Exactly what a coffee shop should be. Good coffee, good service, chill vibe. The workers were very friendly and were also working hard. They deserve a raise! read more

Great coffee shop, super chill vibes where all the decor is very homey. The moss wall is also quite aesthetic, and the plants tie together the wood-heavy space. I got the chai latte and the butter croissant, which were both excellent. The chai was quite sweet and rich, which is right up my taste alley, but could be a bit too sweet for some. The flavors were great to me, though. The butter croissant was also really good. Flaky on the outside, soft and pillowy on the inside. It crumbs everywhere when you bite it, but that's a great texture for croissants. Space is friendly for working/reading/chatting with others, but do note that it's not that big, so sometimes finding a seat or a table can be challenging. read more

Good for quick grab and go coffee, tea, breakfast stuff and more. Quite busy for weekday morning as a lot of people hangout here to work or meet their friends before going to work. It's across modern haus soho which is convenient for me. read more

Very solid matcha and tasty cherry and Greek yogurt danish. Service was fast and price was affordable ($5 for small matcha) for the city

I have never felt so awkward picking my coffees up. The barista had called my name a few times yet i was sitting outside. Came back in to check on things, and the entire coffee shop was staring at me like, holy shit, he's finally here, the guy who got two lattes. Fuckin weird vibes. After i said sorry to everyone for living my god damn life, i tried the coffee and it was a cup of milk. Wouldn't come here again sadly read more

This coffee shop has very chill vibes to it. I found myself in the area and wanted to try a new spot. I had one of their special coffee which was the short and sweet. It was an iced cappucino layered with house made brown sugar sweet cream. Baristas were nice. read more

I stopped by Now or Never on the way to a nearby pop-up. I grabbed a Vietnamese Latte and it was ready quickly. While it was decent, and Vietnamese inspired, it definitely wasn't Vietnamese coffee. It was not as strong as I expected, but it could've been that it was made in a rush. While I didn't sit indoors, there was a variety of seating options -- and it was quite green. A very pretty scene for getting some work done, if you're able to snag a seat. read more

Now or Never Coffee - Coffee & Tea Near Me - New York, New York

almost three years later, i am back. this time, i decided to switch things up and ordered an iced matcha latte with oat milk. here is my theory: matcha and oat milk are not always the most compatible duo. that said, i have had versions at other cafes where it worked seamlessly -- but not today, unfortunately. i am not exactly sure what went wrong -- maybe the ratio was off or maybe it was just my taste buds -- but all i could taste was the oat milk. the final verdict: would i come back? yes. i still think this place offers solid options for coffee and remains a great spot to work or study. but next time, i will probably skip the matcha. read more

(Overall: B) - I've been to Now or Never plenty of times now and tried most of their menu. I found most of their drinks to be reasonably sweet with a good balance between the syrup, coffee, and the milk for the lattes. What I like most about this coffee shop is that there is a self serve bar if you wanted to add rose powder, or lavender to your drink to give it that elevated sheen. The drinks could be on the pricier end though, running about $8 for a large with flavoring and a milk substitution, although not atypical for a cafe in SoHo. Very reasonable choice for a morning coffee in my opinion. Food: +1 Presentation: E Price: E Atmosphere: E Service: E Menu: +1 Overall: +2 B Insta/Beli: @amei_eats read more

See all

Small but good menu! Local cafe with great drinks. I got the special drink "short and sweet". Delicious!

I love it. Fantastic little coffee shop with indoor seating. Not too noisy. There are a few electric plugs for your computer. Service is fast and friendly, and the coffee taste great. read more

A really cozy cafe that's great for working! There's a decent amount of seating, along with free wifi and a bathroom. They had a few fun drinks on the menu, but I just got a drip coffee. A great place to duck into if you're in the neighborhood. read more

Now or Never Coffee has a nice vibe and friendly staff, but my visit was a bit hit or miss. The coffee was okay, though some drinks could have been stronger or more consistent. The café is cozy, but seating is limited and it can get crowded quickly. Overall, it's an average spot for coffee--not bad, but not outstanding either. read more

Great little coffee shop. Quiet place to sit and relax. Nicely decorated lots of light.

Cute ambiance and interesting beverage options. I had a special handcrafted coffee but oops! I can't remember what it was. It was very good. The owner is Korean-American, and so she has some interesting beverage options featuring Korean Makgeolli (막걸리). That's raw rice wine -- "slightly sweet, tangy, bitter, and astringent". I really wanted to give that a try, but they were all out at that time of day. read more

See all

Pretty average coffee, but a nice cozy place tucked away from the chaos in SoHo. I've stopped by on several mornings before work and for a quick coffee run and it's always filled with people who look like they're there for long periods at all times. I've even taken coworkers here and we agree that the coffee is overpriced, even for SoHo standards, and pretty watered down. They have a Vietnamese coffee which sounds exciting at first but if you've had real Vietnamese coffee either from a Vietnamese place or in Vietnam, you will likely rethink it over. read more

Stopped in here for a quick coffee in a Sunday. It's a pretty unassuming place. It gets a ton of great light, which is nice. I really wanted a snack but they were all out of food, which was unfortunate. I ordered the Thai coffee which is basically espresso, condensed milk and regular milk. I asked them to leave out the regular milk and the result was pretty intense lol. It was sweet and strong. Still not sure if I liked it, but it was my fault for modifying it. I'd welcome the opportunity to come back and try a snack and the same drink made the right way haha. read more

Now or Never Coffee - Coffee & Tea Near Me - New York, New York

See all

Why is oat milk an extra buck? It's not like dairy milk doesn't have a cost associated with it. Lame.

Cute lil coffee shop in Soho with very friendly staff. I got a matcha latte & it was pretty yummy, but a little bit grainy at the bottom. read more

Now or Never Coffee - Iced matcha latte - Coffee & Tea Near Me - New York, New York

Trust me, just get the iced vanilla latte with oat milk (their oat milk is homemade). Thank me later.

Quick recap: - Coffee: Very Good - Portion size: Average - Service: At the counter - Environment: Cozy feel - $: Average - Perks: N/A Overall? Coffee was good. Staff is nice. Prices are average for NY. More details: Had a cappuccino ($4.5). It was good, I didn't have to wait for long and the staff was nice. read more

Now or Never Coffee - Cappuccino ($4.5) - Coffee & Tea Near Me - New York, New York

Really cute coffee shop w a good vibe. Odd or is super cute and they have comfortable seating. Ordered the breakfast sandwich which was really good. Bacon was super crispy and it has hot sauce which makes it even better. The sandwich is a half size which is a lil small for the price, but it is a good good choice. Williamsberg vibe in soho. read more

Now or Never Coffee - Breakfast sandwich - Coffee & Tea Near Me - New York, New York

The store is cute, but unfortunately most of my group got espressos that tasted sour. The menu posted on their wall by the register is also inaccurate. The menu says a Vietnamese latte is $6, but it's actually $7. My friend ordered a honey lavender latte. While the lavender flavor came through nicely, it tasted so sour that we wondered if the milk they used had expired. The barista said the cherry notes in the espresso might cause the sour taste, but that sounded (and tasted) wrong. The staff kindly remade the drink and with a different kind of milk and that was better, even not as good as the coffee at other shops, but we appreciate them trying to rectify it. I ordered a Vietnamese latte. The only thing that makes this Vietnamese is that they used condensed milk, which helped slightly mask the sourness of the espresso. There are so many raving reviews I wonder if we just got a bad batch of beans, but we wouldn't come again considering how many other coffee shops are nearby and how expensive this was. read more

See all

Was in the area so grabbed coffee here. Cute spot with friendly service I got the cinnamon latte it was really good. Overall had a good experience here read more

The hours are a bit incorrect on yelp, so I waited a bit before realizing they're actually open. They were quite busy when I arrived--I ordered a flat white and quickly changed it to stay after realizing that there was a table open, which they accommodated. I had seen photos of pastries and breakfast items but their pastry selection was a bit lacking when I arrived and seeing that they were so busy and just had a small area and not a designated kitchen to cook, I opted to just have my coffee. The flat white was a bit sour but the presentation was very nice. I'm not actually sure it was almond milk, as it was thicker and had that dairy taste, but I didn't want to be a pain and bother them. But it was still good! read more

Now or Never Coffee - Flat white - Coffee & Tea Near Me - New York, New York

COFFEE: The minty leaf flash brew is so good, especially on a sweltering summer day. It was a deliciously balanced drink that is not at all overly sweet. INTERIOR: Mixed seating: bench seating with a table, couches, armchairs, and high top counters, along with some outdoor tables. Had no trouble finding some seating when we went on a weekend in the afternoon. Would return here to just grab a coffee & read, do some work, or chat with a friend. It's designed for all of these purposes. read more

See all

Get the sweet cream on your iced latte. Great service too! Bright and homey vibes. Good place to work

COSTS · $4 for a 16 oz cup of hot tea. It was hot AF--good thing on a 30 °F day. POSITIVE · Downtown Manhattan. · Conveniently located 1.5 blocks from the red line train on the west side of Manhattan. · For a tiny place, it was able to sport a table for some fellow work-from-coffee folks. I was able to find a place for me and my friend at late morning afternoon. NEGATIVE · Tiny space. · As a result of the tiny space, you can expect to be sitting somewhere and having two people with a full-blown conversation sitting no more than 1 meter away from your ears. It can be difficult to manage without noise-cancellation earbuds/head phones. IMPRESSION · Sporting this coffee shop is an influencer-style sign one could find at any club/venue. It's a nice typical coffee shop for a quick chat with colleagues, friends or to catch a few hours of work. read more

Now or Never Coffee - January 2023 - Coffee & Tea Near Me - New York, New York

I love this place. From the decor to the taste of the coffee, it's absolutely perfect. I've had lattes, cappuccinos, and mochas, all made to perfection. Their avocado toast is delicious and their croissant is as well. Their service is attentive and all the staff members are practicing Covid safety measures in addition to all tables being placed 6ft apart. If you can find a spot I can't think of a perfect place to get some work done while admiring their modern setting. Came here doe the first time the other day. SUPER CUTE VIBES! I had the dunes latte, with the Colombian espresso... so so good - tasted like oranges! The staff was super friendly - being my first time there, they were very helpful with their popular items, what is best hot vs cold, etc. They also have some food options. Wishing I had more time in town to try more, but would definitely come back next time! read more

See all

I had the avocado toast and it was delicious! They put some spices on it and cucumbers. The atmosphere is really cute and is a great place to meet up with a friend. read more

Now or Never Coffee - Avocado toast - Coffee & Tea Near Me - New York, New York

I was in the area on a rainy day looking for a coffee shop to camp out at (which is difficult during COVID times) but happened to come across Now or Never. They are doing limited indoor dining currently and there's some tables for you to do your work. It's a super cozy spot to get some afternoon coffee! The staff was super friendly and accommodating as well. I ordered the Vietnamese coffee which was good but definitely on the sweeter side. I would recommend asking to have the sweetness reduced if you prefer it to be less sweet. I also ordered the breakfast sandwich which is the classic bacon and egg on muffins. read more

Now or Never Coffee - Coffee & Tea Near Me - New York, New York

See all

Friendly staff, good music, relaxing vibes make this a good morning spot. Latte was fine, but I'm not a fan of the oatmilk they use.

AMBIENCE - very cozy and well-decorated inside - lots of plants and good music selection COFFEE - i got the hot honey bear latte, very cozy but could've used more of a honey flavor - my friend got an iced oat latte which she rated a 4.5/5 bc "things can always be improved" - great selection of specialty lattes which all look really amazing, but on the sweeter side (like the frozen strawberry latte) EATS/DRINKS - were out of most pastries by 1 but that also means they are popular, come early! - they had french toast on the menu which had no visual on what to expect but came quickly in a BIG bowl - I'm curious on their schedule because they have a selection of cocktails/soju/wine...? read more

Now or Never Coffee - Coffee & Tea Near Me - New York, New York

Amazing coffee shop in Soho! I stumbled upon this place as I was looking for a spot to grab a quick coffee and light late breakfast and was so glad I found it! With my peanut allergy, I tend to struggle finding coffee shops with food options that work for me. Now or Never has a limited food menu, which makes it perfect for me! In addition the food was made fresh (I saw them cut and scoop the avocado) and absolutely delicious! I loved the addition of cucumbers too. While I don't often go to the same place twice when visiting NYC, I think I may come back here. read more

Now or Never Coffee - Avocado toast - Coffee & Tea Near Me - New York, New York

This is a very cute space. Perfect for a run-in coffee or seating for a bit. They have very original creations. I ordered a latte it was good but the coffee itself is not the best. I have to say that I loved the vibes and how they decorated the place. It is very welcoming and mood-lifting. This is a great coffee shop. read more

See all

Great and conveniently located coffee shop! I'm on a bit of a cafe/coffee shop tour and saw this place had fab reviews and was close by. I came in one weekend morning finally and was not disappointed! It's a bit crowded as it is clearly a popular spot; most of the seating was taken up and there wasn't much standing room but they were super quick and efficient at getting the orders in and completed. I ended up going w an almond milk latte and it was great. Nothing stood out much in comparison to some other options in the area, but it is a tried and true establishment for sure. Can't wait to come back in to t try some other options when I'm in the area! read more

Fun neighborhood coffee place. Great helpful staff. My dirty chai latte was rockin. Dug the skateboard deck shelves read more

Now or Never Coffee - Chai latte et al - Coffee & Tea Near Me - New York, New York

Visiting from California and decided to stop by since this was close to my hotel. The vibes of these place are definitely cute, which is the reason for the 2 stars, but that's really the best part of it. The baristas were not very friendly or welcoming by any means- which is fine- but also the coffee was honestly pretty bad. I got a standard iced vanilla latte with oat milk and it's one of the worst I've ever had. Feels like going to Starbucks would've been a better bet. I had to unfortunately throw it out. read more

4.5/5! Pretty cute spot. It's a big shop with scattered seating and the best part -- fast wifi and outlets available. The neon sign and leafy wall and exposed brick is very nice! The esthetic is laid back and not overbearing. Bathroom inside which is another plus. Coffee itself was pretty good but wasn't amazing, hence the 4.5. My for here cup was in a very tall mug. Workers are very very friendly and service is fast. read more

See all

some of the best coffee i've ever had! just plain iced latte with oat milk, no flavors. very smooth and yummy.