Fun Fact: Smack is the brainchild of the Burger & Lobster restaurant group! I love lobster rolls (it's one of my favorite foods!) and was excited to see that Smack was a close walk from our hotel. My husband and I both ordered the Classic rolls (with Japanese mayo and lemon) and shared a lobster bisque. The lobster was fresh and the mayo had a nice zing to it, but the best part of it all was the bun! There was a perfect ratio of butter and toasted bread! The food here is pricey, but that's a given for most seafood dishes. The restaurant itself is quaint and has a mix of bar style and table seating. read more

Smack Lobster Roll - Seafood Near Me - London, XGL

Got the Classic lobster roll. The lobster was good but the roll was dry and not much flavor. The fries were good! The fries (chips) I've been getting around London was big and dry. These fries were skinny and sooo good! The lobster soup was okay. There were more veggie flavor than lobster but they were a lot of lobster in the soup. read more

Smack Lobster Roll - Classic lobster roll with lobster soup and side of fries - Seafood Near Me - London, XGL

It was our first day in London and we were looking for a quick bite as we arrived fairly late in the afternoon.This was the perfect place for just that! Since we were not very hungry and it wasn't exactly dinner time yet, we decided to share a lobster roll and fries. While it was a very good lobster role, it wasn't as good as the local Arizona lobster roll food truck. I thought it was kinda pricey as well for the amount of meat but hey, we enjoyed it. We went with the traditional lobster roll and it was perfect for our appetite. The establishment is very quaint - you could probably fit 12-16 guests in there. We thought we would stop by again during our trip but there were so many restaurants, pubs and markets that we never got around to it. read more

Smack Lobster Roll - Traditional lobster roll with an order of fries - Seafood Near Me - London, XGL

Came here to see where all of the London hipsters hang :P Just kidding, but this cute little restaurant just on the outskirts of Chinatown definitely gives off that hipster vibe. The menu consists of lobster rolls, beef brisket rolls, lobster salads, sweet potato fries, and lobster chowder. You order at the counter, and they bring the food out to you. First things first, the lobster rolls are STUFFED with lobster. I couldn't believe it considering most places I've tried usually skimp on the lobster. I tried two of the three different rolls. The Original - The flavor of this one was incredible! I liked this roll because you could still taste the natural sweetness of the lobster while the light seasoning/sauce brought out the flavor more. My only wish was that there was a bit more butter on the roll. The California - This roll contains lettuce and avocado along with the lobster. The avocado was creamy and a nice addition. However, I prefer the original roll because I think the lobster flavor was overpowered a bit at times in this roll. Lobster Chowder - This was delicious!!! Usually when I order chowder, it's filled with potatoes and rarely any meat. This was completely the opposite - sooo much lobster. Very creamy and flavorful. Sweet Potato Fries - These tasted good, but nothing special. Good side dish to the lobster! Overall, I wish I could eat this place all the time!! For the price, it's quite a deal for the lobster rolls especially with the amount of lobster meat they put. Put this on your London bucket list of places to try(: read more

Smack Lobster Roll - The Original Roll, the California Roll, Sweet Potato Fries, and Lobster Chowder. - Seafood Near Me - London, XGL

Perfectly toasted, hot, buttery buns with refreshingly simple and delicate lobster, scallion bits, and mayo. No queue. 10 pounds. My last dinner in London was a success that left me wanting to come back. The atmosphere was very chill and cozy amid of crazy Chinatown (? close to Chinatown?). Free wifi. Friendly service. What more can you ask for on your last night in the UK while on a budget? I would definitely come back had I been a local. read more

Smack Lobster Roll - @matchamache - Seafood Near Me - London, XGL

I stumbled across this place on my way to meet my friends to get my first ever tattoo a couple blocks away... So, I had to come back after getting my tattoo! My friends and I all went, but only a couple of us hadn't eaten dinner yet. I'm not sure if this place is like the fast food version of Burger & Lobster, but it kind of seemed like that. Anyways, I ordered one of their lobster rolls because lobster rolls are awesome and that's what had caught my eye in the first place. It came out pretty quickly and it was delicious! I got the original lobster roll and it came out with a good amount of lobster inside. The lobster was cooked pretty well and the roll was really good, too! My friend got a lobster roll, too and she loved it just as much. My other friend got the lobster chowder and she said it was really good, so this place was all around awesome! This place isn't as high quality as Burger & Lobster, but it's definitely still really good and I would go here a lot more often since it's much more casual and cheaper. read more

Smack Lobster Roll - Original lobster roll. - Seafood Near Me - London, XGL

My American heart was missing home and so I headed to Smack Lobster Roll. The price of the lobster roll seemed a little pricey, even for London standards, and was pretty standard roll. The bread seemed slightly stale (not freshly toasted like other reviews I had read) and was overall unimpressive. My friend got the samuri roll and it was nearly double the size of the classic, so if you want more for your money go for the samuri! read more

Smack Lobster Roll - Seafood Near Me - London, XGL

(Lobster) Rolling out of London. Should have gotten the hint that it was very empty on a Friday night dinner time. This is my last stop before leaving this beautiful city. I'm quite disappointed with the lobster roll for £19 for a lobster roll and fries.The lobster roll was really lacking lobster meat. We looked at it and thought it was filled with baby shrimps. The only part that was fulfilling was the cajun fries. The flavor was quite bland and tasteless. I'm much rather pay the same price for Burger and Lobster to get a full grilled lobster. Tip: Get the Samurai roll, it is twice the size of the original lobster roll. read more

Smack Lobster Roll - The Samurai roll (middle) is twice the size of the original roll. - Seafood Near Me - London, XGL

Came here with a friend last night because we didn't feel like lining up for or paying Burger & Lobster prices. Seating is pretty much all communal/bar-stool type, with most patrons being in and out fairly quickly. The lobster rolls themselves take anywhere from 3 to 5 minutes to come out after being ordered. Coming from Boston, a "plain jane" lobster roll wasn't cutting it for me for 14 quid, so I ordered the Seven Samurai Roll. Somewhere along the way, either someone else took my order or they forgot about it, because 3 groups got their food before I went to hunt mine down. Initially they asked to see my receipt, which was a little infuriating as I was already hungry, and my wallet was chocked full of receipts organized in no particular order. However, after struggling for a bit they told me it was alright. Tip for restaurant owners: never ask a hungry patron to find his receipt after you forgot his food - that would cost you a star in my books. The roll came out shortly after, with a lobster chowder as an apology - I greatly appreciated this, and so Smack Lobster doesn't lose a star. In terms of taste, it was "alright". The lobster was fairly generous, but for the price I'm paying I would hope so. There was a little too much seasoning on top, which made both my friend and I cough a bit when trying to take our first bite. Maybe consider putting the seasoning inside rather than as a garnish? Verdict: Relatively good lobster, not as good value for money compared to east coast USA. Yay: Better than what I expected, didn't have to wait long for a table on a Saturday night at 7pm Nay: Lost my food Meh: The price isn't anything to complain about, nor is it anything amazing read more

Smack Lobster Roll - Seven Samurai Roll with chowdah. - Seafood Near Me - London, XGL

With the increasing influence of the Occupy movement, is lobster a symbol of bourgeois decadence and over consumption? The guys who started Burger & Lobster are trying to prove that lobster can be accessible to everyone - £20 for a whole lobster, anyone? Smack Lobster is the little brother of B&L. Offering 5 lobster rolls, lobster chowder and lobster salad, all for £10 or under, this is the place to get your lobster fix if funds are low. I tried the classic and it was delicious. A pocket of crispy bread, generous chunks of lobster in a classic mayo I'll be back to try the other varieties read more

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10 pounds lobster roll! YUM. So worth it. I had no queues, and there was some shared seating to the corner as well as some counters to enjoy your food. The menu is pretty simple - lobster roll or lobster on salad. There's lots of bottled drink choices. Your food arrives quickly, you devour it quickly (it's so good), and you leave much happier than when you came in. Great value - yummy lobster! read more

Smack Lobster Roll - Classic - Seafood Near Me - London, XGL

So much lobster!!! Oh my! Yes at £10 pounds it's pricey for a salad, but damnnnnn that lobster! For £10 you can have the lobster roll, with a few different options for toppings or you can go for the salad with avocado! Obvs for me when avocado is involved, I'm all over the salad! The salad was delicious, super healthy with a really nice dressing. Can't recommend this place enough. read more

Smack Lobster Roll - Lobster salad - Seafood Near Me - London, XGL

Since I'm just visiting the area, I don't know how long this had been here but it's new enough to be new to me. Smack is just a small place, with just a but of space to sit in, but a lot of their aim is clearly takeaway. What do they have? Lobster rolls and lobster salad. They have a few varieties of both the salad and sandwich and I decided to start with the Classic lobster tool as well as a very nice bottle of cloudy lemonade. The sandwich arrived quickly. The roll was warm, perfectly buttery, and a bit toasted. The lobster was chilled, with a good amount of sauce drizzle and nice large pieces. I'll admit those from New England in the States would be underwhelmed but I was impressed. At £10 for the sandwich it wasn't the cheapest option I had, but lobster is always on the spendy side. It's a nice little indulgence though and feels like a good treat lunch while in Soho or a good snack on a night out. read more

Smack Lobster Roll - Classic lobster roll and lemonade. - Seafood Near Me - London, XGL

Good place for lobster to take away. They do lobster rolls but if you're on a budget try the lobster chowder. I was a bit afraid the portion wasn't going to be enough but it's actually quite filling. And tasty! Soup is £5 and a roll £10. Some seats and tables inside. read more

Smack Lobster Roll - Seafood Near Me - London, XGL

A beef option or a lobster option - sound familiar? It probably should given Burger and Lobster is literally a few steps down the street, but Smack Lobster Roll is a decent alternative should things get crazy at B&L. Star 1: How were the service and atmosphere? Smack Lobster Roll is a comfortable and quaint little shop, and the simple menu and friendly servers will have you all setup in no time. Star Granted. Star 2: How were the portions relative to the cost? The brisket rolls at Smack Lobster Roll run eight pounds and the lobster rolls twelve pounds, both of which are pretty solid deals given the size of these rolls and the premium that lobster can command these days. Star Granted. Stars 3 and 4: How was the food? I opted for the 'Classic' Brisket Roll, which was good although not what I would define as out of this world. The quantity of pickles and onions was a bit overpowering, and while I absolutely loved the crispy sliced roll, the flavor of the brisket fell a tad bit short although I could probably chalk that up to having been spoiled by Texas brisket the past four years. Single Star Granted. Star 5: Would you eat here every day if you could? I simply can't say that I would given the close proximity to Burger and Lobster. It's a good alternative, but not as good as the incumbnet. No Star Granted. read more

Smack Lobster Roll - Classic Brisket Roll: £8.00 - Seafood Near Me - London, XGL

Food was average and staff very rude with attitude. When paying with a note was asked if k had anything else as note looked fake. Produced a card and was greeted with response "better". Cashier then tested note and of course came up real, went to sit down and another member of staff came to cashier and loudly asked " so was it real" with the response "yes". Love burger and lobster, not impressed with its sister restaurant . read more

Its always nice when my obsession also becomes London's! Lobster, here there and everywhere! Since Burger & Lobster the new thing is to open up more places that do lobster. Im on a mission to try them all! Hard mission i know but i am dedicated like that. Smack is literally on the same road as Burger & Lobster in Soho, but more than a restaurant its a snack place or take away. Basic - several time of lobster rolls & lobster salads. We tried to classic lobster roll - delicious. Whats there not to like - warm buttery brioche, cold lobster. Its amazing! But does not compare to Burger & Lobster... But for half the price (£10) ill definitly pop by whenever i have a lobster craving but dont have the time fo B&L, lets hope that doesnt happen too often! read more

Smack Lobster Roll - Classic lobster roll - Seafood Near Me - London, XGL

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This place was amazing. The staff were very friendly and we are on a holiday here from Southern California. We had traveled all over the city just go get lobster rolls. My wife and I loved the decor and the open kitchen concept. We walked to the counter and I ordered one original lobster roll with lemon mayo and chives and my wife ordered the California which has lettuce and tomato on top. We also ordered a cup of lobster chowder as it was a cool day. First things first....the lobster chowder was to die for nice and bold flavor as a chowder should have. Not too watery wonderful consistency and the chunks of lobster were perfectly suited. Then we move to the lobster rolls. My wife took the first bite of hers and the nice crunch of the toast could be heard as she said...mmmmm which is always a good sign. I then took a bite of mine. It was everything I had expected and more. The meat was plentiful and buttery rich flavor that you would expect. The toast was nice and crispy and the mayo was not over bearing and with a slight hint of lemon was the perfect addition. I love chives and that was also perfect. Both lobster rolls and a can of coke and the chowder was around 30 pounds. Well worth it in my opinion. We will be back next time we visit. read more

Smack Lobster Roll - Lobster chowder, California lobster roll, classic lobster roll - Seafood Near Me - London, XGL

So so good. Got the lobster and shrimp roll, California style. What really won me over was the toast - perfectly toasted and buttered - which really completed the sandwich. Highly recommended. read more

Smack Lobster Roll - Seafood Near Me - London, XGL

I am unsure what to say about Smack Lobster Roll. They pride themselves in making good Lobster roll but I felt that it could have been done better. Portion, taste and value wise, I think they have lost to Burger & Lobster. The soup lobster soup was also very uninspiring. There were more large chunky potatoes in it than lobster. To be honest, I was a bit disappointed. I think to be a niche in the industry with a small place and not was big as Burger & Lobster, I would think they would make their lobster roll really good. Unfortunately, this was not the case. Burger & Lobster will still be my first choice until I find one better. read more

Smack Lobster Roll - Seafood Near Me - London, XGL

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The food was good and the insides were very clean -- it was just fairly expensive for the amount of food you get... I came through this place on my search for a salad in my first day in London. I ordered the Lobster Salad which was excellent (like I mentioned earlier) but was just not enough food for the price I was charged. Maybe I should have ordered the sandwich instead. Probably won't come back unless someone else is itching for a quick bit and craving lobster. read more

I've eaten many a lobster roll in my day, but I find the price tag at Burger & Lobster to be completely outrageous. So when I learned that the owners of B&L had opened a more casual (and cheaper!) Soho joint, I was sold. We tried The Classic (original Burger & Lobster recipe) and the cashier sold us on the 'award-winning' Seven Samurai (Japanese Mayo, White Cabbage, Cucumber, Pickled Ginger, Spring Onions, Togarashi Spice). Both were amazing in their own right - creamy lobster, crisp buttery roll, and perfect toppings (on the Samurai. The Classic is perfect in its simplicity). At £10 a pop, these lobsta rolls can't be beat. read more

Smack Lobster Roll - Samurai and Original lobster rolls - Seafood Near Me - London, XGL

Quick stop for lunch, pleasantly surprised. We had the lobster chowder and brioche. Cute decor, good food, good value for money. Easy. read more

Smack Lobster Roll - Seafood Near Me - London, XGL

Great ambiance and even better lobster rolls! Used to stop in here all the time, can't wait to go back! If I remember the name correctly, the California roll was a favorite read more

Smack Lobster Roll - Seafood Near Me - London, XGL

It's pricy but still tasted great! Had the Japanese mayo one and it was very filling. A little spicy but then I'm really bad with spicy food. They also give a lot of fries (chips) so could share between two people. read more

Smack Lobster Roll - Japanese mayo - Seafood Near Me - London, XGL

The lobster roll is tasty and the sweet potato fries were fried to perfection! I do find the amount of lobster to the bread is a little bit uneven compared to Slapfish (for you Californiansssss) back home. The classic lobster roll is 12£ and sweet potato fries is 3£. I wanted to get their lobster chowder but it was priced at 5£ and I didn't want to spend 17£ on one meal, so I opted out on that :( read more

It's the only half of Burger & Lobster that matters, and it's with 50% of the cost and 20% of the pretentiousness of the original. (Don't get me wrong- I love how ridiculously posh B&L is. But sometimes you just want a goddamn lobster roll in your face asap) Smack has all the delicious of its big brother with the smooth efficiency of a Chipotle. It's a more perfect offering in near every regard, minus two salient facts. One, the lobster rolls are a wee bit smaller, which is fine, given that they're a lot cheaper, too. But two, there's no butter dipping sauce. NO BUTTER DIPPING SAUCE. read more

10 pound lobster roll. Served on warm buttery toast and with several different dressing options. California, BLLT, Mexican ... Everyone will find some concoction of a lobster roll to fancy their taste buds. I ordered the original, my dude ordered the BLLT. I returned to the register to try one their "ice creams". There were two options with alcohol inside and one non-alcoholic (strawberry and mint). The strawberry and mint one was delightful, once I could actually eat it. Basically it was one large ice cube in proper packaging to eat out of it. It was a British made product which made me happy. I've tried the lobster roll at Burger and Lobster; I would prefer this place over the chain. Much cheaper and just as good of a product! read more

Smack Lobster Roll - Made in Britian Popsicle - Seafood Near Me - London, XGL

I went here for lunch after I ate at Burgers & Lobsters the day before. I wanted a lobster roll this time for half the price and burgers and lobsters charges 20GBP for a roll w fries or lobster w fries from what I remember. This place gives you a good amount of meat in a lobster roll for only 10gbp, I also got the lobster chowder on the side 5gbp. You can never have enough lobster right? They had about 4 different kinds of rolls but I went with the classic as I really wanted to see how the classic tasted to judge the roll and it was spot on. Lobster chowder was really good as well but towards the end of the meal I started getting bloated probably due to all the sodium but nothing a couple cups of water won't cure. Overall 5 Stars!! read more

Smack Lobster Roll - Lobster Roll and Lobster Chowder can never have too much Lobster right? - Seafood Near Me - London, XGL

This place is always so delicious that I come back each time i'm in London! Good sized roll with good flavor and the fries are yummy too!

The food is always fresh. Tons of lobster in their cous cous, the Mexican roll was spicy and fresh but the chowder is by far the star of the day. It's like heaven in a paper cup! Better than the chowder from Boston too. Only downside is that there too few outlets! Here's hoping they open an outlet in Midlands. read more

Smack Lobster Roll - The mexican roll - spicy and scrummy! - Seafood Near Me - London, XGL

My buddy and I spotted lobster roll's neon sign and decided to stop by for a quick bite. Got tired of fish and chips and other lame street food, we thought having a lobster sandwich would spice up our appetite a bit. Unlike the lobster burger chain, there was no queue. We ordered a classic and a California, there's a lot of lobster meat in it! The sandwich is fresh and perfectly toasted. We also tried the lobster chowder but it was okay, 5 pounds is a bit too much for a small cup of soup. Ended up spending 30 for everything including drinks, but overall the experience was great. read more

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Not a big fan of lobsters but since my friend only eats seafood thought maybe this would be a nice stop for a quick bite. would def come back again for a quick snack, it was pretty light on the tummy that i had it as a second lunch meal. I loved that the place wasn't so fishy and didn't have a fishy smell for a lobster shack and i fell in love with the beautiful seating area, pretty tiny but pretty for the eye read more

Smack Lobster Roll - the classic - Seafood Near Me - London, XGL

Fresh and delicious! My family and I ordered the California, Classic, B.L.L.T and Seven Samurai lobster rolls. (I personally recommend the Seven Samurai) The lobster chowder perfectly complemented the rolls, so definitely order a cup! I would've given this place 5 stars BUT they didn't have the parm courgette fries due to not having a deep fryer =\ read more

Smack Lobster Roll - Seafood Near Me - London, XGL

I think this matches the lobster rolls in Boston which are already darn good. Tried both the brisket roll and the lobster roll. Both are great. Recommended and will travel back. 14 pounds for lobster roll (california favour) and 8 pounds for brisket roll. read more

Smack Lobster Roll - California lobster roll - Seafood Near Me - London, XGL

So good! A lovely buttery roll with lots of lobster and shrimp!

Never had lobster before, the rolls were small and pricey but nice to try. Felt the lobster lost some flavour in amongst the sauces and bread. The Japanese salad was not good, it was bland and the rice wasn't sticky. Average. Definitely not awful or even bad, but I wouldn't try this again. The toasted brioche bread was lovely and I was full even after just one small roll because they were stuffed deeply with yummy filling but I didn't particularly like lobster and wouldn't pay £10 for a roll again. I'd rather have a hot dog. read more

The lobster rolls here are nice, but I think not as good as Burger and Lobster. Each roll is only 10 pounds here, compared to 20 pounds at Burger and Lobster. But you get more lobster meat there, you can sit down, and you also get chips and salad. Here you just get one roll. The japanese one is my favourite. Problem is one roll is not enough to make you full, and two rolls is too much for one person. The lobster salad is just okay, nothing special. Try the lobster soup! It is nice and rich and creamy read more

While I am no lobster roll expert, I thoroughly enjoyed this place. After passing the infamous Burger and Lobster, which had a queue going all the way up the road, I happily chose to try Smack instead. At half the price (10£ instead of 20£) and with no queue, I was impressed with the classic lobster roll I ordered. The roll itself was soft, buttery, and toasted to perfection. They were also pretty generous with the amount of lobster they gave me, which was so delicious! The restaurant is small, but nicely decorated with minimal seating and large windows overlooking dean street. Their staff were friendly and very quick. You can choose a selection of variations on their lobster rolls to eat in or take away. If you get take away, I recommend walking over to St. James park for a picnic! read more

Lobster rolls were decent. Plenty of lobster meat. The man gave us some chowder to try too since it was late and they were about to close. Chowder wasn't good - would not recommend. read more