Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

I went on a treasure hunt during the beginning of Shelter in Place for two articles of clothing…read morefrom a hard to find Scandinavian brand called Just Female, as couch shopping and traveling were all that one could do for awhile. I was pleased to find one half of the outfit online at Cameron Marks Boutique. I giddily added to my cart and it was at my door before I knew it, and carefully packaged and shipped. Love supporting small, curated boutiques who source interesting things, and Cameron Marks seems to fit that bill. The other half of my outfit came from a shop in Toronto, Canada, so I definitely think I'll be visiting Cameron Marks first as I live in the Bay Area. Thank you for getting me out of my yoga pants and into something a bit more fashionable.

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

Really cute jewelry but was disappointed . I spent $400 on two gold rings only for me to take them…read moreoff later and see that my fingers had turned green. After about week of wearing the rings (not wearing in water at all) they have started to tarnish and turn a dark color, exposing the copper or whatever material was used underneath. I normally don't spend a lot on jewelry so this is disappointing. *this is not to say that they don't have nice jewelry, I have bought their gold midi rings and they have done really nicely but I just can't believe these expensive rings have worn out in such a short period of time Update: I don't know how to reply but thank you so much to the store owner for the sweet response I will keep in touch!

There are places you shop, and then there are places that truly stay with you and Toasted is…read moreabsolutely one of those for me. The owner, Natalie, is so genuine, and you can feel the heart she pours into everything she creates. Her pieces are beautifully handcrafted and intentionally unique. She's made some of the most stunning custom pieces and has such a talent for bringing a vision to life in a way that I have yet to find at anywhere else. Every time I walk in, it's warm, welcoming, and just effortless. Toasted is truly a gem, and I can't recommend it enough.

I have been a fan of Variance for 5+ years. I love the artistry of this designer and have sought it…read moreout in the Bay Area, but no local shops seem to carry it now. SO, I decided to drive to Santa Cruz to check out the shop. Everyone was very helpful and attentive. I bought a ring and they sized it on the spot. Love this shop and Nicole's designs.

I just wanted to say thank you so much for everything!! I decided to get married somewhat…read morespontaneously, and my partner and I had little hope of getting rings in time. But Variance helped us in no time, and we are very grateful for the pricing, and advice, and the fact that our rings are beautiful and locally made with lovely materials. I couldn't be happier :)

The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Jennifer and the team were great! Jennifer was so helpful and had great suggestions and tips…read more Worked off what I said I was looking for and helped me find suits that fit my body type. So many great options in the (super cute!) store.

Dropped around $400 on one set and bottoms. They have high prices and that is up to you how you…read morewould like to proceed, I will say their quality is very good and durable I have a few pieces from here I have had for years. They have great customer service very helpful and if you like being payed attention to when you shop then you'll love them. Happy with my purchase even if my pockets hurt they have great quality and customer service

I had a fantastic experience here earlier this month choosing a ring for a special occasion. Abby…read morewas helpful, friendly, patient, knowledgeable and professional. It took me ages to decide and then I still had to "sleep on it" and I never felt pressured or rushed. I will definitely visit again in the future!

I've been wanting to come here and show some love for Golden Bliss, ever since the spate of jewelry…read moreheists hit Northern California. The price of gold and silver has suddenly put jewelry artists at risk, which is so outrageous. Here's what I want to tell you about Golden Bliss and their sister store, Simply Silver: they are *wonderful.* Their selection is marvelous, inspiring. The people who work there are knowledgeable and artistic themselves, real jewelry aficionados. They have given everyone in our town access to beautiful work and an education about gem stones and precious metals one couldn't find anywhere else. You can walk in with children, with your grandparents, and find both affordable and also rare works of art -- because that is what they are-- that make shopping and experimenting such a pleasure. Golden Bliss is fairly new -- Simply Silver have been here for decades, and they were inspired to start a place "next door" that focusses on gold earrings, necklaces, and bracelets. I have been buying presents and celebratory gifts here since I was a young woman, now I'm a "senior"-- still love the beauty of this world. As I got older, I loved how gold reflects the light on the skin, a kind of glow that hopefully reflects our inner wisdom, right? Love to all of you at our beloved stores.