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    First Watch

    3.6 (304 reviews)
    Closed 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
    Trendy
    Moderate noise

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    The B.E.C
    Stephanie A.

    The BEC is the best ehh sandwich ever! Season item in First Watch menu and it was amazing! Highly recommend! I will say it is a little spicy due to the peppers and sauce added to this sandwich but it isn't overpower and just the right amount of spice! The sandwich was huge and the size of my hand! I was so expressed and happy with my meal!

    Million Dollar Bacon
    Kevin C.

    First Watch is a top-notch brunch spot with fresh, flavorful food and a bright, welcoming vibe. The Million Dollar Bacon is a must--crispy, sweet, and just the right amount of spicy. Great service makes it an easy favorite

    Tri-Fecta
    Brianna C.

    The Tri-fecta is my go to when going to First Watch, as it is cost friendly and delicious. They have the best waffles on this earth!!! Their waffles are light, fluffy, airy, delicious and it doesn't leave you feeling guilty!! I typically choose pancakes over waffles any day but First Watch has me hooked on their waffles, especially with their berry compote!! I always enjoy eating here because of the food, and quick polite service!

    Avocado Toast
    Christine P.

    Service was great. Avocado toast sucked. Toast was burnt. Eggs weren't done. To be expected. Bf got omelette. You got so much more for your money with the omelette. Ambiance was old school farmhouse. But still cute. Don't order avocado toast sucked waste of money. Get an omelette. Why am I surprised. It sucked.

    Scrambled eggs + Hardwood Smoked Bacon
    Brandon A.

    Good was good, waitress was attentive. Had a great breakfast. Coffee was as tasty as always. If you use the app, you get call ahead seating. Definitely would try this location again.

    Jordyn R.

    Came here for brunch today and boy did i picked the wrong day to come when it was Mother's Day wait was 35mins long oof. But anyways after we got over with the long wait we were sat in a small booth area, they had their mother day menu which was cute and spring menu which I always look forward to. Order their new spring drink the Pineapple Express which contain pineapple, orange , lime, agave , and coconut water with a mint rim around can say it was 8/10 the picture on the menu advertise a lime ‍ wedge or on top of the drink which I was looking forward to but nope understandable as well as it was busy but the agave and lime did over powered the drink name but it was a great drink overall. The work omelette was a solid 7.5/10 the ingredients that were in the omelette tasted burnt.... And wasn't pleasant at all I thought it was maybe one or two burnt veggies but not the more I went further in the more it tasted burnt. Couldn't finished it.... Server checked once which was when the food was dropped off and then a second to dropped off the check which was 15-20 mins later.... Didn't get a whole hour of the brunch before the check was brought to me kinda felt rushed a bit I think I spend more time waiting for the table and waiting for the food than getting to eat it honestly lol. But overall learned my lesson on going at a busy occasion for brunch but I think it would have still been the same experience regardless.

    Lemon Ricotta Pancakes
    MaryLou B.

    Shoutout to our local community heroes! I haven't been to First Watch in years. We used to go to our venue in Maryland a lot with our kids while they were in high school. Now that we are empty nesters, it's a different experience. The venue was clean, organized l, and the staff seemed very upbeat. We were given a pot of hot coffee from the hostess and she told us that our server would be right out. Today, we were blessed to have Robbie taking care of us. He is a wonderful human! Great welcoming presence, attentive, personable, and patient. He let me reacquaint myself with the menu and it was cool to see the seasonal menu too. I was enjoying the carafe full of well balanced flavorful piping hot coffee and knowing that I could top off my cup at any time to keep it hot. The entree that I picked today was the lemon ricotta pancakes. These things were HUGE and a fun treat! No syrup needed, but it was placed on the table just in case. The bright lemon curd contrasted with the tart strawberries just perfectly and gave these pancakes an elegant twist. I had to have Robbie send back a compliment to the chef that made my extra crispy bacon so on point!! Hubby had a power bowl quinoa dish which he thought was amazing! He didn't know how much he liked quinoa. I definitely could not finish these massive pancakes, but I know that they would taste just as delicious later. I also ordered our younger daughter's favorite to take home: a.m. superfoods bowl. I love anything coconut! Robbie was so amazing and gave us TLC in the midst of taking care of a very large party bedside us. I am actually looking forward to renewing/continuing our patronage to the chain, especially this location that hires and amazing staff that demonstrated their excellence to us today!

    Raspberry Ricotta French Toast
    Carol K.

    Food was great as always and server was fantastic. Ambiance was good music perfect to where you can still hear and talk

    Belgium Waffle, Fruit, and Bacon
    Sophia V.

    I stopped by today to have a quick breakfast, it ended up being really quick unfortunately, but everything was great! My food was absolutely delicious. I got the Trifecta - with a Belgium waffle, bacon and fruit (I don't eat eggs). Everything was really good, and just what I needed, I was craving a waffle and this really hit the spot. My server Robbie, was absolutely wonderful. He's such a great personality and was very attentive to me. Even when I had to leave quickly, he was very accommodating. He is such a joy and was overall just a great person. The restaurant was really busy when I got there so it was pretty lively but I was still able to really enjoy my experience. I will definitely be coming back!

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    Page 8 of 8

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    Whiskey Cake Jacksonville - Whiskey Cake:
sticky toffee cake, bourbon anglaise, spiced pecans, house made vanilla whipped cream

    Whiskey Cake Jacksonville

    4.0(251 reviews)
    1.9 miSouthside
    $$

    I went to Whiskey Cake for a party which was in a nice size private room. Our server Christina was…read morefabulous! There were roughly 15 people at the party and she kept the food and drinks coming all night with a friendly smile. I started with the guava gimlet made with Wheatley Vodka, guava, pineapple, simple and lime. It was sweet and refreshing. We were served a few appetizers including creamy artichoke dip served with homemade chips which were tasty. My friend and I ordered the charcuterie board which hit the spot! You could top the meat cheeses and sauces on to either homemade crackers or French bread. I highly recommend the board if you are looking for something light.

    This place is in a busy area of town center. It has a cool semi-upscale ranch style vibe. I was…read moresuper excited to try this place based on reviews but was disappointed. The staff were friendly but super busy due to inside volume of people. The food looks good and the steak was cooked fine, but the chimichurri had too much oil & fries were super salty. Like it was fried in it and topped off with it... I had let the person who brought the food out know (who works with the chef), and they never offered to bring me different fries. They just said they would tell the kitchen but didn't offer anything and so I didn't eat the fries at all. This plate being $38 before tax, I mean you want good fries....For the drink I got one of their mocktails which honestly was not up to par at all tasting like water and cucumber and nothing else, and I ended up ordering a soda... Again staff are friendly, but if management could pay attention a little more even when they're busy, it would help a lot, especially if someone is not happy with their food. I will not try this place again for a while as there are other places better than this that have similar dishes. Again when people are eating alone or in a group, make them happy with the food please...

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    Whiskey Cake Jacksonville - TAVERN BURGER:
brisket blend, new American cheese, dill pickles, lettuce, tomato, fancy sauce, sesame bun

    TAVERN BURGER: brisket blend, new American cheese, dill pickles, lettuce, tomato, fancy sauce, sesame bun

    Whiskey Cake Jacksonville - Chicken & Cheese Melt:
roasted chicken, peppered bacon, fontina cheese, tomato, lettuce, avocado, roasted shallot mayo, sourdough

    Chicken & Cheese Melt: roasted chicken, peppered bacon, fontina cheese, tomato, lettuce, avocado, roasted shallot mayo, sourdough

    Whiskey Cake Jacksonville - Fish 'N Chips:
wild Alaskan cod, beer batter, dill crumble, Sazerac barrel aged malt vinegar, hand-cut fries, remoulade

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    Fish 'N Chips: wild Alaskan cod, beer batter, dill crumble, Sazerac barrel aged malt vinegar, hand-cut fries, remoulade

    Tequilas D Oro - Burris Tacos

    Tequilas D Oro

    4.7(162 reviews)
    0.2 miSouthside
    $$

    Marbell was an amazing waitress! Her customer service was excellent from start to finish. She was…read morevery friendly, attentive, and made sure we had everything we needed throughout our meal. She had a great attitude and made our experience even better. Definitely one of the best waitresses we've had! Thank you, Marbell, for the great service!

    There is very little not to love about Tequila's D'Oro. The restaurant has a great vibe, the…read moreservice is excellent, and most of the food is fantastic. The space is a good size, with plenty of TVs for watching sports. I can only imagine how packed and lively it must get on a big fall football Saturday. We started our meal with the Fresh Table Golden Guac, ordered "all the way." It included tomatoes, onions, fresh cilantro, jalapeño, sea salt, freshly squeezed lime, and, of course, freshly peeled avocado. This is a simple dish, but it delivers a not-so-simple flavor. The jalapeño adds heat, the onion brings savory depth, and the cilantro and lime give it a bright, fresh finish. Trust me, you do not want to miss this starter. My wife ordered the fish tacos, which came with three white fish tacos on flour tortillas topped with cabbage, pico de gallo, and avocado. They were served with rice and black beans. These were some of the best fish tacos we have ever enjoyed. The pieces of fish were large, perfectly fried, and had just the right amount of breading. My wife also really liked mixing the rice and black beans together. Unfortunately, I ordered the Tacos de Borrego: three slow-simmered lamb tacos with onions and what I believe were parsley sprigs. This dish really missed the mark. The lamb was very dry, which made it seem significantly overcooked. On top of that, two of my tacos had large chunks of bone in them. The dish was served with Arroz Amarillo (yellow rice), refried beans and cheese. Normally, I would have taken at least one star off for a dish like this, but we loved the restaurant and the other two dishes so much that I could not do it. I would go back in a heartbeat.

    Photos
    Tequilas D Oro - Inside view of restaurant.

    Inside view of restaurant.

    Tequilas D Oro - Chips and bean dip

    Chips and bean dip

    Tequilas D Oro - Coconut margarita

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    Coconut margarita

    Midtown Table - Hand-Cut Fettuccine + Blackened Shrimp

    Midtown Table

    4.4(523 reviews)
    1.8 miSouthside
    $$

    Our server Daphne was awesome. Super friendly, funny, and knowledgeable…read more The place looks amazing. Well spaced out tables, comfortable chairs, music just quiet enough to talk. Everything we ordered was AMAZING. I was truly blown away. I am very glad I stumbled upon this place.

    We came here for my sister's birthday. The parking lot gets packed and sometimes you may need to…read morepark in the plaza next to Midtown and walk over. When we arrived we checked in for our reservation and even though we got here early, they were able to seat us. Since we were early we were able to order one cocktail on happy hour. I will say, I understand they want to have craft distilleries or alcohol, I wish they would have some of the bigger brands of alcohol. Some of the smaller brands just don't taste the same. Our server was attentive and knowledgeable. I believe his name was John. He let us know that they just launched this menu. We were a little bummed bc we were looking forward to the strip steak with Bernaise sauce. We started with the fig pizza , meatballs, and bread. Word to the wise because they have an open kitchen, if you run hot be sure to dress appropriately. It gets pretty warm in there. The pizza was delicious. I loved the combo of blue cheese and sweet figs. The meatballs were flavorful and the sauce was really good. I liked the bread plate, just wish there were more dipping options. For dinner we all ordered the strip with the truffle fries and the peppercorn sauce. We really enjoyed the steak, but I liked the one with bernaise better. The steaks were all cooked to our liking. They knew it was my sister's birthday, so they brought out their ice cream with olive oil and sea salt. It's different but super delicious. We will back!

    Photos
    Midtown Table - Open kitchen!

    Open kitchen!

    Midtown Table - Crème Brûlée

    Crème Brûlée

    Midtown Table - Coke+ lime

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    Coke+ lime

    Cooper’s Hawk Winery & Restaurant - Classic Tomato Bruschetta

    Cooper’s Hawk Winery & Restaurant

    4.1(1.1k reviews)
    1.8 miSouthside
    $$

    Walking in, there's a lot going on: tastings, displays, truffles, souvenirs, etc. Music played over…read morethe speakers and everyone seemed to really enjoy themselves. I was one of 6 in a group and had great conversation and larger than expected appetizers. I ordered a flight of reds, broadening my tastes to explore a Tempranillo. It was my favorite, actually, and paired well with the Shanghai Short Rib! I was pleasantly impressed. I did have the crab, shrimp and lobster bisque for my appetizer, the seasonal Shanghai Short rib for my entree and the peach butter cake to finish. Truthfully, I was finished long before the dessert, but had to taste each course. It was delectable! Personally, I would've appreciated more spice in the Shanghai sauce, but it was tasty for a more general palate and customer base. There's some risotto that called to me, so I will definitely return! Our service was kind, professional and attentive without being overly aggressive nor present. It was very appreciative.

    Would've had a better experience if our party wasn't seated 30 minutes after the reservation time…read moreAFTER being told the table was ready 7 minutes before the actual reservation time. Our server Frenchie also made it very clear that she's only working for tips - but she wasn't working very hard for them. Not only did she belittle our party for our ages, but also made it our problem for taking our food/drink orders late. One person in our party asked a question regarding an entree on the menu and he was met with a smart remark and little to no detail explaining the entree. Later on in the night when the whole table is done eating - we all decide to help out and clean up the table as best as we can. Frenchie decided it was a good time to make yet another smart remark about stacking the plates on top of each other. She continued to say "Have you ever been a server before?" and before really answering she cut me off to say "well then you should know not to stack the plates because you don't know if the server can handle that many plates" ... as she continued to take the pile of dishes out of my hand. If she can't handle too many plates in her hands, then she should've just waited to clear the table or politely say "i'll come back for those plates in a minute" by the end of it all , the entire table felt very uncomfortable by her demeanor towards us - of course we still tipped because we understand what it's like to make a living off of tips but to have a sour attitude and continually reminding us that you're here for tips isn't a great way of having customers coming back.

    Photos
    Cooper’s Hawk Winery & Restaurant - Outside

    Outside

    Cooper’s Hawk Winery & Restaurant - Drunken Shrimp

    Drunken Shrimp

    Cooper’s Hawk Winery & Restaurant - Can of Coke + Lime

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    Can of Coke + Lime

    Firebirds Wood Fired Grill - Filet Steak

    Firebirds Wood Fired Grill

    3.7(564 reviews)
    1.7 miSouthside
    $$

    Came by Firebirds Wood Fired Grill around 5:30 to catch their happy hour, and it ended up being…read moreexactly the kind of relaxing Tuesday evening I needed. From the moment I sat at the bar, Mat and Gracie made the experience top-tier. They were attentive without being overbearing, kept everything flowing smoothly, and genuinely provided great customer service.....it's always a plus when bartenders help set the tone for the entire visit. The atmosphere was just right. Dim lighting, easy conversation, and an overall calm vibe made it feel cozy but still social. There was even a group of women there for what looked like a social gathering, which added a nice, lively touch without taking away from the relaxed ambiance. As for the food....excellent. Everything came out just right and paired perfectly with the laid-back mood of the evening. Between the inviting atmosphere, solid happy hour energy, and standout service from Mat and Gracie, this spot delivered. Definitely a great go-to for unwinding after a long day.

    Walking into Firebirds Wood Fired Grill was a warm and welcoming experience. We were greeted by the…read morehostess, and a kind gentleman even opened the door for us. We were seated outside, where there was a nice breeze and a TV. Since it was our first time visiting, our server welcomed us and gave us a few minutes to decide after explaining that we might need some time to look over the menu. Unfortunately, our server wasn't very attentive. Her energy seemed low, and it felt like she was rushing through everything instead of focusing on the small details that make for great customer service. 6/10 I decided to order the Smokehouse Burger (medium) with no onions, and added lettuce, tomatoes, mayo, ketchup, and mustard. The burger started off strong with a nice smoky flavor, and the tanginess of the BBQ sauce gave it a great taste. However, the burger patty itself lacked seasoning and didn't have the flavor I was expecting. The bacon was nice and crispy, which was a plus. Overall, this wasn't my favorite burger I've had over the past few days. The BBQ sauce carried the entire burger and overpowered everything else instead of complementing it. 7/10 The fries were soft and fluffy, but I do wish they had been a little crispier. Some of them also seemed slightly undercooked. 7/10

    Photos
    Firebirds Wood Fired Grill - Fireplace

    Fireplace

    Firebirds Wood Fired Grill - Hot Honey Chicken Biscuit

    Hot Honey Chicken Biscuit

    Firebirds Wood Fired Grill - Storefront

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    Storefront

    J. Alexander's

    J. Alexander's

    4.2(553 reviews)
    2.1 miSouthside
    $$$

    I ordered pick up from here, specifically because it qualifies for resy credit, and was super…read moreimpressed. The veggie burger was so unique, it comes with a soy glaze sauce that was delicious. A little salty, a little sweet, and I didn't miss the usual ketchup one bit. I got a side of broccoli with it which was quite good too. It had Parmesan and lemon. Would definitely get this again! The servers were efficient and friendly. I will say the parking here is a bit brutal. You can get valet, otherwise you're going to be walking a while to get to the restaurant, which isn't ideal for pick up orders.

    I've been going to J. Alexander's in different parts of the country since the early 2000's. I used…read moreto always enjoy it. Recent years I have not gone as much; a few visits (not to this location but in other states) were not quite what I remembered. Nonetheless, we were in town for the night, and this location was within walking distance from our hotel. We arrived slightly before our reservation and were seated quickly. Our server came to the table and was very polite, took our drink order, and quickly returned. My wife had a glass of red wine (I can't remember which), and for me a Vodka martini with olives. My drink was good and exactly what I needed after a long day of travel. For appetizers, we ordered the Avocado Bomb, ahi tuna, crab salad, crispy wontons, and the fire-grilled artichokes with rémoulade. The artichokes were just okay, and honestly I'm not sure how much was the restaurants fault or the fact that artichokes are a pain to eat and theirs nothing to them but chewy leaves (the rémoulade was good though!). The Avocado Bomb was very good, although one critique was that, while, yes, it was crab salad at the bottom, the crab was nearly shredded, but overall a good dish! I opted for Prime Rib (as rare as they could get it to me), with au jus and smashed potatoes. My wife decided on the Carolina Crab Cakes, jumbo lump crab, chili mayonnaise, mustard sauce, French fries, and Southern coleslaw. I also opted for a side of horseradish sauce per our server's recommendation. I will say that I've ordered prime rib before in similar chain restaurants (some of them chain steakhouses), and without fail they come out nearly well done. The excuse is always because "it's precooked and it is cooked to a certain temp...blah, blah, blah". Yet, I ordered it here, and it was cooked exactly as I wanted it. Now, I won't claim it was a great cut of beef, but it was good and did the trick. The potatoes were good as well. The horseradish sauce, though, had far too much mayo in it and tasted like it. But still a dish I would order again! My wifes crab cakes were very good as well, a great amount of lump crab meat without the filler you see so often. The coleslaw was typical coleslaw, tasteless and pointless when you have a dish at market price. But the fries were good! Overall, we had a good experience; the service and food were very good. If in the area again, we would certainly return, and this may have me visit other J. Alexander's during my travels elsewhere.

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    J. Alexander's
    J. Alexander's
    J. Alexander's

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    First Watch - breakfast_brunch - Updated September 2026

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