it's always nerve-racking for a man to walk into a beauty store cause I really had no idea what I was looking for exactly but Nikita helped me really quickly. As soon as I walked in the door, I was greeted, asked what I was looking for, and she showed me the items and recommended products. I was in and out in less than five minutes she had very friendly service answered all my questions about products and was very patient with me. read more

To preface. This isn't the first time I've been at this location to buy beauty supplies. I came here to get my hair colored because I dyed it with henna about 11 months ago and was looking for something new. I know about the unpredictability of using henna and then dying with color, especially with products that use developer, due to the chemical reaction between the two. What I'm disappointed about is that when I asked about which dye to use, it turned into a conversation about how much of a bad decision it was and that I was going to "go bald" by burning all my hair off. How I expected the conversation to go was to do a test strand and purchase a sample bottle of a lifting agent before using a permanent color dye. After being discouraged from coloring my hair, I went ahead and bought my regular hair products, along with a new pair of scissors, since my previous pair had outlived their usefulness. Safe to say I won't be returning here again. read more

Just had another great experience at the Rocklin Sally Beauty. I came in a few months ago to get products to dye my hair at home, and the staff was super helpful with tips that actually worked. Even though they were out of the specific Wella color I wanted, the girl working suggested a perfect alternative and my hair turned out exactly how I wanted. Came back today for more hair color and developer, the same helpful girl was there and helped me find everything quickly. I was in and out. Love that they have so much to choose from for hair, nails, and makeup. Definitely my go-to spot, and I'll be back soon to grab some hair products. read more

I recently visited Sally's in Roseville while at the Galleria, and I had a great experience! Right when we walked in, Nikita greeted us with a warm smile and asked if we needed any assistance. She was incredibly helpful in guiding me to find exactly what I needed and even shared some great tips along the way. Her genuine friendliness and willingness to help made my visit truly enjoyable. I really appreciate her excellent customer service! The tips helped as my daughters raccoon tail hair turned out perfectly!! Highly recommend this location if you're in the area! read more

Sally Beauty - Cosmetics & Beauty Supply Near Me - Rocklin, California

Wanted to leave a review and shoutout Abby who works here - she was so nice and knowledgeable! She helped me find all the products I needed and answered all my questions. I hope I see her again whenever I come back. read more

i went here today wanting to go blonde and had no idea what i was doing, the associate who helped me i didn't get her name i suck was so helpful and took the time to write down everything she explained to me in the store for me to get what i want at home. Thank you ladies and i will for sure be coming back to this location read more

I been using Sallys products for so many years now I buy my shampoo , conditioner , hairspray, hair gel heat protector, and many more hair products. I buy my son Suavecito for his hair it works wonders . I have also bought clip on hair extensions here. They are awesome you could style them with any heat tool. They have lasted me a long time. They have a great selection for hair straighteners, and blow dryers any heat tool you can think of . They also carry a lot of nail polishes and make up. I went to Sallys yesterday, and I was greeted with a smile the two young ladies working there were super nice and attentive. The only negative thing I have to say about the store is that sometimes they're out of products that I use but they always come back in stock . The store looked very organized and clean .. Overall this is a great store for anything hair related for men and woman . This is definitely my go to store I get lost in there getting so many awesome things . I will be back to get my shampoo and other products when finished . read more

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Thank you so much Veronica This morning I was there to get some color for my hair you're so amazing that you told me a wonderful instruction to use unbelievable colors for my black hair to beautiful colors turned into amazing colors just to say thank you so very much for helping me out your so kind & helpful person i can't wait to show you my hair appreciate it ‍ Monday July 22, 2025 read more

the ladies inside were SO sweet! they helped me pick out a color, asked me if i had everything i needed to color my hair, and offered me water when i mentioned i had walked 45 minutes in 103° heat! read more

I have not been to this location in a long time. I had to use a box color on my hair since I was going for open interviews for a job today unfortunately, the color that I got did not grab the way. I wanted to and still ended up showing some of my pasty white hair. This is the first time I've ever had to use hair dye to cover up my grays. I feel old lol I called up the store today and explained that the color didn't do what I wanted it to and she could see when she looked at my hair that it didn't pull the way I wanted it to. She was very helpful to suggest a clarifying shampoo that will pull my color out under a month. This is a very nice establishment one of my favorite places to buy beauty supplies I won't be doing my hair myself again lesson learned I was trying to save Money by doing it myself and I'm not a stylist, but I tried doing it myself I haven't done my hair myself since I was like in my 20s I won't attempted again. She was very helpful and very sweet to walk me through the process and process a return and also very helpful to tell me that the clarifying shampoo that she uses it helps take out the color very fast, very large establishment with several different things to choose from knowledgeable, friendly helpful staff they don't just have hair dying stuff. They have also other things to buy as well make up. They have a lot of beauty supplies and much more. Definitely a place to go if you're thinking about doing your own hair, they have several different colors to choose from very knowledgeable helpful staff, very clean atmosphere very great experience last night and very happy that they could accommodate me with what I needed help with. I highly recommend Sally's beauty supply in Rocklin. They are very friendly, helpful, knowledgeable staff. I will definitely be coming back here again very soon for more feature visits and more great experiences to come thank you Sally's beauty supply for fixing my situation and accommodating me. I appreciate it very much. Thank you again and I will see you again very soon. read more

Sally Beauty - After processing for 45 minutes my gray still didn't cover up - Cosmetics & Beauty Supply Near Me - Rocklin, California

I have been coming to this location to purchase my hair dye and developer for root touch ups for many many years. I have never had an issue until today. Today my fiancé came into the store with me, wearing a puffer jacket because it's 47° outside. While I was looking for my hair dye, my fiancé was looking at the shampoos. My fiancé was very obviously targeted by the two employees at this location, as both were staring at her nonstop while she was browsing shampoos. Not once did either employee approach her and ask her if she needed help. It was clear that they assumed she was going to try and steal shampoo. I am a white woman and have worn bulky puffer jackets inside the store without any problem. It's interesting that my fiancé, a woman of color, was watched like a hawk. My fiancé came to me immediately and voiced how uncomfortable she was. I will not be returning to this store, and will be taking my business to the Sally's in Roseville from now on. read more

My wife loves this store for her beauty products. Great staff and location is next to Safeway therefore; a lot of parking.

I love coming to Sally's. I know what i'm getting, plus they have the extra stuff my daughter & I like, such as face masks.. On this trip, I was coming in for my usual stuff and the girl walking around asked me what I was looking for as they normally do. I told her what I was picking up and she suggested a different product. It would work faster n make my color brighter... it was also more expensive. I figured she may know a little more than me if she was making suggestions, plus, it was a kit.. sho I decided to try it. Ok, so i'm going to only stick to what I like from now on. This product did work faster, it was stronger(yes, I noticed it was stronger before I bought it) and it burned my scalp.. I didn't even put it on my scalp.. but it felt like fire and it felt like my hair was going to burn off! I needed to get the brightness I normally go for so after my scalp was not feeling like it was on fire, I tried reapplying and it just was not happening. My scalp was too sensitive. I feel like if I'm coming in for a product, and I'm being asked what I'm looking for, please, DO NOT suggest another product to me. I am going to double check if these girls are even licensed cosmetologists that should be giving suggestions and recommendations.. Nice store, but please, if I already have a product in mind, don't upsell me read more

Nice place for hair dyes. Everything you need from nails and hair. Lots of colors to choose from.

Been shopping here for years. Have interacted with a variety of employees. All have been friendly and helpful!

Yes. I definitely recommend this Sallys in Rocklin on Sunset Ave. The young guys and gals who work here are very respectful and helpful. I really appreciate their honesty in pointing me toward items that have worked great for me. Thank you! read more

They have hardly any products for black hair care, and whenever I ask for a product the reps are always rude to me or act like I just asked a stupid question. It's pretty sad actually. I'm done trying this store. read more

Racists. I walked in and no one greeted me, but they greeted all the white women who came in after me. No one asked if they could help me, but they asked if they could help the white women read more

This place is fantastic! We love coming here for all of our beauty needs, especially haircolor! The staff is really knowledgeable, haven't had a haircolor go wrong yet! Everyone here is so friendly and helpful. Sign up for their card and you'll get extra savings. read more

I love sallys beauty supply stores in general but this specific location .... I went to and asked the associate what items I'd use to get my bleached blonde hair a silver/grey color.... she walked me down the correct isle and handed me a box that said shark blue then told me to grab a toner in ash blonde with 30 developer apply it after the blue and I will have my said result..... yeah my hair didn't turn out silver nor grey. It's turquoise! !!!! I'm not sure if it's standard that employees here are supposed to be educated and licensed. .. but not only did I waste money but my hair looks ridiculous :( last time I'll ask advice and go to this location. My hair is fried and looks like mermaid poop and I certintly don't want to put anything else on my hair right now bevause of how bad my hair is breaking! I'm supposed to go on a cruise this week. I've never been so mad Especially after talking to other hair dressers and finding out that the information she gave me was wayyyyy wrong ... don't trust this sallys to give you the correct hair info! read more

Sally Beauty - The after math - Cosmetics & Beauty Supply Near Me - Rocklin, California

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I came here tonight to get a detangler other wise known as a leave in conditioner they also suggested a conditioner for color treated hair since I just had my hair dyed the staff working tonight the girl helping was very sweet and very knowledgeable and very helpful and help me find exactly what I needed this is a very clean atmosphere very clean establishment there prices are very affordable they also sell hair tools flat irons curling irons and shower caps and hair dyes they also sell make up and they sell the brushes that you would need to use when coloring your own hair they also have a very large clearance section they also sell detangler brushes which I highly highly recommend if you have very tangled hair this brush will be your next best friend it works so good I highly recommend this establishment for anyone in the area looking for any hair care needs or make up very helpful staff very nice establishment I will definitely be coming back here again very soon for more future visits and more great deals thank you sally beauty supply read more

Sally Beauty - Hope this works good - Cosmetics & Beauty Supply Near Me - Rocklin, California

I went into this Sally location in need of some help with hair dye for my hair and received excellent customer service from Kayla. She was very knowledgeable in hair dye products. I absolutely love the color of my hair. I also needed to find some good products to use on my hair she recommended some really good products and my hair is looking really amazing. If you go here go see Kayla she is so sweet and really knows her stuff. Thanks Kayla I'll be back in soon read more

The store was clean and the staff was really helpful. I asked for help and they were able to point me in the right direction.

We Yesterday To GeT Some ColorZap And Hair Color To Lighten My Hair....MyHair Is Pretty Dark And I'm Trying To Go To A Red Color....When I First Get There A Girl With Neon Pink Hair And Black Roots TellS Me It Will Take AT Least A Year To Lighten My Hair And That IShould Go To A Salon And Pay $150 To Get It Done...When Then I Ask Another Girl What Toner I Should Get And She End Up Giving Me To Strong Of A Toner ForThe Color I Chose....Needless To Say They Ruined My Experience And IDef Won't BeBack There...Went To A Different SalLys And They Got Me All ThE Right Stuff! read more

This location should be shut down! Rude customer service, all of the time. Anyone reading this review should avoid this place and shop at Sally's online. The shipping is very quick. Waaaaay better than dealing with rude, disrespectful creatures. They always have a problem with any kind of sale, a discount that you received via text from Sally's. They always have some kind of trouble even with your Sally card discount. After two years of their nonsense. I decided to try Sally's online, and I don't regret it for one second. I always get my points and rewards without an argument or plain rude behavior. read more

The store had a big selection of supplies to my understanding. I'm not very wise when it comes to beauty products and looked kind of clueless when I walked in. The girls is the simply just pointed when I asked them where a certain type of product was, and one of them rudely corrected me on how to pronounce the name of a brand. They were stocking the shelves and were not worried at all about me or the other costumers. read more

Horribly rude cashier. Didn't say anything and just started ringing up my purchases. Gave her my info for the beauty club and she said I wasn't a member, yet I have used it at 2 different sally's before. Just kept saying "nope, nope." I love sally's and every other store has had great customer service. I won't be back to this one anytime soon. Word of advice to the cashier- YOU WORK IN CUSTOMER SERVICE, IF YOU DON'T LIKE HELPING CUSTOMERS THEN YOU SHOULD WORK SOMEWHERE ELSE! On that note, other than the curmudgeon at the counter the store was clean and organized. Too bad I won't be back. read more

Jordan helped me find everything I was looking for. And helped me stay in my price range. She was very welcoming and I will definitely be coming back to this location for the great customer service. read more

The young lady ( long blonde hair) helped me pick out a shampoo she said would give my hair moisture. It was a good recommendation. She told me I'd notice results in one wash and she was right. The conditioner made my hair feel amazing that she recommended I try. It smalls good too! Thanks Sally Beauty. :) read more

Came here for help with my hair and the girls were so nice and helped! It's always nice and neat and clean in there too. They have such a variety of different beauty supplies. Love it! read more

I went in and asked the cashier lady for help. She had long blonde hair so I thought she would be able to help me with what to buy for dying my roots. She picked something out that looked like it would work. 5 minutes into putting the color in my hair, I noticed my roots were turning platinum blonde which is not the color of the rest of my head. I stopped immediately because I knew this was not right. Very disappointed in the customer service. The store has plenty of selections, but this lady suggested a product that completely ruined my hair. read more

Came in with a few questions on bleaching and was given horrible service. Totally unproffesional , rude and very disrespectful. Will never be returning to this location again. The girls are supposed to be here to help. She looked angry to be there. Leave the attitude at home. read more