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    SEPHORA

    3.3 (193 reviews)
    Closed 9:00 am - 11:00 pm
    Updated 3 weeks ago

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    Andrea T.

    I ordered (order #639323004107) something from their website for the first (and LAST) time, the experience was unpleasant from start to finish, I had a problem with the shipping address, no one helped me. I left it at that. Then 1 of the items I ordered came incomplete, I PAID FOR 1 SET of 2 and only 1 item arrived (the box was open and looked battered). I write to them for help and they told me that they couldn't do anything to help me or give me a refund because I sent my order to a mailbox/P.O. box (because I'm an international customer). What a disappointment, I thought Sephora was better and not just thieves.

    Angela YJ B.

    Dropped by the new (for me) Sephora in the Times Square area with stairs leading to the basement. I spent most of my time browsing & trying on the Dior products - my favorite ones !!!! The major reason for giving 2 stars is the attitude & behavior of the employee at the check out. I try to be neither subjective nor too generous unreasonably, but this time, I am giving 2 stars. This was during the Coronavirus, but before the state had issued the state of emergency nor the curfew of 3/16/2020. The employee at the checkout charged me for the 2 Dior lipsticks I had purchased, and did not bother to put them in the bag nor did she ask whether I wanted them bagged. She dumped the products in front of me. No greeting whatsoever. I did not want to make a fuss, but was on the verge of returning the 2 lipsticks right then. Will never be buying from this store.

    Michelle F.

    This Sephora is pretty new. They relocated from across the way. I cannot remember if it says this is the largest Sephora in America or the world. Either way, it did not seem like the largest one I have been in. The store feels choppy. The layout is sort of boxy and made it hard for me to find what I was looking for. No employee greeted me as they do in their Florida stores relentlessly. I couldn't find anyone to ask a question since they were already working with a customer. They did seem to have some different products I had never seen before. It is fun to browse but seems like a headache to try and get assistance if you need it. I don't love this location but it is okay. It sure is convenient right on Broadway in Times Square.

    Clarissa K.

    Actually came here on purpose as I was in need of mascara and I tried a travel size one of they're Real by Benefit from my Sephora store in Aventura. Once inside the ladies directed you to the escalator down that is where the actual store is in a basement. There was a big promotion and line for a new fragrance Marc Jacobs Daisy eau so sweet. So they were making cotton candy. So naturally I got on line. Nice touch as I ate the cotton candy I hunted out the mascara. If you know Sephora know one helps you. After I finally got someones attention first I was directed to the wrong thing an associate told me they didn't have it and pawned me off on a different brand. So finally someone else got me to where I wanted to go. Frustrated as usual by Sephora I waited to check out. The girl at the register Sonage was in her name tag. I asked her to get me the new fragrance in a stick. Well don't faint I actually got helped thus the 4 star review. Also by the time I am now writing this review I am in need of a full bottle so guess what I will order online! If it wasn't for this location I wouldn't have found a new fragrance I love. Thank you

    All the stuff to make me beautiful

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    8 years ago

    I love sephora !!! We can a lot of brands like Kat Von D , Fenty Beauty , Estee Lauder and Lancôme

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    13 years ago

    best place to buy makeup, haircare, skincare, or fragrance!

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    10 years ago

    The worst slowest service I have seen in my life and stupid attitude of cashiers.. Wow.

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    Page 5 of 5

    SEPHORA Reviews in Other Languages

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    Review Highlights - SEPHORA

    She was knowledgeable, kind, helpful, and made me feel like I was the only customer in the store the whole time!

    Mentioned in 7 reviews

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    Teso Life

    Teso Life

    4.1
    (85 reviews)
    0.7 mi
    $$

    Very clean inside. And wide selection of snack , cosmetics , drinks and frozen foods and some toys…read more I think they offer good prices on most of items. It's a fun place to visit.

    TESO Life is a Korean and Japanese lifestyle and convenience store in Koreatown on 32nd Street,…read morespread across two floors. I walked into a space that covers a lot of ground, from snacks and drinks to beauty products, home goods, and collectibles, and the density of what is on display makes it easy to spend more time browsing than I planned. The snack selection is the strongest draw and covers an impressive range. I saw Asian versions of familiar American snacks sitting alongside Japanese and Korean originals, and the drink section downstairs is broad enough that finding something I have not tried before is a near certainty. The variety of drinks, many with anime or character branding, reflects a buying approach that goes beyond the standard convenience store selection. The beauty and skincare section upstairs is well stocked with Korean and Japanese brands that are not widely available at American drugstores. I browsed through everything from face wash to sheet masks and specialty treatments, and the prices are competitive for imported products of this type. Blind boxes occupy their own significant section, and the selection across different series is one of the better in the city, with reasonable pricing relative to what the same items cost at specialty toy stores. Home goods, toys, collectibles, and kawaii accessories fill the remaining floor space. For a one stop shop for Korean and Japanese lifestyle goods, snacks, and beauty products in Koreatown, TESO Life delivers a broad and browsable experience that rewards repeat visits.

    Photos
    Teso Life
    Figurines
    Figurines
    Figurines

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    Figurines
    Bhb Distributors

    Bhb Distributors

    2.5
    (2 reviews)
    0.8 mi

    I want to report that this website continues to post and promote products that are clearly a scam…read more In my case, I placed an order for body creams on March 3rd, and the company that processed the charge on my account was a completely different one called MELIO. Right after they charged me, the order was canceled with the excuse that I had requested the cancellation, which is absolutely false. I never canceled anything. Since then, my money has been in dispute because: The company does not respond to emails. They only send automated messages saying someone will get in touch with me, but no one ever does. Meanwhile, MELIO claims that they already sent the money to the seller and is now asking me to either pay again or provide my card number so they can try to charge me again. Absolutely not! This is robbery. I should not have to lose my money like this. And who is going to compensate me for the damage? This situation is unacceptable. I have already reported this case to: My credit card company The Better Business Bureau The appropriate authorities here in California These two companies are working together to scam people. They are shameless thieves. Be careful!

    Finally they got shea butter! I was waiting for a long time. It's a busy store with lots of…read morecosmetic stuff. Prices are good! And it's close to the subway

    Photos
    Entrance
    Entrance
    Deodorant, Neutrogena
    Deodorant, Neutrogena
    Extreme Glow, Carrot Glow, Pure Glow, Express Glow, Fair & White, Clear Essence, Clear n smooth,

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    Extreme Glow, Carrot Glow, Pure Glow, Express Glow, Fair & White, Clear Essence, Clear n smooth,
    Koryo Bookstore

    Koryo Bookstore

    4.1
    (160 reviews)
    0.7 mi
    $$

    This is a great little shop full of K-pop gifts! They don't have a wide selection of every K-pop…read moregroup, just the popular ones. However, of the merch they have it is abundant. It's not a big store size wise but they do pack a lot of punch. Service is kind and friendly, often times they can get busy due to the demand but they manage. Items are priced slightly above par, but that's pretty common when it comes to K-pop memorabilia.

    Koryo Books is a Korean bookstore and K pop merchandise shop in Koreatown on 32nd Street, and it…read moreoccupies a small footprint that gets crowded quickly once a few people are inside at the same time. I walked into a store that is essentially one large room, and the density of product on display meant navigating it during a busy period required some patience, but the selection within that compact space was broader than the size suggested. The Korean literature section covers both Korean language and English language editions across a range of genres, which makes it genuinely useful for anyone studying the language or looking for titles that are difficult to find at general bookstores in the city. I saw children's books in Korean, well stocked. The K pop side of the store covers albums, photocards, posters, keychains, stickers, and merchandise across a wide range of artists, with BTS having a particularly strong presence historically alongside newer groups. Pricing runs higher than what I would pay ordering online or finding the same items at a larger retailer, which is the standard trade off for a specialty shop in Manhattan. Album prices in particular can be steep, though sale events bring them down to more competitive territory. Individual accessory items like stickers and bookmarks are priced at a premium relative to their size, so going in with a sense of what I am willing to spend helps avoid sticker shock at the register. The store is a reliable stop for anyone looking for Korean books or K pop merchandise in a physical retail setting in New York, with the caveat that the pricing and the crowd level are both factors worth knowing about before I go.

    Photos
    Inside
    Inside
    Koryo Bookstore
    Koryo Bookstore

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    SEPHORA - cosmetics - Updated July 2026

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