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    MIXUE

    4.3 (47 reviews)
    Closed 11:00 am - 11:00 pm

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    Vanilla soft serve
    Sophie C.

    Exactly what you expect, super cheap Chinese ice cream. You order at a digital kiosk and they had the cone ready within a minute. There's no where to sit or even stand so plan to go elsewhere after. Feel bad for the coworkers who have to listen to the jingle all day. Decorated with their cartoon snowman. You can claim a plush if you spend over $20, which would be hard with ice cream but doable with drinks. My friends thought their sundaes tasted bland though. Good place to stop by on a walk for a pick me up.

    Mascot outside during opening
    Glenn C.

    TL;DR: Matcha soft serve is tasty for the price and worth the extra 40 cents. Alright drinks. This was the first of a handful of locations of the US premier of the giant Chinese chain, Mixue, short for Mixue Bingcheng/蜜雪冰城/Honey Snow Ice City. It is the largest chain by number of stores, and I had vaguely heard of it before it opened. I've been here a handful of times, with the first time being shortly after they first opened, and the lines were gigantic. There was also a large plush version of their mascot, as well as a pretty loud rendition of their theme song. The lines for this spot have since toned down a bit, with the largest lines now being at their newest Herald Square location, as well as the Chinatown location, of course. The first time, they had a deal where you could get an ice cream for a literal ¢, and I got a plain ice cream as they were out of the matcha flavor. The ice cream is more of an ice milk with a mild, lightly sweet flavor, but it's hard to complain, as the price point is that low. If you like matcha, I would heavily recommend paying 40 cents more for their matcha version, which has a surprising amount of matcha flavor for the price. The other thing I've had here was the Passion Blast for $4.49 with 30% sugar and less ice. I was originally going to get another drink, but they were apparently out of it, which is weird, as someone else I knew got the same drink at the same time as me. Possibly because of this, you should order at the kiosk. The drink was fine, with a very mild tea flavor and a pretty sour base with plenty of seeds. Next time, I would try one of their oolong milk teas, or something similar, because I've been looking for a cheap oolong fix. If this were a buck or two more, I'd complain about the quality. Thankfully, it's accurately priced.

    menu, april 2026
    Sally Z.

    Not bad at all for decent soft serve under $2! I tried all 3 flavors, original ($1.19), cocoa ($1.69), and matcha ($1.69), and they were all surprisingly creamy and delicious. I liked the original the best though the matcha flavor shocked me the most; it was actually concentrated and very matcha-forward. IMO, worth the extra 50 cents more than the original flavor if you're a matcha fan. There are a couple kiosks for self ordering and I received my soft serve pretty fast. It's a small, grab-and-go location so my friends and I stood outside and enjoyed our soft serve, right next to the large blow-up of their cute snowman mascot.

    Chocolate shake with boba
    Susan L.

    They now have chocolate ice cream! It's less than $2. Just what is needed for a sweet treat, especially on a hot day. I also tried the chocolate shake with boba included. That was about $4. It was ok. It's more chocolate milk than ice cream. The boba was decent. For that price though, you can get 2 ice creams and it would be more satisfying. So next time, I will stick to ice cream. This location is very small without any seats, so it's to-go.

    Matcha ice cream
    Kers Y.

    Matcha ice cream was delicious. Not gritty or bitter or overly sweet- would get it again. I was almost done w my ice cream when their drinks came out. Rest of the party got drinks- orange crush and an oolong peach tea- they enjoyed their drinks a lot.

    Tuyetnhi M.

    Good for teas but not the milk teas. There was hardly any difference at all from the milk tea vs the refreshing light teas. The ice cream cone was delicious. Customer Service- N/A, but quick and efficient in terms of how fast we received our order because everything is already made. Ambiance- N/A. Grab and go type of place.

    Vanilla Soft Serve in Plain Waffle Cone
    Lonnie K.

    Space wise is probably the smallest compared to the Soho + Herald Square locations. It's hidden under the scaffold but hard to miss the bright red storefront unless you're walking with your eyes closed. Not too far away from the C/E trains. Still has kiosks for those who are paying with card. You've to order by the register paying in cash. Fast service either way from friendly staff. Limited space to stand around and of course there're no seats. Offers a decent menu of fruit tea, milk tea, and matcha/vanilla soft serve options. There's a LED overhead screen displaying customers' order numbers, so you'll know when it's time for pickup. Employees can speak both Chinese and English. Super affordable and great for those who are currently on a low budget. Can't get cheaper than that compared to other boba tea spot places in the area with $7-12 as the price range. Where else can you possibly get soft serve for $1.30? The texture of vanilla soft serve is delicious + light + not overly sweet. Such a perfect little treat for myself once in a while. Will try the matcha next time. Only downside is you can't get a drink without any ice. Definitely my favorite spot to stop by for ice cream from now on!

    Mixue
    Winny L.

    Heard a lot about of Mixue during the holidays and finally passed by in Midtown west side.. short line and decided to try it.. Soft serve ice cream for $1.19 or $1.69 for matcha...good price compared to what you get elsewhere. Order via kiosk and pay right there... they will call your order number and make it for you right there. Vanilla was a little watered down but good. Matcha was a little heavier but good. They have other options as well - sundaes, fruit tea, milk tea, coffee. All comparable / reasonable prices - all displayed for one to see and compare options. Quick service. Snow King inflatable actually had a person inside of it. LOL Great location especially for a treat heading towards Columbus Circle esp spring/summer time..

    Coconut mango and taro with pudding topping
    Melody C.

    Stopped by around early evening to finally try the ice creams here, but to my surprise, they already sold out of all their ice creams! I really wanted to try their cheap soft serve (only $1.19), and the strawberry sundae ($3.49) sounded pretty good, too but I'll have to get it next time instead. I got coconut mango with taro drink instead and added pudding topping for 50 cents. The pudding topping was well worth it because it really tied the whole drink together. The total for the drink was only $5.48 -- I almost thought that I was back in 2015 seeing these prices. The drink wasn't bad at all. Not really on the same level as the Mango Mango drinks, but pretty decent. Shop has 3 kiosk machines for ordering and one cashier taking orders. There isn't much interior space, so no table or seats, but still big enough to house at least 20 people.

    Mango Taro
    Tate A.

    I came here excited on a warm "spring" evening only to find that all their soft serve was sold out It was a huge bummer, and I can only thing how it'll be like when it's summertime. So instead, I decided to order a Coconut Mango with Taro which was better than I expected! I'm not the biggest fan of boba, but the taro was soft and chewy almost like mochi. The mango was fresh as well. So even though I was disappointed that I didn't get my matcha soft serve, at least I know the other options are reliable!

    I bought the lemonade at this Mixue and it was the best I have ever tasted for only $1.99.

    Green tea sundae
    Lewis M.

    Super fast service. Used kiosk and got my order in 30 seconds. Green tea ice cream sundae 5/5. Great value for $1,69

    Sam S.

    Very cheap soft-serve "ice cream" although I found the matcha ice cream to be very thin and watery, which I guess is what they mean when they say you get what you pay for. Also the ordering system was a bit chaotic. We ordered the ice cream on the kiosk (it's not available to order from the app); pretty soon it said order ready for pickup for our numbers but it was probably close to 10 minutes after that when they finally gave us our orders. They also handed one out to the wrong number and then didn't want to give us one of the ones we ordered saying that number had already been picked up. Luckily we got it sorted out, but I'm not sure if it was worth the time and calories for something that I don't care for the taste of.

    Jasmine tea soft serve float @veefoodlife

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    Gelateria Gentile

    Gelateria Gentile

    4.3
    (113 reviews)
    1.8 mi
    $$

    This gelateria I…read morecan't believe it took me so long to discover it. Located in New York, small quiet spot, you can't wait inside, it a take out thing, I don't care! Their gelato is delicious and so rich! I was so happy!

    Tiny, clean desert place. No bathrooms for customers…read more Staff are accommodating. Don't be afraid to try to sample the gelatos. Sample them all until you choose the flavor you like. There are different types of cold treats: gelatos and more slushie like consistency frozen confections that are served in a cup. My vegan friend appreciated that he could choose from multiple vegan flavors, not just be limited to the one and only offering, which is what most places usually have. Melon flavor was incredible. Tasted like frozen melon was crushed with ice and chopped into an ice/smoothie blend. Super refreshing. Very sweet, though. All flavors are very sweet, so a small portion can be shared and you will feel satisfied. I personally enjoyed their in-house special flavor of gelato: honey cream with crushed almonds, pistachios, and hazelnuts. That was bombastic! Love how nutty the consistency was. I love nuts, so this almost reminded me of a chunky peanut butter situation: just more fine grained and smooth, with gelato being the base. Highly recommend trying this flavor! Focacia was okay. A bit too dry and bland for my liking, but still decent. My favorite item was the pistachio bombolone which is officially now my favorite dessert. This was magnificent! The yeasty dough was so light and airy--perfectly light and balanced. The filling of pistachio cream was very delicate and not sweet at all, which was such a nice surprise. I do not like saccharine dessert. The fresh raspberry jam was a perfect balance to the pistachio cream. I never like jams in my desserts, but this was a perfect complement. Woooow, what a treat! Can't wait to return for it and to try more of their other flavors--hazelnut & chocolate, coconut, white chocolate, tiramisu. You could taste the superb quality of the ingredients. Highly recommend.

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    Gelato Flavors
    Gelato Flavors
    Vegan/Non dairy options: Bergamotto (orange) and Fondente (dark chocolate)
    Vegan/Non dairy options: Bergamotto (orange) and Fondente (dark chocolate)
    Gelateria Gentile

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    MIXUE - bubbletea - Updated July 2026

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