Coming from a small town it was great to find a place while visiting San Francisco to get a real professional haircut. B Wright's website made it very easy to review the stylist and schedule. James was absolutely fabulous. I was super satisfied with my haircut and the great conversation. Would absolutely come back here anytime read more

Be Bright - Inside the salon - Hair Salons Near Me - San Francisco, California

Holly is the master of color. She has a consult with you on your first visit and studies your face, and then transforms your hair into picture perfect celebrity level excellence. Her disposition is always positive and its contagious. She listens to what you want and guides you to the most perfect flattering color! I want icy blond with some low lights that blend into my natural color and covers the grey, and she masters it every time! No hard line ever! She blends blends blends like a boss! She knows exactly what she's doing so I let her go and I love that. I feel so taken care of. I also luv her online scheduling system, it has all the options and prices so you know exactly what to plan for with lots of times to choose from that match your schedule . Her studio is gorgeous, stylish, modern and welcoming, just like her! She is a perfect human and found her calling. I just love her so much. Extra tip; when she's mixing your color she is like an award winning chemist, so don't talk while she's mixing! Let her focus on her craft it's the considerate thing to do, and she appreciates it in the most positive hilarious way. And I promise once she starts foiling, you will have the best conversations that will keep you laughing! I could go on; so go see for yourself! read more

Be Bright - Fresh out of the salon and it will continue to look fresh with no hard lines and superior blending. - Hair Salons Near Me - San Francisco, California

Thank you, Holly for the best experience at Be Bright salon. I appreciated the efficient online booking and flexibility with appointments. Holly is super friendly and knowledgeable about all things hair - specifically blonde. Definitely recommend Be Bright and Holly for all your bleaching and blonde needs! read more

If you want an amazing salon experience Be Bright is the place. The salon is gorgeous and always displaying local artists work which I love looking at while being in the process of treating my hair. Holly is a colorist professional she can make all your dreams come true without damaging your hair because all the products in this salon are quality. I love getting haircuts from either Ziggy or James who are fantastic at what they do. And if you love dogs you'll meet the most adorable salon pet : Stitch read more

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Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service! read more

Be Bright - Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service! - Hair Salons Near Me - San Francisco, California

I've been seeing Holly for a little over a year now and like everyone says, she works MAGIC! She really takes her time to get your color looking amazing. You're ready for a date night every time you leave her chair. Highly recommended, your hair will thank you! read more

In my past hair experience of bleaching, professionally or not, I have never gotten away from that crappy orange/yellow tone, so basically unsuccessful. My good friend introduced me to this kind and knowledgeable hair specialist with years of experience. So with very little hesitation and seeing first hand her work I scheduled an appointment with hope that I could finally have the hair look I have desired for too many years. With explaining the painless process, Holly and all her wisdom brought my transformation to full silver. I can say that I am in love with my look, some even say I look like Cesar Romero (that might be going too far). Overall hands down, the experience, the conversations, and all the candy with a perfect view of the skyline of SF was just want I needed. Without hesitation, I would HIGHLY recommend Holly to anyone who is looking for a transformation! read more

So let me just tell you this.... Holly (owner) is a PRO in color. She has done both extreme colors for me and my hair suffered no damage. I was bright blue before, another stylist who occasionally does work here is Shah who did my hair marvelous blue. My hair was blue for about 5-6 years and then gave it a break and went black for 2-3 years. Now stepping out the Rona lockdown I wanted color but knew I couldn't keep doing platinum in my hair without killing my curl, so I decided to switch to red-less damaging and I just kind knew my hair for some reasons LOVES to hold onto red... forever. Telling you this background because if you know how color works you know how hard and sometimes impossible it is to get black out. Not only has she taken red out to give me a platinum stream but did so in a sitting. This woman has worked wonders. Always be up front about everything you've done and put in your hair. As long as you do that, Holly whips out her magick fingers out and creates art! I have curly hair may I add... my curls are unharmed, thriving in color and living freely. The hair treatments are also part of the package which I believe has saved my hair. It's never had so much volume before. And it's growing long! A different story when you are used to getting your hair bleached. Long story short: Holly is a color specialist for a reason- if you can't bleach right-you won't get the color you want. Holly=Master of bleaching/platinuming/silvering (those aren't words but idc) I'm now rocking my full rogue look and digging the healthy life of colored hair. Added bonus, she's one of the sweetest encouraging women running a shop in the bay and is a fresh reminder what artistry and community can bring if you put the energy in the right places. She is cultivating a one of a kind shop of her own and bringing on amazing stylists that can handle whatever you need. BeBright be Right ‍‍ read more

Be Bright - Hair Salons Near Me - San Francisco, California

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Been seeing Holly for years and love her! Hard to find a colorist that knows how to get Asian dark hair ashy. The balayage always comes out perfect and so low maintenance. The salon is clean, trendy and cute. Although it's lower Nob Hill district- Parking has not been an issue for me at all! Highly recommend Holly :) read more

Holly is literally the hair angel. I had a hair nightmare right before an event with another hairdresser, and thankfully found Holly. She not only saved my hair but also was so kind and understanding throughout the process. I lost a lot of hair because of the nightmare, as well as had a disaster color -- she both helped me through my sadness, gave me hope that it would grow back / assured me it's not that bad and fixed the color - perfectly! By far the best hairdresser I've ever been to and I've been getting my hair coloured for 25 yrs. Thank you, Holly read more

Be Bright is a beautiful new salon from seasoned stylist, Holly. It is a highly curated space so you get the best experience - from a super talented team of stylists to beautiful wall art, this salon just has great vibes. Holly, the owner and head stylist, is a veteran in the space. She specializes in color, and is the best in the industry when it comes to blonde. I don't trust anyone else to bleach my dark Asian hair to be a natural, healthy, ashy blonde. We've experimented with multiple colors-- she can really do them all. She does it so well that I've even gotten questions asking if it's my natural hair color, lol. Highly recommend- there is no where else I go to for my hair! read more

Be Bright - Color by Holly - Hair Salons Near Me - San Francisco, California

If I could leave 69 stars I would. It's a given. As soon as I walked in I was welcomed by Holly Bromaghim with the most energetic and welcoming smile. I came in today with a mini crisis. She instantly knew what to do and made me feel safe and at home. I instantly trusted her process and went in full throttle! Studio: AMAZING and clean her aesthetic reflects her personality. As soon as you walk in you know you're not here just for a hair treatment but an experience. Rock on! read more

Be Bright - Hair Salons Near Me - San Francisco, California

Holly is GENIUS. I couldn't be happier with my hair, the experience, the salon... I am in my 40's and had been getting highlights since high school. I was ready to make a change and achieve an edgier look. I suggested bleaching my whole head. Holly took a look at the health of my hair, provided me with all the information how it could go and we decided together to take the plunge. I now have icy blonde hair and it looks amazing. She was very thorough with maintenance tips and has solutions for any hair problem... HIGHLY recommend. read more

I've been going to James for the last few years and he is an absolute gem! I am firmly in middle aged territory and was feeling a bit drab when I went to James for the first time and he gave me exactly what I needed to get out of my rut - an amazing cut that's just rock n roll enough to feel cute, and easy to manage as a busy working mom. He is incredibly talented and every haircut I've gotten with him is top notch. read more

I got recommended to Holly by another friend and it was the best experience ever! I've been trying to get to the perfect platinum blonde and Holly absolutely killed it! Perfectly blended and the exact color that I wanted. If you're looking for your perfect blonde, Holly is the one to go to read more

Be Bright - Hair Salons Near Me - San Francisco, California

I love Holly and have been going to her for the last 10 years. Holly is amazing with balayage hair and always helps me look my best. I can't recommend her enough. Plus, she's wickedly funny and cares deeply about her customers. read more

Holly is the best colorist I have had in years! She knows what she is doing for sure. Holly was recommended by a friend and I am so glad I took that recommendation. read more

I am one of many who have gone through some crisis that made us dye our hair with box dye. I had beautiful blonde hair and box dyed it dark. My previous stylist had become unrealistic with their pricing.After the box dye, I began to regret my choice. I searched around for a new hairdresser/ hair stylist and I came across Holly! Let me say she saved, restored and nourished my hair and smile back to life. I'm so happy with the correction and help. She also is just great to laugh and chat with. After my disaster botched box mishap, I am happy she was able to save my hair. 100% recommend this amazing human being. I am so happy and excited to go back. read more

After unsuccessfully attempting to go blonde myself, Holly was my saving grace! I'm the blondest I've ever been. We didn't lose any abnormal amounts of hair in the process either. Highly recommend!!! read more

Absolutely love how my hair has turned out. Holly worked some literal magic. My hair was over two years grown out and she was able to mix in some beautiful blonde highlights and balayage into my natural hair. She uses such amazing products in the salon that even though my hair went through hours of bleaching, I some how left with my hair feeling healthier. The overall vibe of the salon was fantastic, very easy place to spend hours at. Holly is super fun to chat with and her dog is so sweet and cute. read more

Had a Brazilian blowout and Holly did a fantastic job, answering all my questions and concerns I had about the treatment. After one wash, my hair feels like doll hair and so silky! She's also a cool person and great to talk to! read more

Holly did an amazing color correction in my hair, she is so patient and kind. I really recommend her job. read more

I've been going to Be Bright and getting my hair cut by James Hodnett since the salon opened (actually I've been getting my hair cut by James for 20 years now). The salon has a really relaxing atmosphere with a soothing green interior. I love doing a quick walk around the Lower Nob Hill neighborhood before I stop in for a cut. James is an expert stylist who comes with many years of experience in London and San Francisco. He's well-informed about just about any topic and is up on his politics and music. Holly is an expert stylist who knows her blonde!!! I'd highly recommend checking out Be Bright for a great hair experience. read more

I honestly wish I could give Holly more stars. What an AMAZING salon. Holy is my colorist and the only human I allow to touch my hair. I am a brunette with some greys and she's the ONLY person who has been able to get the tone right and the hair is super healthy. I also cur my hair with Ziggy who is also an artist. Both are amazing, caring humans with such an eye for detail. The salon is also GORGEOUS and full of amazing art from up and coming artists. They use the highest quality hair products and will help me get any complimentary hair care I need. I love the place and anyone who stumbles upon it will be very lucky. read more

Be Bright and Holly came to my rescue after 6 months of a bleaching fiasco and attempted correction. The salon is gorgeous, serene, and lovingly curated with Holly's detail-oriented eye. Holly is an incredibly experienced and adept magician of color, and managed to correct and lighten the patchwork of damage on my head. Hearing how distressed I was, she compassionately agreed to fit me into her schedule one night after she'd already been booked and on her feet all day. Holly does not half-way anything. She stayed later into the night to ensure we could get more of my hair foiled (2x what was planned) to achieve the result I wanted from just this first session together. This is no easy feat since I have very thick and dark hair. I found her so much fun to talk to and connect with, and throughout, I received wonderful guidance on how to care for my newly blonde hair. Holly expertly corrected 6 months of mistakes in one session, and I can't wait to come back for the next session to finalize the vision! read more

I have short hair and needed a new stylist as my last one moved on. Didn't exactly know what I wanted to do with my hair, but the stylist (Lily Phang) had some great ideas so I followed their lead. The new haircut is light and structured and looks so much better than the overgrown mess I walked in with. Love it! read more

Absolutely thrilled with my experience at Be Bright! I came in wanting a beautiful blond transformation, and Holly (blond specialist) hooked it up ! Totally exceeded all expectations! read more

I have naturally black hair and went in for an ashy blond transformation. I've been getting highlights for years and it's always hard to find a colorist who know how to handle dark hair. Holly is amazing. She saw my vision and truly has the passion to want to see that vision come to life. Besides the amazing job she did with my hair, the vibes of the salon are great. It's a genuine chill, welcoming atmosphere. I Definitely recommend going here for any of your hair needs. read more

I came to Holly for a color correction and she did an amazing job!!! Very professional and realistic with the expectations which I absolutely loved. The price point was also very realistic for what was achieved. Love her attention to detail. Will definitely be coming back!! read more

Holly is the best and Be Bright is a reflection of just how radiant and lovely she is. The salon itself is very cool -- the art / décor is innovative and unique -- I feel like I am in an exclusive club every time I go - and I sometimes, admittedly, never want to leave. Holly herself is crazy talented and just knows how to color hair, it is as simple as that. Every time, without fail, I'll get a compliment after I've been to her. Additionally, she not only knows what she is doing while you're in the chair, but she also takes the time to explain how to properly tend to your hair in between sessions. She really cares and finds passion in the work, which is pretty admirable. I haven't been to any of the other salon professionals just yet, but I know it is a wonderfully talented team and I can't wait to keep going back to see them, Holly and experience all the positive vibes that Be Bright radiates. read more

James has done my cut and color for many years and is the very best. I have naturally wavy hair that I alternate between wearing naturally wavy or straightening, and James knows how to cut in a way that keeps it cute either way. He is also a pleasure to be around and has great chill energy. I get tons of compliments on my golden brunette color. read more

Super cute, fun and welcoming salon! Holly is amazing with blondes. She got me from a dark split dye back to blonde in one session. Also went to James for a haircut and he did such a great job. Overall wonderful experience with two very talented hair professionals. 10/10 recommend. read more

I came in with very brassy blonde hair, and walked out a super icy, platinum blonde! So happy with my hair, and my whole experience at Be Bright. Holly is very generous and kind, and I appreciate the flexible hours she offers. So glad to have found an awesome colorist in SF! I'll definitely be back again soon :) read more

Queen of Blondes! I am very particular when it comes to my blonde and have seen a number of blonde stylists in SF and other cities and no one compares to Holly. The color is consistency perfect and the health of my blonde hair has also drastically improved. I always leave SO happy, I can't recommend her enough! read more

Be bright is one of the best salons I've ever been to. And this industry veteran knowns her stuff. Holly is the absolute best! Today I received my first straightening treatment and I'm hooked for life. I have thin, over processed hair. She worked her magic and my hair has never been softer. Get in while you can, she books up fast! Another plus the salon is absolutely gorgeous. The setting is intimate but in no way crowded. The vibe hits perfectly. read more

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Holly is the best. If you want your color done right you go to her. She won't disappoint that much I can promise.

Holly is amazing. She took my crazy curly Irish hair and made it sleek and soft and straight. The Brazilian was remarkably quick and the smell wasn't bad since the salon is really well ventilated. She evened out the color too. She's a miracle worker! The salon itself is a cool vibe with interesting art to keep you busy and of course all of the usual magazines. I can't wait to go back for a styled cut next. You won't be disappointed. read more

Holly is the best hair colorists I have gone to in SF. She specializes in blonde and she works with you to really figure out what the best shade is and also how to make sure it grows out nicely. I went to her because my previous colorist wasn't available after Covid and I could not believe all the compliments I got on my hair afterward. People asked for her name/number. I have been to her now 3 times and each time is just better than the last. So I figured it was probably time to leave a glowing review! Thank you Holly and congrats on opening your own place and doing it your way!! read more

I have followed James to this salon. I have been with him for five plus years as he is the most skilled stylist for curly hair I have had over my decades long life. Color, cut, fixes, eye for what works...you name it and James can do it. I highly recommend him to any and all. In fact I had a friend visiting from Alaska and I treated her to a session with James. She didn't want to wash her hair ever after seeing him! read more

I needed a major hair color correction and Holly did the best job! She really understands blonde hair and the art and science of making it look as natural as possible, while still being bright and beautiful! I'm so grateful for her expertise. My haircut also needed some fine-tuning, and James created a perfect bob with bangs for me - he's such a pro and really knows what he's doing. Not only does this salon have the best team of stylists and colorists, but it has such a fun, welcoming ambiance (made even more special with the presence of Holly's adorable French bulldog) - I *highly* recommend!! read more