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    Esteem Surf

    4.6 (54 reviews)
    Open 8:00 am - 8:00 pm

    Esteem Surf Photos

    ESTEEM SURF ATMOSPHERE

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    Storefront
    Betty H.

    Located on the corner of Cypress St. and Hinds Ave. next to Hoagies and near the beach. We were walking by looking for coffee and walked in this Surf Store which also serves coffee. We ordered a couple of their 'Drip' coffee. The coffee was good, freshly brewed and super hot. Service was ok. There's a couple seats at the counter if you'd like to enjoy your coffee there, but we continued walking towards the pier. Overall, we had a good experience here.

    Barista creating magic
    Victoria C.

    "Not LA, Not The Bay" - Crème Brûlée With a Cherry On Top (Literally) This spot brings a refreshing originality to the coffee scene. I ordered what the barista called "ridiculous," (I don't even remember the actual name) and ridiculous it was-in the best way possible. Imagine this: a cloudy, velvety drink made with perfectly sweetened cow's milk, crowned with a layer of crème brûlée and drizzled with cherry syrup finished with an actual cherry on top. The texture? Light and smooth. The flavor? Balanced not too sweet, not too strong. Heavenly. I'm not usually one for small talk, but the barista's energy was hard to ignore, in a good way. The conversation was chill, and you could tell he genuinely cared about every step of crafting the drink. That kind of passion shows, true artist. It made the experience even better. We'll be back soon!

    Cappuccino
    Arpy M.

    Great espressos and cappuccinos, and friendly people. We bought our coffees and walked around town.

    Delish!
    Dorothy T.

    So good! They really know good coffee and this seams to be a local favorite! Very friendly and just the vibe!! Loved the coffee and the atmosphere Very creative creations I came back twice in one day. Brought home the beans for my espresso machine. This is not your average chain coffee, very special. I can't wait to visit PB again. Loved walking here from the hotel every morning.

    Joy H.

    I went for their warehouse sale. They had a large amount of items available, but only a few styles. I ended up shopping at the original store where the coffee shop is located. The sweatshirts that they had to offer were really cute! However, I thought they were overpriced. I probably would've made the purchase if it was about $20-$30 less. - There is street parking and it's not metered. You're not too far from the pier... maybe a block away. So, it's nice to park near the shop and then walk around. - The staff was really welcoming and kind. They helped me obtain the size I wanted and kept one of the items on hold for me while I made my final decision. The decor of the space is well laid out and I would recommend checking it out if you're in Pismo.

    Creme Brulee latte, Salted Caramel Latte
    Ginger R.

    I went here with my boyfriend to grab a coffee from the small coffee bar. The owner was the one who helped us. He was very down to earth & had an awesome story. The retail store is clean and has a great selection. We got a creme brulee latte and a salted caramel latte, both with sugar torched on top! You can tell the owner truly has fun with his work & we will visit again. SLO is definitely NOT LA & NOT THE BAY - that's why we all love it so much! Great branding!

    Picked up a nice hat & patch from Esteem Surf Skate. Cacti Coffee Roasters was delicious!
    Joel P.

    My new go-to coffee spot (Cacti Coffee) when I'm in Pismo. Mocha + oatmilk, was one of the best cups of coffee I've had. The Esteem shop also had great style, with a super nice staff.

    Sea salt caramel latte

    This was the best cup of coffee I've ever had in my life. The crème brûlée spin on this classic sea salt caramel latte is insane. The shop it's located in is a surf shop with a vintage feel. It sits perfectly on the corner of the street looking at the beach. Went there two times and the baristas were a pleasure to talk to each time.

    Words to live by.

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    13 years ago

    Good selection of beach and surf gear. Support local surfers. Great staff and vibe. Bit expensive.

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    Page 2 of 2

    Ask the Community - Esteem Surf

    Review Highlights - Esteem Surf

    Robbie the owner was there both times and was incredibly helpful and had a big smile both times I stopped by.

    Mentioned in 6 reviews

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    Esteem Surf - outdoorgear - Updated July 2026

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