Beautiful small selection of clothes at great prices. Don't miss the sweaters! I wish they had more winter choices.

AuH2O is located in a quaint place in the East Village. Don't let its tiny space fool you! There's a finite array of selections to choose from that you'll definitely end up having a penchant for. A lot of the brands are high end (along with some Forever21 clothes). The prices range from $5-25. I was content with my $13 purchase of a white midi skirt. The owner of the store was very understanding when my friend and I showed her a tear in one of the other midi skirts that my friend wanted to purchase. A skirt which was originally $17, was easily bargained for $13. The store is a little pricey, but definitely worth going to! read more

The clothes are cheap, but it is a really small shop, so it's little hard to get stuff that you might like.

Small shop, not a big veriety, most of items 40$, one small stand was 10 or less. so I wasn't impressed.

Selection is small but very stylish. Price is outstanding. If you come in looking for something specific you will probably be SOL, but be on the lookout for a rare gem. Probably better for smaller sizes. read more

Love this cute little thrift store. Emphasis on the "little" but cute stuff and very affordable. They have a $5 and under rack as well as a $10 and under rack which for is perfect for a person such as myself who loves to shop but really shouldn't. they also have very unique jewelry (also very affordable). Everything is clean and nice and they even have a tiny dressing room in the back to try on your finds. read more

Two Words. Customer. Service. I was blown away by the lovely demeanor of the ladies working here; they were eager to offer style advice and showed me to merchandise that fit the era and style I was seeking. As for the merchandise itself, it was quite reasonably priced for the East Village location with a $10 and Under rack not full of rejects but instead wearable pieces. Their shoe selection was excellent, and I walked away with an adorable pair of black and white Anne Klein Pumps for TEN DOLLARS. If that doesn't make a girl think well of a shop I don't know what will. So give AuH2O a try, there's high turnover of the merchandise so there's always something new! read more

Great thrift store. Small, but good selection. Their prices are very reasonable. Everything is around $20 or under. The staff was friendly. And they helped me find my size. I got a beautiful dress for $18. They accept credit cards and have a fitting room. read more

One of my favs in NYC! AuH2O is super affordable, and you can find a ton of treasures in one trip- I especially love the jewelry collection and once walked out with three rings for less than $40... and I wear them daily. Make sure to hit up the discount rack for some seriously good finds read more

I passed this store by a few times because at first glance it looked like it would be expensive. I would expect a trendy, well-curated thrift store like this one to charge a lot more than a more traditional one, but I was pleasantly surprised by how affordable everything was! Everything was reasonably priced and this place saves you the trouble of having to dig through piles of stuff to find one thing you like. I normally don't write reviews of clothing stores but this place is so great that I wanted to spread the word! I got a dress that was originally from Urban Outfitters (probably around 80$ originally) in basically perfect condition for 8$. They also had a bunch of cool jewelry and even nice jackets for like 20-30$ each. If you like thrifting but don't feel like sorting through rack after rack of old Talbots sweaters, this place will be perfect for you. I'll definitely be returning to AuH2O! read more

Cute little store but I didn't buy anything because I wasn't greeted upon entering. I walked around for fifteen minutes and the girl working just talked on the phone in Spanish the whole time. She didn't greet anyone that came in so I guess she feels she gets paid to talk on the phone but not actually help anyone. Sad because I walked ten plus blocks to get here because of the reviews. This was yesterday. read more

Very small location with OK prices ($5 rack outside, $10 rack inside and then everything between $12-20). Clothing was cute but it's hard to find something you adore when the selection is so small. Definitely a store you have to come back to often. I would come back every week if I lived close by!! read more

A gem in east village. I am a regular here when it comes to buying gifts for my wife and friends, but my wife is a straight up addict because of the incredible merchandise and deals on them. The location is incredible in the east village heart of shopping and food. The shop is very neat and things are easy to find with clear sale markings and merchandise organized nicely by category (shoes, dresses etc.). There is wide variety of great dresses/tops and other pieces and treasure bags, shoes, and hats. Also the nice homely atmosphere with no sales pressure was additional perk compared to some other stores. The staff here are extremely helpful and find things for your needs and style. I do not like to go to big malls or stores and spent million dollars so this place was great in picking out gifts for family and friends, with the staff helping with a great selection already picked out for me based on my needs. Enjoy! read more

Kate (at least that was the name on her necklace lol) was so friendly and welcoming. The shop had a variety of lovely items from dresses to shoes and jewelry. I asked her how she kept prices so low and she said that the items the purchases for her store, she tries to buy for at least $3 or under. She doesn't hack up the prices and practically steal from people like a lot of "thrift" shops do. An honest business person that deserves good business. Check it out! read more

I don't get the fuss. There's not a ton of inventory here, and both times I've been the girl has the "back in a jiff" sign up but is in the store, and I had to wait for her to notice me before I could go on. Over it. read more

I ABSOLUTELY ADORE THIS THRIFT SHOP. The moment you walk in and you see clothes nicely aligned and a beautiful bird cage with lovely necklaces organized and hanging so elegantly; this place is too good. Whenever I'm around St. Marks, I always stop by to see what new pieces are around. No doubt that you'll receive a flood of compliments on items you buy from this store. The staff is very friendly and they have a new location in Williamsburg as well. You should follow them on instagram because they're always updating bits and bobs. On the items they upload from either location, you can comment if you're willing to buy and they'll send you an invoice via email; so convenient!!! Sometimes I upload items that I bought from them via insta and they'll give you a lovely shoutout by regraming. I love the relationship that they have with their customers. Love you guys! read more

This is probably my favorite store. I don't always find something I really like, but it's a cute thriftique, unpretentious, wonderful prices. Thank you Kate. read more

Honestly after all of the glowing reviews I wanted to ADORE this place. I spent one whole day thrifting and this place was on my list (I'm not even joking I mapped and scheduled each place judging by how close they were to each other, their proximity to food and when they opened). It was by far my least favorite and sparsely curated collection I had ever seen. Now, that being said, judging by how many people just love this place, I'd definitely give it another swing but only if I am down in the area, which means to odds are good since I love LES. I will update on my second visit. read more

kate is too cool-her store is small and thoughtfully stocked. I bought a hand crafted ring made from fabric that I cherish.

Love this place. I went thrifting before and was grossed out but not here. As soon as I got there I saw the $5 rack outside and found a dress. Going inside it was smaller than I thought but a lot if stuff. I found another dress on the $10 rack. I got two dresses which each could've been an easy $30 each. I was happy. It was organized and clean. Plus the owner put me on to other spots which was very kind. Definitely going back during the spring/ summer. read more

Great little shop with a curated selection but absolutely reasonable prices! Nothing above $30. It's like thrifting but for when you don't feel like rifling through rack after rack. I came away with a top and a skirt. The owner was super nice too. It was on my list as an out of towner and I was very satisfied with the whole experience! read more

If you have a keen eye and know what to look for, then by all means head to the two racks up front. If you don't (like me) there are necklaces, earrings, and bracelets that are pretty just to look at, and are pretty much the same concept of the jewelry at Urban Outfitters except cheaper. This a quaint little store that can't fit much people so come early and you won't be disappointed! read more

I stumbled upon this place after researching the internet for thrift stores in my area. I blew in expecting to blow right out of there in less than an hour.. in time to make it home for a quick run/shower before my date last night. Long story short: I ended up calling my sister to come meet me there. We proceeded to spend 3 hours rummaging through their goodies, no run/no shower, and I was 10 minutes late to my date. They have a great selection and it was all really affordable. Rose was the icing on the cake. She's got great style, was so helpful and even shared her harajuku cookies with us. Couldn't ask for more! read more

I was really looking forward to this store after reading the reviews. I feel bad for putting this review up because the store owner Kate is indeed extremely nice. My friend and I went to the store on the day they were having their weekly specials (Thursdays I believe?). The store is quite small, which we had known about and were not disappointed by this. We browsed the entire store TWICE, trying to look for something, but didn't find anything. My friend and I have pretty different tastes, but even then, neither of found anything we liked. The problem isn't so much our tastes, but the fact that most of the things on sale were of sub-par quality. The prices are definitely suitable, so kudos on not over-pricing things. We've both been thrift shopping before the store simply did not have a good selection. It is entirely possible that we went on a day when inventory was low, or perhaps we do have really strange tastes after all. read more

Only been here once but I love it. It's a small boutique-size selection (which is awesome-looking through too much stuff can be exhausting) at great prices (got a heavy autumn dress and denim shorts for $28) and there were plenty of items I picked on to try. Had to let a lot of them go since I was on a budget. The owner is a sweetheart, will definitely return. read more

Cute cute cute! Not a huge selection but pieces that are vintage and unique, not all H&M type stuff. fantastic prices, and they have a dressing room! A tiny one but it's there!! The jewelry is great too! We got earrings and a little ring. I found a blouse and sweater top. Awesome little find, worth looking for especially if you score! East village is a fun shopping area. There was another consignment store across the street too. We didn't stop cuz the kiddo was out of patience but the close proximity makes the two a good joint stop. Happy hunting! read more

This is such a cute little East Village vintage/thrift shop! There isn't a wide selection of clothes to choose from here, but that's okay because all of the clothes are statement pieces. Another plus to having such a limited selection of clothing is that the store is always organized. You don't have to sift through pounds of carelessly placed stuff to find a gem. The prices are awesome as well! The owner is even willing to decrease the price of certain items if you want to bargain with her. I would definitely recommend this place to all people who like thrift shopping. You'll find some great stuff here! read more

Lovee it. Clean, reasonably priced, cute clothes. And the owner is really nice. read more

AuH2O is an amazing thriftique. It is not overwhelming and stressful as beacons closet or buffalo exchange. I have never left the store without purchasing something. It might be small but the selection of clothes, shoes, and jewelry are great! I've found jbrand jeans for $18 holla!! Also the owner is the sweetest person in the world. She isn't pushy and wants to get to know her customers. So happy that they opened at store in Williamsburg! read more

My favorite boutique / thrift store in the east village. It's small so that it doesn't overwhelm me with endless mounds of clothing (like a Buffalo Exchange for example) but still provides enough diversity on their racks. I was able to find a really cute $20 100% silk sweater on my birthday. I always find myself dropping in whenever I'm in the area read more

What an adorable spot! Cute styles, tiny dressingroom, and very economical pricetags, too. I was a tourist, so, the saleslady and two other customers and I compared notes on the best vintage to be found in the US (Tuscon!). I got an amazing dress for $10; definitely going back on my next NYC trip. read more

I would definitely consider this more of a boutique or consignment shop than a " thrift" store. Personally when I think "thrift" I see carrying everything from books, to furniture, to clothes, to household goods & you can dig through everything for pennies on the dollar!? This store is small sweet and simple. The merchandise is clearly Perfectly handpicked. & priced accordingly. Everything seems so new & in good condition! That's great for chic elite boutique shoppers, but it's just not my type of place. I like old ratty vintage thrift stores that you have to really dig to find treasure! But that's just me! read more

I LOVE this place. It is curated vintage clothes like you would find at other expensive boutique in the area, but everything is under $15. It's actually too good to be true. Love their $5 rack. read more

So I've been thrifting in the east village for years now, and I wish I knew about this place earlier! Yes, its small, but the clothes are all in great condition and I guarentee you that the prices are unbelievably cheap and extremely affordable - and this is from the perspective of a broke college student. This place is very rare for new york city...I wish I could keep this place a secret but I have to spread the love. I also want to note that the owner is very personable, nice, and helpful. Today was actually the first time I've ever been there, but I already know I will be a lifelong customer. P.S.: My first purchase here was a beautiful vintage necklace and was under 20 bucks. I frequent Forever 21 and I want to point out that this the jewlery does NOT resemble Forever 21's lack of quality. read more

Don't let the completely unfair 1 star reviews deter you, this place is great. I have been several times and every time I've walked out with my new favorite fill-in-the-blank (bag, dress, skirt, brooch...). The store is clean, organized, and easy to navigate, the jewelry selection is fantastic, and the owners are fun to chat with and extremely helpful. I just discovered AuH20 this March and so far have gotten a great printed silk maxi skirt for $12, a Theory midi skirt for $14, a vintage Moschino belt for $14, a great printed dress for $10, a gorgeous silk blouse for $5, a bright leather bag, and too many pieces of jewelry to count. I'm almost afraid to let the cat out of the bag for fear the swarms will descend, but these ladies deserve every bit of success that comes their way. There is something so liberating about knowing that any piece you love is likely also in great shape and super affordable. read more

THIS THRIFT SHOP !!!!! I love this place . They are very affordable and the jewelry selection is nice. I recommend this thrift shop to anyone. read more

Cute little thrift store! I came on last Thursday(which was awesome because I got a student discount) and bought four shirts. The sales lady was really cool and bonus points 'cause whatever she was snacking on smelled awesomeeee. Im gonna give it four stars only because the selection was kinda lacking and not updated for the change in weather. But all in all, it was a great experience. read more

I can understand how a local would find this spot nice (and why there are such positive reviews) - there must be new items every week, so if you live nearby you can check for gems on your way home from work/school. But if you're not already in the neighborhood, I wouldn't recommend going out of your way to get here. There are only about 100 items or less on display (~5 racks with ~20 items each). Which would be fine if they were all niche, unique, and/or vintage items. And while a few of the items were, some looked like (and some literally were) Forever 21 items with similar quality for $10-20, which imo is not worth it. read more

It's small, I wish it was bigger so they could fit more of their finds. I'm sure because of the size of the selection it could be a hit or a miss. The prices are super affordable and I walked with 2 items I spent just $20 on. I will make it a point to return whenever I'm in the city. read more

My first time visiting AuH20 and I will definitely return. I purchased two awesome skirts! They have a nice jewelry selection also. The lady who was working there was super nice and chatted with me for a bit. I was nervous to enter, since it is such a small place but the staff made it an enjoyable experience. Usually when you go to small shops the staff is rude and pretentious, not here! read more