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    The Lure

    4.0 (723 reviews)
    Closed • 10:00 am - 11:00 pm

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    THE LURE ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
    Trendy
    Moderate noise

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    Recommended Reviews - The Lure

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    Specials for the week - January 2026
    Samantha C.

    Went in on a Tuesday and they had great specials going on. I ended up doing a Tuesday Pick Two special for $30 and chose to go with the Red Dragon & Hollister. Ambiance was great, servers were great however, the sushi was just OK. The rolls were huge and the rice was a little too wet. There are sooo many sushi places open in the area, I would probably not be back for sushi, but I'd surely try other items on the menu.

    The DTSP and Taste the Rainbow sushi.
    Rob B.

    One of our favorite places in DTSP and their sushi is excellent! There is something to say about their cold, dead fish! We love sitting at the bar as the bartenders are always up for good conversation. We have been for brunch and lunch and always throw in the brussel sprouts no matter what we are ordering as they are the best in St. Pete. Definitely worth a try as the menu has a lot of great options.

    Dackerette
    Kaela S.

    Food was good, definitely try the Lava drops appetizer! I got the spicy tuna roll and dackerette - spicy tuna was great & I liked the dackerette but it was slightly runny if that makes sense - maybe overcooked. Ambiance is cool, the music was good! The servers did take a little long to get to our table for how slow it was but overall the experience was nice, I'd go back!

    Montrell A.

    Extensive menu w/ delicious options. Wish I had more room to explore and with that in mind I will be back! Pictured sushi & tacos did not disappoint. Sat at the bar, service was attentive and friendly - provided local favorites and personal recommendations. We walked in around 9-10pm on a Friday night. The place was steady, not a full house but neither empty so I gather it can get busy.

    Aubrey F.

    Finally checked this spot out and was not disappointed! It was happy hour from 4pm-7pm Monday-Friday. We came on a Friday around 5:30pm and were seated immediately. Plenty of seating inside and outside. I ordered the Lava Drops, which are individually rolled nori and rice balls stuffed with spicy kani salad and cream cheese cooked tempura style. It is topped with eel sauce and spicy mayo. This was a happy hour item. It was good! I also ordered The Onolicious, which is birria style cooked beef and chihuahua cheese in a fresh egg roll. It is served with a chipotle aioli. This was $12. I ordered That's Amore Roll, which is spicy tuna (I swapped for regular tuna), cream cheese, cucumber, topped with eel and avocado and drizzled with spicy mayo and eel sauce. This was $16. This was excellent! I also ordered The Hunter Roll, which is shrimp tempura, cream cheese, avocado, and cucumber. It is topped with tempura whitefish, avocado, eel sauce, spicy mayo, wasabi mayo, scallions, and smelt roe. This was $15. Excellent and fresh! Would come back and recommend! Had a great variety of rolls and other items!

    Skylar W.

    TLDR: organic rosé (yum!), birria egg rolls (mouthwatering), eel roll (solid). I love The Lure, and I love even more when I decide to go rogue and try new-to-me things and end up absolutely loving them. The menu here is tough. Tough as in, there are too many things that sound amazing and it's hard to choose. Decided to go with tapas for an appetizer and sushi for a main so I could get the best of both worlds. Also really enjoyed my wine- I try to stick with organic when it comes to wine so this was perfect!

    The Ike
    Shelby A.

    A must try when in St Pete's! You will not be disappointed. We were able to get an indoor table within 15 minutes of the busy dinner rush. The hostess took down our name and called us within 10-15 minutes as she told us. Upon seating our server was extremely friendly and helpful with making recommendations. We started with two appetizers and then ordered some rolls to share afterwards. The Onolicious Plate was a birria style beef served in egg rolls with a chipotle dipping sauce. It was good and probably would order something else if I came back. The Ike was a bacon wrapped jalapeño shrimp served over rice and beans. We were all fighting over this dish it was delicious. I recommend ordering two if with a larger group. We ordered the shrimp tempura roll, spicy yellowtail roll, red dragon roll, and some tuna nigiri to share. The rolls are big and filling. We were full and just able to eat all of ours. The fish is fresh and well worth the price. The only downside of the Lure was the two individual bathrooms in the back of the restaurant. Which felt like I waited 30minutes to finally use the restroom. The inside is well cooled and decorated for a hipsterish vibe. There is ample seating both indoors and out.

    Redfish tacos
    Avery L.

    The amount of options and variety is insane. Great deals on mondays (25%) off tapas. The ranch was so good too. Didn't love my tacos but would definitely go back to try something else, there were so many options I couldn't decide.

    Red Dragon
    Anthoinette M.

    The Lure is in a great downtown St. Pete location, right next to lots of shops and easy to walk around before or after you eat. The food was really good...this is the first place I've been where I could really enjoy both a burger and sushi, which are two of my favorites! The burger was well-seasoned and cooked just right, and the tater tots were crispy and amazing. The sushi tasted fresh and was a great complement to the meal. Service was good and attentive. I just stopped in for a quick lunch but there's a nice-sized bar and pool tables, and it looks like a fun spot for adults hang out and vibe. Definitely need to come back and check it out again with some friends. Lots of great food options.

    Red Dragon Roll, Screaming Dave-O Roll
    Abby D.

    Solid fun sushi joint in St. Pete! First time trying it out and we easily snagged 2 seats at the bar. Tuna tartare app was delicious -- red dragon roll for dinner stole the show! My boyfriend said the screaming Dave-o with the cream cheese was his favorite. Super friendly bartenders and fast service. Definitely coming back!

    The Hugo

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    7 days ago

    Great service and enjoyed our (mostly) sushi meal in a nice environment and location.

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    11 months ago

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    1 day ago

    stopped in for dinner tonight and we had bridget. she was so sweet, attentive & overall gave us a great experience!!! will be back :)

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    2 months ago

    Our server went above and beyond to make our lunch. A lot of my mussels were not opened and the chef brought us a whole new plate!

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    Page 1 of 19

    Ask the Community - The Lure

    Does it turn into a party atmosphere at night, and if so, what time? I just can't stand loud music when I'm dining.…

    Do I need reservations for a Sunday night?

    We only take reservations for parties of 8 or more. So no you do not.

    Is the sushi menu served at brunch hours?

    Yes the full sushi is available.

    Do they offer brown rice sushi?

    I apologize but we do not offer brown rice anymore.

    Don’t See Your Question? Ask Away!

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    Sushi Inc

    4.2(444 reviews)
    0.4 mi•Downtown St. Petersburg
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    Been meaning to try Sushi Inc for a while and finally made it in for happy hour. Really glad we…read moredid. We tried the spring rolls, gyoza and the jalapeño bites. The spring rolls were lightly fried and really tasty, although a little soft inside. The gyoza had a nice sear and were very good, and the jalapeño bites were probably my favorite -- lots of flavor with just enough kick. I had the Coppola Pinot Noir. My first glass wasn't right, but they opened a fresh bottle for me and it was much better. Really appreciated them taking care of it without making it a big deal. The Pinot also went surprisingly well with the spring rolls. Service was friendly, the place has a casual comfortable feel, and the happy hour deals are really good. We came in mostly to check the place out and have a few small bites, but we'll definitely be back to try more of the sushi.

    Alright, here we go with another episode of Just How Food Goes, where Just How Life Goes and Your…read moreFavorite Shooter come together once again. Headed to a business meeting in downtown St. Pete and tried Sushi Inc--10/10 experience! From the spicy tuna and salmon rolls to the miso soup, everything was chef's kiss. The atmosphere, the options for different dietary needs, just everything was on point. On top of that, the meeting itself was amazing. We connected, shared ideas, and really started building something special involving the football team, her brand, and mine. I'm telling y'all now--what's coming next is going to be something you don't want to miss. As a chronic illness warrior, being able to show up, connect, and still chase these moments means everything. Stay tuned... because we're just getting started.

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    AHI Sushi - Ninja lobster roll

    AHI Sushi

    4.4(33 reviews)
    0.3 mi•Downtown St. Petersburg

    This could be some of the best sushi in the Tampa Bay Area. If this was on beach Avenue, you…read morewouldn't be able to get a table. Their location makes you want to walk right on by, but as soon as you open the door, you see a quaint, nicely decorated sushi restaurant. Small in stature, but some sushi that will knock your socks off. I ordered the premium nigiri dinner and I must admit, the nigiri ranks up there with some of the best. The chef knows what he is doing- the rice was great, the fish was fantastic and the way he brought the dish together makes it just unbelievable. If you want great sushi- do yourself a favor and stop in.

    The food at Ahi Sushi is easily some of the best quality sushi you can get without paying an…read moreomakase price. Chef Daniel clearly takes a lot of pride in his craft, sourcing fresh fish multiple times throughout the week and putting real thought into every dish. What really stands out is the attention to detail. The rice is perfectly prepared, with each grain having the right texture and balance, which is something a lot of sushi spots overlook. It makes a huge difference. A quick heads up though, this level of quality takes time. If you are in a rush, this might not be your spot. Chef Daniel is focused on doing things right rather than fast, and while he could scale up and bring in more chefs, that is not the experience he is going for. Expect a wait, especially during peak dinner hours. The ambiance is pretty simple and no frills, but that is not why you come here. This place is all about the food, and it absolutely delivers.

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    Sushi Sho Rexley

    Sushi Sho Rexley

    4.6(179 reviews)
    0.5 mi•Downtown St. Petersburg
    •$$$

    A special restaurant for seating for maybe 10-12 people? They're pretty strict with time so make…read moresure you arrive on time. Every single dish we had was absolutely amazing and delicious. We did the sake pairing and i've never had such delicious sake before. It's a MUST!!! The service was so great & the food was just out of this world delicious. You can tell the quality of each dish is very high. The chef was telling us how he gets his fresh shipments in, and certain foods he prepared that's only available during this time of year. I was a little nervous that I'd still be hungry after dinner bc of the portions, but it was filling for me, and I usually can throw back on some food. Maybe it was the sake too, now that I think about it. Either way, each sake that we tried with the dishes were just so good. I also can't remember each dish's name or what it was. I just remember the taste of each, which was scrumptious. This place is now added to our date night rotation. Can't wait to go next time to see what the chef prepares, as the menu changes seasonally.

    We were visiting town and came across this place on the Michelin recommended list, so I took my…read moreshot and gave them a call. The voicemail asked to text them for same day reservations and Arte texted me back very quickly. He was super nice and asked if we had food allergies and managed to squeeze us in last minute. This whole restaurant is a omakase experience and form what I saw it's their traditional or nigiri omakase experience. This means the sushi chef prepares a variety of his choice of food directly in front of you. We were one of their earliest time slots right at opening which worked well because we had the place to ourself! All the seating is around the sushi bar, it is a small venue but a very traditional vibe of a sushi/omakase experience My wife and I have done a lot of traveling including to Japan and we absolutely love these because you get 1-1 times with an experienced sushi chef, getting explained where every fish came from and every ingredient. One cool thing that sushi sho rexley did is that they told you specifically how to eat each bite to maximize flavors. The chef and the host were friendly and patient with our questions. Arte, the host gave us a run down of the sake and even let us try some in order to decide, we ended up getting a variety of 7oz pours. The fish quality was extremely fresh and some of them were in house aged with different things such as citrus or fungi which gave such a texture explosion. I was with my wife, my 3 month old baby and my mom and we celebrated my birthday this day and Arte brought out a Japanese cake on the house which was very thoughtful. Overall, I am very grateful we were able to experience this restaurant and get my sushi fix in! I would recommend this and even come back if I'm in town again!

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    PIN Wok&Bowl - AMAZING Sushi

    PIN Wok&Bowl

    4.4(239 reviews)
    0.2 mi•Downtown St. Petersburg
    •$$

    Having lived in the Asian region for over 15 years, I do know my way around to find something good…read moreto eat. You do not need to go into the fancy places. A local shop was even better. Even the cart on the street could do better work than a fancy one. So, walking into PIN Wok & Bowl I thought it would be worth the try. It could not be a bad choice. And it was not. It was authentic in many ways. Walking in we sat down and the gentleman came over with the menu and water. We took a lok and could not decide. It all sounded great. We knew we needed to have some dumplings to start. After that it was a touch choice. I was not decided so I asked what he would recommend if he had to decide. He told me he would get the RAINBOW BOWL. That was one of my choices. Placing the order we waited. And not for long. Out came the STEAMED PORK DUMPLING. It was well packed and had the correct dipping sauce. With my sticks in hand I picked one up, gave it a dip and tried. It was ideal. Think and rich. Well seasoned. Slightly warm and moist. It was perfect and just enough to give you a taste of what is ahead. And that did not take long. Up next we had the order. First was the RAINBOW POKE BOWL. This was a combination of tuna, salmon, cucumber slices, shredded carrot and red cabbage, a good portion of edamame, flakes of scallion, tobiko with kinchi sauce and a touch of sesame seed spicy mayo. It was wonderful. We also had Unagi Bowl, which is not easy to find. This was combination of BBQ eel, tamago, crab, shredded red cabbage, edamame, masago, with eel sauce sesame seed and scallion. Very traditional. And, as with the Rainbow bowl, the fish was very fresh. There was no problem eating it. It was a great meal, and at a great price. The team were perfect. And it does get a crowd of local people. Just as you would find if you were in. Thailand, Vietnam or in Japan. That is what is special. It is a combination itself with the food from the region which was always a mix of various meals that are combined and seasoned as one. It was like being living back in that area of the world. I already have an idea of what I will get next time I go. And, if I didn't I would just as one of the people there. They would recommend what they might order for themselves that day. As they say in Thailand: Khopkhun.

    I enjoyed the experience, with good food, friendly service, and a comfortable atmosphere. It was a…read moresolid local find that I would happily visit again. Enjoy!

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    The Lure - poolhalls - Updated September 2026

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