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    NataBelles Desserts

    4.7 (74 reviews)
    Open 11:00 am - 6:00 pm
    Updated 1 week ago

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    Sweet Potato Brownie.
    William T.

    Sweet Potato Brownie is so good. Very tasty and melts in your mouth. My friend Maf Cattah tried it for the first time and really enjoyed it. I've been going back trying out different desserts and all have been amazingly delicious.

    Janelle M.

    I've been to NataBelles Desserts a few times when visiting NC. I found out about this place from an influencer whom never steered anyone wrong when it comes to the food scene. I came for the cream cheese pound cake and the Sweet potato brownies and a few others daily specials they have. The desserts are amazing and are home made you can definitely taste the love they put into their desserts. The prices are great and the portion size are perfect. I've been here when it's been crazy busy, but the wait isn't too bad and well worth it. The staff is always so friendly and the owner she is so kind and will explain the menu for you. The inside is decent size, but it isn't dine in only take out. It is very clean inside and they have a wall you can sign if you'd like. If you are in the Winston Salem area you must stop by NataBelles. If I could rate this place more than 5 stars I would.

    Biscoff pound cake
    Jeanine K.

    Wow! Hidden gem for sure!! We saw posts about this place on Instagram that the line was out the door most days so we had to try it ourselves. We were lucky enough and got there when there was f much of a wait. They take your order and top the dessert right there. We got their famous sweet potato brownie which was delicious. Super moist and sweet. We also got the strawberry crunch pudding pound cake and the biscoff pound cake. Both were absolutely delicious. HIGHLY recommend for a sweet treat!

    OG sweet potato brownie (think sweet potato not chocolate) and Oreo crunch cake!
    Brooke A.

    I was influenced by an influencer to check this place out and was not disappointed! I love the desserts so much that I am now an avid follower of their Instagram page and always one of the first in line for the Greensboro drops!!!! Expect to wait in line because I'm not the only person that thinks this place is amazing! Also I recommend not having your heart set on a dessert since their menu changes daily and only has about 6 options on it (don't worry, you can't go wrong with anything!) On my first visit I had the biscoff banana pudding, strawberry cream cheese pound cake square, and the sweet potato pie swirl cream cheese pound cake FRESH OUT THE OVEN!!! All were amazing but that hot fresh sweet potato pie swirl cake literally melted in my mouth and sent me to another dimension for a bit!!!! I've tried quite a few of their desserts through the Greensboro drops and still have yet to be disappointed. Note the desserts are a few dollars more in Greensboro but by the time I drive to Winston I would have spent the dollars in gas so it evens out (unless you live closer to Winston!) Definitely check this place out to satisfy your next sweet tooth!!!! Be sure to heat up your cakes if you don't catch it fresh out the oven for an elevated experience!

    Strawberry birthday cake
    Mark D.

    THERE IS NO COMPETITION!!! Seen all the news about this place and we got the chance to come check it out. I was very excited to come here. All the items on the menu for the day sounded great. We ended up choosing the sweet potato pie swirl cream cheese pound cake, the strawberry birthday cake, and the biscoff banana pudding. I guess you can call it perfect timing because we're able to get a fresh right out the oven batch. It was hot and fresh. My wife and I looked at each other in the car and said, do we try to now while they're hot before we get home?!? We both shook our head and said yup! Oh my, it was delicious! That sweet potato pie swirl cream cheese pound cake is unbelievable. I swear I could hear sweet baby lullabies as I was eating it lol. The flavor is out of this world. The strawberry birthday cake is excellent. So soft and moist. They literally melt in your mouth. The banana pudding was scrumptious as well. It was a good chance we could have ate all of them before we got home, they are that good. These are by far the best desserts I've ever had in my life! I wished we got a couple more to bring home. No matter where you're at and the driving distance, it's worth the drive to come here. There will probably be a wait inside, trust me it's worth it!

    Sign inside
    Tiffany J.

    This place is ABSOLUTELY AMAZING!! There are not enough stars available to give the dessert at this bakery. I will go down the line of everything I ordered but for the most part you can tell that they are baking these desserts with every bit of love in their soul! Unfortunately, I got so wrapped up in filming my experience I didn't take pictures. Forgive me! So first I ordered... Sweet Potato Brownie - Delicious and moist! Even days later it was still moist! I wasn't sure I would like it but BABYYY, it was everything and it wasn't too sweet! I got mine topped with pecans! It was the perfect combination of spices and sweetness! I will definitely be ordering these for the holidays! Original Cream Cheese Pound Cake - The first time I ordered it they put this icing on it. To me it kind of took away from the taste of the pound cake. It was a little too sweet but the cake was amazingly moist with that perfect pound cake density! After sitting in my car and taking a few bites, I went back in and ordered another slice "naked" with no icing and it was heavenly! However, I will say that after putting the one with icing in the fridge and eating it the next day, it was actually very tasty! Biscoff Banana Pudding Cookie - Wow!! The cookie was thick but soft, and amazing. The pudding on top was also very tasty. It didn't have bananas in it just a thick pudding topped with Biscoff cookie crumbs and a caramel drizzle. I went back in and ordered the cookie without the pudding on top thinking I'd like it better but naahhh that combination of cookie, pudding, and Biscoff was perfect pairing! My son ordered the Oreo pound cake which was just the original cream cheese pound cake with Oreo cookie crumble and icing on it. He enjoyed it. He also ordered the Churro Pound Cake which was absolute perfection! The cinnamon and brown sugar spice combination was reminiscent of a coffee cake! Unfortunately, they didn't have the Sweet Potato Pound Cake but I know I'll be ordering that too because they do ship them out! Let me say this, we drove from Georgia to North Carolina and I would do it again in a heartbeat to taste these desserts! It is probably the best and most original commercial desserts I've ever tasted!

    Robert N.

    Seeing reviews of this place and it lived up to the hype. Granted I wanted to try the entire menu like I have seen online but getting the sweet potato pound cake was definitely worth it and this place is close to where I work. There menu changes daily so only one or two items are made daily, everything else is something new and when you walk in. You are greeted by friendly staff that are helpful. It's colorful, simple and filled with great treats for your sweet tooth. I will definitely be back to try more.

    Dana S.

    I can not go to Winston Salem without stopping by NataBees!! The sweet potato brownie is so good when it's HOT!!! I love how it melts in my mouth I also like to add pecans to give it a extra crunch. It's one of my all time favorite desserts.

    Biscoff Cinn-o-Man Bun
    TaWanna A.

    LATE REVIEW ALERT: Listen Linda. When I say I have been sleeping on the cinn-a-man buns, that is an understatement. Yall know I am frugal with my coins and that price tag had a girl saying - nahhh . But I took the plunge to celebrate the beginning of my Winter Break and boy do I have a new addiction. I went with the biscoff and had to wait a few minutes. I drove home (abt a 10 min drive) and it was still warm when I dove in. This thing is HUGE. I ate it in 4 sessions. They are pillowy soft, you can see the layers as you pull them a part. If was so rich and decadent and melted in my mouth. It was even great cold and also reheats well. The next time you see these posted, run ‍ don't walk to grab you one. I promise you won't regret it. PS - the picture does not do this justice. PART 2: I also snagged one for Valentines's Day and it was made with red velvet. This was yummy as well but not as good as the biscoff. It also wasn't warm like the biscoff but still very good. The best in the Triad. The shop is located off Knollwood and be prepared to wait. The shop is gorgeous and decorated in memory of her grandmother.

    Strawberry Lemonade Bar
    Alyssa M.

    We have heard about this place time and time again and we finally had the opportunity to try it. The hype is definitely real. I ordered the sweet potato brownie, and I am still thinking about it two weeks later. It was warm, oozy, buttery, moist, and very flavorful. Truly, it was like a warm hug. Not too much sweetness, and just enough warmth and spice. Adding the pecans made each bite so perfect with the crunchy texture and the ooziness of the brownie. Truly one of my favorite baked goods in a very long time. Very unpretentious and welcoming. The ladies were very kind up at the front too! There is some seating inside but typically it looks like most people just order to go.

    Schelena S.

    Sooooo the food was so good I forgot to take a picture first lol. It was warm and I just couldn't wait to take a bite and it was 100$ worth the calories. The pound cake was moist and sweet and the birthday cake crumble was such a fun twist. The sweet potato brownie was just like eating a slice of sweet potato pie but with a different textural profile but when you bit into it you were 100% able to tell the flavor. I usually don't eat anyone's pound cake other than my grandmother's and when I say this had granny beat! The pound cake bites were a little expensive but the amount that filled the container made it all worth while. I can't wait to go back to try the ki-lime and the lemon flavor crumbles and probably the bischoff let's be honest after tasting these i want to try it all!

    Brooke P.

    I've been itching to get over to Natabelles ever since they opened because I was SUPER curious about this famous sweet potato brownie and the universe finally aligned and I got to experience it! Nope, didn't disappoint at all! Think sweet potato pie with a brownie consistency. Add some icing and pecans on top and we have a top tier dessert, ladies and gentleman. They also have several different rotating flavors of pound cake that look absolutely exquisite. Next time I stop in I'm bringing home one of every flavor. Also, it's worth mentioning that the owner of Natabelles is such a gem of a person. She's gotten wildly popular but still just as humble, sweet, and gracious as ever. It's an honor to support a business run by someone so special. Will be returning, that's a fact!

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    6 months ago

    Amazing desserts! Visited here one time and discovered you Ccn't go wrong with NataBelles! Add it to your to-do list!

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    Ask the Community - NataBelles Desserts

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    Cozy little patio nestled perfectly in Reynolda Village. I used to visit Penny Path when it was…read morelocated in HP and have finally found my way back to its "new" home in Winston-Salem. My partner and I were greeted immediately upon arriving inside and were told me could sit anywhere we liked on the patio. We could have sat inside, but It was a beautiful day so we wanted to take advantage of the weather and view. We ordered coffees-my dirty chai latte was delicious and my partner was happy with her iced americano as well. We shared the apple crepe and although I wished it had a little more moisture inside, the cinnamon and Nutella were delicious and complimented the apples nicely. The service was excellent, we enjoyed our time, and would definitely return.

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    NataBelles Desserts - bakeries - Updated June 2026

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