All the employees are very sweet and helpful except one. The snide older "blonde" woman is terribly…read morerude, both to customers and her employees (I believe she is either a manager or possibly one of the owners). Constantly scolding the kind cashiers in front of customers for very minor transgressions which is not a good look. Very disrespectful atmosphere. No wonder turnover rate seems high. Little containers of fudge at checkout covered in fuzzy white mold. Frozen goods are icy/freezerburnt and seem like they've been defrosted several times. Prices are consistently high. They recently added a self check that has not been turned on/usable a single time in the few dozen times I've been here, what's the point? I go here because it's 15 minutes closer than Felton Safeway, but the "convenience" is heavily outweighed by other factors.

I read some of the other reviews -- some of the stuff is for sure expired but buying perishable…read moreproducts you should always exercise caveat emptor. It's not that hard to detect fruits and veggies past their prime. Packaged food literally has the date printed on it. If you're buying stuff like packaged blueberries, open the packaging and inspect the blueberries quickly, you'll find out in a matter of a few seconds if things are good. Fresh blueberries have a kind of frost sheen and are very firm. For fish, a quick eye test will tell you if there's anything wrong with it, and you can always ask the fishmonger for a quick sniff too. I liked this market quite a bit in particular because I found a brand of potato chips which I hadn't seen before. Made by an Irish company, they cut the potatoes thick with the skins on for maximum texture and earthiness. The flavor I chose was Black Truffle with Butter and oh my was it difficult to put down the bag. So smooth with balanced truffle aromas and a hint of black pepper to make things interesting. I am going to try to find this brand in the stores closer to me because Ben Lomond is one hell of a drive from South Bay...

This is a nice local market with an awesome deli and a few tables and chairs outside. They are…read moresimilar to Whole Foods, but a little smaller and more heavily leaning in the natural/organic direction. As you enter, you'll see the produce section, which is neat and very fresh looking. I bought a pack of avocados and each one was perfect. There are the usual market items (like meats, seafoods, chips, etc.), but few (if any) national brands. They also have some dinnerware, like bowls and such, made by local artisans. They looked really nice, and I was tempted to buy some but resisted. The star, though, is their deli. There's a good selection of premade sandwiches, salads, sushi, baked goods, and some hot food items. You can also have sandwiches made to order. They have a few "signature" sandwiches, but you can also build your own. My only small complaint is they only have vegan mayo. It's not bad, and not very noticeable, but it lacks the creaminess and flavor of real mayo. What we ordered: + Roaring Camp signature sandwich - this is turkey with cranberry relish on your choice of bread (I chose sliced sourdough). It was excellent. + Custom sandwich on sourdough roll - the roll was fantastic; slightly soft and chewy. Sandwich was excellent. + Potato salad - this was very dill heavy and a little runny (vegan mayo?), but after a few bites, it really grew on us. By the end, we were loving it. Everyone we encountered was very chill and friendly.

Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

Extremely poor customer service by an older worker -- very rudely was told to leave almost yelled…read moreat. If I could give a negative review I would. Treating customers like this will not generate income and if the guy wasn't so aggressive and almost starting a fight I'd be reporting him to management. I definitely wouldn't come here again and absolutely shouldn't be worried about someone trying to start a fight while browsing in a grocery store.

Awesome local market with a very wide selection of all kinds of products. I came across a different…read morebrand of potato chip which I hadn't seen before called Hardbite and walked out with a bag of Black Truffle and a bag of Sweet Ghost Pepper. Pretty unique flavors that aren't that easy to find elsewhere. It's right next to Johnnie's Super, so you can park your car in either location and check out both stores at the same time. Pretty convenient! Honestly, almost everything in the town of Boulder Creek is all in that one clump. You could totally grab a drink at Wild Roots or Johnnie's and sip away while checking out antiques at Boulder Creek Antiques nearby. Wild Roots does seem to be a chain as I noticed another one in neighboring Felton. For me personally that's not an issue but if you're a stickler for "local" local then you might want to try other stores.

always the BEST!!!!! Lela…read moreGreat food, always the best service!! It's fun to go the there. They have everything Lela

I agree with a prior review that the tri-tip reminds me of a Korean bulgogi, and so come with the…read moreexpectation of a fusion dish. That said, I got the spicy sauce and it was great. The extra sauce at the bottom of the sandwich tray is great for dipping the bread.

This is a bit of a random review, but I just wanna say every time I'm in Scotts Valley Safeway…read moreeveryone is great... But there is one manager in particular that is always so attentive and kind... I think he is a manager in the evening.. bashdar? Just wanted to say thank you for brightening up my evening lol grocery shopping is not my favorite thing and I'm typically exhausted !!

Awful. Where has customer service gone? Between the re-stock crew treating the aisles like their…read moreown racetrack, the cashier who can't even look up from his phone between scanning my items to ask me if I found everything, if I needed a bag today, or literally even make eye contact with me. No mention of the total before I paid, or a single acknowledgment of my presence. What a trip!

I liked this little supermarket (would hesitate to call it a proper supermarket but I'll respect…read moretheir own naming convention) quite a bit! In particular, they had the Vita Coco Pressed Coconut Beverage which I like better than regular coconut water because they blend additional coconut meat into the drink which enhances the creaminess and overall taste. It was really affordable at $2.99 for 16.9 oz. Normally I see the same product reaching $4 or more at other stores. I would imagine it's not that easy to drive Hwy 9 to get down here, so I'm not sure how they're able to sell it for that cheap, but the product tasted fine and was well before expiry. Perhaps the rent is just much cheaper for stores there? I would most definitely stop by again the next time I'm on Hwy 9 for a quick snack and drink combo!

What a gem of a local grocery store . The deli / meats are wonderful . We met the butcher "Larry"…read moreand he raved about the "Medusa" sandwich with brisket , pastrami , peppercini, provolone or jack cheese and some special sriracha sauce . The Dutch crunch roll was soft and the sandwich out of this world . The locals all know this to go deli in the back and now you do too! Thanks Larry!

Can't believe I'm writing a review of a grocery store but they deserve it. Ever since Zanotto's…read moresold out more than a decade ago we switched to Nob Hill and never looked back. It isn't perfect -- could use a better meat dept -- but the service and selection are generally pretty great, even through the pandemic and supply chain challenges. Also thanks for finally taking down the customer-cashier barriers ... about time!

Came in just to grab milk but it was nice and easy to get. Grabbed a few frozen mochis on the way…read moreout as a little and they were so tasty! They have a good selection here.

Love the pulled pork and brisket sandwiches. Meat market has good selection and make great sausage.read more

Great selection. Improving all the time. Lots of in house specials and the best local sausage…read more I'd love to see a bit of cold cuts and such like turkey and ham. Lots of great sales and regular staff who learn your tastes and help you out with recipes and such. Would be cool to see some pasture raised variety and organic too. Variety is cool. Oh and they have great marinades and seasonings. Can't wait to see what future improvements they make as I notice they're upgrading equipment. Yay!