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    Apple Soho

    3.4 (616 reviews)
    Open 9:00 am - 9:00 pm

    Apple Soho Photos

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    5.0
    (4 reviews)
    IT Services & Computer Repair
    5.0
    (499 reviews)
    IT Services & Computer Repair
    Responds in about 20 mins
    New on Yelp
    Electronics
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    Forum S.

    This is such a nice Apple Store. It's got 2 floors, the upstairs is essentially the Genius Bar. They also have a large screen with comfortable seating upstairs where I was told they do classes which I think is so great. The store has multiple devices of the same model so that at least 10 people can try the item out at once. I had gone for a Genius Bar appointment. Making the appointment the day before was very easy and they were there to help me within 5 minutes of my appointment. Chris was very patient and listened to my concerns about laptop migration. He helped me through all the different options and answered all my questions. It took awhile to figure everything out and he didn't rush me and listened to all my concerns. Overall, I had a great experience at this store.

    Jason R.

    I have been in this location in years. I think I bought my first iPod here back in 2005 or 06. In this case, I had a quick and super easy experience. I was here to purchase the Air Pod Headphones-- They were behind the counter but I had already listened to the sound quality at their Fifth Avenue location. I should have bought them there but I wanted to ponder about it. Nonetheless, the guy who helped me was great and very helpful. The store is very busy but the employees are very eager to assist you with whatever you need. I'd definitely say this is one of the best Apple locations.

    Price-checking the trade-in value of my Iphone 12 Pro towards a newer model
    Amy N.

    Shout-out to Joshi who was extremely helpful with my questions about upgrading my iphone to a different model. I really appreciate the welcoming vibe here, and how knowledgeable and kind Joshi was. The excellent customer service is worth noting here. Thank you so much!

    Nick G.

    Located in a unique glass building. But the whole store is located underground. Shiny metal stairs along with trees and nature like feel. The store was one of the biggest Apple stores I've never been to. With all Apple products to choose from. Along with a lounge as well. Highly recommend.

    Apple Vision Pro Display at Apple SoHo. These are not the demo. They're props. Ask for a demo.
    Dominic R.

    The people at Apple SoHo care. When you walk into the store, someone greets you and asks if they can help. The people selling products are extremely knowledgeable and have great recommendations for consumer and business needs. There's also a business team whom follows up to help small and large organizations with specific needs. Last, I have had my fair share of broken or malfunctioning devices. The Genius Bar here is thorough, quick, and friendly. Remember that everyone there is human. No one controls the flow of people that come in, or those that schedule appointments. Be kind. Oh yeah -- before I forget -- the store has public restrooms which are on the first floor in the back right corner.

    I just got this email message this morning! 05/28/23 More Apple work....
    Marianne W.

    Apple Store in Soho is definitely a beautiful location and matches the atmosphere of the neighborhood to me. I don't think there's many Apple Stores I haven't visited. Right now I'm getting a little tired of the updates and quirky issues I'm having with my devices. It is almost a pleasure when they are so old they can't be updated! Today I received this email about My Photo Stream. I'm already trying to save everything. I'm very glad I've got a lot of photos in my apps. My daughter said she didn't get this email so I forwarded it to her. I'm attaching it to this review. If you're a Apple user you may need to prepare yourself! If you need help get some at this location. They're professional and friendly. Take another bite out of this big Apple!!

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    6 years ago

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    9 years ago

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    6 years ago

    I've been too many Apple stores but this is the worst one. The personnel is nasty. Worst apple store experience.

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    5 years ago

    Made a mistake to buy an iphone. This company prays on money and have no customer loyalty. 2h wait to buy a damn plastic case

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    Page 4 of 16

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    Review Highlights - Apple Soho

    long wait at Genius bar, but the guy was super helpful, and was able to give me a new phone.

    Mentioned in 13 reviews

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    New York Computer Help

    New York Computer Help

    4.8
    (499 reviews)

    As a former Wall Street and audio/visual technology director for Fortune 500 and 1000 corporations,…read moreI've dealt with a lot of vendors for over 20 years. I can quickly spot great or poor customer service and professionalism. My work was extremely high profile focused on live event production. Very stressful. The staff is sharp, professional and articulate in their communication. I can honestly say I've found "my premier vendor" to service both my personal and professional needs without any worry.

    Because of the stellar reviews on Yelp, I brought my computer with a disc problem in to NY Computer…read moreHelp. They told me it would take 5 days to recover my data.. and that they would keep me informed on their progress. As I've had this problem before, this sounded reasonable to me, because it has taken about 5 days in my past experiences. It has now been 30 days. They have not done one thing that they say they are going to do with the exception of a return phone call today. They've told me many times: in fact about 10 times, my data would be ready to be picked up tomorrow or the next day. They also say they'll call with updates. Friday they told me it will be ready Monday, and so I took time off work Tuesday to pick up toward the end of the day. Now they are telling me 3 more days! WHAT?? I have no idea how they got this many 5 star reviews. They have done nothing trustworthy so far in this 30 day experience. At least be honest with people. I know enough about computers and data transfer to know bullsh*t when I hear it. 1 star. Beware.

    Lincoln Business Machines - IT Managed Services

    Lincoln Business Machines - IT Managed Services

    4.3
    (96 reviews)

    LBM replaced the cracked screen on my 5 year-old Mac Book Pro in…read moreMay 2025. Less than 10 months later the screen goes semi-dark and then fully dark after a few minutes of use. The technician diagnosed the problem as a defective screen and insinuates that I might have dropped the computer or spilled liquid on it ! How can a brand new screen go bad after 10 months unless it was a recycled or generic one yet charging brand name price ? Sorry to have tried to support a local business. It will be Apple a block away next time. David C

    On May 21, 2025 Lincoln sent a technician to my home to hook up a newly purchased photo printer and…read moreto show me how to use a newly purchased CD player. The technician was unfamiliar with either device. The photo printer, as connected, smudged badly, which the technician said was the result of using the wrong paper. He managed to get the CD player working by attaching it to my phone charger. I left town for the holiday weekend. Service charge $300+ I returned from the holiday weekend and realized that the technician had taken my business printer off-line. I couldn't get it working and they were unable to resolve the problem over the phone so, on May 28, they sent the technician back to my apartment where he got the printer back on-line. Service charge $200+. I went out to lunch and, when I returned, I found that the printer was again off-line. I called and the issue was resolved by my unplugging the printer, waiting a few minutes, and plugging it back in. The unplugging technique, such as it was, would only last a few hours with the result that almost every time I needed to print or scan, I had to unplug, wait and re-plug. Additionally, the connection between the computer and printer had become very slow. I called again and requested that they send me a different technician who came on June 5. He put my printer back on line, did something that made the photo printer actually work, and was able to get the printer to respond more quickly when printing. Service charge $200+ June 6 the printer was again off-line. I called that morning and was told to "calm down." I'm done with Lincoln Business Machine.

    Apple Soho - computers - Updated July 2026

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