Don't fall for the elaborate shell game of Ralph's pricing!
Case in point: I went in to the Studio City Ralph's this evening and bought a bottle of red wine along with my other groceries. It was a Dellatorri Chianti Riserva, and the price tag under it said the regular price was $17.99, that the sales price with Ralph's card was $8.99, and the 6-or-more price was $6.29. A lot of numbers to remember.
So when I got to the check out with my handful of purchases, I noticed the final grocery tab seemed a bit high at $51.57. I looked over the receipt while I was there and noticed that I had been charged $17.13 for the wine, even though I'd used my Ralph's card. "Wait a second," I told the cashier ("Mike"). "This was supposed to be on sale at $8.99." "You were looking at the 6-or-more price," he countered. I couldn't remember what the 6 or more price had been off the top of my head, but I told him that in any case, I didn't want to spend 17 bucks on a bottle of wine and that I would need to exchange it.
So when I went back to the spot where the wine had been, I confirmed that the price for 1 with a Ralph's card was $8.99. I returned to the cashier and told him the $8.99 price was just for one bottle and it was $6.29 each for 6. He then pointed to some bold print beneath the $17.13 listed on the receipt that said, "Ralph's saved you $11.86. "See?" he said. "You weren't charged $17.13, because it took $11.86 off afterwards." I took him at his word and once I got home, I added up the receipt but saw that I had indeed been charged $17.13 for the wine. I did some googling and found out that the prices in normal print on the receipt aren't the shelf prices before the savings as he'd alleged, they're the final price AFTER the savings.
I went back and spoke with a manager, Steve Jones. I told him I needed to talk with him about the receipt and that I'd been overcharged for a bottle of wine. He cut me off and said that I'd been looking at the 6-or-more price, and started to walk away. I told him that wasn't the case and waited for him to finish what he was doing so he could give me his full attention.
"I'm listening," he said, while punching some numbers into a nearby machine. But as I resumed explaining what happened, he then started talking to another customer. I stopped talking again so he could finish. "I'm still listening," he said. I told him I would just wait until I could have his full attention. He walked back while I continued to explain what happened. While I was still talking, he grabbed an employee and told him to walk back there with me so I could show him and for the employee to tell him what the result of it was.
When we got to the shelf in question, we discovered that there were two Dellatorri Chianti brands stocked side by side. One was the Riserva (reserve) and one was regular. Both were on sale: the regular at $8.99, and the Riserva at $17.33. I had paid the Riserva sales price of $17.33, which was almost the same as the regular Chianti's normal price of $17.99. Someone had apparently placed a Riserva bottle over the regular bottle price, which caused the confusion, compounded by the fact that the abbreviated description on the product shelf labels is very fine and difficult to read. But why would the cashier think that the price on the receipt was the amount BEFORE the card discount? Don't they know how to read their own receipts?
Fortunately, Steve the manager didn't want to have to deal with this any longer when we got back, and refunded me the $8.14 difference.
So not only are the descriptions in the shelf labels abbreviated and difficult to read, and products frequently mis-stocked, the perpetual "sales" prices on nearly every item make the receipts very difficult for the average customer to figure out. In fact, this whole pricing system is either so confusing that even the employees themselves can't figure out the receipts, or else it's purposely misleading. Seeing as how the chain was found guilty of 62 counts of overcharging customers with misleading pricing in 2011, it could very well be the latter. This location, I later discovered, was one of the offenders. In either event, it pays to look over your receipt very carefully.
Of course, you could avoid this elaborate shell game all together and just go to Trader Joe's, where there is only one low every day price all the time... read more