Came on a Thursday morning, so it wasn't too busy. I loved the vibes of the store! It was very…read morebeach-y, surf-y, and san diego-y. They had a mini chess set, so my friend and I were able to play a game of chess while enjoying our acai bowl & smoothie. We got the hermosa acai bowl and the blvd smoothie and agreed that the acai bowl was better than the smoothie. I liked how the acai bowl had kiwis because I usually don't see that as an option at other spots. Smoothie was pretty standard imo

The embodiment of a beach town coffee shop!…read more With an open concept, surfboards lining the wall, and a collection of beachy merch, Hermosa Surf is crossover of a surf shop and a coffee shop. It's superrr aesthetic and is reeling in all the chill coastal vibes. We opted for an Iced Frothy Coffee Latte. It was solid- decently strong and super creamy! A nice sip as we perused this adorable store and the surrounding neighborhood of Bird Rock.

Board and Beans is such a special little coffee spot!…read more First of all, I absolutely love their environmental mission. Their sign about picking up a bucket of trash and getting a free coffee honestly blew my mind. Even little details like having real small towels in the bathroom instead of paper towels show how intentional they are about being eco-friendly. The coffee is also amazing! They have in-house flavors (always a plus), and I got the banana bread latte half sweet. It was so good and perfectly balanced. The setup is unique - it's more of a coffee kiosk attached to a surf shop, with a cute outdoor deck/backyard-style seating area behind it. When I went, most people were grabbing drinks to go, but there are benches where you can hang out and wait. There was a small line, but honestly it makes sense. Great coffee, meaningful values, and such a cool concept. Definitely coming back!

I didn't like it :(…read more The matcha felt very diluted and weak. I tasted mostly just milk.

5 Stars for South Coast!…read more They've got everything you need. Nice selection of hats, shirts, & hoodies as well.

Poor customer service...cashiers were more interested in flirting with each other than helping…read moretheir customers.

Had the best experience at this little shop, the cashier Amy was such a vibe, she was so welcoming…read moreand fun to talk to!! We loved it there!! Totally recommend stopping by!

Amy was super helpful. I started for just a board and a wetsuit and ended up getting some extra…read moregear as well to keep me warm when surfing home with colder water. I love the vibe of the place, too.

I've been coming here since the 70s. I disappeared for 20 years to Hawaii and then Santa Cruz, but…read morecoming back to Mitches and seeing what an incredible establishment that it has become just warms my heart. Mitch is still the coolest guy on the planet and his staff is super friendly and helpful I ordered a custom David Craig Quad fish. It reminds me of the album Vesper or Christiansen's acid fish. I rode it today on really fun quick waves and I can say it's the best board I've had in 10 years It's so fast down the line I was making closeouts. And I could do round houses really clean and easy Very high-performance. But paddles like a mid length. David Craig's boards have my highest recommendation. I wish I had been coming here for 10 years to get boards better late than never.

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

This is a fun retro surfer beach off San Diego that was featured in Beach Boys surfer songs. The…read morebeach and parking lot were crowded during our noon time visit, even though the waves were small. A few hopeful surfers were out try to catch the small waves. The high sand cliffs are beautiful backdrops to the amazing blue ocean. Colored umbrellas and bikinis scattered the beach. The California vibe is here! There is a small memorial idolizing local surfers who perished doing what they loved, surfing. A set of public restrooms is available. Parking and admission is free if you can find parking. Get there early, with the local surfers. No dogs allowed on the beach during peak beach hours.

Tourmaline is a cool little nitch along the California Coast, just north of Pacific Beach and south…read moreof La Jolla. The surf park sports restrooms and outdoor showers, and its own small parking lot for about several dozen vehicles. There's also a dedicated life guard station at this beach. The beach is beautiful. It is dedicated to surfers and wind surfing only, not swimmers, and I have heard my friends refer to it as "old man's" where older or beginner surfers surf. This beach gets pretty crowded on the weekend, especially during the summer months.

I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.