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    Alex & Company

    4.6 (79 reviews)
    Closed 10:00 am - 7:00 pm

    Services - Alex & Company

    Jewelry cleaning

    Jewelry redesign

    Alex & Company Photos

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    Alex did such an amazing job designing and creating my engagement ring. I went to the store with my fiancé and we sat down with him and he drew our vision for us. I had a 100 year old family diamond ring to work with and knew I wanted to honor the antique look but still create something new and unique. This was my first time at a jeweler/ trying on rings so I was nervous but he made me feel so comfortable and explained all our options. The ring came out so gorgeous and I get so many compliments on it. Thank you again Alex and team!

    Engagement ring
    Jack P.

    Alex and Co. I am in my 30s and prefer to do much of my shopping, whether it is clothing, electronics or basic necessities, online. I was tempted to look for an engagement ring online as I was convinced I could find a better deal and have it be more convenient than having to go from store to store. But nonetheless, I wanted to have an idea of what I was buying and my girlfriend wanted to see what options looked like. We went to maybe 3 or 4 stores and then she found Alex and Co on Instagram and we instantly did not regret it. Alex was patient, informative and really cared about finding the right ring and made my girlfriend and I feel like we were in good hands. Their showroom is very impressive and they have an amazing variety of settings and even more diamonds. And if you can't find the diamond you want, Alex WILL find it for you. And while I am on the topic... many 20 somethings and 30 somethings may be tempted to buy online. Please trust me that it really is not worth it. There are a lot of bluff diamonds and clarity enhanced diamonds out there that you feel you're getting an amazing deal on. Once you see them in person, they look terrible. I really have to say that despite my natural tendencies to buy everything online, it is really worth going to a reputable jeweler who has GIA certified diamonds and a jeweler who will never steer you to a poor quality diamond. After our first consultation, I came back 3 more times alone as I wanted to be sure I had all the information I possibly could. Each time Alex was patient, informative and most importantly, remembered what my girlfriend liked and remembered her reaction to each piece he showed her and reminded me of that. I am very happy with the overall experience and I cannot wait to propose to my girlfriend with this ring. I came in right at my budget, never pushed to go beyond it and the entire experience felt custom, bespoke and personalized. No other jewelry store deserves your business, if you have any plans to wow a loved one, come to Alex and Co and nowhere else.

    After checking two other jewelers in the Newton area, I knew as soon as I met Alex that he was my guy. His knowledge and experience are second to none when selecting the right diamond, and his unwavering commitment to the highest standards are evident in all the jewelry he creates. Alex took the time to educate me, and did not make me feel pressured in any way, honestly the experience couldn't have been better! We'll be back for our wedding bands, thanks Alex!

    Many different options

    I just purchased my wedding band from Alex and Co. Very happy with their customer service and quality of product. They have great communication and make you feel comfortable throughout the process in helping to decide what looked best with my engagement ring. They were also able to refinish my husband's grandfathers wedding ring and looks like new! Responding quickly was email is a huge plus!

    Beautiful custom engagement ring from Alex & Co

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    2 months ago

    Beautiful reset my engagement ring to better highlight the stones. Very knowledgeable.

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    Alex Z.

    It was a pleasure designing for you.

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    6 months ago

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    2 years ago

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    Alex Z.

    Thank you very much for a great review

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    11 months ago

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    Alex Z.

    Thank you for your review. We appreciate your business.

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    Alex Z.

    Thank you for Wonderful review.

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    7 years ago

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    7 years ago

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    Alex Z.

    Mane, thank you for the opportunity to create your beautiful ring.

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    14 years ago

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    Thank you for your great review !

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    Page 1 of 2

    Ask the Community - Alex & Company

    Review Highlights - Alex & Company

    We went to maybe 3 or 4 stores and then she found Alex and Co on Instagram and we instantly did not regret it.

    Mentioned in 29 reviews

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    Marquis Jewelers

    Marquis Jewelers

    3.0
    (80 reviews)
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    I had a watch battery installed here years ago and it failed very prematurely. I returned to have…read moreit replaced and while I admittedly did not have a receipt it is because owner pocketed the $20 cash I had paid him and didn't give me one. Most jewelers date their batteries with a marker and I believe he had as well, but he denied having done the replacement and refused to replace it. For the $1.00 or so, not more it had cost him, since he already had the watch open, the smart thing with respect to customer good will would have been to just put in a new one. But he wasn't smart enough to do that. However he is very shrewd and I think, dishonest. With respect to his incessant TV ads to sell you gold and Rolex watches there for cash, I would suggest you get other quotes on your gold/Rolex before going to Marquis Jewelers!

    We needed a repair of an item and found this place was an authorized dealer to do so. You have to…read morebe buzzed in before entering, which was fine. However it was busy each time I was here, and this was my first time exploring this place. I had to wait several minutes before anyone asked if I needed help. Then the conversation was very different than what I had on the phone with them. We recently bought an engagement ring and other items elsewhere, and have spent likely thousands. We can be great customers, but no one wanted to help me, and when they did notice me it was such an uncomfortable experience. I believe the sales ladies were trying to be nice, but the space in the store is very narrow and crowded, and awkward. I was never asked my name, or any other information. They were very apologetic the entire time. I did drop off the item, but after retalking about it and seeing the other reviews, I went back for the item because It was an uncomfortable experience and I was worried something would happen to a family jewelry item. I would definitely read the reviews, as their experience is similar to mine as someone coming in for an item repair. They were more interested in people buying items right away, and did not seem interested in me or my needs as a brand new customer.

    Persona Fine Jewelry

    Persona Fine Jewelry

    4.8
    (64 reviews)
    $$

    I can't say enough good things about Persona. I purchased my wedding band from them in 2009 and…read morefrom the start, the entire team were lovely to work with. They were kind and clearly wanted to make our experience personal and welcoming. We walked away extremely happy with our purchase and through the years, I barely go a week without someone commenting on how beautiful and unique my ring is. Though we moved away from Boston, we still have purchased jewelry from them remotely because we want to support their amazing business. If you're looking for reasonable prices but no hassle and a wonderful experience, I encourage you to visit Persona before anywhere else. They're the best of the best.

    I brought in my antique engagement ring that was incorrectly resized by a previous jeweler…read moreresulting in an oval shank. I had concerns about the ring spinning despite resizing. Gary inspected the ring in great detail and made a recommendation to remove some of the shank and rebuild it, as well as to place tension springs to prevent spinning and slipping. He took his time to measure my finger for the optimal fit. I was told by another jeweler that all of my prongs needed replacement and I wanted a second opinion. Gary again took his time to inspect all the prongs and reassured me that they didn't need replacement. I was very glad for his honesty. The next business day, Gary fixed the ring in 3-4 hours and it came out beautifully. I was so nervous previously to entrust someone with my ring, but I felt at ease. Gary offered that I stay and watch the entire process. He told me to inspect my gemstone carefully after his job was complete as general good practice after having my jewelry worked on! I am so happy with the end result and strongly recommend this jeweler. The key factors that impressed me most were honesty, trustworthiness, attention to detail, patience, mastery of his craft, and sharing of knowledge/providing an understandable rationale for his decision-making. I will absolutely be returning for intermittent ring checks!

    Alex & Company - jewelry - Updated August 2026

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