1. Mitch's Surf Shop

1. Mitch's Surf Shop

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La Jolla, CA

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Mitch's Surf Shop

4.4 (100 reviews)
ModerateSurf Shop
Open 10:00 am - 6:00 pm

Mitch's Surf Shop Photos

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First Stick from Mitch 1962
Newt F.

I've been getting my wax from Mitch since he opened the doors. His wax is always fresh and always has a pleasant bouquet. It keeps my feet stuck to my board and leaves little curly pieces on my chest hairs to show everyone, "I surf".... Some times I get a few extra packs and after leaving them in my car, my ride smells like surf wax. This has become very important to me. When I have a guest in my car, they always remark on the pleasant smell and ask, "how's the surf?" I usually don't know, but I make up a story of how I was charging gnarly peaks at the TiJuana Sloughs and haven't had chance to check Turmoil... I now leave bars in my sock drawer to give my feet that same surf smell. His t-shirts are very cool, but since I lost my wallet I've had to make my own "Mitch's Surf Shop" T's. They turned out pretty nice, sometimes I borrow my little sister's glitter glue and make them really fancy. You can strut around just about anywhere wearing a MSS T and folks will automatically know you're a Kool dude. I even see old geezers and tiny little squirts with his logo emblazoned on their cloths. Mitch is Kool ... You better get over there and get some stuff real soon!

No girls allowed. Funk that.

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16 years ago

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12 years ago

Great little shop, covers mostly everything to do with surfing. Prices are fair and they have a sale rack!

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Photo of John A.
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13 years ago

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8 years ago

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9 years ago

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19 years ago

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14 years ago

Mitch is great. I come here all the time for gear. Best surf shop in La Jolla!

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12 years ago

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11 years ago

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16 years ago

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9 years ago

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13 years ago

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Photo of Grant N.
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14 years ago

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15 years ago

The best quality surf and dive products from knowledgeable surfers. Surprisingly good prices too.

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Photo of Matt E.
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10 years ago

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12 years ago

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11 years ago

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12 years ago

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14 years ago

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13 years ago

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Page 3 of 3

Ask the Community - Mitch's Surf Shop

Review Highlights - Mitch's Surf Shop

If you want the best gear in San Diego I recommend this shop as everything they stock is top notch in my book!!

Mentioned in 9 reviews

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La Jolla Swim and Sport

La Jolla Swim and Sport

4.9(54 reviews)
0.6 miLa Jolla
$$

I didn't get her name but my receipt says Jill. She was amazingly helpful when my son needed socks…read morefor his fins. I was just stopping in as we are from out of town. Some places just need to know how wonderful they are. I would definitely go back if I weren't so far away.

This is an absolutely wonderful business for all swim needs including rentals, ownership, and…read moreadvice. The owner Adriana is a remarkable and passionate open water swimming aficionado . The assortment in this small space is fantastic! Plus Adriana's lifelong swim expertise (both as a young competitive pool swimmer and a seasoned ocean swimmer) guarantees that she will understand your needs, advise you on nuance of equipment and brands, and help you get in the water, appropriately equipped. But the real synergy comes from Adriana's galvanizing encouragement and positivity! I am a lifelong runner who is just dipping his landlubber toe (see what I did there?) into swimming as my aging joints mount louder and louder complaints about land exercise. I found myself in LJS&S to rent a wetsuit for a swim race I had foolishly signed up for. A triathlete friend said "You have to go to this store and talk to Adriana", which I did. She helped me rent a wetsuit, dissuaded me from buying one until I tried it out (the sign of a caring merchant for sure) and then encouraged me to go swimming with her group at La Jolla Cove. Long story still long, I now swim with her group and realize there is a whole open water community that I know about because of this magical store and its charismatic proprietor. But whether you want to change your relationship to the aquatic world, or just simply get a new pair of swim goggles for your pool training, this is a place to go! You will NOT be disappointed! Inventory, knowledge, advice, and value; it's all there. It may change your life for the better !! Finally, you will be supporting a true single owner small business in the heart of La Jolla! Multi-win.

Photos
La Jolla Swim and Sport
La Jolla Swim and Sport - Getting ready for this girl's first open water swim.

Getting ready for this girl's first open water swim.

La Jolla Swim and Sport - Sign up for a swim tour with me! 
(adriana, owner)

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Sign up for a swim tour with me! (adriana, owner)

La Jolla Surf Systems - Wheel locker

La Jolla Surf Systems

4.2(55 reviews)
1.5 miLa Jolla, La Jolla Shores
$$

Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY…read morelet us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful to Nicolas - you saved our 1 year anniversary! Amazing service - quick clear instructions, very considerate, warned us about any possible problems explained how to row in the kayak as it was our first time and we had a tandem kayak. After he explained us how to put it in the water and not to roll over, we went and did it first try - no problems. We locked the wheels to the wooden fence so that nobody steels them (they are used to transport the kayak easier so that you don't have to carry it in your hands). We saw the sunset and peaked in the cave which was very exciting. Don't go inside the caves if you are renting on your own as the tides can be very unpredictable and you can roll over or hit the rocks - this is also illegal and only allowed during guided tours. Value point is amazing too. For a tandem it's 35$ (39.22$ with tax) and solo is 30$. All the guided tours were 80$+ and I don't really see the point them if you can go with these guys for only 35$. We did a full one hour but I am not sure how long you can usually go we came pretty late before the closing time. If you want to get the guided tours during the winter times the last ones usually depart at 2:30 so make sure you make it in time!

Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring…read morestuff down to the beach. Been there since the 70s they have done a good job changing it.

Photos
La Jolla Surf Systems - Sep 22, 2021

Sep 22, 2021

La Jolla Surf Systems - Thank you for a great day!

Thank you for a great day!

La Jolla Surf Systems - Sep 22, 2021

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Sep 22, 2021

Mitch's Surf Shop - surfshop - Updated July 2026

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