I had such a wonderful experience at the deli thanks to Rhys! From the moment I walked up to the…read morecounter, he was friendly, personable, and truly focused on providing exceptional customer service. He took the time to answer my questions, offered helpful suggestions, and made sure our order was exactly right. What impressed me most was that Rhys was working the deli department by himself, yet he remained patient, attentive, and genuinely kind throughout the entire interaction. Despite being busy, he never made me feel rushed and treated every customer with professionalism and care. It's clear that Rhys takes great pride in his work and understands the importance of creating a positive customer experience. Employees like him are the reason customers return and recommend a business to others. Thank you, Rhys, for making our visit such a pleasant one!

Came here for beef ribs and found them, thank you. The gluten free pizza selection is like, the…read moreends....who in the sane mind would sit a wall of water bottles outside on a day when it's over 100 degrees outside, sitting in the sun???

All the employees are very sweet and helpful except one. The snide older "blonde" woman is terribly…read morerude, both to customers and her employees (I believe she is either a manager or possibly one of the owners). Constantly scolding the kind cashiers in front of customers for very minor transgressions which is not a good look. Very disrespectful atmosphere. No wonder turnover rate seems high. Little containers of fudge at checkout covered in fuzzy white mold. Frozen goods are icy/freezerburnt and seem like they've been defrosted several times. Prices are consistently high. They recently added a self check that has not been turned on/usable a single time in the few dozen times I've been here, what's the point? I go here because it's 15 minutes closer than Felton Safeway, but the "convenience" is heavily outweighed by other factors.

Deli, only: Hit or miss and buyer beware. Expensive and sketchy items. I stay far away from the hot…read morefood bar. The prepackaged food are all leftovers from that food that has been drying out at the hot food bar. The best option is to get a fresh made sandwich.

This is a nice local market with an awesome deli and a few tables and chairs outside. They are…read moresimilar to Whole Foods, but a little smaller and more heavily leaning in the natural/organic direction. As you enter, you'll see the produce section, which is neat and very fresh looking. I bought a pack of avocados and each one was perfect. There are the usual market items (like meats, seafoods, chips, etc.), but few (if any) national brands. They also have some dinnerware, like bowls and such, made by local artisans. They looked really nice, and I was tempted to buy some but resisted. The star, though, is their deli. There's a good selection of premade sandwiches, salads, sushi, baked goods, and some hot food items. You can also have sandwiches made to order. They have a few "signature" sandwiches, but you can also build your own. My only small complaint is they only have vegan mayo. It's not bad, and not very noticeable, but it lacks the creaminess and flavor of real mayo. What we ordered: + Roaring Camp signature sandwich - this is turkey with cranberry relish on your choice of bread (I chose sliced sourdough). It was excellent. + Custom sandwich on sourdough roll - the roll was fantastic; slightly soft and chewy. Sandwich was excellent. + Potato salad - this was very dill heavy and a little runny (vegan mayo?), but after a few bites, it really grew on us. By the end, we were loving it. Everyone we encountered was very chill and friendly.

Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

Awesome local market with a very wide selection of all kinds of products. I came across a different…read morebrand of potato chip which I hadn't seen before called Hardbite and walked out with a bag of Black Truffle and a bag of Sweet Ghost Pepper. Pretty unique flavors that aren't that easy to find elsewhere. It's right next to Johnnie's Super, so you can park your car in either location and check out both stores at the same time. Pretty convenient! Honestly, almost everything in the town of Boulder Creek is all in that one clump. You could totally grab a drink at Wild Roots or Johnnie's and sip away while checking out antiques at Boulder Creek Antiques nearby. Wild Roots does seem to be a chain as I noticed another one in neighboring Felton. For me personally that's not an issue but if you're a stickler for "local" local then you might want to try other stores.

Extremely poor customer service by an older worker -- very rudely was told to leave almost yelled…read moreat. If I could give a negative review I would. Treating customers like this will not generate income and if the guy wasn't so aggressive and almost starting a fight I'd be reporting him to management. I definitely wouldn't come here again and absolutely shouldn't be worried about someone trying to start a fight while browsing in a grocery store.

always the BEST!!!!! Lela…read moreGreat food, always the best service!! It's fun to go the there. They have everything Lela

Great chicken pesto sandwich. Lady at the register was funny. You know when you walk in you're in…read morefor a good sandwich, but there was no bathroom which is kind of odd.

This is a bit of a random review, but I just wanna say every time I'm in Scotts Valley Safeway…read moreeveryone is great... But there is one manager in particular that is always so attentive and kind... I think he is a manager in the evening.. bashdar? Just wanted to say thank you for brightening up my evening lol grocery shopping is not my favorite thing and I'm typically exhausted !!

Awful. Where has customer service gone? Between the re-stock crew treating the aisles like their…read moreown racetrack, the cashier who can't even look up from his phone between scanning my items to ask me if I found everything, if I needed a bag today, or literally even make eye contact with me. No mention of the total before I paid, or a single acknowledgment of my presence. What a trip!

Love the friendly service and so convenient and close in the small town of Boulder Creek.read more

I liked this little supermarket (would hesitate to call it a proper supermarket but I'll respect…read moretheir own naming convention) quite a bit! In particular, they had the Vita Coco Pressed Coconut Beverage which I like better than regular coconut water because they blend additional coconut meat into the drink which enhances the creaminess and overall taste. It was really affordable at $2.99 for 16.9 oz. Normally I see the same product reaching $4 or more at other stores. I would imagine it's not that easy to drive Hwy 9 to get down here, so I'm not sure how they're able to sell it for that cheap, but the product tasted fine and was well before expiry. Perhaps the rent is just much cheaper for stores there? I would most definitely stop by again the next time I'm on Hwy 9 for a quick snack and drink combo!

Beautiful and clean store, nicest Nob Hill i've ever been to. Lots of cute plants options and…read morelittle trinkets while getting stuff for the house. :) very clean restroom as well!!

Entitled woman enters the store with two dogs in tow. Clearly not trained service dogs…read more No employee confronts her. CA health code violation - these aren't service dogs. Emotional support animals do not qualify. C'mon Nob Hill - put a big sign out so people can't pretend ignorance. I like this store but the employees are pretty apathetic. They need training.

OMG. Wear hair nets and beard covers for God's sake. So gross. I won't purchase anything from…read moreeither the butcher or the deli at this store. Yuck.

Love the pulled pork and brisket sandwiches. Meat market has good selection and make great sausage.read more

This place..it was just the coolest. Balanced nicely in between all these trees and the ambiance…read moreinside and outside makes this place. Great location and all around great vibe. Everyone needs to experience this place. Seems a little bit different then when I came here before, but told they are trying to perhaps restore it to what it was years ago. Friendly people. When in the area, you should make a stop here!

This spot is awesome! I love what the owners of this business are doing here and hope more people…read morecontinue to support this place. The owners are super friendly and make you feel right at home. The outside is super cool and vibey as well. Right now there is no real menu, and everything is tip based. Come support a local business ran by some really cool people!