I was not going to write a review at all but it has only gotten worse...I came to Platinum 34 in June for a hair coloring appointment. My experience was absolutely horrible, the goal was to make my hair as light as possible in a brown shade like the inspo pictures below. Before we even started I made sure to tell her that I DID NOT want any blonde. It looks like I told her the complete opposite.... Anyways the end result was that I left with blonde hair. I did not catch this at the salon because my entire hair was soaking wet, she offered only to blow dry the front of my bangs which was an actual light brown color.( Even to blow dry hair or get a small trim, it's all 100+ extra for those wondering because she does not mention how much she wants to charge). I ended up paying 470-480. I made sure to follow her instructions to use sulfate free shampoo.. fast forward three months later, I did not go get it fixed, I just decided to accept it because I paid a lot of money for it. Anyways, my hair is falling out & what I noticed now is that it's more of the blonde. I was not disrespectful at all towards Dianne.. I reached out to her to figure out a solution. After texting for a bit, she called me over the phone and seemed so much more upset than me & I was the one with the messed up hair. She went on about how she spent so much time on my hair & super cocky about how she knows what she does & how I went to the most expensive salon in Chicago ! Like okay? Results say otherwise . After hearing all that for a good 5 minutes lol , she offered to go "out of her way" and fix it but I had a emergency back home in Kansas so I was not able to make it in or go back. I personally will never want to get my hair dyed ever again. Take what you want from this, everybody is entitled to their own opinion, but this is just my experience and I just want to prevent somebody else from going through this & paying a very expensive price for results like this. read more

To be honest, spending time in a salon is not my idea of a good time. I spent years going to Great Clips, Super Cuts, etc, and came away disappointed every single time. Then a friend referred me to Platinum 34 and my entire perspective changed. The cute front desk girl, Grace, set me up with one of their top stylist, Marcelino. Typically when you get your haircut, you can tell the stylist is exhausted and is more focused on things outside of work. Let me tell you, that was NOT the case with Marcelino. He really took the time to get to know me as a person, my lifestyle, and made getting a haircut fun for the first time in my life. He showed me different styles/ latest trends and really worked with me to find a haircut that best fits my lifestyle. After the fact, he took the time to show me different gels and what works best with my type of hair. I must say that I was VERY IMPRESSED by his knowledge and professionalism. He made me a believer that going to a salon is more than just a haircut, its a lifestyle. Thank you for everything Marcelino, I have found my life long hairstylist and I refuse to go anywhere else!! read more

When I heard Dianne Petersen was opening up a salon with her business partner George Long I was extremely excited! The space is very bright and welcoming (even more so then the photos would show). Since opening I have been there 3 times and each time the customer service is amazing and the cut and color is first class. Additionally, Dianne Petersen is one of the most gifted hairstylists and colorists in the business and has years of expertise and says up on the latest trends. Dianne is honest and will tell you what she recommends which is refreshing (she has never lead me astray) when some might just do what a client requests without providing their opinion. Platinum 34 is an amazing salon and I would recommend it to anyone looking for a cut or color from Dianne or any other of their wonderful employees. read more

Platinum 34 is an amazing, high end salon. George is a highly experienced colorist and very talented in his field. His impressive continuing education approach to his craft. He so up on all the latest technology, that you feel can confident he knows what he is doing It is a very fun, family owned environment where they make you feel important from the moment you set into their shop. Tasteful, beautiful design from the art to the robes you wear. I highly recommend you give it a try. Ask for George. read more

I had the pleasure of having Nate Horwitz do my updo for prom. The only word I can use to describe his work is AMAZING!!! This gifted stylist provided me with the hair vision of my dreams. Not only have I had the honor of him doing my hair for a special occasion, I have also had him highlight and cut my hair as well. Again, everytime his work is exemplary! I get many compliments and when asked where I get my hair done it is my delight to proudly recommend Platnium 34 Salon and Nate Horwitz! read more

I usually hate getting my hair done, but Nate was an excellent stylist! Not only did he do a beautiful job cutting my hair - (most hair stylists ignore my wishes to not cut off a lot of hair but he listened and took into account all of my wishes) - he also did a beautiful job styling it. He took it one step beyond even doing a slicked back look on one side for no extra charge. I would ALWAYS trust my hair in Nate's hands, and will continue to go back to Platinum 34 time and time again! read more

I do not trust ANYONE else with my hair after I started going to Nate. He's taken me to the beachy blonde look I've always dreamed of without damaging my fine, brittle, dark hair. Nate not only knows how to find the perfect color for your skin's undertones, he also is up to date on all the latest dying techniques that look SO natural. Even when I moved out of Illinois I've come back just for him to do my hair. Don't know what I would do without him!!! read more

Nate Horowitz did an amazing job cutting my hair! The salon is so nice and clean and welcoming. Felt very comfortable the entire time. Nate took so much time with me and helped me learn how to curl my own hair at home. I would recommend him to anyone who needs a new look or just a shape up of their old one! Although I live an hour away, I will be coming back to this salon for all my haircuts!! 10/10!!! read more

Platinum 34 is an intimate, fresh, and modern salon. Thanks to the incredibly talented Dianne my hair looks and feels fantastic. I've received endless compliments from friends, family and even strangers! Dianne takes a highly personalized approach! She truly understands her client's desires, personality and hair type (eg, texture, growth patterns, etc.) to craft the best possible hairstyle. read more

Dianne always does a phenomenal job with my hair - cut, color and blow outs! She takes her time and makes her clients feel comfortable and relaxed. I get so many compliments from family, friends and strangers every time I go out after she styles my hair! Customer service from the staff is outstanding. Her new salon is absolutely beautiful, I highly recommend Platinum 34 read more

I came to see Jenna after being completely botched by a competing upscale salon. What started with me coming in in tears ended up a look and confidence I didn't know I could get from hair. The whole platinums 34 staff is truly incredible and they welcome you with open arms while treating you like royalty. I've sent all of my friends, and I'll never go anywhere else! read more

Platinum 34 is truly a wonderful salon! I have been going to George Long for a number of years now and he has always excelled at making my hair look amazing. The location is easy to get to and the salon interior is simply beautiful. I couldn't be happier for George!! I highly recommend his talent and expertise to everyone. You will not be disappointed! read more

I asked George Long to take my hair from dark brown to blonde and cut it pretty short. I look fantastic, if I do say so myself. However, when I got home I didn't have to tell myself, my husband absolutely loves my hair. M friend was in from Wisconsin and could not believe how good it looked. George is a miracle worker - plain and simple. read more

I've been going to George for more than 20 years and follow him wherever he goes. My first visit to Platinum 34 was even better than expected. Wonderful ambience, friendly crew, great new line of hair care products.....and George gave me an awesome cut and color boost (as he always does!). read more

A beautiful salon and a great location! The staff is very friendly and accommodating too. I got my hair cut and styled by Diane and she did a fantastic job. She's a wonderful stylist who knows how to make your hair look it's best and I'm always happy when I leave. Definitely recommend! read more

I've been going to Nate for a few years, he is the absolute best. I moved out of the area but still make sure to see him when I am in town. He is the only person I trust with my hair! Everyone in the salon is so friendly and I love their line of products. Definitely recommend! read more

i have been seeing Dianne at Platinum 34 for color and cuts since they opened. She is fantastic. The people at Platimum 34 are kind interesting and great stylists. I continue to get compliments on my color but the most important thing is that i love it everytime i go! read more

Abosultetly loved how my hair turned out! I was a dark brunette but Nate was able to transition my hair flawlessly with barely any damage. Couldn't be more grateful for such an attentive stylist that really went above and beyond to help me reach my dream hair! read more

Wow Nate is AMAZING!!! if you don't believe me look at these before and after pictures. He was so professional and kind! This was my first time coloring my hair and i couldn't be happier with the results. I will be back to see Nate for my next appointment!! read more