cream - Donuts Near Me - New York, New York

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Their original Nama donut is good. Nice slight crunch in the crust, soft, chewy center. Not too sweet. I really like it. Matcha donut is $2 more expensive, at $5.95. Similar to the original donut but more strong bittersweet taste due to the matcha. Matcha powder generously coats the donut. I wouldn't get this next time as it's expensive but it's enjoyable. read more

I'm donut ? - Nama donut - Donuts Near Me - New York, New York

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First, the employee Charlize was great & super patient with my one too many questions about donuts of all things haha. I got the lemon one & yes it was pricey but it was indeed tasty. I'd go back to try other fun flavors. read more

I'm donut ? - Donuts Near Me - New York, New York

Yummy donuts! What can I say... I love a good donut. These are really yummy- the dough itself isn't very sweet and are quite airy/fluffy, closer to a yeast donut. We tried the chocolate donut (not filled) and the custard donut. Both were tasty but I definitely preferred the filled donut. The chocolate had a rather mild chocolate flavor- similar to a chocolate cake you would get at an asian bakery. I wished it was glazed or had more sugar because it was rather lacking in flavor in general. A little on the pricey side, quick service though! I love donuts in general and would probably still eat both again. Overall, I would recommend! read more

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Beautiful donuts that are not too sweet. This place is more of a grab and go and the donuts have the quality of being not too sweet with different varieties including savory. They aren't the most doughy versions but if you want to mix it up from the Times Square chains, it's a good option. No seating but the staff was nice and quick to work through the order. read more

I'm donut ? - Donuts Near Me - New York, New York

3.5! We went in to try this place now that the social media buzz surrounding this has plateaued. And no lines - yay! Upon entering, the ordering system is weird because there's one person manning the order placement - in one section. Upon placing and paying, we must wait and collect from another section. It felt weird because the signage or the placement did not make any of this apparent. The donut itself (we got the matcha one) is soft and fluffy. However, the prices make no sense to me - one donut was $6. The fancier ones went up to $11-$12 for one donut. read more

I'm donut ? - Donuts Near Me - New York, New York

Walked here on a Tuesday afternoon and was pleasantly surprised to see there was no line so I walked straight in. First time here and was amazed with the selection available to select from. I was confused and the person helped me with my making my choices. I chose: 2 originals 1 matcha 1 chocolate - which apparently is loved by everyone The original was good but my kids weren't a massive fan because it was too spongy. The did like the matcha one better than the original. The chocolate one was the winner out of all - this one wasn't shared with the kids rather, my friend. I would definitely come back and go for the chocolate. There were also $10 donuts but given it was my first time there, I wanted to try the original first before venturing out to other flavors. read more

I'm donut ? - Donuts Near Me - New York, New York

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The pros: Donuts are very soft, fluffy, and airy. They are not too sweet, so you won't feel heavy after you've eaten one. The cons: Expensive, no place to sit, and donuts are not always available super fresh. Bottom line: These donuts are fancy and high quality, but it's hard to actually enjoy them in a way that respects that quality. I was lucky enough to try I'm donut ? in Japan, and it was better there-- possibly because it was more recently made vs the one I got at Times Square. read more

Prepared for I'm donut to be just hype, I was pleasantly surprised with how delicious these donuts were! The brioche-like donut comes either filled with cream or alone in flavors like their original, matcha, or chocolate. They have some NY-only options like the PBJ, caramel espresso, and even an anchovy donut... and some interesting savory options like a donut hamburger. ** Original (5/5): it looked like a traditional jelly donut, and the inside is not only fluffy but also moist and slightly dense (some may describe as slightly undercooked?). The outside coating of layer made it nice and sweet. Super tasty and light! ** PBJ (5/5): this one tastes decadent with the sweet peanut butter cream and sweet fruit jelly. Harder to appreciate the uniqueness and fluffy moist interior of their donuts but definitely super delish! I would definitely recommend getting at least one of their unfilled donuts to see how unique and tasty their donuts are! And loved the PBJ filling, can't wait to try their matcha and espresso ones-- om nom nom~~ Their ordering system seems a little redundant (mark choices on paper, have someone come talk to you to confirm, give the paper to the cashier who then confirms it with you again before the order is prepared), but since the line was short, it was fine. Can't imagine how long it would take with a long line! The staff were all very nice and friendly though :) Inside is simple, bright, and clean. There's some merch on the wall and otherwise no tables or seats, so plan to take your donuts to go! If you're in the theater district or near Times Square, I'd recommend stopping by! read more

I'm donut ? - Original ($4)-- fluffy chewy interior :) - Donuts Near Me - New York, New York

Originally was from tokyo, Japan. Ppl said they have flavour uniquely to here, like the pb & J. A short line when we get there around 10ish, it moves pretty quick. They also have merchandise inside to purchase. We got: Original Pb&J Tangerine royal milk tea - limited edition Kinda in the oily side,but I love the airy and chewy light mochi type. I can eat 5 of the original by myself. Note: not recommend to travel with, because of the fresh cream and chewy texture will become hard. read more

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Surprisingly very good and fluffy. I'm usually not a donut person bc it's usually too sweet but this is a good balance. Good service, the worker that was helping me explained the ordering process and each individual flavors that they have. The service was quick and pleasant. This place is takeout only so they don't have a place to sit down and eat. Donuts are not too sweet and pairs well with the cream. The dough is nice and fluffy even after we leave it out for awhile. The custard cream is very good. Didn't get to try this in Japan but glad there was one near us in NYC. read more

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Cute idea, but my donuts tasted like the oil needed to be changed. This limited-edition Oishii Matcha Strawberry Cream has a great balance between berries and cream, and Zaku-Zaku has a nice crunchy cover of nuts, but the lack of freshness was problematic. It's a fun concept in a tough location, but there is room for improvement at this price-point. read more

Cool donut spot in the heart of the theater district! We popped by for a few donuts before a show, and fortunately there was no line at around 7pm. The donut varieties were really interesting, spanning a bunch of sweet and savory options, from strawberry to scrambled eggs (yes, really). We kept it simple with some of the classics - an original, and a strawberry. Both were good, the donuts were light and fluffy, not super dense. The strawberry flavor was good, a bit sugary for me but still did the trick. I'd come back to try some of their more interesting flavors on my next visit! read more

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I had heard about this Japanese donut brand a while ago when they first opened, and remembered they had giant lines. Based on this and their great for business but horrible for me (and most New Yorkers) location in Times Square, I planned on waiting a while to go here until the Instagram and TikTok hype died down. This worked out perfectly recently as I was walking home from a dinner at Ci Siamo, and as it was pretty late, there was a handful of people there but no line. The staff, when I walked inside, were friendly, and noted that a few things were sold out. They showed me the menu, and I got out of there quickly after ordering, as it only took a couple of minutes more. After looking through the board menu, I went with one of their signature donuts, an "I'm donut? matcha." The signature donuts range from $3.95 to $5.95 + tax, with mine being the latter price. The donuts are listed as nama/生, a Japanese term meaning raw or fresh, which you can also find with the excellent 'Royce brand of nama truffles. As with said truffles, it really means that they are soft enough that they melt in your mouth. The donut was pretty similar in texture to a powdered donut, though even softer. Outside of this, and not surprisingly for an Asian dessert, it was very lightly sweet, so if you're used to Krispy Kreme or similar, you might not like how subtle the sweetness is here. The matcha flavor was present with a mild bitterness, though I'm not sure if it was worth it for the extra $2 compared to the plain nama donut. If I were to go back here, I would potentially splurge on the sake cream or stick with their original. The latter feels more worth it as I definitely prefer the texture here over a standard donut, regardless of it being pretty small and pricey. Good for a one-and-done, otherwise. read more

I'm donut ? - I'm donut? matcha. $5.95 + tax as it's $2 more than an original. Soft with subtle sweetness and matcha. Good but pricey - Donuts Near Me - New York, New York

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Am I? I guess the name is attention-grabbing, and it reminds me of the Virginia food stand "You like skewers!" Regardless, I found myself in the I'm Donut ? in Manhattan and decided to stop in for a half dozen critters. A few signature donuts, two custard creams, a tangerine royal milk team, and a sakura raspberry cream. Each one was fluffy, slightly crispy, and had a gentle and light filling, not too sugary or sweet. A nice combination that satisfied the itch for dessert but didn't fill us up too much. An imminently reasonable dessert for the lighter crowd. If you find yourself near I'm Donut ? respond in the affirmative and try one of these babies. I'm Donut? Yes I am. read more

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Ordered: I'm Donut? Original (~$4) Custard Cream (~$7) Glazed Ring (~$5) Aya's take: Wow, I'm blown away! I'm Donut? truly redefines what a donut can be and quite frankly has ruined all other donuts for me! The question mark in the name is a nod to their innovative approach & creative flavors. This is evident with their nama donuts, translating to "fresh" or "raw" in Japanese, which are unbelievably soft, fluffy, and moist. My favorite was the Custard Cream filled with a light and fluffy custard paired with the soft brioche exterior. It was truly unforgettable. The I'm Donut? Original and Glazed Ring were also absolutely delectable and gone in seconds! Chef Ryouta Hirako did his big one with this concept. I've never been more impressed with a donut and can't recommend it enough if you're in NYC. read more

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LOVE LOVE LOVE I'm Donut. Viral spot from Japan finally makes there way to NYC (and in Times Sq) of all places. Don't let the location scare you, it's on a quieter-ish part of Times Sq. Nowadays, there's no lines - I went a few times throughout the week, once in the middle of the day around 2pm, once at 5pm and another time in the evening and there were no lines each time. The staff are super friendly and help you through the ordering process; it's a clipboard and you just write in how much of each donut you want. You give your clipboard and they will confirm your order. They have rotating donut flavors so check back in regularly. I tried several of them, but my fave is honestly the classic or matcha one, to emphasize how deliciously SOFT and PILLOWY these donuts are without any distracting flavors. They are lightly sweet and have a nice dusting of powdered sugar. The matcha cream one is matcha-y and also not too sweet but def a little heavier. Even the vegan donuts are delicious. The strawberry donut which is vegan doesn't taste vegan at all. The savory ones were not for me - the egg one was interesting, but sweet scrambled eggs kinda threw me off. The PBJ one was alsoooo delicious and on the sweeter side. read more

One of my favorites things about going into the city always includes a stop at I'm Donut. Their summer exclusives did not disappoint! Oishee strawberry custard and matcha strawberry cream were both to die for. I'm usually not a fan of the matcha but combined with the strawberry cream made for a wild combination. Staff always very friendly. Inside has a cool vibe. More space to hang and eat would be cool. read more

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A doughnut facing an identity crisis? Sure, why not? These light, yeasty, Japanese "Nama"-style doughnuts were fun to try, and I was happy to have waited until the social media hype had died down, because even on a weekend summer day where the crowds were surging in Times Square, I was able to go in and order immediately. You order by checking off your preferred doughnuts and any drinks, pay at the counter, and wait for your items. Ordered: -Lavender Yuzu Breeze- for a hot day, this carbonated drink was delicious and refreshing, citrusy and floral. -Original Donut: This was my favorite of the doughnuts! It was super fluffy and airy inside, with a dusting of sugar on the outside. One of these would make for a very light snack as it does not fill you up at all. -Matcha Cream-filled Donut and Caramel Espresso Cream-filled Donut: I love a cream-filled doughnut and was excited to try these. The former had a quite strong matcha flavor - you should really like matcha if you get this because it's not subtle - with a hint of sweetness to contrast the slightly bitter matcha. The latter had a very strong espresso bitterness. I appreciated the flavor (I love coffee), but it was really intense for a baked good! It was honestly a little much for me. Also, the doughnut portion of both of these takes a back seat to the cream filling, and it gets slightly soggy. I will say that the cream-filled doughnuts were very cute. The dollops of cream on the top look like little hats (possibly the root of the identity crisis because doughnuts typically don't wear hats?) read more

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Reallllyyyy DELICIOUS!!! BEST DONUTS OF MY LIFE!!!! I honestly didn't think much of it, I didn't even want to get them cause I thought they were a bit pricey, but WOW. I can only dream to have this donut spot open up in my area. They were the perfect texture and literally melted in your mouth. They were pillowy and the flavors were great. I believe they're Japanese style donuts. It's a MUST try if you love donuts. They have some crazy flavors. Like a 5 min walk from the center of time square. Service was informative and the aesthetics are cute. The matcha no filling 8/10 Espresso filled 8/10 Original 10/10 Chocolate Shell 10/10 read more

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Came here because we had time to waste before a show. The guy working said the Sakura was the best donut so we did - and it was delicious, although raspberry flavored which was confusing since Sakura should be cherry, right? The donut cost $8, so that's the ding. That's a lot to pay for a small donut! read more

I'm donut ? - Sakura donut - Donuts Near Me - New York, New York

It's fine. Maybe a fun splurge. Ambience is fine. Bright, modern, clean. You can see the donut assembly operation behind the counter, for better or worse. Service is great. You tick off your items on a clipboard and take it to the counter where you pay and pick up your order. I was told that the Sakura was out of stock when I first arrived but I asked the counter staff and they informed me that they do push out new batches regularly and it would be not about 10-15mins for the next batch. Couldn't wait initially but with that information I did come back later in the day to finally get my hands on it. Donuts are tasty with some interesting and intricate creations, including the latest specials. The Sakura had some good fruit flavor, and the milk tea had delightful notes of citrus playing very well with the earl grey. The donuts themselves have a nice chew while still being light. Then why only 3 stars? At their price point, the offering is about par. It's obviously in a different tier than Dunkin where $2 gets you an inconsistently and asymmetrically filled jelly donut. You're getting what you pay for. I'd give them credit for creativity and quality but it's still $8 for a donut. That said, there are tourist traps that'll charge you premium prices because of location and not deliver on quality, so at least that's not happening here. I could stretch to 4 stars but the value proposition just isn't there. read more

I'm donut ? - Donuts Near Me - New York, New York

I went when there were no lines after a long dinner in luck of trying their Japanese donuts and all the matcha was sold out unfortunately :( The people working there told me it sells out by 5pm so definitely don't wait until after 9pm. They still had donuts but the regular Nama donut was sold out as well so I ordered a chocolate Nama donut and the cream filled milk tea donut with the oranges on top! Both of them were super good and I can't wait to go back to try the matcha cream donut. Maybe then I'll give it a 5 star rating as the flavors for me weren't my fave but I definitely love the texture of the donut and how soft and airy it is. read more

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I very much appreciate a place that specializes in something and that's idonut. Their donut is light, fluffy, and surprisingly does not feel too sweet. I got their scrambled egg donut and the chocolate donut. The scrambled egg I wasn't the biggest fan of the filling (was cold) but the donut itself was divine. Also got the chocolate one which was light and airy and not too sweet. My friend got the teriyaki chicken sandwich donut and she really enjoyed it! Not sure if the base of the donut is different (it looked kind of different but I doubt it is). Def a good stop if you want a nice bite! read more

I'm donut ? - Menu - Donuts Near Me - New York, New York

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These donuts are super fresh and have just the right ingredients to make them not too heavy. We had the matcha cream and chocolate shell. Both were AMAZING! The people behind the counter were very friendly and the ambiance was nice! We will definitely be back! read more

I'm donut ? - Choco Shell - Donuts Near Me - New York, New York

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The viral Japanese donuts open its first shop in NY and we had to pay a visit (actually 2 since we came back to purachse some for our trip back to CA) Sure the prices were a bit on the high side (hey we are in NY) but the donuts were pillowy soft and most of the flavor were delicious like the caramel espresso and matcha ! Worth the hype to swing by for some desserts that's overly sweet and looking for a change in donuts texture ! read more

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Had the chance to try i'm donut ? during my time in NYC which is super hyped for its special light and fluffy Japanese donut dough. I managed to grab some donuts on a Thursday afternoon around 4pm and didn't have to wait in line, and they still had full stock. The vibes were extremely cute, white and clean, very instagrammable, with a lot of cute tempting merch! The donuts themselves were definitely pricy ($6-8 for specialty, $4 for plain). I tried the seasonal Sakura raspberry, original and custard. The Sakura raspberry was a bit too sweet with both a sweet outed coating and inside puree jam. The custard filling was one of the best I've ever tried, with super creamy thick texture and not too sweet. I also enjoyed the original as the special dough really stood out. Would I come here again? Maybe if I'm in the area. I wouldn't come out of the way to try it again, unless a friend was visiting. If the prices were lower I'd reconsider. read more

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It's not terrible, but if I waited any length of time for these donuts, I would've been disappointed. I fully anticipated a line upon approaching I'm donut, but quelle surprise, there was literally no wait today. I assume it was due to the cold, but I'm not complaining. You walk in, you're provided a clipboard with options, and fill it out before presenting it to the cashier. I really only wanted a savory variety, so I opted for the egg filled donut and received it quickly. It reminded me of pancake and eggs, the donut is sweet and soft, and the eggs are a bit tangy and...eggy. Remarkably cold. But that's it. No wow factor, no complex flavor, nothing. Maybe a sweet flavor would've fared better? But not horribly impressed with my first offering from I'm Donut. read more

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I'm Donut ?'s name asks a question that implies that it might be pushing the definition of what a donut may be. While interesting flavors like Yuzu Champagne, Sake Cream suggest they are on the right track it is in the execution I feel they fall disappointingly short. What's worse is that most donuts are over $5 and topping out in the teens for donuts smaller than you will find typically at a Dunkin' shop. An unsatisfying ~3.5 inches. I will say they run an efficient ordering situation. They control the line inside and as you are waiting outside you are handed a clipboard to mark off your selections. Once inside, the staff reviews your choices to confirm or let you know something isn't immediately available (banana chocolate cream was stated to be a 30 min wait). Once confirmed, a cashier rings you up, you pay and wait. When handed my order I noticed that the 4 donuts in the box were on the small side which was a bit shocking that along with an iced hojicha came to nearly $40. These better be some amazing tasting donuts. They weren't. I appreciate the technique - they are supposed to be light and airy brioche style, but I don't believe they make for a good donut. They are very light - you could probably flatten one into paper sized thickness. The flavors were not that pronounced with the pistachio white chocolate actually having some because of the pistachios on the outside. The Sake Cream only had the flavor of chantilly cream. The Matcha could benefit from more sweetness. The savory donuts seem inventive until you consider the Mallorca that is popular in Puerto Rico which makes for a decadent and, when done well, a brioche style donut that rounds out their memorable sandwich. Anyway, these aren't for me. I will leave these to the ones who believe the IG hype and want to pay high prices for poorly executed products. read more

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Donuts are nice and fluffy. I like that they aren't too sweet. The custard inside the custard donut is just the right texture so you can cut through the donut without it all oozing out. Lots of cute merch for sale. I came a little before 4PM on a Thursday before a holiday weekend but there was no line. Donuts still tasted very fresh and were packaged nicely. Giving only 3 stars because they are a little pricey for the size of the donut and I was missing a donut when I finally got home to check. If this was DD, I wouldn't really care, but this was the most expensive donut and a limited flavor (the tangerine royal milk tea donut). read more

I'm donut ? - Donuts Near Me - New York, New York

I came in a Wednesday late afternoon and it was quiet. Upon entry you see a large open space with display of types of donuts and a table with order sheets. You look at the sample display and on a sheet wrote how many and what types of donuts. First of all the place is clean and bright with view of staff either packing or baking the donuts. There's a display of merchs you see and also can order. One novelty item that I almost brought if the price is slightly lower was a water bottle that's the size of your palm. I would say two full gulps of water. Not sure how useful but cute... I bought the OG nama, chocolate Nama, & caramel espresso to taste. All were pillowy, not too sweet & the cream was light. The only downside for me really is that it tastes like brioche bread that I didn't feel like is a yeast donut. Like it didn't love it. The place is well run with great staff. Definitely support them if you are in the area. read more

I'm donut ? - Mini water bottle - Donuts Near Me - New York, New York

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I'm Donut? Straight from Japan, the very place questioning its existence is probably one of my favorite donut spots to land in Times Square. Serving up "Nama" donuts, meaning "Fresh" or "Raw" in Japanese, you'll experience light, soft, and fluffy donuts in unforgettable flavors for both my sweet and savory girlies. I had to try their signature "I'm Donut? Choco Shell that was perfectly sweet, airy, and topped with cacao nibs. I tried to savor it, but i definitely bought another one after. Also tried the NYC Exclusive "Caramel Espresso Cream" that was the perfect amount of sweet yet rich with espresso flavor. These paired super well with their Ice Strawberry Matcha Latte that was also really good. I'm here minimum once a month. The place itself is beautiful, with the open kitchen concept, the staff are nice and move swiftly! If that doesn't convince you to try, I don't know what will. read more

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Stopped by on a weekend late afternoon. The line was only a few people, and they control how many people are in the store at a time. While waiting on line, you fill out a paper form with your order, which they'll confirm and you pay at the counter inside. They call your name when the order is ready. We opted to try 4 donuts. We originally wanted the seasonal Banana Cream Donut, but it was going to be a 30min - 1hr wait, so we swapped to another flavor. - Original: Texture was on the gummier side. Not airy at all. - Pistachio White Chocolate: had a good texture, but not much pistachio flavor. Mostly an icing/white chocolate taste, which is sugary. It did have a little bit of chopped up pistachios, so that was a nice for actual pistachio flavor. - Matcha: seems to lose the brioche texture, but better texture than the Original. Decent matcha flavor. It was not sweet at all, so you have to be into matcha to enjoy this. -Sake Cream: had no sake flavor. All I tasted was powdered sugar. Same texture as the matcha donut. The Hojicha (iced, 20oz) had a good hojicha flavor, and not too much ice. I enjoyed this the most of my order. I don't see the hype, especially for the price and how small the donuts are. For $4-$11 a (non-savory) donut, I'd rather hit up a chain donut shop for cheaper and bigger donuts. There are better donut shops around for as well. Maybe it was on off day flavor wise, but it should be consistent for that price. read more

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An incredibly popular donut chain from Japan, New York is definitely lucky to have I'm donut ? in Times Square! We tried to go right when it opened in the morning and there was a small line but it definitely moved fast. They have a good system worked out. The line dissipated later on so it might be better to actually go later in the day. They give you a paper menu while you wait and you can mark what donuts you'd like. They have a ton of different flavors to choose from. Some flavors are seasonal and some are location exclusive. In true Asian style the flavors are subtle and not too sweet. So if you prefer a sugary rich donut this place might not be for you. I personally loved the strawberry donut, the matcha cream donut, and pistachio white chocolate donut. The drinks were just okay in my opinion. Very weak matcha flavor and not really worth getting. The inside is very cute and highly instagrammable. A must go if you're in the area! read more

Wife wanted to try this place and name is a bit confusing but give them credit for stirring up that confusion. Is it a donut or bread and this is a hybrid. Original and the strawberry match. Both were good but expensive for the money or size read more

I'm donut ? - Matcha strawberry and original - Donuts Near Me - New York, New York