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    Personal Fx

    4.8 (32 reviews)
    ModerateJewelry, Gift Shops
    Closed 12:00 pm - 5:30 PM
    Updated a few days ago

    Services - Personal Fx

    Gift shops

    Personal Fx Photos

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    Recommended Reviews - Personal Fx

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    Reviews With Photos

    Carmen V.

    Super cute boutique right next to my favorite coffee shop in HMB. You can find lots of different indie brands, tons of pretty jewelry, purses, unique clothing and very nice atmosphere and service. You will be spending hours there but not leave with empty pockets as majority of prices are actually pretty affordable.

    There is so much to see in this shop!
    Teresa C.

    A find! This is the place to discover your little piece of panache to add to the wardrobe. Handmade, unique and breathtaking pieces that won't give rise to the guilt factor when you go home and show loved ones. It's tucked into a lovely courtyard on the main drag in Half Moon Bay. The owner has inspired personal style and her taste is outstanding. There were women who drove from San Francisco and other areas that show a devoted following for this little treasure of a shop.

    She always makes sure that everything is sent home with style
    Kimberly R.

    Love this store and the variety of beautiful items that the owner has assembled! I have been coming here for years now and always refer my friends. Last visit was jewelry and scarves... Today was as well! Exceptional collections of quality craftsmen and designers! It's a must visit if you are in Half Moon Bay AND it's at the end of the street so make sure that you go down the street far enough! BEST jewelry & gifts in Half Moon Bay!

    John M.

    Long story...to shorten it,suffice it say we had a pair of sentimental earrings from Personal FX. One was lost right away and that was lamented ever since. I sent a picture of the earring to the store and had personal (FX...get it?) service on a relatively low cost item. It was important to us and I was treated with respect and warmth, and got a beloved replacement. This shop was the highlight of our visit to HMB, the excellent customer service this time left me with a warm heart. Stylish packaging... great design/taste! That's why you need to go there! Thanks! Thanks!

    Heather K.

    This little shop is so adorable. Full of bright eye-catchy things....it's perfect for someone with ADD like me. Jewelry, unique clothes, watches, figurines, little multi-colored jars. Even tiny plants (the cutest ones I've ever seen). The woman working the counter is always friendly and helpful. And the store is situated in a multi-store building that has an adorable little courtyard in the middle.

    Purses, bracelets, etc

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    Ask the Community - Personal Fx

    Do they repair jewelry there?

    No repairs that involve soldering or stone replacement. And no gold repair work. Generally able to do simple clasp replacement and adding links or extensions to some silver chains.

    Don’t See Your Question? Ask Away!

    Review Highlights - Personal Fx

    Kathy has curated a beautiful selection supporting local artisans, made in environmentally conscious ways.

    Mentioned in 10 reviews

    Read more highlights

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    Home Town Mercantile - Inside

    Home Town Mercantile

    5.0(7 reviews)
    0.1 mi

    Hometown Mercantile is an absolute gem and one of my favorite places to shop in Half Moon Bay! The…read morestore is beautifully curated with an incredible mix of thoughtful homewares, stunning jewelry, gorgeous makeup, and the sweetest finds for dogs and babies. Every time I walk in, I find something special--whether I'm shopping for a gift or treating myself. What truly sets Hometown Mercantile apart is the heart behind it. The owner is exceptionally kind and caring, and that warmth carries through to her entire staff. She makes it a point to know the backstory of every line she carries, which adds so much meaning to each product and makes shopping here feel personal and intentional. You can feel how much pride she takes not only in her shop, but in being an active part of such a vibrant downtown community. Nothing feels mass-produced or generic--everything is chosen with care, quality, and purpose. The staff is welcoming, knowledgeable, and genuinely excited to help, without ever being pushy. Hometown Mercantile is exactly the kind of small business you want to support. A true community staple and a must-visit boutique--I'll keep coming back again and again. PS: She always has treats for your four-legged friends!

    Love love love, nothing but to swoon over here. I went in because they had a sign outside…read moreadvertising "EFCollections," which I adore and have some of their dainty delicate pieces. Browsing so much fu: beautiful, gorgeous things that are precious metals and gems, not fake crap. They thoughtfully arrange the jewelry among other clothing and home goods, kitchen stuff ... think Anthro or Urban but on a smaller scale and you have your store in this place. It took all I had to not buy anything, though if anyone did justice to meticulous window shopping of that stunning gold and emeralds, I did the honors lol :-) The prices for those items were not cheap but then again, I didn't expect them to be. They have some higher end kitchen things, e.g. copper pepper grinders and linens as well.

    Photos
    Home Town Mercantile - Inside

    Inside

    Home Town Mercantile
    Home Town Mercantile - Inside

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    Inside

    Half Moon Bay Lavender - air purifying house plants

    Half Moon Bay Lavender

    4.3(98 reviews)
    1.4 mi
    $$

    IMHO I love coming…read morehere. If not to buy, at least to look around. Everything is beautifully merchandised. I want to take so much home with me. I am partial to their garden decor, especially the adorable animal sculptures. I'm a shopper who loves a deal, so I was pleasantly surprised to see some lavender plants on sale outside of the store! No, I didn't purchase any because I have at least 8 lavender plants of my own at home, but someone will surely take advantage of the deal! I will definitely return when I'm back in Half Moon Bay!

    Tucked away along the charming coastline of Half Moon Bay, this delightful lavender shop is an…read moreabsolute gem. From the moment you step inside, you're greeted with the calming scent of fresh lavender. The shop is beautifully curated, with a rustic yet elegant aesthetic that perfectly complements the soothing nature of its signature herb. The selection is impressive--everything from lavender essential oils and bath products to hand-crafted sachets, teas, and even culinary items like lavender-infused honey. Each product feels thoughtfully made and locally inspired. I picked up a few gifts. You can tell that great care goes into every item on the shelves. What really made the experience special was the genuine hospitality. The staff took the time to explain the different uses and benefits of lavender and offered samples without any pressure to buy. Whether you're a local or just passing through, this shop is a must-visit for a peaceful moment and some truly wonderful finds. I'll absolutely be returning the next time I'm in town!

    Photos
    Half Moon Bay Lavender
    Half Moon Bay Lavender - Air plants in the front

    Air plants in the front

    Half Moon Bay Lavender

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    Personal Fx - jewelry - Updated May 2026

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