We have been to two locations of this chain one in Nashville TN with friends and the new one in Ocala Fla go on a Sunday better go early gets very crowded -- farm to table fare very good , nice atmosphere -- great food breakfast and lunch only closes 2:30 -- check it out if in your area read more

Great place for breakfast, brunch and lunch! I come here quite often for breakfast usually early early morning. Today I came during their lunch rush and I had good service but the food wasn't 100%. It is usually out of this world! Today I had the elevated egg sandwich (my fave) the egg is suppose to be over easy and it was over hard... and usually there is more avocado on the sandwich; I had to double check and see if it was even on there I could barley taste it. However, I mentioned that to my waitress and she apologized and was happy to fix it! They have so many delicious items on their menu and always have daily specials as well as seasonal dishes. I will definitely be back, I still love First Watch! We all have hiccups once in awhile :) read more

First Watch - Elevated Egg Sandwich - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

I've been here several times. It's a good deal for the price. It's not gourmet or anything but it's delicious. I love the key west egg crepe. It's fluffy and lots of food. You get the crepe with turkey and avocado, potatoes and an English muffin. It gets busy on Saturday and Sunday. Great quick stop for lunch. They have half soup/salad with half sandwich. read more

First Watch - Spring Specials - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

First time here. Tried it early on a Saturday. I saw a lot of people seated but it wasn't loud inside. The service was great and the food came out fairly quick. I had the baconado egg white omelette. It was outstanding. Comes with English muffins and diced potatoes. The food was not greasy and it wasn't "heavy". Very fresh ingredients. read more

Literally such an amazing place the staff was so kind the food WAS AMAZING everything my boyfriend and I ordered was so delicious. The most diverse menu options I've seen. Literally the best donuts iced coffee pancakes French toast avocado toast read more

Now I just had some time to kill so why not eat. Isn't that what "A Fat Kid" does. Now we have been looking for another good breakfast spot and I haven't tried First Watch yet. Now the place looks brand new nice aln clean and shiny. The staff was helpful maybe a little pushy but you know get them in get them out and move on. The food: I ordered the Caps etc. and when they came out it looked great. Very fresh mushroom caps and plenty of cheeses. The eggs were cooked perfectly nice firm whites with runny yolks. The potatoes were slightly under for me but that's me. I prefer mine crispy and close to burnt. Then again I'm not in the kitchen. It was a good breakfast and not very expensive either. Heck, breakfast with coffee for about 10 bucks. That's me read more

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it took me 20 minutes to get our drinks and then 30+ to not even get our food we left. the server never ordered our food. i would not recommend coming here read more

I like first watch for their healthy brunch options, but am never super pleased with the service. This location gets very busy and you may have to wait a long time for a table or for your food to arrive. Also, on several occasions, my food has arrived lukewarm. Other than spotty service I love the Florentine Eggs Benedict (with the greens on the side), the seasoned potatoes, and the avocado toast. read more

First Watch - Florentine Eggs Benedict with greens at First Watch - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

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Looked this place up on Yelp while i was at Target. Looks kind of like a Denny's inside but more modern. The staff was very friendly. Coffee was pretty good and I love that they leave a pot on the table. The menu is strange. Maybe I'm spoiled but there was a good amount of meals on it that looked well...weird. Take a look at it. You'll see. My wife had the chicken salad which she loved. The bread is really good. I ordered eggs Benedict with tomato and ham This was where I had a problem. The ham wad ice cold. I thought they made a mistake but was told that is the way they serve it. It was gross. So I think if you are careful with what you order this place can be good for a quick breakfast. read more

Food was both tasty and plentiful, but by far the best part of this restaurant was the excellent wait staff. They were smiling, friendly, and accommodating and that was consistent among all three employees we encountered. A great example of how customer service should be. French toast was delicious, as was poached eggs and biscuits. read more

First let me start by saying I love FIRST WATCH. However, last two visits at this location (Marsh Landing), NOT so much. Arrived with a 6 top and saw approx 8 open tables. Was told the dining area was full and we had to wait, which took 20 minutes. When our food arrived, we got 3 meals, then about 3 minutes later another 2 meals, and our last meal arrived when everyone else was finished eating (took about 15 minutes) and it was OATMEAL! Waitress apologized, stated she would not charge us due to inconvenience and we were charged anyway. Second visit same thing, we arrived and saw approx 10 open tables and were told we had a 10 minute wait so they could clear tables. We had a 4 top and two meals arrived and part of another order? How do you bring out eggs (on a separate plate) and not the rest of the meal?????? About 5 minutes later, last meal arrived along with the balance of the other order. The last meal was incorrect and COLD. We spoke with the manager who apologized and gave us a discount for the inconvenience. I am NOT looking for a discount, but how hard is it to bring out 4 plates at the same time? We will NOT be back to this location. read more

The salmon frittata was just okay. With maybe 2 bites of salmon, it was just disappointing. Service was a bit rushed as our server kept asking if we were done yet. (If food is on my plate, I'm not done!) price was $11+ per person, again just okay. Probably won't come back. There's too many other great places to eat . read more

I'm a big big fan of breakfast places! I know like my hubby says you can't mess up breakfast...yet I beg to differ. Breakfast can be very bland even though it's easy to cook. I feel like it needs some TLC when made na mean =) On the way to this place we past another breakfast place about a mile away on 3rd street. Many cars in front of that place and I felt like man it looks like a mom and pop breakfast joint I kinda wanna check that place out. See breakfast with some TLC. We get to First Watch and there's plenty of parking space. Even though it seemed a little packed. The nice young lady opened the door for us and greeted us with a cheery smile at 845 am. She took our names and we sat down on a bench while looking at the menu. It was pretty busy. We got sat in about 5 mins. Ordered a coffee that she poured right away. Yes they had the "good" cream. I LOVE IT already. I hate using regular cream and sugar I'm all about that foo foo cream for my coffee. Oh and there were a few well behaved babies and kids including mine =) They have high chairs woohoo!! Me and the hubby both ordered the Acapulco express and 2 plain pancakes on the side. I remember being very full after our meal but it wasn't with a bunch of TLC. The homestyle potatoes were not like mimis didn't have much flavor. It was like something I can make at home which is pretty plain and simple. The pancakes were huge so me and the hubby shared but I still feel like The Fox makes the best pancakes so far. What I did like was the fact that they served egg whites! and gluten free options. I never really cared about gluten free option but now that my baby is supposedly allergic to wheat it's just better to get gluten free products. The service was good. Prompt. Quick. Yet it wasn't that one waiter that cracks jokes with you or makes you feel at home. Maybe it's cause they first opened and they are working out the kinks. I hate to say this but thinking more about it, it can be more of an upgrade of Denny's just waaaaaay cleaner, quicker service, and better food...just not with the TLC read more

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My husband and I frequent this restaurant, generally for breakfast. The food seems fresh and healthy choices are available. Staff is friendly and attentive. For whatever reason though, Weekends bring inconsistency with the food. Also the "healthy side" wrap needs a serious trip back to the drawing board. Honestly it presents like a half hearted attempt to wrap an austere, bland omelet in an non pliable tortilla Other than weekend inconsistencies , this is the healthiest breakfast menu on the beach and for that we are grateful. read more

A unique and healthy menu. Quinoa, market fresh ingredients, fresh squeezed orange juice. I highly recommend it. read more

First Watch - Market fresh hash with over medium eggs - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

Oh man, where do I start... This place is known for fresh food and any time I walk in the door of a FIRSTWATCH I'm guaranteed to have a breakfast that is fantastic. I just happened to catch this location on a bad day. Labor Day can be a complete unknown, but when you are in a beach town on a holiday, there is sure to be a wait. We checked in on the YELP APP, pulled in 5 minutes later then checked in at the restaurant. The hostess was slammed, and so was everyone else. We waited a reasonable time for a table, but it was apparent that there were a few delays happening around us. We waited a bit for our server to check in, but the hostess must have noticed and came by and took our drink order and our food order. I thought that was awesome of her! The food came out great, and so so good! At the end of our meal, our actual server came by to let us know he was keeping an eye on us from a distance, and then left the check. I'm not picky, but I feel like the server should have introduced himself before then...the hostess was the real MVP today. I could never give a First Watch a bad rating because they are consistently great. You should DEFINITELY eat here! I'm sure today was a one time thing, Menu recommendations: Bacado omelette Chickichanga Morning Market Any Skillet French Toast Elevated Egg Sandwich (on their house toast) Quinoa Bowl Pancakes! read more

Stopped in for brunch at 11am on a Sunday with some 5-star company en route to the airport in Jax from St. Augustine. Received 2 star service and 4-star food. Somehow they seated us relatively quickly when we stopped by at 11am for brunch on a Sunday. I was beside myself at how fast we got seated, but then the service dropped off with a waiter who was in over his head. Nevertheless, whether it was eggs or their touted pancakes, we had great food once it arrived. The coffee was meh, so so and the waiter was slow about bringing it out. It needed cream and sugar because it was really bitter, diner coffee. But this is a viable brunch location for sure. I would come back and hope for better service the next time. read more

Always good food here! Know it's a chain but don't care because my money comes with a lot of work. :0) Always tasty and reliably good meals = happy woman! read more

Never fails to screw up a take out order. After my bad experience four months ago once again, I get there my order cannot be found. Taylor took care me and told was very sorry for mix up and first Watch paid for my order due to internal issue. Still had wait 20 mins to get my food. Still didn't get my Potatoes? read more

Typical breakfast spot that is somewhere between Panera and Denny's. Service is pretty slow, at least on the occasions I've visited. Decent selection of food items for all palates. Look for coupons on the website. Please be advised that I have updated the review by one star based off the fact that the restaurant commented on my review. Interaction is always appreciated! read more

I walked in and ordered something to-go and it was out and ready within 10 minutes. Very nice staff and great food.... But a tad pricey! read more

First Watch - Day Glow Juice// Smoked Salmon & Cucumber Toast - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

This place has really good bacon. Not many places have good bacon any more. This place does it right. They have something called Million Dollar bacon that probably would have given me a heart attack so I didn't try it. The place was packed when I was there. At one point I looked around and every soccer mom was eating Avocado Toast. read more

Awesome brunch place near Jacksonville Beach! We went on a Sunday morning right with the church crowd, but it moved quickly and we only had to wait about 15-20 minutes. Our waiter was very nice (I wish I could remember his name) and the orange juice was awesome and freshly squeezed. For food, I got the pesto chicken quinoa bowl. It was aaaawesome! Tangy and creamy and super filling. My friend got the beefeater sandwich with Italian wedding soup - I thought that was just okay. The rest of their menu looked awesome...I wanted to try everything but alas I only have so much room in my stomach. If I ever go back to Jax I will definitely stop by again. read more

You must have the pecan dijon salad , it is the best ever. Everything here is fresh made daily , the service is fabulous and if you can, enjoy the outdoors seating. They are open for breakfast, lunch, and brunch, closing at 2:30pm. Truly wish they were open for dinner. read more

First Watch - Their fabulous pancakes , almost gone , yum - Breakfast & Brunch Near Me - Jacksonville Beach, Florida

Went here this am on my way out of town with my mom. I was confused as to how the staffing worked. It appeared as though the host sat us and then took our order and started to take tables after. There was a shorter gentleman running around, all over the restaurant, who appeared to be a manager. The reason for the review? Post-breakfast rush order (at 10:25) too 30mins to cook, and then, my moms BLT Benedict that was supposed to come with avocado, didn't. And guess who was on the line working when our food was being prepared? The manager. The server apologized sincerely and comped my moms meal using his employee meal (thank you, kind man!) and continued to express frustration that everyday brought something else to add to the docket of "bad experiences". To that? I get it man! Things are sometimes super frustrating. And I got YOU. Just wanted to shoot a review, for the fact that our food took so long and came out incorrectly while the manager was cooking food! read more

if you want to be ignored when you walk in. the hostess at 12pm on Monday Dec 26 at the marsh landing location stood there with over 8 people waiting to be seated and didn't say a single word. when we asked what the wait was, she made eye contact, and then looked back down at her cell phone ignoring us and the other customers. Highly Recomend going to Beach Diner, either the one in PV or Atlantic Beach, instead of here. Better service and food! read more

I love everything about this place! The decor, service, ambiance, food and coffee were all on point. They even have free wifi that actually works!! read more

Pretty cute place to go for brunch! I definitely will give it another go. Plenty of parking, servers were attentive and inside was nice and cold. I ordered a chorizo omelette. It wasn't too impressed with the flavor but the presentation was on point. I did enjoy their coffee though! read more

First Watch used to be a favorite breakfast place. The table beside the front doors had a large 'fancy bowl' with water & coffee creamers. I asked about the free coffee while you wait & was told it was summer & ppl wanted water. I took one drink of this water & threw the rest out because the water tasted more like chlorine than it did water. The staff did remove the water & brought coffee. The high-top table where you seat yourself is greatly missed. Now, everyone is seated by the hostess/host. read more

We stopped here on our back home to Port Orange and were pleasantly surprised by this little non-chain restaurant. They are breakfast/lunch only and have a great menu. Portions were good . Pecan pancake was lovely! Coffee pot left on table was nice. Service was good. I wish we could have tried lunch, but too full from breakfast! read more

Such delicious, fresh ingredients with lots of unique menu items! I love that a side of fresh greens is a standard, and it's super easy to make healthier choices! Put this on your must-do list. read more

Fresh, healthy choices including a great juice bar. Dining area isn't anything special but this place excels at doing what it does on a consistent basis; yummy variety of breakfast choices at fair prices. Minus a star for painfully slow service. read more

BEST BACON I'VE EVER HAD IN MY LIFE (Million Dollar Bacon)!!!! Several amazing breakfast items. Friendly staff. Fast seating. Comfortable space between tables. read more

Another great breakfast at First Watch. The Million Dollar Bacon is a must. Love this place. Always great service and delicious food. The Avocado Toast is one of my favorites. Great job First Watch. read more

Food is really good but very pricy and the wait is way too long. On a Thursday morning we waited for 15 minutes to be seated and sat down for 10 minutes and wasn't helped so we got up and left. BRING YOUR FINGERBOARDS. Fun quick fingerboard session though, creamer holder triple rail when you first walk in, sick coffee table with Hubbas on the outside, and wooden hubbas on the tables. Tables are loud when finger boarding and customers get pretty upset but it's all good if you're landing all your tricks. Always fun checking out new spots but this place wasn't worth the wait. read more

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A very delightful breakfast experience. Service was great, coffee was perfect ( I am a picky coffee drinker). I ordered the Eggs Ham and Potatoes. The eggs were served Sunny side up....WOW, just the way I like them. About the Potatoes, Most eateries have a problem with potatoes, over seasoned, cut in large chunks, under or over cooked. First Watch knows Potatoes, In my opinion, they are the best in Jacksonville... Wait Staff was very cheerful and energetic, check out was like saying goodby to a new friend. read more

Delicious, healthy food. My favorite place to get breakfast in the Jax Beaches area. There are lots of places to get a cheap diner breakfast. This place is so much higher quality, so you'll pay a bit more, but it's worth it. read more

A personal story before I review the place: I went to First Watch on Marsh Landing Parkway a few weeks ago with my family on the last day of our vacation. My sister and her kids were set on Cracker Barrel, but I suggested some place local. My niece has some pretty serious food allergies, so my sister was nervous to try a place where she wasn't sure how well they could accommodate. I called up the restaurant, asked them, and the girl who answered the phone courteously assured me that they would take care. After a little more arm twisting, my sister relented. Thank goodness. They absolutely took great care for my niece's food allergies, and there was plenty for her to choose from, to boot. On to the restaurant. We got there at 1030am and there was already a crowd, a good sign that people want to come to this place. We were seated promptly and every staff person we encountered was friendly, helpful, and knowledgable about the menu. The wait time for the food wasn't very long, especially considering our party of 8 in the middle of a quite busy brunch hour. First Watch offers a great selection of brunch items without the hassle of an overly complicated menu. On top of the regular menu was a menu of seasonal specials, and from that I ordered Pumpkin Pancakes with apple chicken sausage. Without question, one of the greatest breakfasts I have every had. The pancakes were light, the sausage had a wonderful, sweet flavor; the whole dish was put together well, flavors and presentation and all. Even the portions were spot on--not too much, not too little. A wonderful experience, great food, bright and friendly atmosphere; So glad I was able to convince my sister to forsake Cracker Barrel for once. If you're visiting the area, or live there and just haven't gotten around to trying it out, give it a go. read more

Service extremely slow, my pancake was dry and had an onion taste, scrambled eggs overdone. My kid's chocolate chip pancake was bigger and better than mine. read more

This was my first time here and I really liked it. I had the tomato soup and southwest salad combine lunch deal and it was all very tasty. I will definitely be returning in the future. read more