Angie F.

Walked in and the young lady at the counter greeted us I wish I had gotten her name she was great explain the cookies and told us about the drinks. The place was crony and clean. We grabbed the dulce cookies and it was the perfect amount of sweetness and so soft my sister in law tasted it and they when and got some for their own. Make sure to stop here for your sweets.

Jane L.

We walked by this cookie shop a few weeks ago when we were thrifting. We let them know we would be back later. The staff were super friendly and informative. The space was very warm and welcoming. Display of treats were visibly appealing. Today my neighbor returned and bought: Biscoff, Caramel Peanut Butter, Chocolate Chip and Lemon Hibiscus. I'm not a cookie connoisseur, but these were just ok. Given all the hype I heard about them my expectations were probably too high. Out of all of them I liked the Lemon Hibiscus the most. My neighbor bakes the best cookies so she sets the cookie bar high. It was nice to try but these are not for me.

Soo H.

I visited this area alot in the days of my youth.  There was a Sears a block away.  We tried to visit Christmas Eve but arrived too late.  2 blocks away was Comic Kingdom.  I rode my bike there on Saturdays to check out the new comics.  I miss the scent of old comics that place was filled to the brim with. There are lots more food choices on University Av. now.  Schmackary's just opened. Lots of parking in front at 10:15am.  Nice staffer assisted with my choices.  I tried some cookies. Spring Spirit had an interesting combination of flavors.  There was some sweetness, a little saltiness, and a strong almond flavor.  The texture was mostly soft but the edges were crisp. Oatmeal Scotchie was soft with sweetness and extreme sweetness from the butterscotch chips.  I like the oatmeal flavor. The Monster Mash was a blend of oats, peanut butter, M$M's, and semisweet chocolate chunks.  It's like a chocolate chip cookie, oatmeal cookie, and a peanut butter cookie had kids.  Loved the mix of flavors.  Extremely sweet and good in small quantities. Lemon Hibiscus was an interesting mix of corn flour, lemon, poppyseed, and hibiscus glaze.  Texture was soft with little crunchy bits.  I liked the mix of flavors but this cookie was extremely sweet so it's best in small quantities. Service was friendly and efficient.  It's best for me to just get one cookie at a time due to the extreme sweetness of these delicious cookies.

Jennifer G.

Stopped in for a coffee after a morning workout next door. The guy at the counter was very friendly & took our order quickly & efficiently. We ordered a cold brew coffee with cream. Nothing fancy but the coffee was smooth & not bitter. The store is small. The cookies looked amazing but we didnt try them.

Wendy G.

What to do when my recent baking projects don't turn out well? Bring in the pros! Saw that newb (to SD) Schmackary's had a 2x1 delivery promo and was still open at 8:30 pm on a Wed so gave em a shot. The chocolate chip and confetti cookies were both quite large, about the size of my hand. I couldn't believe that the chocolate chip one was still very warm on arrival, clearly fresh baked, and it totally hit the spot. Ideal soft/chewy on the inside, slightly crisp on the rims. Birthday/confetti flavor is not my favorite in general, but this version tasted fine.

Tony A.

Walked by this place today and after a great endorsement from a customer we decided to come in and try this out. There was a young lady prepping another customers order, but she acknowledged and greeted us right away, we had no idea what we were getting so she mentioned to let her know when we were ready. We took our time looking at all the available items and we settled on sharing an ice cream sandwich. We had chocolate ice cream with dirty leprechaun cookies and it was absolutely delicious. An African American woman came out from the back to help another customer who had walked in. She seemed super friendly as well. Delicious cookies and great customer service. What more do you need?

Julia G.

When they first opened, I waited in line 30 mins to be told they were out of chocolate anything and it would be another 30 min wait if I wanted The Classic. I really wanted to try this new place. Looks super cute and has great reviews. I decided to try Too Good To Go app when I saw this location pop up on my app. It was a great deal but you can't choose. It's a surprise! When I went to pick up my surprise i was the second person in line. I overheard they were out of chocolate chip cookies or brownies! Drats! I stood there at the counter for about 5 mins before someone said Hi. So strange! The three items I received - a blondie, a birthday party, and a Snickerdoodle type cookie. The blondie was really good. The other two cookies were too sweet for me. I decided to order online but the Classic is sold out! What in the world?! I'm still hopeful to try the classic one day!

Emmett T.

Cookies from Broadway... that's the tagline for Schmackary's which has set up shop in the heart of the Hillcrest neighborhood. This is the first location outside of NY and NJ, let alone in California/San Diego. The grand opening was at the beginning of this month. No seating was available inside while there was a small front patio with a bench. Parking was metered along this stretch of University Ave. A menu board listing twelve flavors of the day hung on the right wall. I believe they have more than 40 (100?) varieties in their inventory so many of them are rotated weekly. Cookies could be ordered in quantities of one, six, or twelve. Cookies cakes were available at $35 each. You could also select ice cream with your cookie in the form of a sandwich, milkshake, or à la mode. Cold drinks and hot drinks made up the rest of the offerings. I decided on the following for my box of six cookies to go... * The Classic - blend of milk & semisweet chocolate with a hint of flake sea salt. * Funfetti - butter, sugar, flour, and sprinkles topped with vanilla cream cheese frosting. * Cookie Dough - creamy cookie dough frosting on top of The Classic. * Cookie Butter Bliss - cookie butter with notes of warm cinnamon. * Cookies & Cream - dark cocoa, white chocolate, Oreo pieces, and vanilla cream cheese frosting. * Schmackerdoodle - snickerdoodle inside out and stuffed with cinnamon sugar chunks and white chocolate. I found the ones with frosting on them to be extremely sweet, even for my palate. Therefore, the simpler cookies like The Classic, Cookie Butter Bliss, and Schmackerdoodle had a better balance of chewiness and sugar. At $22 for half a dozen, the average price for each cookie given their size was a good deal. Many places nowadays charge five dollars each (or more) for their products. Schmackary's is open from 10 to 10 daily which gives you plenty of time to visit and satisfy a craving.

Queen S.

Clean, vibrant cookie bar located in hillcrest off University ave. Awesome customer service. Scrumptious ,freshly baked cookies and coffe/latte. I bought a 6 pack. We tried the dulce de luche, chocolate chip, oatmeal raisin and cereal. There's a cookie flavor for all taste bubs. All the cookies were soft, buttery and delicious. I definitely should've purchased more than 6.

Henri V.

Schmackary's opened last weekend and this shop has some lip schmacking good cookies, a Manhattan, New York based cookie shop is now here in San Diego. Located on University Ave in the Hillcrest area, where the street meter parking is a challenge. The shop is small with currently no outdoor or indoor seating. The list of cookie flavors is extensive and good to know is that all cookies are baked on premises so it's fresh. While I torture myself looking at desserts and cookies, I'm not a hugh fan of super sugary sweet treats. I was given a taste of one of the cookies and with eyes wide open, I was amazed at how good and NOT too sweet these were. I ordered the Buckeye Moonpie and the Cookies and Cream, both with a chocolate base cookie and each topped differently. There's savory selections of scones and coconut macaroons. Coffee drinks available too. The shop staff were super nice especially Jonny from New York. Due to municipal red tape delays, this business was in the works for over a year before they finally opened. Wish they have seating for customers. I took my cookies togo. So glad there's a cookie shop that offers Not too sugary sweet scrumptious cookie's worthy of your visit. Recommend

Jackie T.

Was walking around and stumbled onto this place. I was so excited because me and my husband had these cookies when we were in New York last year. The service was on point. Was greeted when we walked in. The girl behind the counter was sweet and knowledgeable. They had a lot of cookies to choose from. And cookies are my weakness. We got the: Maple bacon, Schmacerdoodle, The Hummingbird, & the classic. The Schmacerdoodle was definitely my favorite. I can see why it's a fan favorite. Thank you Schmackary's for your hospitality.

Eugene C.

Came here for a quick dessert and saw that this was a new spot. Parking on this street in hillcrest can be tricky but luckily i found a spot very nearby. When you enter you can see all the baked goods displayed nicely with descriptions describing each items. After speaking with the workers there, we were told that this place originally came from New York and that the owner came to SD to make sure all the ingredients were sourced locally which is awesome to hear. They gave some recommendations of what to try and I ended up going with their maple bacon cookie and the hummingbird which was a vegan cookie that includes oats, coconut, pineapple, banana and a southern cream frosting. Texturally, these are not chewy cookies are more crispy/crunchy but they are not dry at all. The maple bacon cookie was thin so the edges were crispy but the inside was still soft (just not doughy if that's what you're used to). It tasted pretty much exactly as you expect and the bacon bits gave a nice salty kick to the cookies. As for the hummingbird it wasn't nearly as thin as the maple bacon but due to all the variations of fruit in the cookie in addition to the oats, it gave the cookie bunch of different textures. The frosting tied it all together to make a unique cookie experience. I will say the cookies are pretty pricy (4.50 each) but overall these are delicious cookies and coming from someone who doesn't normally eat cookies I'd definitely come by here if I was in the area again.

Anna H.

Crumbl who?? Really great cookie shop, I was drifting around and needed something sweet as a pick me up. I stopped in here and picked up a delicious birthday cookie, and I even got a free one for the shops anniversary in New York! The redheaded gentleman of the counter was so friendly and sweet, I love local cookie shops and next time I need to get somebody a gift I'm going to get them just a basket of these cookies. They were delicious. Not too sweet either! I'm eyeing their banana pudding for next time, they also have coffee and iced tea there.