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    Mixue

    3.9 (82 reviews)

    Mixue Photos

    MIXUE ATMOSPHERE

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    Moderate noise
    Dogs allowed

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    Look at those prices!
    Bea R.

    What's the world's largest fast-food chain? McDonald's? Starbucks? Subway? Nope! It's Mixue, a Chinese chain specializing in soft serve ice cream and tea with over 50,000 locations worldwide! The brand made its U.S. debut in December 2025 and now has four locations in Manhattan. There's a LOT of hype around it for one reason: ridiculously low prices. And when I say low... I mean shockingly low. My eyes popped outta my head when I looked at the menu. Most items are under $5. In NYC, that's almost unheard of. I'll admit, I was skeptical. $1.19 soft serve? $2-$4 drinks? Is it *WORTH* it? But babyyyy... one thing about me? I'll always try a new spot, even if it means taking an L. I'd rather spend money satisfying my curiosity than sit around wondering if the hype is real. I went to the Chinatown location on Canal Street. The bright red storefront is hard to miss. The interior is surprisingly spacious, with a small seating area along one wall and a restroom in the back. There are three self-order kiosks or you can order at the register if you're paying in cash. Menu highlights: -Soft serve (SIGNATURE, MUST TRY ITEM) -Sundaes -Fruit teas -Milk teas -Coffee You can customize your drink's sugar and ice levels and add tapioca pearls or other toppings. The place was busy and a bit chaotic, but everything moved quickly. My ice cream was ready in under 5 minutes. You can track your order on the LED screen above the counter, and there are labeled pickup areas depending on what you ordered. I got the Vanilla ($1.19) and Matcha ($1.69). First of all... they know how to swirl! The portions were generous, and there wasn't that annoying hollow center some places sneak into their soft serve. The texture? Fantastic. Dense, creamy, silky smooth. Not watery or icy at all. The waffle cone? Sturdy and crunchy. As for the flavors, I honestly wasn't expecting much given the price... but I was pleasantly surprised. The matcha was light and slightly sweet without tasting watered down--perfect if you dislike bitter matcha, but on the milder side if you're a purist looking for that rich, earthy flavor profile. I wasn't expecting ceremonial-grade quality at a $1.69 price point, so I was REALLY happy it actually tasted like matcha. The vanilla tasted more like fresh cream or rice milk rather than classic vanilla. Still enjoyable, just not what I anticipated. And while you're there, don't skip a photo op with Mixue's life-sized mascot, Snow King--a chubby snowman rocking a vibrant red cape, a golden crown, and an ice cream wand. He's all over the store, and as someone who's a sucker for cute things... I wanted to take him home with me. LOL. So... was this the best soft serve I've ever had? No. But was it worth the price? Absolutely! The quality, portions, and value were better than I expected. I spent around $3 (with taxes included), and that's a win in my book. I'd definitely come back. Next time, I'm trying the boba. One tip: they do sell out of ice cream and certain drinks, so it's best to go earlier in the day. You have almost nothing to lose... except a dollar and some change hahaha. MOVE OVER, MCDONALD'S!!! *insert clown emoji here* Mixue is here to stay and slayyyyyy!

    Juju W.

    Cute place for cheap ice cream and drinks. Lots of themed Mixue items like bags, cups etc. Ice cream was good, not as creamy as Carvel but for the price, it was very good. I'd get it again. Drinks were watered down.

    Kitty H.

    Advantage: fast service. I got my order within 1-2 min. 3 self serve order kiosks. One cashier open for cash only. Good price. $1.19 for soft serve ( macha or vanilla) and $3.99 for medium bubble tea. Bubbles were very soft and well cooked. Disadvantage: bubble tea has good milk flavor but lack tea flavor. Soft serve tastes funny. Upon googling, it says they used milk powder instead of fresh liquid milk. Water ratio is also higher, that's why it melts faster. I also find the icecream too sweet to my taste. My two kids actually didn't like the icecream. Conclusion: two stars is for the good price. I won't buy the soft serve again but will try their other fruit tea products.

    Affagato latte
    Jenny H.

    MIXUE has received its share of marketing and promo on social media for its soft serve, drinks & pricing. Since we were in the area and the wait wasn't too long, we decided to give them a try. Upon entry you will notice their kiddish red & ability white logos and decor with their snowman caricature. You do self order on the kiosk & pay by credit card only. Then b you go to the counter for pick up once they call your number. We decided to order affogato latte, matcha latte & jasmine float. + pricing - no customization - ask for sample but unwilling to accommodate - affagato latte taste like bad coffee with milk. Unfortunately and rarely will I decide that this is a no for me.

    Mei T.

    Refreshing drinks at a low price. Tastes okay. Large variety of flavors and topping. Gotta go and try. Right on Canal and near the train!

    Autumn L.

    Can't really go wrong with $1 ice cream tbh. Their matcha ice cream is actually really good for $1.69. It's easy to order and pay on the kiosks, and the workers are pretty efficient with churning them out. The vanilla and chocolate ice creams are okay, they both taste vaguely reminiscent of vanilla/chocolate, but not quite like the actual flavor it's supposed to be. It's hard to describe. The drinks are also okay, but hey, can't really complain bc it's so cheap. Thank you China for Mixue!

    Wilson H.

    Mixue is amazing, first Time at this location, less crowded with same quality of soft serves. Ordering is easy, using the kiosks and definitely worth getting the matcha soft serve. The worker will call your order number before serving. Definitely worth giving this brand a try. There are some seats available but feels like more of a grab and go spot, pretty noisy because music is being played pretty loudly.

    Stacey S.

    IF what you are looking for is above average soft serve that's practically free. Go. If you are looking for high end nuanced flavors. Skip. I was surprised that the matcha was actually slightly strong, in a good way. Better than many that are 3x$

    Nafisa H.

    I was so excited to see this when I was in Chinatown but was disheartened by the long line. The two kiosks are way too close to the exit/door that it causes quite a traffic jam and makes it look way more crowded. Thankfully ordering didn't take long at all but what took the longest was just my soft serve. Eventually my friend saw people going directly up and mentioning their order number to get their order faster. Everything is really affordable and tasty so I do think it's worth a visit.

    Carmen L.

    Tried the pearl milk tea at Mixue and honestly, it lives up to the hype if you're looking for something cheap and quick in NYC. The pearl milk tea was about $4.99, which is way cheaper than most bubble tea spots in the city. The drink itself was solid creamy, pretty sweet, and the boba had a nice chewy texture. It's not the most premium tea flavor wise, but for the price, it definitely hits. One thing to note is the ordering system, you order through a self service kiosk instead of at the counter. It's pretty straightforward and fast, but it does make the experience feel a bit impersonal. On the plus side, it keeps the line moving quickly, which is nice because this place can get busy. As for seating, don't expect to hang out here. The space is very limited (or sometimes no seating at all), so it's more of a grab and go spot than somewhere to chill. Overall: good value, quick service, and decent boba. I'd come back if I want something sweet without spending $7-$8 at other tea shops.

    Jackie K.

    I've been a few times. The AC wasn't working once so it was unbearable. Other than that the ice cream is great and super cheap. The staff move quickly. I can't complain

    Vanilla Soft Serve ($1.30)
    Lonnie K.

    Mainly came here for the soft serves at the Soho/Chinatown location but was told by staff that they'd run out of both flavors. Okay so fast forward to another day, I was relieved to see people holding ice cream cones at last. So, imagine my face suddenly lit up with joy because I would finally get to try the matcha today after failing twice in the past. Place looked packed towards the storefront as a small crowd had gathered here and there. Almost started turning to the opposite direction and wanting to leave as I thought to myself, maybe I should wait a bit to see how long of a wait it would actually be since I was already here anyway. After placing an order of matcha soft serve by the cashier in the front instead of at the kiosks (card only), I paid in cash for a total of $1.84 ($1.69 + 15¢ tax). Got my receipt in hand and now waiting for my # to be called any moment now. I looked up at the LED screen expecting to see my order ready for pickup (aka fast) just like the other 2 locations in Herald Square + Hell's Kitchen. But, it was still stuck as ready for pickup on the LED screen for the next 20 mins without my # being called. So, I finally went up to the counter to ask. Learned that once you do see your # under the "ready for pickup" section though, you should just go to the ice cream area and ask about your order. The staff would then dispense the ice cream for you right on the spot. Not gonna lie, this process could get a bit chaotic since all the staff looked overwhelmed with many orders backed up at the same time. The theme song was also getting really annoying playing repeatedly in the background. I really don't know how the staff is enduring it every moment. Two huge statues of the Snow King are inside, one by the entrance and one by the counter as the iconic mascot of the store. The Chinatown/Soho location is the biggest of them all with little round tables and seats on the side. Kiosks on the right as soon as you step in. A working restroom is also located all the way in the back for customers only. Matcha Soft Serve: Bit of matcha taste only and not enough imo. But, it's still pretty good for $1.84 total. Vanilla Soft Serve: Has hint of coconut taste. Smooth and creamy, no gap is found in the center. Great deal for $1.30 in total. Conclusion: Would prefer vanilla over matcha soft serve. Love stopping by Mixue whenever I'm in the Chinatown/Soho neighborhood.

    Nancy A.

    This place just recently opened up and I noticed several locations are popping up fast all over New York City. This Chinatown location was really big and spacious. There were self kiosks to place your order apart from in person at the cashier. I placed my order with it and it went seamlessly smooth! The receipt goes to your phone so there was no worry about losing your receipt! I loved that about self kiosks! I came here a couple of times and my first purchase was a matcha soft serve ice cream cone! It was so good! The matcha tasted high quality for a very low price! I cannot believe that about this place! The horrible thing though is that the ice cream is always sold out by the end of the day! I guess it does make a little sense because you know they are selling out and they make fresh ice cream the following day. I got some thirst tea quenchers when I got here the last time. I got an iced jasmine tea and iced oolong tea without any milk, sugar, or toppings! The drinks were good refreshers! I loved them a lot! They come in a good size that was not extremely small or too big. They were just $1.99 for each tea! The bag was also free of charge so I loved this place a lot! Almost everything is under $5! The place was very huge and packed with people in the booths towards the back when I got here last time. There were benches and some small tables attached to one side of the wall. There was not enough seating but luckily my order was to go so I did not need to worry about seating. I don't think the bathrooms are working in this location because towards the back, there was a rope guarding anyone from going in. There were many shelves for pick up orders but they were all empty. Many people there just place their orders and pick them up fast. The place was loud though with many people talking and did not seem like a quiet place to hang out. The doors were opened up to the loud street on Canal with many people walking back and forth. This place was very casual and the staff were extremely nice and attentive. I would definitely recommend this place to anyone who wants $1.99 iced tea and matcha ice cream!

    Canal and Broadway

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    Ten Thousand Coffee - Iced Matcha Einspanner (~$7)

    Ten Thousand Coffee

    4.4(445 reviews)
    2.5 miMidtown West
    $$

    Stopped by Ten Thousand and tried the Green Tangerine Matcha Ade. As someone who doesn't drink…read morecoffee; however, loves tea, this immediately caught my attention. I really enjoyed it! The matcha flavor came through nicely, while the green tangerine added a bright, citrusy flavor that made the drink incredibly refreshing. It was lightly sweet with a little fizz, and the dried citrus garnish was a nice touch. The customer service was also great. I had a few questions about the drinks, and they were enthusiastically answered, which I really appreciated. I'm always happy when a coffee shop has interesting options for us non-coffee drinkers, and this one definitely delivered. I'll be back and would absolutely order the Green Tangerine Matcha Ade again.

    The shop was nice and clean and it wasn't too busy when we stopped by…read more I ordered the tiramisu einspänner, which was exactly what it sounded like a generous dollop of tiramisu on top of an einspänner latte. While it was a fun and unique drink, I probably should have opted for something else. The topping was literally like actual tiramisu rather than just tiramisu flavoring, and it felt like there was more ice and tiramisu than latte. Personally, I would have preferred more of the tiramisu flavor without the full tiramisu texture mixed into the drink. That said, it was an interesting concept and I'm glad I tried it. I'd definitely be open to coming back and trying another latte on a future visit.

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    Iced Matcha Einspanner (~$7)

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    Evil Twin Brewing - Dumbo Taproom - Fructus Danica and Evil Fusion Autumn, 9oz pours, and Pepper Acid.

    Evil Twin Brewing - Dumbo Taproom

    4.5(134 reviews)
    1.2 miDUMBO
    $$

    I probably never leave reviews in general, especially negative ones, but this experience was so…read moreegregious that I honestly felt like I had to say something. I've worked in restaurants and bars long enough to understand that staff drinking happens, but this was on another level entirely. I came in with a group of friends and one of the bartenders, Will, was so visibly drunk that it made the entire experience uncomfortable. Slurred speech, wobbling behind the bar, taking orders while chewing food with his mouth open -- it was honestly embarrassing to watch. He looked like he absolutely did not want to be there. At one point, my group had been trying to get his attention for another round for quite a while while he stood around talking with coworkers. We then watched staff take a shot together, and when he finally came over he burped mid-conversation and literally had whatever he had just been drinking dribbling down his neckbeard. That was the moment where the whole thing went from unprofessional to just gross. What made it worse was that it didn't seem isolated to one employee. Throughout the night we watched staff openly taking shots and drinking behind the bar like it was a house party instead of a business. There's a difference between bar culture and complete lack of professionalism, and this crossed that line hard. One of the friends I was with actually frequents the DUMBO location and said that the last time she was there, the same bartender also seemed intoxicated, which makes this feel less like a bad night and more like an ongoing issue. The DUMBO location itself is in an amazing spot, which makes it even more disappointing. But ownership seriously needs to get control of what's going on there before someone gets hurt or the place develops a reputation for having drunk staff on the clock. Unfortunately, the experience was uncomfortable enough that my girlfriends and I won't be coming back. I genuinely hope the employee mentioned gets help if this is a regular thing, because nobody should be working service in that condition.

    we had a little time before our flight leaving nyc - so we did the impossible. we drank every…read moresingle beer that evil twin brewing (dumbo location) had on draft. yes, you heard that right. every. single. one. was it a lot of beer? yes. would i do it again? in a heartbeat. how about one of your evil-twin-type long beer names? extra fancy gourmet, artisanal and uber hand selected style ale tlatoani marlon trillikini no more dumplings v.5 dumb fruit 1 woody's orange cream make it fruity pancake edition even more horchata greenhouse multi grain lager - conditioned on american oak foudre ekiden beer 2026 chardonnale greenhouse dunkel conditioned on american oak foudre greenhouse baltic porter conditioned on american oak foudre i swear this red isn't wearing green make it fruity white sangria: this kihoskh needs an even even more more much much bigger bigger beer selection body by etnyc et stay home 19 - frosty winter edition ___________

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    Coffee Project New York

    Coffee Project New York

    4.5(35 reviews)
    0.8 miSouth Street Seaport, Financial District
    $$

    I normally get another local brand of coffee beans (in BK), however, my husband decided to try this…read morebrand and bought two bags for $40 (mind you it's smaller and more expensive than the one I normally buy). One flavor smelled really good, and the one in this image smelled pretty light. I'm not sure what type of roast this is, I prefer medium roast coffee bean. Long story short, expresso shots are almost flavorless. the creme breaks apart each time and when I make a latte it just taste like milk with a splash of coffee. Super disappointed! I truly tried to like these coffee beans but I can't. I think it might be better for making an Americano...straight up coffee and skip the expresso shot. I have to give that a try

    It was my first time at this location of coffee project…read morechains in NYC. I met a friend here who had never been to this location either. There are two floors of seats and they have chairs and tables outdoors a little too. This location is by a subway station, bus station and by the ferry stop. Easy to get to by all modes of transportation. I got the deconstructed latte. Which is what it sounds like. They give you three glasses one is the espresso and one is the steamed milk and the third glass is the finish product. There is also a glass of water that comes with this to clean your palette I am sure, though I did not use it. There is also a small cookie that comes with it. I did not consume the cookie. My friend had a latte or a cappuccino could not tell what it was but it looked super good too. Their coffee here is just soo tasty and smooth it seems like.

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    Coffee Project New York
    Coffee Project New York - The brand-new coffee bar with pastries, food, and of course, lots of coffee.

    The brand-new coffee bar with pastries, food, and of course, lots of coffee.

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    Coffee counter

    Mixue - coffee - Updated September 2026

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