The cost was $5 per person for the longest time, now it's $7. At $5 it was more of a deal. Like others said, for a one time visit it was good. Lots of picture opportunities. read more

This is a cool place for something to do. It's about $7 to walk through and they currently have the transformers out front which is cool to see. Inside is about a White House upside down and discovering aliens. Something cool for kids to see but doesn't contain much otherwise. read more

See all

My 3 year old was terrified. I carried him the whole way through and he kept saying he was scared and wanted the exit. It didn't help when the two random rooms made sudden noises and added to his fear hahah Honestly I don't really understand it. But $5 was a great price for two people and I could see how it could be entertaining for bigger kids. read more

Top Secret Incorporated - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

See all

Wouldn't be so bad if it was updated with more photo opportunities. Kids don't get any of it.

It's a fun thing to do once. Had some cute photo ops. I can't imagine paying more than the $5 special for it during off season. I'm not sure the cost during peak season. It's a pretty quick walkthrough that has rooms that are upside down, odd etc. there's cool stuff outside in the parking lot for pics and the building itself makes for great vacation photos, but it's not a top recommendation. It's fun for older kids and adults, but a few little kids were legit scared so keep that in mind. Coupons in the book won't work if they run the $5 specials. read more

this place is NOT FOR KIDS. My best friend and i thought the outside looked cool and ended up running our way through because this place was old, run down, and quite frankly creepy. a family was in front of us with young children screaming from terror from the disorienting visuals that you were forced to walk past. As two teenage girls who do not fear much, we decided to stay closely behind the family because we were just as scared. not to mention, the experience could be walked through in 10 minutes despite being a "30 minute tour". the money grab this place was is absolutely insane. the cherry on top is at the end! You will be asked to take a photo then a man will tell you HES CHARGING ALMOST $40 FOR A BASIC POLAROID PHOTO?!?' if your looking for a waste of time and to go to a shitty establishment, here would be the perfect place. read more

Funny dumb but for $5 worth the one time experience. Kids enjoyed it, definitely will never do it again but fine for a one time thing.

This was a super fun great experience for the low price of $5. It has chances for a TON of fun pictures and it is cool to walk through. I do not recommend for kid younger than 7 because there are a few scary parts. My seven year old was iffy about it all. read more

See all

We only stopped to take pics outside due to time constraints but cool building with huge transformers outside. Only $5 to go in so very affordable. read more

This place looks nice on the outside, but really falls short on the inside. They have a nice fasade outside of an upside down White House. You will also have the opportunity to take some photos with some really neat Transformers statues out front. That is definitely the coolest part. There is also some Secret Service Mannequins that you can take a photo between that is right in front of the ticket counter. This place is located right next to Mount Olympus and has its own free parking lot. It costs $5 to get in, which even though it is not a lot, I think it is still a bit much for what you get. Before you enter, they take a souvenir picture that you can purchase for $30 at the end of the walk-through. We passed on that. The pictures would have cost more than the admission for all 4 of us. Naawwwww, I am good. The staff there was friendly. I heard somewhere that this was supposed to be a somewhat scary place. It is far from it. There is a dark tunnel you go through, but nothing is there. It's just dark. My 3 year old walk through the whole thing with no mental scaring. The place has a bunch of upside down rooms, and a room with some alien things. It took less than 10 minutes to go through the whole thing, and we were going a bit slow. Be sure to look up on the ceiling to see all the furniture above you head (since the building is supposed to be upside down and you are walking on ceiling). I know that there is a back story to this whole thing. It would have been nice to have it read or a video presentation before you start the tour. There was also no interactive exhibits or role players that would have really improved our experience. I would say that for $5, this is something to do if you have some time to kill and nothing else going on. It is not very fun or interesting. It is what it is. It does, however, provide some decent photo ops (most of which are outside and you do not have to pay admission to see. Luckily I was prepared and had already had a low bar when I got here based off of other reviews. Go here at you own risk. read more

This was the coolest museum I've ever been in! I don't understand the low ratings! It was ONLY $5, and totally worth it in my opinion. Who would of thought a museum like this existed! Walking in and they first take pictures of you, then you proceed into the president's room. There was even a trump fortune teller machine! Which I thought was super cool, because I've never even seen one of those. A lot of the museum is upside down. So all the furniture is on the ceiling but there's also normal rooms as well. There was even secret tunnels that lead to secret doors into other rooms. I don't want to give it all away but it was really cool! They also showed aliens, experiments, and jail cells. Very, very unique concept. I thought this self guided tour was really cool and different. The only downside was I wish it was longer and that the pictures we took at the beginning weren't so expensive, but you can choose not to buy them. Other than that super fun place! read more

See all

I think all the bad reviews forgot to look up. It was definitely worth the 5 dollars. It was very silly but also boasted impressive prop work! Very nice and easy experience and lots of fun. I fell for it read more

Top Secret Incorporated - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

I'm really glad this was only 5 dollars per person when we did this. For 5 bucks, it's fine, really basic and cheesy. The kids had fun and that's what matters most in the end. Almost certainly a one and done attraction. We've been wanting to do this for years and finally did it, I'm not sure what we expected, I guess I was hoping it would be more involved and detailed. Still fun for what it is. read more

Maybe I was a little nostalgic. I came here when I was a little younger and I enjoyed it a lot more. Things are bigger when you're younger I guess. It was ok, kids will love it for the robots but there's almost nothing to see here. Hallways that lead to rooms with upside down presidential offices, a room with a gorilla in a cage, and a room with aliens. Then you're out. Wham, bam, thank you ma'am, "your pictures will be $30 if you want them" Ok, there are worse ways to spend 20 minutes. Plus it's only $5 a person. It's worth it for the pictures with the robots. read more

If you like wired and crazy games and things upside down this is the place for you. It is a cool place they have giant transformers outside the place.Folks come by and take pictures. The scary thing is bumblebee looks like he is watching you. It is a cool place I thing more people would go in if some of the transformer characters were inside. It cost $5 to get in but if you get the coupon books it is cheaper they give you a $1 off coupons read more

Even though it is only $5, it is a complete waste of your time and money. It is an upside down White House and all you do is walk through the rooms. There is NOTHING interactive at all. They could easily make this more interesting by asking questions along the way or even at the end, like (how many chairs were in the press room, what was the time on the clock in the red room, etc). It took us 15 min to walk through it. They take a group photo at the beginning and then charge $30 for them at the end. Why is this place still here? read more

Cheap "attraction" if you're in town. Entrance fee was $5 but since it was my birthday and my friends birthday they let us in for free. That in itself gave them an extra star. There is no voice overs or explanations. You just walk room from room from an upside down view. It's such a weird place but it would be so much cooler if there were things to interact with or idk a game or some sort of interaction with the actual "exhibits" We walked through the whole place in like 15 minutes and that's including photo ops. I wouldn't go back because it was boring. read more

See all

Total waste of time and money and we only spent $16 for 3 people. Self-guided tour where you walk through rooms and see furniture on the ceiling. Also can tell it's SO dirty in there (see photo attached). If they had descriptions of the rooms or voice overs to make it interactive and inclusive and maybe things to read it would be more interesting. Don't waste your money, I should've Yelped it first. read more

Top Secret Incorporated - Press Room. Look how dusty the back of the chairs are. - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

I really like this place in the dells I've been here a few times. A review doesn't do justice so stop by it's right by the main road and you can't miss it. I Always wonder who thought of this. It's interesting read more

See all

I am not really sure why this place exists. $5 per person to see things glued to the roof. Thanks but no thanks. If your kids force just let them go in and they'll be out in 5 mins. The best thing at this place is free which is transformers and they are right outside so take pics if you have to and keep moving. Do not waste your money even if its $5 read more

Wasted $5/ per person on this....run! The outside transformers were the coolest thing so save your money. Would give this 0 stars if I could. read more

The $5 sign is out everyday, don't be suckered in by it. This is basically just everything upside down and you walk through the rooms. Nothing overly exciting. You do get to see some mythical creatures and alien beings. Not sure what happened to the dinosaur that was poking out the side of the building, but it's been replaced with Bumblebee from transformers, which is unfortunate because my nephews loved seeing the dinosaur! read more

Not worth it unless you have kids. Otherwise its super boring and fast and not worth 5 bucks a person.

If you're a boring, grouchy person with no imagination - stay away from this place ! My husband and I had a lot of fun with the optical illusions in each room. We paid $5 a person to say we went through an upside down house. I thought the concept was cute ! It has some really good photo ops. It was exactly what we were looking for to pass some time before getting on to other things. read more

See all

For $5 dont expect much. $30 in pictures at the end. Save your money and just take the photos of the oversized transformers outside

It was hoke when it 1st opened and hasn't gotten any better. There used to be a guide that walked you through and told you what happened, this is gone. At $5 per person it's not horrible but still... oh remember to look up because you are walking on the ceiling, ahat happened to Monica Lewinsky? read more

Top Secret Incorporated - Upside down White House, Really scary!!!!!!! - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

So we went here when it first opened, around 2003/04. Back then it had some type of back story or point and a tour guide explaining it. It wasn't fantastic then, but it was entertaining. Fast forward 15 yrs and we returned with a 7 yr old that might find it fun. We figured for $5 each, why not. Now it's self-guided, and it's just not that interesting. It seemed like things that once worked (lights, speakers) were no longer used. Speakers framed an entrance to one room, but were blown and no sounds were coming out of it. A light hung above a huge statue but remained unlit. No effort was put into this place to keep it up, and it shows. $20+ for pics to commemorate your experience? No thanks. Save you time and money and do something else. read more

This was pretty cool. My 8 year old boy got a bit creeped out which made it more fun. Good quick laugh off the side of the road.. When your kids are like 1 more thing.. Perfect in and out quick... well worth the bucks to knock off 1 more thing to satisfy the kids... read more

Top Secret Incorporated - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

Very disappointed, wasted the $5/person ticket plus photos at $35. Not recommended at all

Not a big fan of one star ratings but I wish I would have read these reviews before we wasted $30 and hope that my review helps someone else spend their money elsewhere. This place is totally boring. It's a self guided tour, so we literally walked thru boring rooms (with furniture attached to the ceilings) and super dark tunnels with uneven ground. There was very very very little to look at, no descriptions of what these representation rooms are actually like, no info at all. Idk about any optical illusions, there was a tunnel with a mirror, but that's about it. It was old and dirty and just plain lame. They do take your picture in the beginning and then try to sell you them in the end for $23 but after wasting $30, I wasn't about to give them more money. Use the place for the outdoor photo ops- but please, I beg you- do not waste your money!! read more

See all

Complete waste of time and money. Takes all of 5 minutes to walk thru. It's dark and quiet, no music or story line. It was just dumb.

My experience with this establishment was one of pure delight, I couldn't believe how much passion and enthusiasm the staff had for their profession. Absolutely would return,to this wonderland of intrigue, from the immaculate recreation of this iconic american landmark to the love and attention to detail they put into the breathtaking secrets (no spoilers) Absolutely 100/100 Nailed it guys, definitely going to come back. read more

You see a giant building looks like the White House upside down on the outside its large and gives the impression of sometime big inside. Inside is a cheesy attempt to create the white house upside down in a walk through poorly designed and created inner scape. It could have been better with special effects and something more than cheap foam fake cheap aliens. read more

What more can I say about this tourist trap that fleeced me out of $20+tax, that hasn't already been said in any of the other 100+ reviews? We were on a trip visiting relatives and decided to take a day trip to Noah's Ark (GREAT waterpark!) Saw this place on the way and was like WTF and WOW... I mean this upside-down building that says "Top Secret", and a secret service limo parked outside, etc... I thought it was going to be some cool spy museum, akin to the one in Washington DC. But, as we were headed to the waterpark, we continued on... but (unfortunately) decided to stop here after the waterpark. Got out of the car, went up to the ticketing person and asked what is it -- she said it is a self-guided tour of the white house upside down. Is it scary/haunted house-esque? Nope. OK... well, why not... so they took our picture and we proceeded to go inside. Various (quite lame, think B-rated movies on the USA Network's up all night with Rhonda Shear circa 1990?) props sparsely populated throughout, with some furniture affixed upside-down in the ceiling. As we continued to proceed,I was hoping it would turn into something MORE, but the reality was it kept going downhill (figuratively and in some cases literally). The vertigo tunnel was kind of cool, and perhaps I should have stayed on it for a while longer to try and take my mind away from having been fleeced so badly! I've wasted more more than this on stupid crap before, but for some reason this really just struck a chord with me... After we finish walking thru, they try and sell us the picture they took in the beginning, along with secret agent ID badges... which I would have considered if they were about 25% of the actual price they were asking... again, I already spent $20 to go thru this crap, why would I want to spend another $20 on a picture & badge (or whatever the price was)... maybe if it was $5 for the badge, I would have bought one for each of the kids, but yeah, was no where near that cheap. Now, if they were to ever turn this place into a haunted house, they *might* have a much more successful hit on their hands... Really the best part (aside from LEAVING) was getting some good selfie pictures OUTSIDE in the parking lot (which I could have done for FREE)... made for a good Facebook profile pic... that's about it. Oh the other bummer, my smart phone had no data in the Wisconsin Dells... had it, I would have been able to check Yelp to see WTF this thing was,noticed the horrid reviews and NEVER stepped foot outside the car. read more

As a tourist, I was lured into Top Secret by the appeal of the gigantic upside down White House. I figured something cool must be inside. Nope! First of all, it was pretty hokey, and I like campy, kitschy experiences. Secondly, the tour guide hoarded us through and didn't really give us time to look at / take photo ops with the displays. He just said his spiel and ushered us along. What you'll see: - an Area 51 room which looks like somebody's garage with "Aliens!" spray painted on boxes - Rooms resembling the White House, but with the furniture glued on the ceiling. Basically the guide says, "This used to be the Oval Office... until something went terribly wrong!!!" It's like that for every room. Plus you never find out what "...went terribly wrong." It might have been aliens. It might have been Sarah Palin visiting the White House...who knows. For $12, Top Secret Inc. is definitely not worth the wasted time or money. read more

Top Secret Incorporated - Area 51 - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

See all

Family Fun! Don't rush through, enjoy the little things. It only took us maybe 30min to get to the end. Be sure to take advantage of the many fun Optical Illusion photo opportunities in the upside down rooms. read more

See all

Repeat customer. I come most days on my lunch break, wonderful, entertaining, and original. Very believable features.

How does this place exist? There is nothing to do or see. It took us 11 minutes to walk through and that's only because I stopped to use the restroom. There is no point to this... place. I was going to call it an "attraction ", but there's no attraction. You are paying $5 apiece to take a walk thru empty hallways and pointless rooms. This place doesn't even try to do anything to pretend to be something. Add a story or a character or something for Pete's sake. TRY. Literally anything would be better than the nothingness that is found within. It's a complete and total scam. I expected it to be bad, but "bad" suggests there's something there to bring up an emotional response. I wish. It's literally nothing. Oh...and upon leaving, they want you to pay $30 for pics they took of you at the entrance. Um, no. I want my $5 back and you can burn the pics. I want no evidence of any if it. One star is one star too many. read more

Lame!!!!!! Ehhh it was $5 and it was like 4 neighborhood hillbilly's got together and nailed furniture to the ceiling. Self guided and no storyline. Only thing that was cool was where people have written on the wall and someone wrote Deez Nuts. Well played sir well played. Time to tear it down and put up more rooms for Mt Olympus. read more

Top Secret Incorporated - Amusement Parks Near Me - Wisconsin Dells, Wisconsin

Not sure why this place has such a low rating, I think peoples expectations are too grand. The outside of this place is pretty impressive and that probably contributes to this fact. If you go in with low expectations, and just want to explore it for what it is I think you can enjoy yourself! I am not sorry I went! This place is a kitschy roadside attraction and if you define it that way it will serve you well. read more

Top Secret Incorporated - Super weird, worth the $5.00 off season special price. Spooky when it's not crowded. - Amusement Parks Near Me - Wisconsin Dells, Wisconsin