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Insomnia Cookies

3.1 (134 reviews)
Open 12:00 pm - 1:00 am (Next day)

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2nd floor
Chelsea C.

Oooooo what a great spur-of-the-moment idea on a Friday night getting into town. Walked here around 830-9pm before the rush post basketball game. Had 4 gluten free cookies left! Snagged those for our ice cream cookie sandwiches with mint chocolate chip ice cream. Devine. Best idea ever. Staff was great, super helpful, and communicative. Great location too!

The grease soaks through the bag in seconds. Don't walk around with this cookie tucked into your pocket or purse (or prison purse)
Daniel L.

It may feel like I went out of my way to drag a business for a sub-$5 purchase but I was really looking forward to this cookie to brighten my day, so this was not an emotional-support-cookie experience and I think we should all be a little more honest about things that let us down, call it my everyday-Festivus with more festive airing of grievances. If you just want a cookie, you are going to have a different experience than me. But if you have it built up in your mind that this is an emotional-support-cookie, then you are also going to be right back here with your own dour one star review of this joint as soon as you can get back to the public library computers. This location of the chain was located on the second floor of the Trade St open air mall anchored by the Bowlero, which is bowling mixed with Mountain Dew. As I rode the escalator up I expected it to be cookie time, post-haste. As all the best media you can consume these days (like Brightburn) my dream quickly turned into a nightmare. It was a gentle enough transition at first, but at a certain point you really need to hold on to your hat, Margaret. As I walked in the only worker in sight was arguing with the only customer at the till, and it had a very boyfriend/girlfriend type of vibe to this particular argument. When I walked in it felt like all of the air went out of the room. The gentlesir quickly stomped out. I ordered a matcha cookie, whilst the cashier had that look shooting daggers at you like she wants you to leave, simply for you existing in her approximate vicinity while she was going through something. I should have read more into the look as divine phenomena or a warning to more tightly clutch my Hello Kitty backpack and run back out the other way; but I really wanted that matcha cookie. A few weeks ago in YVR I had an incredible matcha cheesecake donut from the legendary Lee's Donuts of Granville, which unlocked new matcha-in-foods potential for the rest of my life. This matcha cookie was supposed to match that energy from Granville. I had other bidness in CLT besides this cookie but this cookie was at the top of my list for personal stuff, so it was of-importance to my travel diary, rather than bumbling in off of the street just needing a jolt of sugar to continue on about my other bidness nearby. The cookie was small, which was merciful once you taste it so you will not be too wasteful once it immediately hits the rubbish bin. It was slightly larger than a Chips Ahoy in circumference. It was also dense. Very greasy, it soaked the paper sleeve as I walked less than five minutes back to my hotel room just in time for the terrible first bite to briefly ruin the beginning of a Rick & Morty episode. One bite cookie review: it has no smell which is odd for a cookie since cookie aromas are everything if you have ever visited a Levain; it tastes like dirt, which is not a good thing as far as this non-worm reviewer is concerned; and it has the consistency of hard-packed sand from the beach. Whichever daedric entity did this to besmirch the good name of cookie-kind everywhere (from my Simon-logic Oreos to my Arthur James Seuss doubles at Levain) committed a war crime on all cookiehood. This cookie is literally so bad I don't see how Insomnia became a chain out of it, unless there is a market demographic that likes a smell-less, sandy consistency, cookie that tastes of dirt. Charlotte elevated Bojangles into a national chain normal people actually want to eat at; your average Charlottian (Charlottini?) has to have common sense when it comes to food, so what happened here? Service was terrible. No ambiance. The worst cookie I have ever had one bite of and instantly binned the rest, banishing this monstrosity to the shadow realm far away from the finer cookies that occupy space in my life like the Halloween Oreos, the double at Levain, and miscellaneous. Charlotte is a beautiful city so you don't want anyone to judge the city and the people on a single experience here. But come here if you hate good, beautiful smelling cookies and want to torture yourself. Pretty sure Taylor Swift's Tortured Poets Department is about the time she ate a cookie at this dreadful shop of cookie tortures and likewise she regretted it, nay even felt tortured over the experience, even though it cost less than a sawbuck.

Cookie with two scoops
Martha R.

Location is one of the few remaining open store fronts in epic center. It's a pricey cookie but served warm and tastes good. The ice cream wasn't overly special but did add more flavor to the experience. Inside is small with only 4 stools at a single top bar by the entrance to eat within the store.

quite possibly the same day...
Daniel P.

so we were down to the epicenter waiting to get into the bowl-a-rama when I got a hankering for a really spendy cookie, luckily Insomnia was nearby to take care of that! I ambled over to have a look at the display case and menu board and opted for the four dollar choco-chunko and headed back into the heat with my prize which rapidly became a melty mess of chocolate smears inside the cookie pouch... the fun-zone was a shambles when we arrived so while mr. matthews made a few phone calls I cleared off a table and chair to sample my goods. I am confident that in its original form and venue the cookie was of high quality and quite delicious, in its current state of disrepair amid jumble and debris it would rightly considered frivolous (but still delicious) and so, alas, I must look elsewhere for a more cost effective sweetnesses.

Chantel B.

These cookies are really good . The store itself is nice and clean... and obviously smells delicious. I thought the milk was too overpriced though.... almost 4 dollars for 1-2 dollar bottle of milk but I get it. Anyway, it's not somewhere I'll frequent often but I'll stop in from time to time to grab a chocolate chip cookie . Also, The staff didn't really greet us. Maybe they had a long day.

Snickerdoodle cookie with blueberry cream pie ice cream

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1 month ago

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1 year ago

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9 months ago

Came in kinda late but they are open until way late. Cookies weren't as of good quality this go round especially the snickerdoodle.

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2 years ago

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2 years ago

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5 months ago

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1 year ago

I was up late one night had a sweet tooth went downtown to insomnia cookies staff was pretty cool cookies were amazing

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3 years ago

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2 years ago

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2 years ago

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3 years ago

Hours are wrong. Walked over to find them closed at 11. Ran into another couple who did the same. Never fun when that happens

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1 year ago

Quality and size is now disappointing. Cookies had an odd chemical smell to them and were much smaller than previous.

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1 year ago

Fresh cookies and ice cream, bright and open space inside quick and fast service, just bad parking setup.

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3 years ago

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8 months ago

great service fro the front staff. cookies were amazing i would try it again i Would tell my friend about it

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1 year ago

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7 years ago

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1 year ago

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7 years ago

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2 years ago

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2 years ago

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4 years ago

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8 years ago

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3 years ago

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3 years ago

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1 year ago

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9 years ago

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7 years ago

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3 years ago

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2 years ago

excited to try this place, but customer service was trash. These people are so rude every single one of them never go back again.

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4 years ago

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7 years ago

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7 years ago

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3 years ago

Didn't even look at us when we came up to cash register. As a matter of fact...didn't say a word. Better service would be a better cookie.

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7 years ago

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4 years ago

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3 years ago

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3 years ago

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3 years ago

The cookies are not very good. Snickerdoodle tasted funny and were under cooked. Not ordering from this place anymore!

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8 years ago

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Insomnia Cookies - desserts - Updated July 2026

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