I recently had cupcakes made from Sweet for my Wedding on New Years eve! They were perfect and so delicious! My guests are still talking about how good they were! Thank you to the staff for being so easy and efficient! Ordering cupcakes from you was a breeze and one less thing to worry about on the BIG day! read more

A cute and simple, no-frills shop. But they more than deserve appreciation for their delicious and good quality products. Courteous staff and reasonably priced too. read more

The best I've had. . I normally hit the typical places in Manhattan for cupcakes, desserts, etc. Sweet is my new favorite joint, and I would've never known about it if my friends who live in the neighborhood hadn't taken me by. It's small, quiet and a bit out-of-the-way, all of which makes it an even better experience. The food is clearly not mass-produced. Literally everything we tried tasted homemade. My favorite was the vanilla cupcake, along with a cup of coffee (you have to try the coffee). read more

The cupcakes at Sweet in Hoboken were by far the best I've ever had, and that includes the overhyped ones at Magnolia in Manhattan (I am not a big cake or cupcake person, so that might not be saying much.) I especially liked their nice, firm texture - many American cakes tend to be too fluffy and spongy for my (European) taste. Another bonus: They come in a miniature size which makes it humanly possible to sample more than one, and if you have someone to share them with, you can even try four of them without wreaking havoc on your waistline! They were all delightful, but my favorite was the red velvet one. Two sticky thumbs up! read more

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Went to buy the kids some cupcakes and there were flies everywhere. By the coffee stations, on the tables, it was disgusting. I decided to check the cupcakes and there was a fly in the casing landing on the cupcakes! I told the young lady at the counter but she didn't take the fly out or even see it as a concern! My son had so swat flies out of his face while we were there and I even found two of them mating on the napkin dispenser. The place had crumbs and cake scattered under the tables and there were shoe marks from the food being stepped on and tracked all over the floor. I felt bad for the other children taking a chance eating there. The parents need to be aware of this. It is a pigsty. There were shoe prints all over the seating area and it was painted white so it was very visible. Not to mention the sticky hand prints smeared all over the main window. From looking around I noticed froth containers lying around with bugs sitting on them and it smelled of rotten milk, as if they do not wash the container after using it for the next customer. The employees do not seem moved by this nor does management. No wonder there are so many insects. As for the cupcakes, other than the fly being in the casing, I saw the prices and asked the employee if they were made fresh. I was told an honest answer and that was, "We bake them, then we freeze them, then defrost them and whatever we don't use at night, we dispose of it." If the cupcakes are all frozen, I don't want to even begin to imagine how they store their ingredients. I was told from an old family friend who stopped going there as well, that she saw them get cake boxes and supplies from their underground outdoor basement. If anyone suspects their cupcakes of being dry, that's the after-effect of freezing them. read more

I ordered a cake for my girlfriend's surprise birthday party. When I went to pick up the cake the design was exactly what I wanted but they spelled her name wrong. When ordering I specified how it should've been spelled multiple times so they wouldn't get it wrong. I then found out after eating the cake that it tasted NOTHING how it was described to me. It was supposed to be chocolate cake with cheesecake pieces which turned out to be all chocolate chips and frosting; very little cake and very little cheesecake. To say the least I was extremely disappointed and embarrassed and wouldn't recommend getting a cake from here to anyone. read more

Sweet - Name spelled wrong not Nadia but Nadiya - Desserts Near Me - Hoboken, New Jersey

I had to revise my post because after actually eating a cupcake, the icing was plenty. I think it was swirled high was all. Delish and worth the trip! read more

I live across the street from Sweet and it's so hard to resist the temptation to go in there every time I leave my apartment! The cupcakes not only look great, but taste great as well. I love their cream cheese frosting on the red velvet and pumpkin cupcakes. It's perfect and not overly cream cheesy. I'm also a big fan of their buttercream frosting and the peanut butter frosting. I've seen some pictures of their speciality cakes online and I will definitely get my next cake from them - they do beautiful work! The staff is also super friendly. Definitely check it out! read more

The cupcakes are fine. Good, not great. Am I the only one who thinks the cupcakes too dense and too dry? The flavors a great, but that density and dryness, don't get it. I can make better myself. read more

Very disappointing. Didn't care for the icing, and the chocolate cupcake was really dry and unappetizing. The red velvet cupcake was a bit better, but the cake still wasn't that moist. I also thought the portions were a bit small for the price, especially since there were limited, basic flavors and the cupcakes didn't have fillings. I got the cupcakes a little before closing time, so perhaps I just got ones that weren't very fresh. But it's not like they tasted stale ... they just weren't moist. The person working there seemed nice and the store was cute. It was a pain to find parking (though that, of course, isn't the shop's fault). read more

My husband and I were in a pinch and needed a specific type of cupcake on short notice. We called around Hoboken and no one was willing to accommodate us in any way, except Sweet. We picked up the cupcake and it was delicious. I will definitely be patronizing this establishment again. read more

I'm not sure what all the rave is about with this place... I walked in and the selection was not good. They barely had cupcakes of the stuff they were offering. The vanilla cake tasted old and stale, the topping was ok. Not going back. read more

Nothing outstanding but pretty good cupcakes. Cute little shop in Hoboken with really friendly staff. Stop by if you're nearby and want a sweet treat but nothing to go out of your way for. The mini cupcakes make it really convenient to try different flavors though. read more

I have had more cupcakes in my life than the normal person should. I've had Crumbs', Carlo's, Magnolia's, and had a bite at all the little cupcake shops in the city. A few years ago this was a cafe that I went to every other day as a kid. I left Hoboken for a year or so and returned to find out the cafe had been replaced with a cupcake place. Furthermore, there was another cupcake shop on Washington: The infamous Crumbs. I was a skeptic of the place, until my friend convinced me to buy a cupcake. I bought a large red velvet and floated up to Cloud 9. It was the perfect balance of cream cheese frosting and moist cake. It was rich and fluffy, and I couldn't help buy an entire batch to bring home and devour with a large glass of milk. The size is well-proportioned (to those who don't believe so hear this: a good cupcake doesn't have to be the size of your fist to be good) and the frosting on all these cupcakes are creamy goodness. This is definitely one of my top ten favorite cupcake shops by far. read more

I paid for coffee not such a bad attitude especially on such a nice day. Whatever her situation was You should not bring it to work!

If you want dry, dense and doughy cupcakes, this is the place to get them. I'd rather bake my own, or go to Crumbs.

Decent cupcake shop, though still in my mind cupcake shops are way overpriced (thought Sweet isn't too bad compared to some in NYC). The fluffer nutter and red velvet cupcakes are legit. The key lime bar we had was pretty good too. I still hold a good old Funfetti cupcakes as my first place cupcake, but Sweet has some that can hang a close second place. read more

Sweet, delicious treats at a reasonable (not designer cupcake) price.

I had never heard or seen this place before but the WONDERFUL smell made me turn my head and make my nostrils flare up as I was walking down the street. Had to see where the smell was coming from! I didn't get anything as I was in a rush. My friend got a coffee which I'm assuming wasn't anything out of the ordinary. But the little cupcakes and treats were so cute and yummy looking! I am definitely coming back soon to try one.. or two.. or ten of those.. read more

This place is aptly named, you get just enough without feeling like you're going to lapse into a diabetic coma. Interesting selection, balanced flavor, and reasonable portions unlike some other places in town. The place itself is charming, and you gotta support local businesses! read more

Found this place courtesy of Yelp and boy! am I thankful. A wonderful, unassuming place that serves some wonderful cup-cakes. Tip: Sunday 6-7 PM are happy hours. Buy one, get one free. Wooohoooo! read more

I work at a cupcake shop, so I know a bit about what great cupcakes are like-and these have almost completely turned me off from the ones I sell! They're baked in the store, so they taste super fresh and home made. I thought I loved the ones at my job but these stole my heart. I suggest the chocolate one topped with cheesecake, I was sent out to get them at my internship and everybody fell in love with them. I didn't have it but the red velvet was also recommended. My co-workers demolished them all. My only issue was the staff were fairly unfriendly, both to me and to the customer that came in after me. I understand how much it sucks to serve people all day but I'm hyper-aware of service since I've been doing it for a while. Prices are also super reasonable considering the size of these them. Be prepared to cheat on all of your other cupcake spots. read more

This place is delish!! I love all their cupcakes. The small sizes are great for the figure conscious, and the regular sizes are even doable. unlike Crumbs, which is disgusting. I find that places who over do their specialties (Cold Stone, Crumbs, Ben&Jerry's) shameful, one of the main components as to why America suffers from obesity. But Sweet is a great alternative, and i actually like the fact that flavors are limited, because the true flavors can be appreciated. My favorites are Carrot, Red Velvet, Banana, and the Chocolate Gonache. And the cream cheese frosting is just enough! Wonderful place, not sure why the owner choose Hoboken over L.A, but she should seriously consider opening one on the West side!! read more

Good coffee and cute portion desserts. Mini cupcakes / marshmellow especially are LIT! Spent 15 minutes walking around hobo and found this gem read more

They have this wonderful cupcake with chocolate cake on the bottom and cheesecake cake on top. I think about it often. It's one of the most delicious cupcakes I've ever had. All of the others flavors are great - moist, tasty icing and toppings, but I have my favorite. It's available every day and I try to talk myself out of going to get one every day. read more

WOW....I just stopped in there to buy some unique cupcakes for my B-day at work tomorrow. I must say I didn't ever like Cupcakes before, but I so just changed my mind about it....Move over Magnolia Bakery here comes the real SWEET treat....Yummy in my tummy....love it. read more

Was right on the street and decided not to go to crumbs to try this little tiny place. Not only the cupcakes were bad but they were so expensive. the tiny one's which are one bite are for $1.60, I can probably make a dozen in $3 and regular size and much better. Their customer service was rude and not polite at all. Never going back! read more

I've been here a couple of times and each time is a disappointment in customer service. A smile or a simple hello is so easy to establish especially if you're running a business. I've been to plenty of bakeries in Hoboken none of which I felt uncomfortable to part take in. Cupcakes are great but first impressions are EVERYTHING. To the female employee with short dark hair...smile! Don't look so pissed every time you're there. read more

absolutely obsessed with this place. so thankful i live uptown or else i'd spend all my money on cupcakes everyday! everything is AMAZING!

Best bakery in the area. The cupcakes are AMAZING!!! Red velvet is a must-try..and the peanut butter is a favorite too! They make mini and regular sized cupcakes, which is great to have as an option. I even ordered a cake for my husband's birthday and it came out lovely! read more

Best cupcakes ever!! Way better than magnolia although definitely comparable. I stop here quite often for a few mini cupcakes. The staff is very friendly. Last Valentine's Day, my boyfriend and I went in for two cupcakes. We walked out with a box of free mini cupcakes!!! They had completed a special order on the wrong day and thought it would be nice to give them to us. Definitely made our day. read more

Order our child's birthday cake, and it was beyond delicious. Everyone raved and raved. Will definitely order again!

Cupcakes were ok ..but $9.00 for a six pack of minis is way too much money for what your getting.

It's undeniable that the goods here are delicious. I just had a perfectly crafted cheddar scone, it was wonderful. But - the service leaves much to be desired. In particular, I'm talking about the sullen server with the purple hair. She acts like she's doing us a favor by taking the order. In the half an hour I spent inside here I witnessed her be short and curt with nearly every customer. The two other ladies seemed nice enough, but they stayed out of the way of the Nasty Nancy. For such a "sweet" place, she seems out of place. read more

Love the cupcakes!! Also happy that you can get mini cupcakes :) By far the best cupcakes I've had in the area (including NYC).

The Red Velvet is AMAZING - and not to mention their ability to mix and match flavors that will send your taste buds into overdrive!

Great place for cupcakes! Especially if you want a nice red velvet cupcake. Red velvet cupcake has been my thing for a long time, I've tried them at almost every single cupcake places I've been to to. The red velvet cupcake at sweet is probably one of my favorite, the cake itself is so fluffy and flavorful, and that sweet frosting perfects it. read more

Best cupcakes I've ever had! The cake itself is so light and fluffy, and the icing is rich and buttery. Just perfect. I stop by whenever I'm in the area and I order cakes or cupcakes from them anytime I have a family gathering. My family is also head over heels for sweet. I must say though, the customer service is a bit awkward at times. I'm not sure if anyone else picked up that vibe? At times they'll be very friendly and the next minute they seem to be irritated. Either way, the owner needs to correct that problem because she can definitely lose business that way. read more

As the son of transplanted southern parents I am quite familiar with red velvet cake. Though some might suggest that it's best enjoyed in its traditional layer cake form, as a cupcake nobody does it better than Sweet (IMHO). The cake is moist and fluffy, and the icing is rich and smooth (and light, too). Sweet's other cupcakes are good, but the red velvet is on another level. read more

The most amazing cupcake I ever ate. I had the red velvet with cream cheese frosting and it was heaven in a cupcake wrapper. The best part is that I was walking my granddaughter in her stroller on a Monday and the cupcakes happened to be free for about an hour that day. Francesca, who is 4, and I were in cupcake heaven. Oh by the way she had the chocolate one and said it was yummy....... read more